feiea_annual_report_2008_web.pdf

More documents

Recommendations

Info

8 FEIEA Academy In its Academy series, FEIEA explores themes of interest to business communicators from across Europe, who come to the Academy to share perspectives, ideas and experiences. 2007 LONdON The 2007 FEIEA Academy conference took place in the Council Chamber of Westminster City Council in London. Speakers considered the theme ‘culture, codes and filters’, exploring the cultural and cognitive layers that shape how people and organisations communicate. Local, national and corporate cultures can each play a role in communication and convey meaning to the audience. Whether or not the perceived meaning is the one we intended will depend on how much understanding we have of these hidden layers of influence and how effectively we can work through them. After an opening address by Bill Quirke, foremost authority in the UK on internal communication, delegates heard from Ian Dalton, director responsible for communications at European financial settlement house Euroclear. Ian gave an honest assessment of Euroclear’s experience of communicating across national cultural boundaries. Doris Ladewig of Austrian Erste Bank outlined the complexities involved in keeping a multinational IT workforce engaged across the central-eastern European and Balkan region. Mark Watkins and Josef Goetz described the cultural factors at play in a merger between Danish pharmaceutical company Nycomed and Germany’s ALTANA Pharma. People in Business consultant Jenny Davenport considered the cognitive factors involved in receiving and Culture: Bill Quirke, FEIEA Academy, London FEIEA The Report 2007-08 interpreting messages. Woven between the main sessions were short ‘Meet the Winners’ presentations from FEIEA Grand Prix award-winners. Feedback from delegates and speakers alike was excellent. 2008 - REGENSdORF The following year, early publicity suggested Munich would be the intended location for the 2008 Academy. However, by the summer, it became clear that the German national association would be unable to host the event, so an alternative had to be found. Thanks to FEIEA President Daniel Ambühl and also to the co-operation of the Swiss association, Svik, the Academy was diverted to Regensdorf, just outside Zurich, where it took place within cool, ultra-modern surroundings at multimedia company Habegger AG at the end of October.
Westminster Council House – FEIEA Academy 2007 venue Frames of reference: Jenny Davenport, FEIEA Academy, London Under the theme ‘Moving images that move employees’ minds’, the Academy looked at the advantages, the limitations and the potential of film and other visual media in internal communication. After Habegger chief Jürg Schwarz opened the event, Linz, Austria-based consultant Rosemarie Schuller described her client work producing film content for in-house TV channels. Samuel Röthlisberger gave an entertaining account of his company Bluepark AG’s approach to building understanding through the moving image. Christian Rothmüller explained IBM Austria’s use of film on the internet, while Zurichbased film director Peter Beck provided insights and examples about scenography in film-making for workplace training. The Academy closed with a glimpse of the fast-emerging use of virtual worlds in internal corporate environments, with a live demonstration of Second Life from David Burden of Birmingham, UK-based Daden Ltd. The next FEIEA Academy will take place in Terme Olimia, Slovenia in October 2009. Programme details will be available at www.feiea.com. A study in concentration: FEIEA Academy FEIEA The Report 2007-08 9
Page 1 and 2: CONNECTING EUROPE’S COMMUNICATORS
Page 3 and 4: President’s message FEIEA Preside
Page 5 and 6: Strategic themes Tactics may change
Page 7: Legal, communications and research
Page 11 and 12: FEIEA President Daniel Ambühl Gran
Page 13 and 14: Governance The governance of FEIEA
Page 15 and 16: diplomas and Press Cards diplomas o
Page 17 and 18: Executive meeting, Lisbon Making th
Page 19 and 20: est practice working events outside

feiea_annual_report_2008_web.pdf

Create successful ePaper yourself

Delete template?

Save as template?