Hey Music Mag - Issue 3 - December 2018

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THE MAIN EVENT George Pritchard is Events Manager and Talent Booker for Glitterbox, Defected and Classic Music Co. He works from Defected Records’ London HQ and on site at various events and festivals around the world. This takes him to Ibiza every weekend over the summer for the Glitterbox and Defected parties on the island. This is his story… “My entry into the business was through my family’s bar/club/record shop Plastik, in San Antonio, Ibiza, which I helped run. I networked extensively across the island promoting Plastik and met a lot of the movers and shakers of the Ibiza, UK and European club scenes. “I spent time as Assistant General Manager at Ministry of Sound, London, which gave me a great insight into the inner workings of the nightlife industry, and I joined Defected in 2016 as Events and Artists Marketing Manager from a booking agency called Blueprint. I’ve since been promoted to Events Manager and Talent Booker, which is as exciting and overwhelming as it sounds. “It’s a full-throttle job that requires focus, determination and coordination. I spend Tuesday to Thursday in the office and the rest of the time travelling and staying in hotels. “The summer party season is the biggest challenge. Going to Ibiza every weekend, often interspersed with a Saturday gig in Europe or the UK, means I need to be on the ball. I also have to manage or at least oversee the people working around me in event production, tour managers and DJs, and sales and marketing. “My role includes booking the artists, programming the line-ups with Defected boss Simon Dunmore, organising artist fees, riders, travel and logistics. However, problems can arise with flight delays due to air strikes and flight cancellations. Therefore, I have to be on the case, rerouting flights, changing pick-up times and changing settimes if needs be. Reacting to situations beyond your control can be very stressful but we always get there in the end. “Being an Events Manager involves long hours in the office, followed by standing in DJ booths and back offices of clubs and operations huts at festivals. Thankfully, a lot of the hard work happens before the event. “Budding Events Managers should network as much as possible. You need to be a great communicator, so it really helps if you enjoy talking to people and collaborating on start-up projects. If you’re a wannabe party organiser learn the game on the ground by, for example, getting a PR job in Ibiza. You’ll meet all the other workers on the island and it’s like being part of a fraternity. You’ll hear the A to Z of what makes clubs, promotion and marketing work. “To make a career in clubland work, you need to be reliable and consistent, and this means finding a balance between working and partying. Prove you can be trusted and when a problem occurs rally around to help. There’s nothing more attractive to an employer than someone who can be relied upon in a crisis and who makes light work of the usual dramas relating to nightlife.” 46 DECEMBER 2018
HEY UPFRONT CAMPUSES IN LONDON GUILDFORD BIRMINGHAM Performance | Songwriting | Audio Production | Music Business | Technical Services | Study music at Degree and Diploma Level this September The Academy of Contemporary Music was founded on a single, fundamental principle: an absolute passion for delivering excellence in creative industries education. NEW BIRMINGHAM CAMPUS OPEN UNDER 19? DIPLOMA STUDY IS FREE In that time, our passion has not changed and continues to resonate right through our core. From our first-class teaching faculty to our highly talented student body studying our industry-leading curriculum, ACM has grown to become a world-renowned provider of Diploma and Honours Degree qualifications to high-flyers of the music industry. creative. industries. education. acm.ac.uk | 01483 500 800 | enquiries@acm.ac.uk THE RODBORO BUILDINGS | BRIDGE ST | GUILDFORD | SURREY | GU1 4SB heymusic.com_Oct.2018_47
Page 1 and 2: DECEMBER 2018 ISSUE 03 JESS GLYNNE
Page 3 and 4: UPFRONT PUBLISHER Hey Music EDITOR
Page 5 and 6: UPFRONT CONTENTS UPFRONT 6 NEWS Wha
Page 7 and 8: A SWEET NIGHTMARE The 20th year of
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Page 11 and 12: Photo_Douglas Kirkland HERBIE HANCO
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Page 23 and 24: AR! HEYMUSIC.COM 23
Page 25 and 26: THE PRAIRIE FIRES The Prairie Fires
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Hey Music Mag - Issue 3 - December 2018

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