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Cultural Transformation

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12. Q: Should I measure the impact?<br />

A: Without doubt the impact of the culture transformation efforts should be<br />

measured. Doing so provides a yardstick to track progress, creates a winning<br />

spirit as progress is made, and provides an excellent basis for a Recognition<br />

program.<br />

13. Q: What relative priority should it receive?<br />

A: Any activity or initiative must be prioritized based on the impact that will be<br />

felt once it’s completed. Culture transformation is judged the same way – the<br />

priority it receives should be directly proportional to the foreseen impact an<br />

effective transformation will have on the business.<br />

14. Q: Should everyone be involved?<br />

A: A company, or division, culture is the sum total of behaviors demonstrated by<br />

the individuals within that organization. If true culture transformation is to<br />

occur then every single individual must be included, involved, and expected to<br />

learn, and then grow into the new cultural norm.<br />

15. Q: Does the CEO have to buy in?<br />

A: The CEO as the leader of the company should be clearly seen to be a<br />

champion of this transformation, if it’s company-wide; and strongly<br />

supportive if it’s divisional. The body follows the head, so if the “head” has<br />

not fully “bought in” this will become apparent, and significantly weaken any<br />

transformation efforts.<br />

16. Q: Is it worth doing?<br />

A: If the outcome (e.g. dramatically improved customer centricity) is crucial to a<br />

corporate strategic priority, it’s very definitely worth doing. This foreseen<br />

impact must be kept top of mind, as the effort required for true culture<br />

transformation is substantial, and often demanding over a considerable period<br />

of time.<br />

17. Q: When is the best time to start?<br />

A: As soon as the need is recognized, the first steps should be undertaken. It’s<br />

often felt that something else “needs to be finished, or done, before we begin”.<br />

There is never an “easy” time to start, and since it’s a cultural shift being<br />

made, it will positively influence any ongoing initiatives, so the earlier that<br />

benefit is realized, the better.<br />

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