MTG Annual Report 2002 - Modern Times Group MTG AB

Broadcasting
BROADCASTING
1
Copyright © Disney
14 MTG Annual report and accounts 2002
Viasat Broadcasting
Viasat broadcasts 45 channels including
20 popular own-produced brands and 25
leading third party international entertainment
channels, reaching 45 million people every day.
Viasat’s free-to-air and pay-TV channels are
distributed from London via Viasat’s own
satellite distribution platform direct to homes
in Sweden, Norway, Denmark and Finland,
as well as via third party terrestrial and cable
networks in Scandinavia, the three Baltic
countries (Estonia, Latvia and Lithuania),
Hungary and Russia.
The Viasat play-out facility in London is
Europe’s most efficient broadcasting center,
employing only 123 people to centrally
manage program and channel acquisition,
scheduling, on-air promotion and the play-out
of both Viasat’s own-produced channels and
the third party channels included in Viasat’s
premium pay-TV packages.
The broadcasting division accounts for 70%
of MTG’s revenues. Viasat generates half of
its revenues from the sale of advertising on
its leading mass market and niche channels,
and half from fees paid either by consumers
for subscriptions to its pay-TV packages
and interactive services or by third party
broadcasters to air Viasat channels on
their networks.
2 1 Disney’s An Extremely Goofy Movie, © Disney
2 Advertisement for Viasat Digital pay-TV package
3 Cmdr. Harmon Rabb Jr and his colleagues continue
their fight for military justice in J.A.G.
4 Hot issues and outspoken guests make Ricki Lake one
of the world’s most popular talk shows
5 Wictoria Nilsson performs in the final of Fame Factory
on TV3 Sweden
6 Paolo Roberto lands a punch on Armand Krajnc
7 Fame Factory contestants from season 2 (2003)