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AVAL Tailoring Catalogue (Master Collection)

AVAL is a social enterprise under Auroville Village Action Group (AVAG) dedicated to the cause of women empowerment in the rural villages of Villupuram district in Tamil Nadu. Here, the women are trained in tailoring and crochet design, and then their products are introduced to appropriate markets, hence helping the women earn a livelihood and decent standard of living. We are happy to share with you the tailoring catalogue.

AVAL is a social enterprise under Auroville Village Action Group (AVAG) dedicated to the cause of women empowerment in the rural villages of Villupuram district in Tamil Nadu. Here, the women are trained in tailoring and crochet design, and then their products are introduced to appropriate markets, hence helping the women earn a livelihood and decent standard of living. We are happy to share with you the tailoring catalogue.

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Handicrafts<br />

Respecting<br />

Traditions


...where each product is handcrafted,<br />

shaped with love and devotion to the<br />

cause of self determination and empowerment...


CONTENTS<br />

<strong>Tailoring</strong><br />

<strong>Catalogue</strong><br />

About <strong>AVAL</strong><br />

Dresses<br />

Topwear<br />

• Long Kurtas<br />

• Medium Kurtas<br />

• Short Tops<br />

Bottomwear<br />

• Pants<br />

• Skirts<br />

• Shorts


<strong>AVAL</strong><br />

We are a social enterprise run by women, which has come<br />

to life with the support of Auroville Village Action Group<br />

(AVAG).<br />

Our women, from different villages and social backgrounds,<br />

have been trained in advanced tailoring and crochet design.<br />

Working with contemporary designers from all over the<br />

world, <strong>AVAL</strong> follows the principles of ethical fashion. Each<br />

product is crafted with care and the profits earned thus support<br />

development initiatives for women in the Auroville bioregion<br />

and provide a meaningful and sustainable livelihood.<br />

The fabric we use is consciously chosen to reflect the rich<br />

cultural tradition of India, particularly South India.


DRESSES


CODE: DR BT 601,<br />

DR KC 601<br />

MATERIAL:<br />

Batik Print,<br />

Kanchi Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 7


CODE: DR IT 602,<br />

DR KC 602<br />

MATERIAL:<br />

Ikat,<br />

Kanchi Cotton


CODE: DR IT 603<br />

MATERIAL:<br />

Ikat<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 9


CODE: DR KK 604<br />

DR IT 605<br />

MATERIAL:<br />

Kalamkari<br />

Cotton,<br />

Ikat


CODE: DR IT 607,<br />

DR KK 607<br />

MATERIAL:<br />

Ikat,<br />

Kalamkari Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 11


CODE: DR KC 608,<br />

DR CH 608<br />

MATERIAL:<br />

Kanchi Cotton,<br />

Chequed Fabric


CODE: DR BC 609<br />

MATERIAL:<br />

Bamboo Crepe<br />

Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 13


Long Kurtas


CODE: LK JC 301<br />

MATERIAL:<br />

Jaipur Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 15


CODE: LK BT 303,<br />

LK KC 303<br />

MATERIAL:<br />

Batik Print,<br />

Kanchi Cotton


CODE: LK KC 304<br />

MATERIAL:<br />

Kanchi Cotton


CODE: LK KC 305,<br />

LK KK 305<br />

MATERIAL:<br />

Kanchi Cotton,<br />

Kalamkari Cotton


CODE: LK SB 306<br />

MATERIAL:<br />

Slub Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 19


CODE: LK KC 307,<br />

LK IT 307<br />

MATERIAL:<br />

Kanchi Cotton,<br />

Ikat


CODE: LK BT 307,<br />

LK KK 307<br />

MATERIAL:<br />

Batik Print,<br />

Kalamkari Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 21


CODE: LK IT 310,<br />

LK KC 310<br />

MATERIAL:<br />

Ikat,<br />

Kanchi Cotton


CODE: LK KK 310<br />

MATERIAL:<br />

Kalamkari Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 23


CODE: LK JC 311<br />

MATERIAL:<br />

Jaipur Cotton


CODE: LK IT 315<br />

MATERIAL:<br />

Ikat<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 25


CODE: LK IT 320<br />

MATERIAL:<br />

Ikat


CODE: LK KC 320,<br />

LK KK 320<br />

MATERIAL:<br />

Kanchi Cotton,<br />

Kalamkari Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 27


CODE: LK IT 323<br />

MATERIAL:<br />

Ikat


CODE: LK KK 324<br />

MATERIAL:<br />

Kalamkari Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 29


CODE: LK KK 325,<br />

LK KC 325<br />

MATERIAL: Kalamkari Cotton,<br />

Kanchi Cotton


CODE: LK SB 325,<br />

LK SB 328<br />

MATERIAL:<br />

Slub Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 31


MEDIUM KURTAS


CODE: MK SB 502<br />

MATERIAL:<br />

Slub Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 33


CODE: MK IT 503<br />

MATERIAL:<br />

Ikat


CODE: MK SB 506<br />

MATERIAL:<br />

Slub Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 35


CODE: MK IT 309,<br />

MK KK 309<br />

MATERIAL:<br />

Ikat,<br />

Kalamkari Cotton


CODE: MK BC 511<br />

MATERIAL:<br />

Bamboo Crepe<br />

Cotton


CODE: MK BC 513<br />

MATERIAL:<br />

Bamboo Crepe<br />

Cotton


CODE: MK JC 518,<br />

MK JC 519<br />

MATERIAL:<br />

Jaipur Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 39


CODE: MK BC 520<br />

MATERIAL:<br />

Bamboo Crepe<br />

Cotton


CODE: MK KC 521<br />

MATERIAL:<br />

Kanchi Cotton


CODE: MK BT 322,<br />

MK KK 322<br />

MATERIAL:<br />

Batik Print,<br />

Kalamkari Cotton


CODE: MK KK 323,<br />

MK KK 324<br />

MATERIAL: Kalamkari Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 43


SHORT TOPS


CODE: ST KC 103<br />

MATERIAL:<br />

Kanchi Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 45


CODE: ST KK 105,<br />

ST KC 105<br />

MATERIAL: Kalamkari Cotton,<br />

Kanchi Cotton


CODE: ST JS 107<br />

MATERIAL:<br />

Jaipur Stripes<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 47


CODE: ST BT 108,<br />

ST CH 108<br />

MATERIAL:<br />

Batik Print,<br />

Chequed Cotton


CODE: ST JC 108,<br />

ST IT 108<br />

MATERIAL: Jaipur Cotton,<br />

Ikat<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 49


CODE: ST KK 109<br />

MATERIAL:<br />

Kalamkari Cotton


CODE: ST JC 111,<br />

ST JC 112<br />

MATERIAL: Jaipur Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 51


CODE: MK IT 112,<br />

MK KC 114<br />

MATERIAL:<br />

Ikat,<br />

Kanchi Cotton


CODE: ST IT 117,<br />

ST KC 117<br />

MATERIAL:<br />

Ikat,<br />

Kanchi Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 53


CODE: ST KK 117,<br />

ST IT 122<br />

MATERIAL: Kalamkari Cotton,<br />

Ikat


CODE: ST BT 122,<br />

ST JC 122<br />

MATERIAL:<br />

Batik Print,<br />

Jaipur Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 55


PANTS


CODE: CP KC 801,<br />

DP JC 802<br />

MATERIAL: Kanchi Cotton,<br />

Jaipur Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 57


CODE: FP BC 803,<br />

FP IT 803<br />

MATERIAL:<br />

Batik Print,<br />

Ikat


CODE: OP BC 804,<br />

OP CS 804<br />

MATERIAL: Bamboo Crepe<br />

Cotton,<br />

Chequed Stripes<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 59


CODE: OP JC 804,<br />

OP JE 804<br />

MATERIAL: Jaipur Cotton,<br />

Jersey Fabric


CODE: PP IT 805,<br />

PP IT 806<br />

MATERIAL:<br />

Ikat<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 61


CODE: PP KC 807,<br />

PP SB 808<br />

MATERIAL: Kanchi Cotton,<br />

Slub Cotton


CODE: PS SB 809,<br />

PS SC 810<br />

MATERIAL:<br />

Slub Cotton,<br />

Soft Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 63


CODE: PS KK 811,<br />

PS SC 811<br />

MATERIAL: Kalamkari Cotton,<br />

Soft Cotton


CODE: UP JC 811,<br />

UP SC 811<br />

MATERIAL: Jaipur Cotton,<br />

Soft Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 65


CODE: UP KK 811<br />

MATERIAL:<br />

Kalamkari Cotton


CODE: SP IT 815,<br />

SP KC 816<br />

MATERIAL:<br />

Ikat,<br />

Kanchi Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 67


CODE: TP KC 816,<br />

TP IT 819<br />

MATERIAL: Kanchi Cotton,<br />

Ikat


CODE: TP SC 820,<br />

SP IT 825<br />

MATERIAL:<br />

Soft Cotton,<br />

Ikat<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 69


CODE: SP IT 833,<br />

PP KC 833<br />

MATERIAL:<br />

Ikat,<br />

Kanchi Cotton


CODE: PT IT 834,<br />

PT MC 834<br />

MATERIAL:<br />

Ikat,<br />

Mangalagiri<br />

Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 71


SKIRTS


CODE: SK JC 901,<br />

SK JC 902<br />

MATERIAL:<br />

Jaipur Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 73


CODE: SK SB 903,<br />

SK SB 904<br />

MATERIAL:<br />

Slub Cotton


CODE: SK KK 905,<br />

SK KK 906<br />

MATERIAL: Kalamkari Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 75


SHORTS


CODE: SH KK 812,<br />

SH KC 812<br />

MATERIAL: Kalamkari Cotton,<br />

Kanchi Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 77


CODE: SH IT 813<br />

MATERIAL:<br />

Ikat


CODE: SH IT 814<br />

MATERIAL:<br />

Ikat<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 79


CODE: SH IT 325,<br />

SH IT 830<br />

MATERIAL:<br />

Ikat


CODE: SH SB 832<br />

MATERIAL:<br />

Slub Cotton<br />

<strong>AVAL</strong> || TAILORING CATALOGUE || 81


Auroville Village Action Group (AVAG), founded in 1983, is a unit<br />

under the Auroville Village Action Trust (AVAT) and functions as a part<br />

of the Auroville Foundation. It acts as an outreach wing for Auroville in<br />

its bio-region working with the rural communities in Vanur Block, Tamil<br />

Nadu. It is a pioneering social experiment that aims to realize human<br />

unity and build a better future for all.<br />

AVAG has refined a unique and multifaceted community<br />

development program, executed through a structure of Self Help<br />

Groups (SHGs) and Federations with about 5000 women and 600<br />

men, with an emphasis on financial inclusion, gender and caste<br />

equity, community service, social enterprise development and<br />

education.<br />

All of AVAG’s activities are designed to empower the rural<br />

communities to organize themselves for their own personal and<br />

communal empowerment.<br />

<strong>AVAL</strong> is a testimony to the relationship between AVAG and the<br />

women based on trust and cooperation. The products are a result of<br />

undying mutual exchange of motivation and expertise between the<br />

AVAG staff and the women they work with. They showcase the power<br />

of perseverance in the face of challenges such as lack of skill and<br />

structure.


<strong>AVAL</strong> social enterprise supported by<br />

Auroville Village Action Group (AVAG),<br />

Irumbai Main road, Opp. TNEB Sub-station,<br />

Irumbai 605111, Tamil Nadu<br />

aval@auroville.org.in,<br />

www.avag.in<br />

+91 (0413) 2678871, 2678872

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