St Andrews Magazine Edition 04

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T H E W O R L D O F GOLF EVIAN CHAMPIONSHIP PREVIEW RYDER CUP PREVIEW ROLEX SERIES
ELEVEN SPORTS ENTER THE GOLF MARKET ALL FOUR DAYS OF PGA CHAMPIONSHIP LIVE 6 EVENTS ON THE LPGA IN 2018 FACEBOOK ANNOUNCED AS FREE-TO-AIR PARTNER ROOKIE ONLINE NETWORK GAINS MIXED REVIEWS FOR COVERAGE AFTER THE 2017 PGA CHAMPIONSHIP WAS RECEIVED SO POORLY BY VIEWERS OF BBC LAST AUGUST IT WAS HOPED THAT THE 100 TH PGA CHAMPIONSHIP WOULD BE GIVEN THE TREATMENT THAT IT DESERVED, ALAS THE PGA OF AMERICA HAD DIFFERENT IDEAS. You cannot fault the intent of Eleven Sports and their owners Acer, owners of Leeds United Football Club, in attempting to build a viable online sports network, indeed across the world they do hold several major rights packages. Earlier this summer they announced the acquisition of La Liga from Sky and Serie A from BT, huge coups for a broadcaster very much in its infancy. These announcements will undoubtedly see many people subscribing to watch some of the biggest matches in the world of football. However, few fans will subscribe specifically to watch golf, and the idea casual sports fans will subscribe at all is fanciful. Only the committed sports fan is going to subscribe to a network like Eleven Sports, and how many of those are going to do so because of the PGA Championship? The PGA of America ended its deal with Sky Sports surprisingly last summer, after IMG failed to broker a deal between the organisers of the PGA Championship and its longest standing worldwide television partner. Hurriedly the PGA agreed a deal with Give Me Sport (Facebook), Twitter and BBC Sport. The result was nothing like the outcome the PGA had hoped for. They wished to see the championship more appealing to a younger, more diverse audience across different platforms, helping to grow the game. This failed with awful ratings and even worse feedback, particularly for BBC’s coverage. The PGA of America changed the tagline of the PGA Championship from ‘Glory’s last shot’ to ‘This is Major’ three years ago. The 100 th PGA Championship should have been a premier event in terms of television coverage, not used to experiment with untried, untested online platforms with nothing close to the following of Sky, BBC or any other mainstream broadcaster. THIS IS A MAJOR INTERNATIONAL SPORTS EVENT. And Eleven Sports is not Amazon Prime. Amazon’s video streaming service bought the rights to the US Open Tennis months in advance and this enabled time to plan the broadcast and work with partners in order to produce the best possible on-air coverage. They had also bought rights to the ATP Tour last winter and with over 4million subscribers in the UK it has the perfect platform to grow the audience for the US Open and provide hardcore fans with a more than acceptable level of coverage. The PGA Tour has struck a worldwide distribution deal with Discovery Communications, a company which is unrivalled in experience of this and holds the rights to the pan-European broadcast of the Olympic Games. The PGA of America needs to sort its strategy out and ensure the PGA Championship returns to the mainstream in the UK or risk losing an entire generation of fans.
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GOLF. LIFESTYLE. MORE. St Andrews M
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T A S T E St Andrews 78 New Kids on
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GOLF.
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MORE.
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Tracy S M I T H Tracy is the owner
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Advertise with St Andrews Magazine
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The events of Thursday 19 April wil
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(she hated that phrase, and always
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This March St Andrews Links entered
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LIANNA BAILEY (centre) holds the St
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REMARKABLE RHODRI CONTINUES NEW CLU
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As we celebrate the 175 th Annivers
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ED SHANNLY DEFEATED JIM STEWART ON
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ST REGULUS LADIES’ GOLF CLUB
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THE SENIOR OPEN PRESENTED BY St And
Page 56 and 57: NICK FALDO MADE A BIRDIE AT THE 18
Page 58: ONE FINAL WALK INTO TOWN. NICK FALD
Page 61: “Well I don’t know (if the winn
Page 64: The pilot for the new television se
Page 73 and 74: Warrior 2 (virabhadrasana II) - Thi
Page 76 and 77: As St Andrews celebrates the Senior
Page 78 and 79: T A S T E St Andrews
Page 80 and 81: CANNY SOUL The Canny Soul has, in m
Page 82: V I S I T St Andrews
Page 85 and 86: West Sands has been voted as the UK
Page 87 and 88: Julie Was a fabulous place early 90
Page 90 and 91: We have the
Page 92 and 93: For the best part of three and a ha
Page 94: through the Heritage Lottery Fund a
Page 98 and 99: With brighter days and longer night
Page 100 and 101: I love cushions especially cushions
Page 102 and 103: STUDENTS RETURN AND ARRIVE FOR A NE
Page 106: T I G E R W O O D S R E T U R N S B
Page 109 and 110: Then he teed it up in somewhat of a
Page 112 and 113: 2 0 1 8 R O L E X S E R I E S
Page 114: As the PGA Tour season draws to a c
Page 118: THE EVIAN CHAMPIONSHIP
Page 122: ROLEX NEW GUARD Ko, who became the
Page 128: THE RISE OF THE ROLEX NEW GUARD THO
Page 133: A quarter of a century later and th
Page 137: Among them are Americans Jordan Spi
Page 141: Both Rolex Testimonees since 2016,
Page 145: Another rising star is American Lex
Page 148: 2 0 1 8 R Y D E R C U P P R E V I E
Page 151 and 152: U S A CAPTAIN VICE JIM FURYK DAVIS
Page 153: Le Golf National joins the elite gr
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A few days before striking his firs
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As one would expect from the contem
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Team Europe’s roster will not be
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When the first tee shot is made on
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2018 RYDER CUP FOUR YEARS THE
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This year’s Ryder Cup in France m
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COMING IN 2019
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#autumniscoming
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St Andrews Magazine Edition 04

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