MTG Annual Report 2002 - Modern Times Group MTG AB

Broadcasting
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18 MTG Annual report and accounts 2002
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TV3 and 3+ Denmark
TV3 is the second most watched commercial
channel in Denmark and had a commercial
share of viewing of 20% in the target audience
of 15–50 year olds in the TV3 universe during
the fourth quarter of 2002. The channel has a
stable national penetration of just over 70%,
reaching 1.7 million homes.
The Danish TV advertising market has been
more stable than its Scandinavian counterparts,
still falling by a reported 4% year on year
in 2002. The introduction of the new fall
schedule further strengthened TV3’s position,
as the channel increased its commercial share
of viewing in the super prime-time slot
between 8.00pm and 11.00pm by 8% year
on year in the fourth quarter.
The fall schedule featured hit shows including
The One and Only and Lines and popular
acquired series including Sex and the City,
JAG and Charmed. The Expedition Robinson
format proved the value of successful pan-
Scandinavian own-productions with its fifth
and most successful run on TV3, peaking at
an average of 1.1 million viewers on the final
show in December last year.
TV3 has not only extended its rights to the
UEFA Champions League, but also to the
Danish Football League until 2006. The TV3
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1 ER has become a classic on TV3 and is still a ratings
winner. Pictured (from left): Anthony Edwards and
Alex Kingston
2 The Danish national team in action during the 2002
Handball World Cup
3 An intimate moment between contestants Nada Bang
and Dan Marstrand is caught on camera during TV3
Denmark’s Expedition Robinson – The Final Showdown
4 Lærke Bregenhøj and Janne Arusi share a lighter
moment during the same program
schedule for 2003 has several strong ownproductions,
with planned spring and autumn
runs of Expedition Robinson, the launch of
Gladiator that has performed so strongly in
Sweden, the comedy show Parlamentet as
well as an exciting line-up of blockbuster
movies and new series.
3+ is TV3’s sister channel aimed at younger
viewers, and features a popular mix of chart
music shows, drama series, comedy and
sport. Viasat has now also acquired exclusive
broadcasting rights to the 2003 Formula 1
Motor Racing World Championship. Each of
the 16 Grand Prix races will be broadcast live
in Denmark on Viasat.
Everytext
Everytext produces teletext services for the
Viasat channels in the Nordic region as well as
for 14 channels in Spain including Telecinco,
Spain’s largest national commercial channel,
and Telemadrid, the largest TV station in
Spain’s capital city. The teletext pages created
for Telecinco and Telemadrid attract over
2 million daily users on a combined basis.
Everytext designs and implements the services
as well as selling advertising on the pages.
Sales increased by 17% in 2002 and the
business reported an annual operating margin
of 43%.
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