FITVINE MAG - ISSUE 1 - JANUARY/FEBRUARY 2019
Top fitness brands, coaches and retailers gear up for FitFest Oxford 2019. This issue of inspiring FitVine Magazine will give you an insight into wellbeing, fitness and healthy food.
Top fitness brands, coaches and retailers gear up for FitFest Oxford 2019. This issue of inspiring FitVine Magazine will give you an insight into wellbeing, fitness and healthy food.
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Healthy Creations<br />
by Vegemental<br />
Vegemental has been running for<br />
just over a year and founder, Jamie,<br />
has truly tickled our taste buds. One<br />
word springs to mind when we look<br />
at his mouth-watering creations:<br />
WOW! If you’re not into your greens,<br />
believe us that, after seeing these<br />
extraordinary colourful salads, you<br />
will become a convert!<br />
Jamie set out to invent salads that<br />
deviated from your average mixed<br />
leaf salad to nutritionally packed<br />
salads, thoughtfully made from<br />
seasonal vegetables, seeds and<br />
grains using only cold-pressed oils<br />
and unrefined sugars which are<br />
guaranteed to fill you up and curb<br />
those mid-afternoon sugar cravings!<br />
Some examples of these salads<br />
include:<br />
Roast cauliflower with lentils,<br />
tahini and hazelnuts<br />
Tomatoes, cucumber, rocket salad,<br />
pickled lemon and basil<br />
Cauliflower rice with British lava<br />
bean, umami, seeds and asparagus<br />
We caught with Jamie to find out<br />
more about what inspires his tasteful<br />
creations, get an insider scoop on<br />
recipes, and talk about his future<br />
plans for the business.<br />
How do you come up with<br />
your creations? Do you test<br />
them on an audience first<br />
before making it a final<br />
product?<br />
We start by looking at what’s in<br />
season in Britain – that way, we’re<br />
using the freshest vegetables, which<br />
are better for the environment and<br />
better for our bodies. Once we have<br />
a list of vegetables in mind, it’s a<br />
case of researching flavour combinations<br />
and getting inspiration from all<br />
sorts of websites. We test the salads<br />
on ourselves – the week before an<br />
event, we basically eat the same<br />
thing every day for lunch and make<br />
tweaks each day!<br />
How long does it take you<br />
to make your salads?<br />
Each salad can easily contain 15<br />
ingredients and we don’t use<br />
shop-bought dressings (we avoid<br />
using refined oil and refined sugars),<br />
so these salads aren’t thrown<br />
together in five minutes. For an<br />
event like FitFest, an entire day will<br />
be spent cooking, chopping and<br />
mixing.<br />
What’s your best seller?<br />
Our salads vary throughout the year<br />
depending on what’s in season, but<br />
our summer aubergine, chickpea<br />
and spinach salad with a Caribbean<br />
dressing went down well. Last<br />
autumn, a celeriac noodle and lentil<br />
salad went down well, even amongst<br />
people who don’t like celeriac!<br />
How many calories are in<br />
each salad?<br />
It varies, but around 300. Our salads<br />
are filling – after all, it’s better to fill<br />
up on something healthy rather than<br />
eating a low-calorie healthy lunch<br />
only to need some biscuits<br />
afterwards! For FitFest, we’ll be<br />
offering some lighter options too, so<br />
people can top up their energy<br />
between classes without getting<br />
indigestion.<br />
We don’t know about you but we’re<br />
sold! Vegemental is officially on<br />
speed dial. Jamie will be exhibiting<br />
at FitFest Oxford in June but you can<br />
get in touch with him for any private<br />
or corporate parties you have in the<br />
meantime.<br />
FitVine - 28
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