Marketing Induction.

The Role of Central Marketing
Strategy
• Strategic planning and management of IHR marketing plans to
drive results and support hotel and regional teams
• Annual Commercial planning and budgeting, including
management of central sales & marketing budget
• Management of central marketing initiatives and campaigns
• Email management
• Independent website development and review
• Performance marketing – coordinated approach (marketing &
revenue) to reviewing brand programmes
• Corporate PR – raising Interstate’s profile – company and team
• Corporate branding and collateral – brand guardians and
development of materials to support sales initiatives and
exhibitions
• New opening and refurbishment support – bespoke support
across key areas including strategy and budget, digital
marketing, PR, collateral and photography, brand guidelines and
training