04.12.2018 Views

Sugar CRM and IoT: The Synergy That Will Drive the Next Level Customer Experience

IoT is changing the way we live and CRM is changing the way we work Blending both these technologies will take the customer experience to the next level. This blog talks about such a future solution.

IoT is changing the way we live and CRM is changing the way we work Blending both these technologies will take the customer experience to the next level. This blog talks about such a future solution.

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sales@appjetty.com<br />

It also drives <strong>the</strong> system to<br />

generate a service case where <strong>the</strong> system will<br />

register a support call automatically to <strong>the</strong><br />

customer. <strong>The</strong> system will assign it to a service<br />

representative automatically, who will make a call<br />

to <strong>the</strong> customer to update <strong>the</strong> problem, or ask for<br />

o<strong>the</strong>r services.<br />

In any of <strong>the</strong> way, a customer will be happy that <strong>the</strong><br />

Product Company is taking a preventive action, <strong>and</strong><br />

providing service promptly before <strong>the</strong>y face any issue.<br />

It will help you to gain <strong>the</strong> customer’s confidence in<br />

your services, products, <strong>and</strong> increase <strong>the</strong>ir satisfaction<br />

level as well.<br />

Apart from this, <strong>IoT</strong> with <strong>Sugar</strong><strong>CRM</strong> can also help<br />

sales <strong>and</strong> marketing functions in multiple ways. Realtime<br />

data generated by <strong>IoT</strong> will you to help<br />

underst<strong>and</strong> in numerous ways. It will tell you usage of<br />

<strong>the</strong> product, buying patterns of <strong>the</strong> customer,<br />

opportunities for cross­selling <strong>and</strong> up selling, deciding<br />

flexible pricing, etc. Your sales team can analyze <strong>the</strong><br />

<strong>IoT</strong> generated data to decide future campaigns by<br />

knowing <strong>the</strong> right customers.<br />

It will help <strong>the</strong>m reduce <strong>the</strong> cost in terms of market<br />

research.<br />

www.appjetty.com

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