SMC-FurnDM-Web-Casey-0119

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DIRECT MAIL


The view from my desk…

Well planned events remain the key to keeping customer traffic and sales opportunities coming through your door.

A chance to win a sofa or other valuable prizes is a proven attraction. The cost of adding this kind of contest to your

promotion can be pennies on the dollar with prize insurance. Gift cards are also another way to knock them dead!

The Spectrum Furniture Team brings you the most effective contests, powerful direct mail, and coordinated point of sale

graphics to drive traffic and sales to your upcoming events. As always, we are committed to helping you

Sell More and Spend Less! Direct Mail gives you the BEST RETURN ON YOUR MARKETING INVESTMENT!

We are excited to add targeted acquisition email, IP Targeting and many other ideas to lift your response with direct mail

found throughout this catalog. We presently service over 250 furniture stores nation wide.

Call today to set up your upcoming promotional events!

You can reach me at 508-523-0937 or greg@spectrummarketing.com. Let's talk about how we

can help grow your business.

Happy selling,

Greg

They got

MARTY’S FURNITURE COMPANY, INC.

• MARTY’S MATTRESS DEPOT •

99 Washington Street • Melrose, MA • 02176


“Greg! WOW! You were right, make sure everyone works.

Friday was great, Saturday was off the hook, Sunday was

busy as hell. Today was busy as hell. This was a great

promotion. We need to talk and plan the next event.”

– Mike Dewey

Dewey Furniture, Vermillion, OH

Up

To 6

Offers

“XL Weekend Winner”

14" x 10 1 ⁄2" Folds to 5 1 ⁄2"x10 1 ⁄2"

Full color on gloss text.

Priced from 44¢ ea.


BIG!

The “Attention Getter"

5 1 ⁄2" x 14" Mailer Envision a costeffective

means of mailing an

entire city or town with a mail piece

that blows the doors off your sales

projections.

4 Color, 9pt. Gloss Cover

15,000–30,000 38¢ each

5,000–15,000 39¢ each

Mailed only to saturation. Price

includes printing, mail prep, & postage.

Add 3¢ per piece for scratch-off.

We have used the

"Black Cat" Mailer for

the last eight years

and it still produces

fabulous results!

The "Monster" Mailer remains

a popular choice for bedding

events as well as clearance

sales. Lots of space for a

terrific price!

BIGGER!

The “Monster Mailer”

8 1 ⁄2" x 14" Monster Mailer

Flat mailer on heavy gloss stock,

delivered flat.

Double Sided 40¢ each (7K min)

Mailed only to saturation.


The “BIG Secret”

The “Big Secret”

8½" x 22" Folded to 8½" x 5½"

Full color folded piece on glossy

card stock.

Double Sided

46¢ each (7K min) to mail routes

of your choice

58¢ each (7K min) to your customer list

Add a Gift Card for an additional

10¢ each (12 pt card stock)

Priced

from

46¢

The “Bigger Secret”

10½" x 27 1 ⁄8" Folded to

10½" x 5½"

Full color folded piece on glossy

stock.

Double Sided

49¢ each (15K min) to mail routes

of your choice

61¢ each (15K min) to your customer list

Add a Gift Card for an additional

10¢ each (12 pt card stock)

It's Massive!

Tons of

Room!


The “Weekend Winner”

The “Weekend Winner”

8½" x 14" Mailer With 3" coupon fold

on Gloss Card Stock.

Double Sided

45¢ each (7K min) to mail routes of your choice

57¢ each (7K min) to your customer list

“ ”

It was one of the best

events that I have ever run!

—Ron Gobeil,

Brown Furniture

Your

Choice–

Just 45¢

Each!

The “Polite Invite”

Regular Size

8½" x 14"

unfolded

Jumbo Size

10½" x 14½"

unfolded

Make Your Invite Jumbo for Just 2¢ More!


The “Killer”

Even Alaska Loves Spectrum!

The “Killer”

This mailer has been a proven

success story for stores in all

price ranges. This piece never

fails for furniture stores!

69¢ each (15K min.)

to your customer list

74¢ each (7K min.)

to your customer list

8½" x 11" Bi-Fold

on Heavy Gloss

1 Card Stock

2

3½" x 2" Gift Card

Inserted into the

envelope. Full color

front, black type

on back of card.

30ml plastic.

3

6" x 9" Envelope

Printed in 2 colors

with standard “A”

live stamp.

This piece is a

NO BRAINER!

“Killer 2"

Imagine 2

Perfed Pop-Out

Gift Cards!

BEST

SELLER!

“Killer #2”

25 11 ⁄16" x 5 7 ⁄8"

Tri-folded on heavy 80# card stock.

46¢ each to mail routes of your choice

58¢ each (10K min) to your customer list


NOW OVER 3,400,000 PIECES SOLD!

Spectrum Marketing’s Best Selling Mailer Ever!

Make a big impact on your audience with minimal impact on your checkbook.

Oversized catalogs have all the space you need to showcase multiple products or multiple product

lines. Use the catalog space in your best interest – it’s great for multiple co-op claims for even deeper

savings. This is a win for you, your customers, and your vendors!

Price below includes initial layout, print, mail prep & Std. A Postage.

8 Page mailer

7 x 9½ 70# Text

Saturation only!

10,000 pcs 49¢ per piece

20,000 pcs 47¢ per piece

50,000 pcs 42¢ per piece

100,000 pcs 41¢ per piece

250,000 pcs 40¢ per piece

Lot's of

Space for

Co-Op!

Why not print twice as much and do two

drops 30 days apart? Saving you Money!!

GRAND

OPENING

S AV I N G S E V E N T

ALL STORES ARE CELEBRATING!

Sell these pages to your vendors

for increased Co-Op!

(NIROPE ® )

Nobody Beats Cardi’s... Nobody!

SEE INSIDE FOR UP TO

$500 NIROPE ® CASH * !

4 DAYS ONLY!


The “Doors”

The “Doors”

14" x 8 1 ⁄2" Oblong Tri-Fold

Mailer folded to 5 7 ⁄8" x 10 1 ⁄2"

When your message demands a unique

delivery, this will capture the interest of

any prospect.

15,000+ to Routes 45¢ each

10,000+ to Routes 46¢ each

To Your Customer List

58¢ each

Price includes printing, mail prep, & postage.

Your

Choice of

Finish–Oak,

Cherry, or

Pine!

CHERRY

FINISH

OAK

FINISH

PINE

FINISH

GLASS

FRONT


The “Gate Keeper”

The “Gate Keeper”

25 7 /8"x5 7 /8" Folded to 11"x5 7 /8"

On heavy 80# cards stock

Priced from 44¢ ea. (10K min)

to saturation

Imagine 4

Perfed Coupons!

Elevate

your next

direct mail

promotion

with a

SCRATCH-OFF!

The “Gate Keeper”

25 7 /8"x5 7 /8" Folded to 11"x5 7 /8"

On heavy 80# cards stock

Priced from 44¢ ea. (10K min)

to saturation

Scratch off

only 3¢ each!


D.

F.

*

G.

K.

*

*

*

PLUS UP TO 12 MONTHS

INTEREST FREE FINANCING. *

I N T E R E S T F R E E F I N A N C I N G *

PLUS UP TO 12 MONTHS

INTEREST FREE FINANCING. *

*

*

E.

*

PLUS UP TO 12 MONTHS

INTEREST FREE FINANCING. *

H.

PLUS UP TO 12 MONTHS

INTEREST FREE FINANCING. *

*

L.

FIND LOCATIONS AND SHOP 24/7 AT CARDIS.COM

RT. 2 WEST WARWICK, RI | SOUTH KINGSTOWN, RI

FALL RIVER, MA | HYANNIS, MA | ORLEANS, MA

SWANSEA, MA | WAREHAM, MA

SOUTH ATTLEBORO, MA

NOW OPEN IN SEABROOK, NH

CARDI’S FURNITURE & MATTRESSES

CARDI’S MATTRESSES

C.

WEST WARWICK, RI

*

*

*

106778307

up to

Spectrum Marketing

Companies

PRSRT MKTG

U.S. POSTAGE

PAID

*

OFF

TAKE

48” X 30” TRUNK COCKTAIL TABLE in reclaimed pine with a barnyard finish.

Cardi’s Price $ 449 99 Compare to $ 639. 201142584. End table $ 279 9 , chair side table $ 299 9 , sofa table $ 369 9

260777225

PICTURED ON COVER: 6pc. DINING SET in birch solids & che ry

veneers includes 42” x 70” table that extends to 88”, 4 side

chairs & 2 arm chairs. Cardi’s Price $ 999 99 Compare to $ 1,449.

*

*

OFF

TAKE

D

400774813. 54” wide 2pc. china $ 999 9

31” WIDE SWIVEL GLIDER is also o fered in a variety of special order fabrics.

Cardi’s Price $ 599 99 Compare to $ 789. 110747980

*

OFF

*

OFF

TAKE

TAKE

(not shown)

1 Furniture Way

Swansea, MA 02777

360535A

“Double Gate Fold”

A

Best

Seller!

New!

The “Double Gate”

211/2" x 9" Quad-Fold Mailer

Full color, card stock with

one tipped in gift card.

56¢ each (10K min) to your

customer list

44¢ each (10K min) to saturation

A great piece to show

higher end product.

Requires a minimum of 12 photos.

Quad Fold Mailer

8.5 x 11 flat size,

opens to 17x22!

Saturation Only

10,000 pcs 47¢ per piece

20,000 pcs 45¢ per piece

50,000 pcs 40¢ per piece

100,000 pcs 39¢ per piece

250,000 pcs 38¢ per piece

up to

UnFolds to

this!

*

OFF

December 7-10, 2018!

See inside for details

TAKE

$

100

*

OFF

A. B.

TAKE

$ 100

OFF

up to

TAKE

$ 100

OFF

up to

TAKE

$ 100

OFF

On qualifying purchases of $2499 or more with your Cardi’s Furniture & Ma tre ses

credit card. Equal Monthly Payments required for 60 months.

any furniture or mattress

purchase over $ 4,999.

$ 500 OFF*

6 0 M O N T H S

any furniture or mattress

purchase over $ 999.

$ 100 OFF*

TAKE

IN YOUR HOME

Every Room

FURNITURE FOR

$ 100

OFF

December 7-10, 2018!

TAKE

$ 250

OFF

OFF*

OR

OR

any furniture or mattress

purchase over $ 2,499.

$ 250 OFF*

any furniture or mattress

purchase over $ 499.

$ 50 OFF*

UP

TO

OFF*

December 7-10, 2018!

See inside for details

SOUTH ATTLEBORO, MA

NOW OPEN

RT. 2 WEST WARWICK, RI

CRANSTON, RI | JOHNSTON, RI | MIDDLETOWN, RI

WESTERLY, RI | N. DARTMOUTH, MA

FALMOUTH, MA | RAYNHAM, MA | PLYMOUTH, MA

TAKE

$ 100

OFF

TAKE

$ 100

TAKE

$ 50

OFF

OFF

*

OFF

December 7-10, 2018!

See inside for details

TAKE

$ 50

OFF

up to

4 Days Only!

A. 84” QUEEN SLEEP SOFA features 5” gel

infused memory foam ma tress.

Cardi’s Price $ 1,199 99 Compare to $ 1,699

B. 6pc. DINING SET in hardwood solids &

oak veneers includes 42” x 76” table, 4 side

chairs and a bench. Cardi’s Price $ 1,099 99

Compare to $ 1,759. 800788880.

54” wide sideboard $ 599 9

C. TEMPUR-PEDIC QUEEN SIZE MATTRESSES

starting at $ 2,199

D. 86” BENCH MADE SOFA features 8-way

hand tied springs. Cardi’s Price $ 1,799 99

Compare to $ 2,559. 101791336.

Loveseat $ 1,779 9 , swivel chair $ 1,199 9 ,

Special order fabrics are available.

E. TWIN LOFT BED over twin castered bed in

solid pine. Cardi’s Price $ 899 98

Compare to $ 1,349. 600171297

59.5” MEDIA FIREPLACE

features a panorama 3D quartz electric

fireplace inser that can warm up 1,000 sq feet,

Cardi’s Price $ 999 99 Compare to $ 1,349. 283265075

$ 100

F. 78” SOFA in 100% genuine top grain leather

features over 1,000 individua ly driven nail

heads trim. Cardi’s Price $ 2,199 99

Compare to $ 2,699. 101709220

Chair $ 1,199 9 , o toman $ 399 9 ,

swivel chair $ 1,499 9

G. 4pc. BEDROOM in pine solids & veneers

includes queen size bed with bu ton tufted

upholstery, dresser, mi ror & chest.

Cardi’s Price $ 2,499 99 Compare to $ 3,499

500501033. Nightstand $ 379 9

Also stocked in king size.

H. NIROPEDIC MAIFORD 10” PREMIUM

MEMORY FOAM QUEEN SIZE MATTRESS

AND FLAT FOUNDATION SET.

Cardi’s Price $ 799 99 Compare to $ 999 9

I. 3pc. RECLINING SECTIONAL in platinum

includes three toss pi lows. Cardi’s Price

$ 2,699 99 Compare to $ 3,199. 150766938

J. 3pc. 32” X 55” PUB HEIGHT SET finished

in grey with metal trim includes pub table &

2 backless stools. Cardi’s Price $ 799 99

Compare to $ 1,119. 800237085

K. 4pc. BEDROOM in pine solids & veneers

includes queen size storage bed, dresser,

mi ror & chest. Cardi’s Price $ 1,499 99

Compare to $ 1,999. 500105297

Nightstand $ 199 9

L. 2pc. SECTIONAL in grey includes 4 toss

pi lows. Cardi’s Price $ 1,999 99

Compare to $ 2,899. 100258537

Special order fabrics are available.

42.5” WIDE X 17” DEEP

X 78.25” HIGH

MEMORY CABINET in grey.

Cardi’s Price $ 1,199 99

Compare to $ 1,729.

$ 100

36.5” WALL RECLINER

by La-Z-Boy in a coastal color.

Cardi’s Price $ 659 99

Compare to $ 879. 111736635

OFF*

December 7-10, 2018!

See inside for details

(NIROPE ®)

Nobody Beats Cardi’s . Nobody!

$ 50

RECLINERS START

AT JUST $298

$ 50

4 Days Only!

I. J.

TAKE

$ 100

OFF

TAKE

$ 250

OFF

(NIROPE ® )

Nobody Beats Cardi’s... Nobody!

TAKE

$ 100

OFF

*One o fer per household. One time use only. Ca not be combined with this or any other o fer, coupon, finance o fer, “You Don’t Lose It” rebate, wa ranty replacement, comfort exchange, previous or existing order. Ca not be used for deposits, exchanges or any f es, payment on credit a counts. A l redemption form

orders must be paid in fu l a time of purchase. Not red emable for cash. Excludes any discount or finance o fer over 12 months. Excludes Clearance, Fl or Models, Tempurpedic, Beautyrest Black, iComfort, Ma tre s pads, Tax and Delivery / Removal f e. Customary deposit required on special orders and on merchandise

held for later delivery. Ca not be used towards Gift Card purchase or towards Cardi’s Furniture Protection Plan / Ma tre s Wa ranty, or any other Extended Wa ranty. A ditional restrictions may a ply. *60 Months No Interest * on qualifying purchases made with your Cardi’s Furniture credit card. 60 equal monthly

payments required. Purchases of $24 9 or more qualify for the 60 month o fer. *O fer a plies only to single-receipt qualifying purchases. No interest wi l be charged on promo purchase and equal monthly payments are required equal to initial promo purchase amount divided equa ly by the number of months in

the promo period until promo is paid in fu l. Th equal monthly payment wi l be rounded to the next highest whole do lar and may be higher than the minimum paymen that would be required if the purchase was a non-promotional purchase. Regular terms a ply to non-promotional purchases. For new a counts:

Purchase APR is 29. 9%. Minimum Interest charge is $2. Existing cardholder should s e their credit card agr ement for their a plicable terms. Subjec to credit a proval. *Same Day Ma tre s iDelivery® in RI requires in-stock purchase by 3pm. Next Day iDelivery® available to NH, CT & Cape Cod. Not responsible for

typographic, photographic, printing e rors. S e store for details. Expires 12/10/18. SKU#1DECSAVE9

RECLINERS START

AT JUST $298

(not shown)

PICTURED ON COVER: 6pc. DINING SET in birch solids & cherry

veneers includes 42” x 70” table that extends to 88”, 4 side

chairs & 2 arm chairs. Cardi’s Price $ 999 99 Compare to $ 1,449.

400774813. 54” wide 2pc. china $ 999 99 D

WEST WARWICK, RI

60

NOW OPEN

RT. 2 WEST WARWICK, RI

FIND LOCATIONS AND SHOP 24/7 AT CARDIS.COM

MONTHS

TO

INTEREST FREE FINANCING *

On qualifying purchases of $2499 or more with your Cardi’s Furniture & Mattresses

credit card. Equal Monthly Payments required for 60 months.

1 Furniture Way

Swansea, MA 02777

PRSRT MKTG

U.S. POSTAGE

PAID

Spectrum Marketing

Companies

360535A


VIP “Extended Barrel Fold”

The “Extended Barrel Fold”

23 1 ⁄2" x 8 1 ⁄2" Mailer Folded to 5 1 ⁄2" x 8 1 ⁄2"

A great piece for VIP or private

sale promotions!

80# Matte Text

43¢ each (10K min) to routes of your choice

55¢ each (10K min)

Best

Seller!

This

piece is

HUGE!

23½" Wide

Add a 6" x 9" Envelope and

Live Stamp for 5¢ each


A Must Use for Finance Offers!

YES!

49¢ to

Your

List!

single-sided

Call for

Details

Finance “Better Letter”

8½" x 11" Folded to 8½" x 33/4"

into a #10 Envelope with Live

Standard “A” Stamp

Single Sided

38¢ each (7K min) to saturation

Double Sided

43¢ each to saturation.

LOOKING FOR SOMETHING UNIQUE?

We can customize a mailer just for

you to reflect your stores individual style!

CALL

TODAY

FOR YOUR

SPECIAL

PRICING!


Greg Russell

Spectrum Marketing Companies

95 Eddy Road, Suite 101 Manchester, NH 03102 p: 603.836.1250 m: 508.523.0937

greg@spectrummarketing.com

spectrummarketing.com

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