BMMguru Weekly Issue 20

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#BMMGuruWeekly Daan Utsav 2018 and their efforts of giving back to the community Daan Utsav is a festival of philanthropy that aims at becoming a part of the Indian ethos, engaging people in the act of giving, through money, time, resources or skills. Formerly known as The Joy of Giving Week, it is celebrated every year specifically covering the Gandhi Jayanti week spanning the corporate sector, a number of NGO's and government sectors, schools, colleges and the general public. To support the initiative, not only corporates, but celebrities have also undertaken efforts towards spreading awareness, volunteering and fundraising the particular events during the Joy of Giving Week. The Design for Giving School Contest in the initiative that inspires children between the age group 10-13 from over 10,000 private and government schools all over India to create and design solutions to India's problems and implement them during the Week. According to the sources from Wikipedia, the contest is presented by Riverside School in Ahmedabad, NID, Stanford Design School and IDEO, in partnership with hundreds of educational NGOs and schools across India. In the respective week, Goonj, an NGO, runs a Vastradaan initiative (clothes collection drive) that provides clothes and other amenities to the far-flung villages, after processing the collected clothes. Another initiative in the Utsav is 7Days7Gifts, which attracts a simple idea where people are encouraged to do random acts of kindness to people they don?t know for every day of the week gifting the other each day something that is meaningful. The Hi5 Club is an event in the Utsav that is organised by Bhumi and volunteers.org to engage college students and young people in volunteering for a cause of their choice for five hours during the Daan Utsav, giving them an opportunity to serve the nation. Another event in the initiative is called The Battle of the Buffet wherein the 5-star Hotels in Chennai and Hyderabad provide their most lavish meals free of cost to the NGOs of the city, helping them reach their targets. This DaanUtsav is seen spreading the message of sharing with help of recycling. With the help of organisations like iVolunteer, Connect For, Saturday Art Class, AISEC and many more, an Art Paathshala is being conducted in 1,187 schools across 450+ locations in Mumbai. A 2-hour Saturday Art Class long session will be conducted by 25,000 volunteers to teach children to make Paper-Bags with the help of newspapers which will then be donated to shopkeepers to promote recycling and in return will help the children adopt the practice of reuse, reduce and recycle. iVolunteer, one of the organisations is coming up with a community art project to beautify the walls and streets of Mumbai that will take place during the first week of October. They will also spread awareness of art, and paint out inspiring and motivational messages on the walls. With the main aim of "GIVING BACK" to their community by contributing to support the plastic ban, Daan Utsav is encouraging the practice of recycling in the country. - Zoyena Ansari Cover story 06
#BMMGuruWeekly Local News BM C creates manure out of Ganpati Visarjan flowers thrown by devotees Ganesh Chaturthi is a ten-day Hindu festival that celebrates the birth of Lord Ganesha. Also known by the names Vinayaka Chaturthi or Vinayaka Chavithi, the festival starts on the fourth day of Hindu Lunisolar calendar month Bhadrapada, celebrated in the months of August or September of the Gregorian calendar. The festival ends on the tenth day after the start, wherein the idol is carried from the respective homes or pandals and immersed in a nearby body of water, usually a river or an ocean. The idol is carried in groups, with music and chanting of mantras. According to Wikipedia, in Mumbai alone, around 150,000 statues are immersed annually. With the motive to stop devotees from throwing flowers and leaves into the sea or on the streets, the civic body of Mumbai, BMC came up with an idea of reducing pollution. This year, the body set up nirmalya (flowers and leaves offered to Ganpati) kalashs and 190 dumpers stationed at various locations to collect nirmalya which then gets converted in manure and is later used in the city's civic gardens. Designed by an in-house BMC team, they have set up a compost manure plant in Dharavi where flowers and other waste collected during Ganpati immersion gets processed after getting collected from various places all over the city. Around 1,101 tempos were placed at various immersion spots in the city to collect the wet-waste. The idea was taken up with respect to the feelings of the devotees, and the project has been a successful one since the past few years. The body had to use liquid and solid chemicals to reduce the stench of compost during the process. They even promoted a small pilot project to generate awareness in housing societies nearby. Now that people know about this project, the BMC is getting applauds for their waste management skills. While on the other hand, they are being questioned to not consider people's religious beliefs and turning something holy into manure. Knowing the increase in the water pollution, BMC took the right step. Even though the manure collected is not sufficient but it does help us in reducing the amount of waste in the city for a good purpose. - Zoyena Ansari 07
Page 1 and 2: 01 - 15 October 2018 www.bm m gur u
Page 3 and 4: #BMMGuruWeekly Business Updates Mag
Page 5: #BMMGuruWeekly International News C
Page 9 and 10: #BMMGuruWeekly News Editor's & Upda
Page 11 and 12: #BMMGuruWeekly News Tata Consultanc
Page 13 and 14: #BMMGuruWeekly 4: Wash less often:
Page 15 and 16: #BMMGuruWeekly Top TVC This Week #G

BMMguru Weekly Issue 20

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