September 2018 - Awra Briguela

VP events
Maybank M.O.V.E Paves Way in Offering
Refined Digital Conveniences
“For Maybank, MOVE is about enriching our offerings through digital banking
which is in line with our commitment to leverage on cutting edge technology
as well as our strategic objective of being the digital bank of choice in the
region,” said Choong Wai Hong, Maybank Philippines President and Chief
Executive Officer.
“Our digital approach is centered on four key areas: enriching our
customer offerings, investing in strategic capabilities, exploring broadly
and understanding deeply the landscape, and building and participating
in the digital ecosystem, which includes engaging with regulators, Fintech
companies and global leaders to build truly differentiated digital offerings for
our customers.”
MPI’S SENIOR OFFICERS, LED BY CHOONG WAI HONG WITH ITS PARTNERS
DURING THE MEDIA LAUNCH OF MAYBANK MOVE.
(FROM L-R) DEXTER GO; JAMES PEREZ, IDEA LAB INFORMATION TECH. SOLUTIONS GENERAL
MANAGER; GUILLAUME DANIELOU, FINTQ DIGITAL TRANSFORMATION LEADER; CHOONG
WAI HONG; CHRISTIE DANA TAN AND MONICA SAN JUAN OF AIRASIA BIG LOYALTY; ABIGAIL
DEL ROSARIO, MAYBANK RETAIL BUSINESS GROUP HEAD AND BERNARDO TALIMBAN, JR.,
MAYBANK CHIEF INFORMATION TECHNOLOGY OFFICER.
Maybank Philippines launched Maybank M.O.V.E (Mobile Optimized Virtual
Experiences), a first-in-the-industry fully integrated digital offering which aims
to enhance and simplify the process of performing financial services via its
new straight-through banking processes.
Maybank MOVE will allow customers to open an online-only savings account
called iSave, using the Maybank2U PH App. All forms and documentary
requirements can also be submitted online through the app. The iSave
account will be the fully digital account opening facility in the Philippines,
which also allows customers to access their accounts, and enjoy free
Interbank withdrawals via any ATMs nationwide.
The new straight through processing capabilities (STP) will also allow
customers to apply for credit cards and automobile financing from the
comfort of their homes or even on the go, beyond banking hours.
The Maybank MOVE offering was introduced in support of Bangko Sentral
ng Pilipinas’s (BSP) financial inclusion agenda which is to make banking
accessible to more Filipinos.
DEXTER GO, MPI VIRTUAL BANKING HEAD
“In 2019, we envision the Bank to continue enhancing our services for existing
and prospective clients. Rest assured that we will revolutionize our customers’
banking experience to keep abreast of the constantly evolving trends in the
market which are all inclined to digital adaptability.” Dexter Go, head of Virtual
Banking Maybank Philippines added.
Following the launch of this news offering, Maybank Philippines will be
introducing the Maybank MOVE store, a mobile pop-up store that will travel
across the Philippines to introduce the new STP products and processes,
promotions and activities. The MOVE store is another innovative, hip and fun
initiative to showcase the array of digital conveniences which Maybank offers
to the people of Philippines.
Maybank Philippines, Inc. (MPI) currently has 74 branches nationwide, making
it the most accessible foreign bank in the Philippines. This proposition will
be expanded further as the Bank embraces the ever-changing standards and
requisites of the digital realm.
“In this day and age where everything is ultra-fast-paced, banks need to
empower and encourage their loyal and future customers by giving them the
flexibility of time and opportunities to MOVE – to do more of what they need
to do. Maybank is answering this need by providing its clients good, fast and
efficient services, lifestyle rewards and all other perks that the digital world
has to offer,” added Dexter.
Get updates on where the Maybank Move Store will pop-up and more about
their digital MOVE via the official Facebook page @MaybankPhilippines. For
more information, visit us at www.maybank.com.ph.
CHOONG WAI HONG, MAYBANK PHILIPPINES, INC. (MPI) PRESIDENT AND CEO
Let’s get ready to Move! Get Going, Get Banking with Maybank Move –
Mobile-Optimized Virtual Experiences.
28 | VILLAGE PIPOL MNP @villagepipol