MTG Annual Report 2002 - Modern Times Group MTG AB

Modern Studios
MODERN STUDIOS
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28 MTG Annual report and accounts 2002
Modern Studios is the content production and
distribution arm of MTG, enabling the Group to
control and leverage the full broadcasting value
chain by generating high quality entertainment
programming for Viasat, as well as for other
broadcasters. Modern Studios has continued to
expand internationally despite the challenging
market conditions and reduced spend by
broadcasters on programming.
Strix Television is one of the world’s leading
reality TV production houses. The company
produced a new record of 1,225 hours of
television programming in 2002, featuring
a number of the year’s top-rating formats
in each market. Strix also sold options
and licenses to its 12 formats to leading
broadcasters in over 28 territories around
the world. Strix’s hit formats have now been
optioned to over 40 countries worldwide.
Expedition Robinson (based on the Survivor
concept) was produced and co-produced for a
total of nine countries in 2002 during a hectic
15-week period of filming on 12 islands in
Malaysia. The show has generated increased
share of viewing in all countries and Russia’s
largest TV channel ORT has now co-produced
its second season of Survivor together with Strix
Television. The Bar reality-TV format, which has
already been broadcast in 12 countries,was
aired in a further three European countries for
the first time during 2002 and options were
sold in a further 11 territories. The final episode
of the series in Greece during the spring
attracted a phenomenal average share of
viewing of over 58%.