How Does Culture Affect Brand Design?

How Does Culture Affect
Brand Design?

Outline
Introduction
Culture Influence on Brand
Things To Consider
Take Away

Introduction
When thinking about creating design to advertise your
product, culture is a major factor that comes into play.
You may think that if one type of graphic design appeals
to one culture, it will appeal to every culture.
But the truth is, not much is universal in this world, and
you need to consider that in your packaging and
advertising.

Culture Influence on Brand
There are different features of your product’s package
design that may appeal to different cultures.
For instance, the Japanese are attracted to bright and vibrant
colors and the use of animated characters. The Swiss, in turn,
opt for a more understated look.
The Chinese prefer not to use black in their design and
packaging because they feel this is symbolic of death. Knowing
the type of graphic or Branding design that will appeal to the
culture it is being sold to is key in the selling of your product.

Things To Consider
Here are 5 things you should consider when looking into
graphic design for your product when you want to sell for
different cultures:
1. Know Your Audience
2. To Standardize or Localize?
3. The Language
4. Be Environmentally Friendly
5. Innovative Packaging

Take Away
Figuring out the best branding and graphic design for your
product can take time and research.
That’s the Brand designers has the knowledge and the
resources to get your product noticed no matter where
it’s being sold.
San Diego graphic design and Branding company, Lien
Design understands how to appeal to different cultures
so that your product is sure to be a stand out, wherever
it’s being sold.