BMMguru Weekly Issue 20
We covered some amazing info on what's happening in the world right now, do check it out!
We covered some amazing info on what's happening in the world right now, do check it out!
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#BMMGuru<strong>Weekly</strong><br />
News Editor's & Updates Note<br />
Britannia<br />
celebrates 100 years<br />
of success<br />
Britannia Industries Limited, an Indian<br />
food-products company, manufactures and sells<br />
biscuits, bread, rusk, cakes<br />
and dairy products. Having an<br />
estimated market share of<br />
38%, it has its headquarters in<br />
Kolkata, West Bengal.<br />
The company was established<br />
in 1892, with an investment of<br />
? 265, manufacturing biscuits<br />
in a small house in central<br />
Kolkata.<br />
To celebrate the 100-year milestone, the<br />
company has launched a new brand identity<br />
and has planned to expand to one international<br />
geography a year. The company announced its<br />
plans to set up one of the biggest manufacturing<br />
centres in Nepal, the company?s first outside<br />
India with an investment of Rs 55 crore.<br />
As a part of its centenary celebrations, Britannia<br />
unveiled its new logo that reflects its ability to<br />
thrive in the age of digital consumers as well as<br />
showcase the brand?s commitment to<br />
excitement and goodness quotient.<br />
A new visual identity will be rolled out in 3 lakh<br />
retail locations in the country. Also, with an<br />
intention of becoming a global, total foods<br />
company, Britannia will launch 50 new products<br />
in 12 months.<br />
With an aim to get into new categories,<br />
including croissants, cream wafers and enhance<br />
product offerings in existing categories, the<br />
company?s play in value-added dairy will also<br />
receive a boost.<br />
In order to strengthen its<br />
core business of biscuits,<br />
they will innovate and<br />
relaunch them across<br />
multiple categories.<br />
The company has also<br />
decided that Britannia<br />
dairy will launch a slew of<br />
value-added products across cheese, milk<br />
drinks and dairy whitener categories in the next<br />
two quarters.<br />
For all their new products and campaigns to be<br />
well known amongst their consumers, the<br />
company rolled out a multi-media campaign<br />
which also marked their 100-year anniversary.<br />
The TV campaign celebrated Britannia?s<br />
100-year anniversary with the uniquely Indian<br />
idiom ?Sau Saal Jiyega? giving the company a<br />
tribute to the love and trust India has bestowed<br />
on the brand.<br />
- Zoyena Ansari<br />
09
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