SMC-FurnDM-Web-Casey-0119

DIRECT MAIL

The view from my desk…
Well planned events remain the key to keeping customer traffic and sales opportunities coming through your door.
A chance to win a sofa or other valuable prizes is a proven attraction. The cost of adding this kind of contest to your
promotion can be pennies on the dollar with prize insurance. Gift cards are also another way to knock them dead!
The Spectrum Furniture Team brings you the most effective contests, powerful direct mail, and coordinated point of sale
graphics to drive traffic and sales to your upcoming events. As always, we are committed to helping you
Sell More and Spend Less! Direct Mail gives you the BEST RETURN ON YOUR MARKETING INVESTMENT!
We are excited to add targeted acquisition email, IP Targeting and many other ideas to lift your response with direct mail
found throughout this catalog. We presently service over 250 furniture stores nation wide.
Call today to set up your upcoming promotional events!
You can reach me at 508-523-0937 or greg@spectrummarketing.com. Let's talk about how we
can help grow your business.
Happy selling,
Greg
They got
MARTY’S FURNITURE COMPANY, INC.
• MARTY’S MATTRESS DEPOT •
99 Washington Street • Melrose, MA • 02176

“Greg! WOW! You were right, make sure everyone works.
Friday was great, Saturday was off the hook, Sunday was
busy as hell. Today was busy as hell. This was a great
promotion. We need to talk and plan the next event.”
– Mike Dewey
Dewey Furniture, Vermillion, OH
Up
To 6
Offers
“XL Weekend Winner”
14" x 10 1 ⁄2" Folds to 5 1 ⁄2"x10 1 ⁄2"
Full color on gloss text.
Priced from 44¢ ea.

BIG!
The “Attention Getter"
5 1 ⁄2" x 14" Mailer Envision a costeffective
means of mailing an
entire city or town with a mail piece
that blows the doors off your sales
projections.
4 Color, 9pt. Gloss Cover
15,000–30,000 38¢ each
5,000–15,000 39¢ each
Mailed only to saturation. Price
includes printing, mail prep, & postage.
Add 3¢ per piece for scratch-off.
We have used the
"Black Cat" Mailer for
the last eight years
and it still produces
fabulous results!
The "Monster" Mailer remains
a popular choice for bedding
events as well as clearance
sales. Lots of space for a
terrific price!
BIGGER!
The “Monster Mailer”
8 1 ⁄2" x 14" Monster Mailer
Flat mailer on heavy gloss stock,
delivered flat.
Double Sided 40¢ each (7K min)
Mailed only to saturation.

The “BIG Secret”
The “Big Secret”
8½" x 22" Folded to 8½" x 5½"
Full color folded piece on glossy
card stock.
Double Sided
46¢ each (7K min) to mail routes
of your choice
58¢ each (7K min) to your customer list
Add a Gift Card for an additional
10¢ each (12 pt card stock)
Priced
from
46¢
The “Bigger Secret”
10½" x 27 1 ⁄8" Folded to
10½" x 5½"
Full color folded piece on glossy
stock.
Double Sided
49¢ each (15K min) to mail routes
of your choice
61¢ each (15K min) to your customer list
Add a Gift Card for an additional
10¢ each (12 pt card stock)
It's Massive!
Tons of
Room!

The “Weekend Winner”
The “Weekend Winner”
8½" x 14" Mailer With 3" coupon fold
on Gloss Card Stock.
Double Sided
45¢ each (7K min) to mail routes of your choice
57¢ each (7K min) to your customer list
“ ”
It was one of the best
events that I have ever run!
—Ron Gobeil,
Brown Furniture
Your
Choice–
Just 45¢
Each!
The “Polite Invite”
Regular Size
8½" x 14"
unfolded
Jumbo Size
10½" x 14½"
unfolded
Make Your Invite Jumbo for Just 2¢ More!

The “Killer”
Even Alaska Loves Spectrum!
The “Killer”
This mailer has been a proven
success story for stores in all
price ranges. This piece never
fails for furniture stores!
69¢ each (15K min.)
to your customer list
74¢ each (7K min.)
to your customer list
8½" x 11" Bi-Fold
on Heavy Gloss
1 Card Stock
2
3½" x 2" Gift Card
Inserted into the
envelope. Full color
front, black type
on back of card.
30ml plastic.
3
6" x 9" Envelope
Printed in 2 colors
with standard “A”
live stamp.
This piece is a
NO BRAINER!
“Killer 2"
Imagine 2
Perfed Pop-Out
Gift Cards!
BEST
SELLER!
“Killer #2”
25 11 ⁄16" x 5 7 ⁄8"
Tri-folded on heavy 80# card stock.
46¢ each to mail routes of your choice
58¢ each (10K min) to your customer list

NOW OVER 3,400,000 PIECES SOLD!
Spectrum Marketing’s Best Selling Mailer Ever!
Make a big impact on your audience with minimal impact on your checkbook.
Oversized catalogs have all the space you need to showcase multiple products or multiple product
lines. Use the catalog space in your best interest – it’s great for multiple co-op claims for even deeper
savings. This is a win for you, your customers, and your vendors!
Price below includes initial layout, print, mail prep & Std. A Postage.
8 Page mailer
7 x 9½ 70# Text
Saturation only!
10,000 pcs 49¢ per piece
20,000 pcs 47¢ per piece
50,000 pcs 42¢ per piece
100,000 pcs 41¢ per piece
250,000 pcs 40¢ per piece
Lot's of
Space for
Co-Op!
Why not print twice as much and do two
drops 30 days apart? Saving you Money!!
GRAND
OPENING
S AV I N G S E V E N T
ALL STORES ARE CELEBRATING!
Sell these pages to your vendors
for increased Co-Op!
(NIROPE ® )
Nobody Beats Cardi’s... Nobody!
SEE INSIDE FOR UP TO
$500 NIROPE ® CASH * !
4 DAYS ONLY!

The “Doors”
The “Doors”
14" x 8 1 ⁄2" Oblong Tri-Fold
Mailer folded to 5 7 ⁄8" x 10 1 ⁄2"
When your message demands a unique
delivery, this will capture the interest of
any prospect.
15,000+ to Routes 45¢ each
10,000+ to Routes 46¢ each
To Your Customer List
58¢ each
Price includes printing, mail prep, & postage.
Your
Choice of
Finish–Oak,
Cherry, or
Pine!
CHERRY
FINISH
OAK
FINISH
PINE
FINISH
GLASS
FRONT

The “Gate Keeper”
The “Gate Keeper”
25 7 /8"x5 7 /8" Folded to 11"x5 7 /8"
On heavy 80# cards stock
Priced from 44¢ ea. (10K min)
to saturation
Imagine 4
Perfed Coupons!
Elevate
your next
direct mail
promotion
with a
SCRATCH-OFF!
The “Gate Keeper”
25 7 /8"x5 7 /8" Folded to 11"x5 7 /8"
On heavy 80# cards stock
Priced from 44¢ ea. (10K min)
to saturation
Scratch off
only 3¢ each!

D.
F.
*
G.
K.
*
*
*
PLUS UP TO 12 MONTHS
INTEREST FREE FINANCING. *
I N T E R E S T F R E E F I N A N C I N G *
PLUS UP TO 12 MONTHS
INTEREST FREE FINANCING. *
*
*
E.
*
PLUS UP TO 12 MONTHS
INTEREST FREE FINANCING. *
H.
PLUS UP TO 12 MONTHS
INTEREST FREE FINANCING. *
*
L.
FIND LOCATIONS AND SHOP 24/7 AT CARDIS.COM
RT. 2 WEST WARWICK, RI | SOUTH KINGSTOWN, RI
FALL RIVER, MA | HYANNIS, MA | ORLEANS, MA
SWANSEA, MA | WAREHAM, MA
SOUTH ATTLEBORO, MA
NOW OPEN IN SEABROOK, NH
CARDI’S FURNITURE & MATTRESSES
CARDI’S MATTRESSES
C.
WEST WARWICK, RI
*
*
*
106778307
up to
Spectrum Marketing
Companies
PRSRT MKTG
U.S. POSTAGE
PAID
*
OFF
TAKE
48” X 30” TRUNK COCKTAIL TABLE in reclaimed pine with a barnyard finish.
Cardi’s Price $ 449 99 Compare to $ 639. 201142584. End table $ 279 9 , chair side table $ 299 9 , sofa table $ 369 9
260777225
PICTURED ON COVER: 6pc. DINING SET in birch solids & che ry
veneers includes 42” x 70” table that extends to 88”, 4 side
chairs & 2 arm chairs. Cardi’s Price $ 999 99 Compare to $ 1,449.
*
*
OFF
TAKE
D
400774813. 54” wide 2pc. china $ 999 9
31” WIDE SWIVEL GLIDER is also o fered in a variety of special order fabrics.
Cardi’s Price $ 599 99 Compare to $ 789. 110747980
*
OFF
*
OFF
TAKE
TAKE
(not shown)
1 Furniture Way
Swansea, MA 02777
360535A
“Double Gate Fold”
A
Best
Seller!
New!
The “Double Gate”
211/2" x 9" Quad-Fold Mailer
Full color, card stock with
one tipped in gift card.
56¢ each (10K min) to your
customer list
44¢ each (10K min) to saturation
A great piece to show
higher end product.
Requires a minimum of 12 photos.
Quad Fold Mailer
8.5 x 11 flat size,
opens to 17x22!
Saturation Only
10,000 pcs 47¢ per piece
20,000 pcs 45¢ per piece
50,000 pcs 40¢ per piece
100,000 pcs 39¢ per piece
250,000 pcs 38¢ per piece
up to
UnFolds to
this!
*
OFF
December 7-10, 2018!
See inside for details
TAKE
$
100
*
OFF
A. B.
TAKE
$ 100
OFF
up to
TAKE
$ 100
OFF
up to
TAKE
$ 100
OFF
On qualifying purchases of $2499 or more with your Cardi’s Furniture & Ma tre ses
credit card. Equal Monthly Payments required for 60 months.
any furniture or mattress
purchase over $ 4,999.
$ 500 OFF*
6 0 M O N T H S
any furniture or mattress
purchase over $ 999.
$ 100 OFF*
TAKE
IN YOUR HOME
Every Room
FURNITURE FOR
$ 100
OFF
December 7-10, 2018!
TAKE
$ 250
OFF
OFF*
OR
OR
any furniture or mattress
purchase over $ 2,499.
$ 250 OFF*
any furniture or mattress
purchase over $ 499.
$ 50 OFF*
UP
TO
OFF*
December 7-10, 2018!
See inside for details
SOUTH ATTLEBORO, MA
NOW OPEN
RT. 2 WEST WARWICK, RI
CRANSTON, RI | JOHNSTON, RI | MIDDLETOWN, RI
WESTERLY, RI | N. DARTMOUTH, MA
FALMOUTH, MA | RAYNHAM, MA | PLYMOUTH, MA
TAKE
$ 100
OFF
TAKE
$ 100
TAKE
$ 50
OFF
OFF
*
OFF
December 7-10, 2018!
See inside for details
TAKE
$ 50
OFF
up to
4 Days Only!
A. 84” QUEEN SLEEP SOFA features 5” gel
infused memory foam ma tress.
Cardi’s Price $ 1,199 99 Compare to $ 1,699
B. 6pc. DINING SET in hardwood solids &
oak veneers includes 42” x 76” table, 4 side
chairs and a bench. Cardi’s Price $ 1,099 99
Compare to $ 1,759. 800788880.
54” wide sideboard $ 599 9
C. TEMPUR-PEDIC QUEEN SIZE MATTRESSES
starting at $ 2,199
D. 86” BENCH MADE SOFA features 8-way
hand tied springs. Cardi’s Price $ 1,799 99
Compare to $ 2,559. 101791336.
Loveseat $ 1,779 9 , swivel chair $ 1,199 9 ,
Special order fabrics are available.
E. TWIN LOFT BED over twin castered bed in
solid pine. Cardi’s Price $ 899 98
Compare to $ 1,349. 600171297
59.5” MEDIA FIREPLACE
features a panorama 3D quartz electric
fireplace inser that can warm up 1,000 sq feet,
Cardi’s Price $ 999 99 Compare to $ 1,349. 283265075
$ 100
F. 78” SOFA in 100% genuine top grain leather
features over 1,000 individua ly driven nail
heads trim. Cardi’s Price $ 2,199 99
Compare to $ 2,699. 101709220
Chair $ 1,199 9 , o toman $ 399 9 ,
swivel chair $ 1,499 9
G. 4pc. BEDROOM in pine solids & veneers
includes queen size bed with bu ton tufted
upholstery, dresser, mi ror & chest.
Cardi’s Price $ 2,499 99 Compare to $ 3,499
500501033. Nightstand $ 379 9
Also stocked in king size.
H. NIROPEDIC MAIFORD 10” PREMIUM
MEMORY FOAM QUEEN SIZE MATTRESS
AND FLAT FOUNDATION SET.
Cardi’s Price $ 799 99 Compare to $ 999 9
I. 3pc. RECLINING SECTIONAL in platinum
includes three toss pi lows. Cardi’s Price
$ 2,699 99 Compare to $ 3,199. 150766938
J. 3pc. 32” X 55” PUB HEIGHT SET finished
in grey with metal trim includes pub table &
2 backless stools. Cardi’s Price $ 799 99
Compare to $ 1,119. 800237085
K. 4pc. BEDROOM in pine solids & veneers
includes queen size storage bed, dresser,
mi ror & chest. Cardi’s Price $ 1,499 99
Compare to $ 1,999. 500105297
Nightstand $ 199 9
L. 2pc. SECTIONAL in grey includes 4 toss
pi lows. Cardi’s Price $ 1,999 99
Compare to $ 2,899. 100258537
Special order fabrics are available.
42.5” WIDE X 17” DEEP
X 78.25” HIGH
MEMORY CABINET in grey.
Cardi’s Price $ 1,199 99
Compare to $ 1,729.
$ 100
36.5” WALL RECLINER
by La-Z-Boy in a coastal color.
Cardi’s Price $ 659 99
Compare to $ 879. 111736635
OFF*
December 7-10, 2018!
See inside for details
(NIROPE ®)
Nobody Beats Cardi’s . Nobody!
$ 50
RECLINERS START
AT JUST $298
$ 50
4 Days Only!
I. J.
TAKE
$ 100
OFF
TAKE
$ 250
OFF
(NIROPE ® )
Nobody Beats Cardi’s... Nobody!
TAKE
$ 100
OFF
*One o fer per household. One time use only. Ca not be combined with this or any other o fer, coupon, finance o fer, “You Don’t Lose It” rebate, wa ranty replacement, comfort exchange, previous or existing order. Ca not be used for deposits, exchanges or any f es, payment on credit a counts. A l redemption form
orders must be paid in fu l a time of purchase. Not red emable for cash. Excludes any discount or finance o fer over 12 months. Excludes Clearance, Fl or Models, Tempurpedic, Beautyrest Black, iComfort, Ma tre s pads, Tax and Delivery / Removal f e. Customary deposit required on special orders and on merchandise
held for later delivery. Ca not be used towards Gift Card purchase or towards Cardi’s Furniture Protection Plan / Ma tre s Wa ranty, or any other Extended Wa ranty. A ditional restrictions may a ply. *60 Months No Interest * on qualifying purchases made with your Cardi’s Furniture credit card. 60 equal monthly
payments required. Purchases of $24 9 or more qualify for the 60 month o fer. *O fer a plies only to single-receipt qualifying purchases. No interest wi l be charged on promo purchase and equal monthly payments are required equal to initial promo purchase amount divided equa ly by the number of months in
the promo period until promo is paid in fu l. Th equal monthly payment wi l be rounded to the next highest whole do lar and may be higher than the minimum paymen that would be required if the purchase was a non-promotional purchase. Regular terms a ply to non-promotional purchases. For new a counts:
Purchase APR is 29. 9%. Minimum Interest charge is $2. Existing cardholder should s e their credit card agr ement for their a plicable terms. Subjec to credit a proval. *Same Day Ma tre s iDelivery® in RI requires in-stock purchase by 3pm. Next Day iDelivery® available to NH, CT & Cape Cod. Not responsible for
typographic, photographic, printing e rors. S e store for details. Expires 12/10/18. SKU#1DECSAVE9
RECLINERS START
AT JUST $298
(not shown)
PICTURED ON COVER: 6pc. DINING SET in birch solids & cherry
veneers includes 42” x 70” table that extends to 88”, 4 side
chairs & 2 arm chairs. Cardi’s Price $ 999 99 Compare to $ 1,449.
400774813. 54” wide 2pc. china $ 999 99 D
WEST WARWICK, RI
60
NOW OPEN
RT. 2 WEST WARWICK, RI
FIND LOCATIONS AND SHOP 24/7 AT CARDIS.COM
MONTHS
TO
INTEREST FREE FINANCING *
On qualifying purchases of $2499 or more with your Cardi’s Furniture & Mattresses
credit card. Equal Monthly Payments required for 60 months.
1 Furniture Way
Swansea, MA 02777
PRSRT MKTG
U.S. POSTAGE
PAID
Spectrum Marketing
Companies
360535A

VIP “Extended Barrel Fold”
The “Extended Barrel Fold”
23 1 ⁄2" x 8 1 ⁄2" Mailer Folded to 5 1 ⁄2" x 8 1 ⁄2"
A great piece for VIP or private
sale promotions!
80# Matte Text
43¢ each (10K min) to routes of your choice
55¢ each (10K min)
Best
Seller!
This
piece is
HUGE!
23½" Wide
Add a 6" x 9" Envelope and
Live Stamp for 5¢ each

A Must Use for Finance Offers!
YES!
49¢ to
Your
List!
single-sided
Call for
Details
Finance “Better Letter”
8½" x 11" Folded to 8½" x 33/4"
into a #10 Envelope with Live
Standard “A” Stamp
Single Sided
38¢ each (7K min) to saturation
Double Sided
43¢ each to saturation.
LOOKING FOR SOMETHING UNIQUE?
We can customize a mailer just for
you to reflect your stores individual style!
CALL
TODAY
FOR YOUR
SPECIAL
PRICING!

Greg Russell
Spectrum Marketing Companies
95 Eddy Road, Suite 101 Manchester, NH 03102 p: 603.836.1250 m: 508.523.0937
greg@spectrummarketing.com
spectrummarketing.com