AVAL Tailoring Catalogue (Master Collection)
AVAL is a social enterprise under Auroville Village Action Group (AVAG) dedicated to the cause of women empowerment in the rural villages of Villupuram district in Tamil Nadu. Here, the women are trained in tailoring and crochet design, and then their products are introduced to appropriate markets, hence helping the women earn a livelihood and decent standard of living. We are happy to share with you the tailoring catalogue.
AVAL is a social enterprise under Auroville Village Action Group (AVAG) dedicated to the cause of women empowerment in the rural villages of Villupuram district in Tamil Nadu. Here, the women are trained in tailoring and crochet design, and then their products are introduced to appropriate markets, hence helping the women earn a livelihood and decent standard of living. We are happy to share with you the tailoring catalogue.
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Handicrafts<br />
Respecting<br />
Traditions
...where each product is handcrafted,<br />
shaped with love and devotion to the<br />
cause of self determination and empowerment...
CONTENTS<br />
<strong>Tailoring</strong><br />
<strong>Catalogue</strong><br />
About <strong>AVAL</strong><br />
Dresses<br />
Topwear<br />
• Long Kurtas<br />
• Medium Kurtas<br />
• Short Tops<br />
Bottomwear<br />
• Pants<br />
• Skirts<br />
• Shorts
<strong>AVAL</strong><br />
We are a social enterprise run by women, which has come<br />
to life with the support of Auroville Village Action Group<br />
(AVAG).<br />
Our women, from different villages and social backgrounds,<br />
have been trained in advanced tailoring and crochet design.<br />
Working with contemporary designers from all over the<br />
world, <strong>AVAL</strong> follows the principles of ethical fashion. Each<br />
product is crafted with care and the profits earned thus support<br />
development initiatives for women in the Auroville bioregion<br />
and provide a meaningful and sustainable livelihood.<br />
The fabric we use is consciously chosen to reflect the rich<br />
cultural tradition of India, particularly South India.
DRESSES
CODE: DR BT 601,<br />
DR KC 601<br />
MATERIAL:<br />
Batik Print,<br />
Kanchi Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 7
CODE: DR IT 602,<br />
DR KC 602<br />
MATERIAL:<br />
Ikat,<br />
Kanchi Cotton
CODE: DR IT 603<br />
MATERIAL:<br />
Ikat<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 9
CODE: DR KK 604<br />
DR IT 605<br />
MATERIAL:<br />
Kalamkari<br />
Cotton,<br />
Ikat
CODE: DR IT 607,<br />
DR KK 607<br />
MATERIAL:<br />
Ikat,<br />
Kalamkari Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 11
CODE: DR KC 608,<br />
DR CH 608<br />
MATERIAL:<br />
Kanchi Cotton,<br />
Chequed Fabric
CODE: DR BC 609<br />
MATERIAL:<br />
Bamboo Crepe<br />
Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 13
Long Kurtas
CODE: LK JC 301<br />
MATERIAL:<br />
Jaipur Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 15
CODE: LK BT 303,<br />
LK KC 303<br />
MATERIAL:<br />
Batik Print,<br />
Kanchi Cotton
CODE: LK KC 304<br />
MATERIAL:<br />
Kanchi Cotton
CODE: LK KC 305,<br />
LK KK 305<br />
MATERIAL:<br />
Kanchi Cotton,<br />
Kalamkari Cotton
CODE: LK SB 306<br />
MATERIAL:<br />
Slub Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 19
CODE: LK KC 307,<br />
LK IT 307<br />
MATERIAL:<br />
Kanchi Cotton,<br />
Ikat
CODE: LK BT 307,<br />
LK KK 307<br />
MATERIAL:<br />
Batik Print,<br />
Kalamkari Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 21
CODE: LK IT 310,<br />
LK KC 310<br />
MATERIAL:<br />
Ikat,<br />
Kanchi Cotton
CODE: LK KK 310<br />
MATERIAL:<br />
Kalamkari Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 23
CODE: LK JC 311<br />
MATERIAL:<br />
Jaipur Cotton
CODE: LK IT 315<br />
MATERIAL:<br />
Ikat<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 25
CODE: LK IT 320<br />
MATERIAL:<br />
Ikat
CODE: LK KC 320,<br />
LK KK 320<br />
MATERIAL:<br />
Kanchi Cotton,<br />
Kalamkari Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 27
CODE: LK IT 323<br />
MATERIAL:<br />
Ikat
CODE: LK KK 324<br />
MATERIAL:<br />
Kalamkari Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 29
CODE: LK KK 325,<br />
LK KC 325<br />
MATERIAL: Kalamkari Cotton,<br />
Kanchi Cotton
CODE: LK SB 325,<br />
LK SB 328<br />
MATERIAL:<br />
Slub Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 31
MEDIUM KURTAS
CODE: MK SB 502<br />
MATERIAL:<br />
Slub Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 33
CODE: MK IT 503<br />
MATERIAL:<br />
Ikat
CODE: MK SB 506<br />
MATERIAL:<br />
Slub Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 35
CODE: MK IT 309,<br />
MK KK 309<br />
MATERIAL:<br />
Ikat,<br />
Kalamkari Cotton
CODE: MK BC 511<br />
MATERIAL:<br />
Bamboo Crepe<br />
Cotton
CODE: MK BC 513<br />
MATERIAL:<br />
Bamboo Crepe<br />
Cotton
CODE: MK JC 518,<br />
MK JC 519<br />
MATERIAL:<br />
Jaipur Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 39
CODE: MK BC 520<br />
MATERIAL:<br />
Bamboo Crepe<br />
Cotton
CODE: MK KC 521<br />
MATERIAL:<br />
Kanchi Cotton
CODE: MK BT 322,<br />
MK KK 322<br />
MATERIAL:<br />
Batik Print,<br />
Kalamkari Cotton
CODE: MK KK 323,<br />
MK KK 324<br />
MATERIAL: Kalamkari Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 43
SHORT TOPS
CODE: ST KC 103<br />
MATERIAL:<br />
Kanchi Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 45
CODE: ST KK 105,<br />
ST KC 105<br />
MATERIAL: Kalamkari Cotton,<br />
Kanchi Cotton
CODE: ST JS 107<br />
MATERIAL:<br />
Jaipur Stripes<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 47
CODE: ST BT 108,<br />
ST CH 108<br />
MATERIAL:<br />
Batik Print,<br />
Chequed Cotton
CODE: ST JC 108,<br />
ST IT 108<br />
MATERIAL: Jaipur Cotton,<br />
Ikat<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 49
CODE: ST KK 109<br />
MATERIAL:<br />
Kalamkari Cotton
CODE: ST JC 111,<br />
ST JC 112<br />
MATERIAL: Jaipur Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 51
CODE: MK IT 112,<br />
MK KC 114<br />
MATERIAL:<br />
Ikat,<br />
Kanchi Cotton
CODE: ST IT 117,<br />
ST KC 117<br />
MATERIAL:<br />
Ikat,<br />
Kanchi Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 53
CODE: ST KK 117,<br />
ST IT 122<br />
MATERIAL: Kalamkari Cotton,<br />
Ikat
CODE: ST BT 122,<br />
ST JC 122<br />
MATERIAL:<br />
Batik Print,<br />
Jaipur Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 55
PANTS
CODE: CP KC 801,<br />
DP JC 802<br />
MATERIAL: Kanchi Cotton,<br />
Jaipur Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 57
CODE: FP BC 803,<br />
FP IT 803<br />
MATERIAL:<br />
Batik Print,<br />
Ikat
CODE: OP BC 804,<br />
OP CS 804<br />
MATERIAL: Bamboo Crepe<br />
Cotton,<br />
Chequed Stripes<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 59
CODE: OP JC 804,<br />
OP JE 804<br />
MATERIAL: Jaipur Cotton,<br />
Jersey Fabric
CODE: PP IT 805,<br />
PP IT 806<br />
MATERIAL:<br />
Ikat<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 61
CODE: PP KC 807,<br />
PP SB 808<br />
MATERIAL: Kanchi Cotton,<br />
Slub Cotton
CODE: PS SB 809,<br />
PS SC 810<br />
MATERIAL:<br />
Slub Cotton,<br />
Soft Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 63
CODE: PS KK 811,<br />
PS SC 811<br />
MATERIAL: Kalamkari Cotton,<br />
Soft Cotton
CODE: UP JC 811,<br />
UP SC 811<br />
MATERIAL: Jaipur Cotton,<br />
Soft Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 65
CODE: UP KK 811<br />
MATERIAL:<br />
Kalamkari Cotton
CODE: SP IT 815,<br />
SP KC 816<br />
MATERIAL:<br />
Ikat,<br />
Kanchi Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 67
CODE: TP KC 816,<br />
TP IT 819<br />
MATERIAL: Kanchi Cotton,<br />
Ikat
CODE: TP SC 820,<br />
SP IT 825<br />
MATERIAL:<br />
Soft Cotton,<br />
Ikat<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 69
CODE: SP IT 833,<br />
PP KC 833<br />
MATERIAL:<br />
Ikat,<br />
Kanchi Cotton
CODE: PT IT 834,<br />
PT MC 834<br />
MATERIAL:<br />
Ikat,<br />
Mangalagiri<br />
Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 71
SKIRTS
CODE: SK JC 901,<br />
SK JC 902<br />
MATERIAL:<br />
Jaipur Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 73
CODE: SK SB 903,<br />
SK SB 904<br />
MATERIAL:<br />
Slub Cotton
CODE: SK KK 905,<br />
SK KK 906<br />
MATERIAL: Kalamkari Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 75
SHORTS
CODE: SH KK 812,<br />
SH KC 812<br />
MATERIAL: Kalamkari Cotton,<br />
Kanchi Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 77
CODE: SH IT 813<br />
MATERIAL:<br />
Ikat
CODE: SH IT 814<br />
MATERIAL:<br />
Ikat<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 79
CODE: SH IT 325,<br />
SH IT 830<br />
MATERIAL:<br />
Ikat
CODE: SH SB 832<br />
MATERIAL:<br />
Slub Cotton<br />
<strong>AVAL</strong> || TAILORING CATALOGUE || 81
Auroville Village Action Group (AVAG), founded in 1983, is a unit<br />
under the Auroville Village Action Trust (AVAT) and functions as a part<br />
of the Auroville Foundation. It acts as an outreach wing for Auroville in<br />
its bio-region working with the rural communities in Vanur Block, Tamil<br />
Nadu. It is a pioneering social experiment that aims to realize human<br />
unity and build a better future for all.<br />
AVAG has refined a unique and multifaceted community<br />
development program, executed through a structure of Self Help<br />
Groups (SHGs) and Federations with about 5000 women and 600<br />
men, with an emphasis on financial inclusion, gender and caste<br />
equity, community service, social enterprise development and<br />
education.<br />
All of AVAG’s activities are designed to empower the rural<br />
communities to organize themselves for their own personal and<br />
communal empowerment.<br />
<strong>AVAL</strong> is a testimony to the relationship between AVAG and the<br />
women based on trust and cooperation. The products are a result of<br />
undying mutual exchange of motivation and expertise between the<br />
AVAG staff and the women they work with. They showcase the power<br />
of perseverance in the face of challenges such as lack of skill and<br />
structure.
<strong>AVAL</strong> social enterprise supported by<br />
Auroville Village Action Group (AVAG),<br />
Irumbai Main road, Opp. TNEB Sub-station,<br />
Irumbai 605111, Tamil Nadu<br />
aval@auroville.org.in,<br />
www.avag.in<br />
+91 (0413) 2678871, 2678872