SMC-FurnDM-Web-Casey-0119
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DIRECT MAIL
The view from my desk…<br />
Well planned events remain the key to keeping customer traffic and sales opportunities coming through your door.<br />
A chance to win a sofa or other valuable prizes is a proven attraction. The cost of adding this kind of contest to your<br />
promotion can be pennies on the dollar with prize insurance. Gift cards are also another way to knock them dead!<br />
The Spectrum Furniture Team brings you the most effective contests, powerful direct mail, and coordinated point of sale<br />
graphics to drive traffic and sales to your upcoming events. As always, we are committed to helping you<br />
Sell More and Spend Less! Direct Mail gives you the BEST RETURN ON YOUR MARKETING INVESTMENT!<br />
We are excited to add targeted acquisition email, IP Targeting and many other ideas to lift your response with direct mail<br />
found throughout this catalog. We presently service over 250 furniture stores nation wide.<br />
Call today to set up your upcoming promotional events!<br />
You can reach me at 508-523-0937 or greg@spectrummarketing.com. Let's talk about how we<br />
can help grow your business.<br />
Happy selling,<br />
Greg<br />
They got<br />
MARTY’S FURNITURE COMPANY, INC.<br />
• MARTY’S MATTRESS DEPOT •<br />
99 Washington Street • Melrose, MA • 02176
“Greg! WOW! You were right, make sure everyone works.<br />
Friday was great, Saturday was off the hook, Sunday was<br />
busy as hell. Today was busy as hell. This was a great<br />
promotion. We need to talk and plan the next event.”<br />
– Mike Dewey<br />
Dewey Furniture, Vermillion, OH<br />
Up<br />
To 6<br />
Offers<br />
“XL Weekend Winner”<br />
14" x 10 1 ⁄2" Folds to 5 1 ⁄2"x10 1 ⁄2"<br />
Full color on gloss text.<br />
Priced from 44¢ ea.
BIG!<br />
The “Attention Getter"<br />
5 1 ⁄2" x 14" Mailer Envision a costeffective<br />
means of mailing an<br />
entire city or town with a mail piece<br />
that blows the doors off your sales<br />
projections.<br />
4 Color, 9pt. Gloss Cover<br />
15,000–30,000 38¢ each<br />
5,000–15,000 39¢ each<br />
Mailed only to saturation. Price<br />
includes printing, mail prep, & postage.<br />
Add 3¢ per piece for scratch-off.<br />
We have used the<br />
"Black Cat" Mailer for<br />
the last eight years<br />
and it still produces<br />
fabulous results!<br />
The "Monster" Mailer remains<br />
a popular choice for bedding<br />
events as well as clearance<br />
sales. Lots of space for a<br />
terrific price!<br />
BIGGER!<br />
The “Monster Mailer”<br />
8 1 ⁄2" x 14" Monster Mailer<br />
Flat mailer on heavy gloss stock,<br />
delivered flat.<br />
Double Sided 40¢ each (7K min)<br />
Mailed only to saturation.
The “BIG Secret”<br />
The “Big Secret”<br />
8½" x 22" Folded to 8½" x 5½"<br />
Full color folded piece on glossy<br />
card stock.<br />
Double Sided<br />
46¢ each (7K min) to mail routes<br />
of your choice<br />
58¢ each (7K min) to your customer list<br />
Add a Gift Card for an additional<br />
10¢ each (12 pt card stock)<br />
Priced<br />
from<br />
46¢<br />
The “Bigger Secret”<br />
10½" x 27 1 ⁄8" Folded to<br />
10½" x 5½"<br />
Full color folded piece on glossy<br />
stock.<br />
Double Sided<br />
49¢ each (15K min) to mail routes<br />
of your choice<br />
61¢ each (15K min) to your customer list<br />
Add a Gift Card for an additional<br />
10¢ each (12 pt card stock)<br />
It's Massive!<br />
Tons of<br />
Room!
The “Weekend Winner”<br />
The “Weekend Winner”<br />
8½" x 14" Mailer With 3" coupon fold<br />
on Gloss Card Stock.<br />
Double Sided<br />
45¢ each (7K min) to mail routes of your choice<br />
57¢ each (7K min) to your customer list<br />
“ ”<br />
It was one of the best<br />
events that I have ever run!<br />
—Ron Gobeil,<br />
Brown Furniture<br />
Your<br />
Choice–<br />
Just 45¢<br />
Each!<br />
The “Polite Invite”<br />
Regular Size<br />
8½" x 14"<br />
unfolded<br />
Jumbo Size<br />
10½" x 14½"<br />
unfolded<br />
Make Your Invite Jumbo for Just 2¢ More!
The “Killer”<br />
Even Alaska Loves Spectrum!<br />
The “Killer”<br />
This mailer has been a proven<br />
success story for stores in all<br />
price ranges. This piece never<br />
fails for furniture stores!<br />
69¢ each (15K min.)<br />
to your customer list<br />
74¢ each (7K min.)<br />
to your customer list<br />
8½" x 11" Bi-Fold<br />
on Heavy Gloss<br />
1 Card Stock<br />
2<br />
3½" x 2" Gift Card<br />
Inserted into the<br />
envelope. Full color<br />
front, black type<br />
on back of card.<br />
30ml plastic.<br />
3<br />
6" x 9" Envelope<br />
Printed in 2 colors<br />
with standard “A”<br />
live stamp.<br />
This piece is a<br />
NO BRAINER!<br />
“Killer 2"<br />
Imagine 2<br />
Perfed Pop-Out<br />
Gift Cards!<br />
BEST<br />
SELLER!<br />
“Killer #2”<br />
25 11 ⁄16" x 5 7 ⁄8"<br />
Tri-folded on heavy 80# card stock.<br />
46¢ each to mail routes of your choice<br />
58¢ each (10K min) to your customer list
NOW OVER 3,400,000 PIECES SOLD!<br />
Spectrum Marketing’s Best Selling Mailer Ever!<br />
Make a big impact on your audience with minimal impact on your checkbook.<br />
Oversized catalogs have all the space you need to showcase multiple products or multiple product<br />
lines. Use the catalog space in your best interest – it’s great for multiple co-op claims for even deeper<br />
savings. This is a win for you, your customers, and your vendors!<br />
Price below includes initial layout, print, mail prep & Std. A Postage.<br />
8 Page mailer<br />
7 x 9½ 70# Text<br />
Saturation only!<br />
10,000 pcs 49¢ per piece<br />
20,000 pcs 47¢ per piece<br />
50,000 pcs 42¢ per piece<br />
100,000 pcs 41¢ per piece<br />
250,000 pcs 40¢ per piece<br />
Lot's of<br />
Space for<br />
Co-Op!<br />
Why not print twice as much and do two<br />
drops 30 days apart? Saving you Money!!<br />
GRAND<br />
OPENING<br />
S AV I N G S E V E N T<br />
ALL STORES ARE CELEBRATING!<br />
Sell these pages to your vendors<br />
for increased Co-Op!<br />
(NIROPE ® )<br />
Nobody Beats Cardi’s... Nobody!<br />
SEE INSIDE FOR UP TO<br />
$500 NIROPE ® CASH * !<br />
4 DAYS ONLY!
The “Doors”<br />
The “Doors”<br />
14" x 8 1 ⁄2" Oblong Tri-Fold<br />
Mailer folded to 5 7 ⁄8" x 10 1 ⁄2"<br />
When your message demands a unique<br />
delivery, this will capture the interest of<br />
any prospect.<br />
15,000+ to Routes 45¢ each<br />
10,000+ to Routes 46¢ each<br />
To Your Customer List<br />
58¢ each<br />
Price includes printing, mail prep, & postage.<br />
Your<br />
Choice of<br />
Finish–Oak,<br />
Cherry, or<br />
Pine!<br />
CHERRY<br />
FINISH<br />
OAK<br />
FINISH<br />
PINE<br />
FINISH<br />
GLASS<br />
FRONT
The “Gate Keeper”<br />
The “Gate Keeper”<br />
25 7 /8"x5 7 /8" Folded to 11"x5 7 /8"<br />
On heavy 80# cards stock<br />
Priced from 44¢ ea. (10K min)<br />
to saturation<br />
Imagine 4<br />
Perfed Coupons!<br />
Elevate<br />
your next<br />
direct mail<br />
promotion<br />
with a<br />
SCRATCH-OFF!<br />
The “Gate Keeper”<br />
25 7 /8"x5 7 /8" Folded to 11"x5 7 /8"<br />
On heavy 80# cards stock<br />
Priced from 44¢ ea. (10K min)<br />
to saturation<br />
Scratch off<br />
only 3¢ each!
D.<br />
F.<br />
*<br />
G.<br />
K.<br />
*<br />
*<br />
*<br />
PLUS UP TO 12 MONTHS<br />
INTEREST FREE FINANCING. *<br />
I N T E R E S T F R E E F I N A N C I N G *<br />
PLUS UP TO 12 MONTHS<br />
INTEREST FREE FINANCING. *<br />
*<br />
*<br />
E.<br />
*<br />
PLUS UP TO 12 MONTHS<br />
INTEREST FREE FINANCING. *<br />
H.<br />
PLUS UP TO 12 MONTHS<br />
INTEREST FREE FINANCING. *<br />
*<br />
L.<br />
FIND LOCATIONS AND SHOP 24/7 AT CARDIS.COM<br />
RT. 2 WEST WARWICK, RI | SOUTH KINGSTOWN, RI<br />
FALL RIVER, MA | HYANNIS, MA | ORLEANS, MA<br />
SWANSEA, MA | WAREHAM, MA<br />
SOUTH ATTLEBORO, MA<br />
NOW OPEN IN SEABROOK, NH<br />
CARDI’S FURNITURE & MATTRESSES<br />
CARDI’S MATTRESSES<br />
C.<br />
WEST WARWICK, RI<br />
*<br />
*<br />
*<br />
106778307<br />
up to<br />
Spectrum Marketing<br />
Companies<br />
PRSRT MKTG<br />
U.S. POSTAGE<br />
PAID<br />
*<br />
OFF<br />
TAKE<br />
48” X 30” TRUNK COCKTAIL TABLE in reclaimed pine with a barnyard finish.<br />
Cardi’s Price $ 449 99 Compare to $ 639. 201142584. End table $ 279 9 , chair side table $ 299 9 , sofa table $ 369 9<br />
260777225<br />
PICTURED ON COVER: 6pc. DINING SET in birch solids & che ry<br />
veneers includes 42” x 70” table that extends to 88”, 4 side<br />
chairs & 2 arm chairs. Cardi’s Price $ 999 99 Compare to $ 1,449.<br />
*<br />
*<br />
OFF<br />
TAKE<br />
D<br />
400774813. 54” wide 2pc. china $ 999 9<br />
31” WIDE SWIVEL GLIDER is also o fered in a variety of special order fabrics.<br />
Cardi’s Price $ 599 99 Compare to $ 789. 110747980<br />
*<br />
OFF<br />
*<br />
OFF<br />
TAKE<br />
TAKE<br />
(not shown)<br />
1 Furniture Way<br />
Swansea, MA 02777<br />
360535A<br />
“Double Gate Fold”<br />
A<br />
Best<br />
Seller!<br />
New!<br />
The “Double Gate”<br />
211/2" x 9" Quad-Fold Mailer<br />
Full color, card stock with<br />
one tipped in gift card.<br />
56¢ each (10K min) to your<br />
customer list<br />
44¢ each (10K min) to saturation<br />
A great piece to show<br />
higher end product.<br />
Requires a minimum of 12 photos.<br />
Quad Fold Mailer<br />
8.5 x 11 flat size,<br />
opens to 17x22!<br />
Saturation Only<br />
10,000 pcs 47¢ per piece<br />
20,000 pcs 45¢ per piece<br />
50,000 pcs 40¢ per piece<br />
100,000 pcs 39¢ per piece<br />
250,000 pcs 38¢ per piece<br />
up to<br />
UnFolds to<br />
this!<br />
*<br />
OFF<br />
December 7-10, 2018!<br />
See inside for details<br />
TAKE<br />
$<br />
100<br />
*<br />
OFF<br />
A. B.<br />
TAKE<br />
$ 100<br />
OFF<br />
up to<br />
TAKE<br />
$ 100<br />
OFF<br />
up to<br />
TAKE<br />
$ 100<br />
OFF<br />
On qualifying purchases of $2499 or more with your Cardi’s Furniture & Ma tre ses<br />
credit card. Equal Monthly Payments required for 60 months.<br />
any furniture or mattress<br />
purchase over $ 4,999.<br />
$ 500 OFF*<br />
6 0 M O N T H S<br />
any furniture or mattress<br />
purchase over $ 999.<br />
$ 100 OFF*<br />
TAKE<br />
IN YOUR HOME<br />
Every Room<br />
FURNITURE FOR<br />
$ 100<br />
OFF<br />
December 7-10, 2018!<br />
TAKE<br />
$ 250<br />
OFF<br />
OFF*<br />
OR<br />
OR<br />
any furniture or mattress<br />
purchase over $ 2,499.<br />
$ 250 OFF*<br />
any furniture or mattress<br />
purchase over $ 499.<br />
$ 50 OFF*<br />
UP<br />
TO<br />
OFF*<br />
December 7-10, 2018!<br />
See inside for details<br />
SOUTH ATTLEBORO, MA<br />
NOW OPEN<br />
RT. 2 WEST WARWICK, RI<br />
CRANSTON, RI | JOHNSTON, RI | MIDDLETOWN, RI<br />
WESTERLY, RI | N. DARTMOUTH, MA<br />
FALMOUTH, MA | RAYNHAM, MA | PLYMOUTH, MA<br />
TAKE<br />
$ 100<br />
OFF<br />
TAKE<br />
$ 100<br />
TAKE<br />
$ 50<br />
OFF<br />
OFF<br />
*<br />
OFF<br />
December 7-10, 2018!<br />
See inside for details<br />
TAKE<br />
$ 50<br />
OFF<br />
up to<br />
4 Days Only!<br />
A. 84” QUEEN SLEEP SOFA features 5” gel<br />
infused memory foam ma tress.<br />
Cardi’s Price $ 1,199 99 Compare to $ 1,699<br />
B. 6pc. DINING SET in hardwood solids &<br />
oak veneers includes 42” x 76” table, 4 side<br />
chairs and a bench. Cardi’s Price $ 1,099 99<br />
Compare to $ 1,759. 800788880.<br />
54” wide sideboard $ 599 9<br />
C. TEMPUR-PEDIC QUEEN SIZE MATTRESSES<br />
starting at $ 2,199<br />
D. 86” BENCH MADE SOFA features 8-way<br />
hand tied springs. Cardi’s Price $ 1,799 99<br />
Compare to $ 2,559. 101791336.<br />
Loveseat $ 1,779 9 , swivel chair $ 1,199 9 ,<br />
Special order fabrics are available.<br />
E. TWIN LOFT BED over twin castered bed in<br />
solid pine. Cardi’s Price $ 899 98<br />
Compare to $ 1,349. 600171297<br />
59.5” MEDIA FIREPLACE<br />
features a panorama 3D quartz electric<br />
fireplace inser that can warm up 1,000 sq feet,<br />
Cardi’s Price $ 999 99 Compare to $ 1,349. 283265075<br />
$ 100<br />
F. 78” SOFA in 100% genuine top grain leather<br />
features over 1,000 individua ly driven nail<br />
heads trim. Cardi’s Price $ 2,199 99<br />
Compare to $ 2,699. 101709220<br />
Chair $ 1,199 9 , o toman $ 399 9 ,<br />
swivel chair $ 1,499 9<br />
G. 4pc. BEDROOM in pine solids & veneers<br />
includes queen size bed with bu ton tufted<br />
upholstery, dresser, mi ror & chest.<br />
Cardi’s Price $ 2,499 99 Compare to $ 3,499<br />
500501033. Nightstand $ 379 9<br />
Also stocked in king size.<br />
H. NIROPEDIC MAIFORD 10” PREMIUM<br />
MEMORY FOAM QUEEN SIZE MATTRESS<br />
AND FLAT FOUNDATION SET.<br />
Cardi’s Price $ 799 99 Compare to $ 999 9<br />
I. 3pc. RECLINING SECTIONAL in platinum<br />
includes three toss pi lows. Cardi’s Price<br />
$ 2,699 99 Compare to $ 3,199. 150766938<br />
J. 3pc. 32” X 55” PUB HEIGHT SET finished<br />
in grey with metal trim includes pub table &<br />
2 backless stools. Cardi’s Price $ 799 99<br />
Compare to $ 1,119. 800237085<br />
K. 4pc. BEDROOM in pine solids & veneers<br />
includes queen size storage bed, dresser,<br />
mi ror & chest. Cardi’s Price $ 1,499 99<br />
Compare to $ 1,999. 500105297<br />
Nightstand $ 199 9<br />
L. 2pc. SECTIONAL in grey includes 4 toss<br />
pi lows. Cardi’s Price $ 1,999 99<br />
Compare to $ 2,899. 100258537<br />
Special order fabrics are available.<br />
42.5” WIDE X 17” DEEP<br />
X 78.25” HIGH<br />
MEMORY CABINET in grey.<br />
Cardi’s Price $ 1,199 99<br />
Compare to $ 1,729.<br />
$ 100<br />
36.5” WALL RECLINER<br />
by La-Z-Boy in a coastal color.<br />
Cardi’s Price $ 659 99<br />
Compare to $ 879. 111736635<br />
OFF*<br />
December 7-10, 2018!<br />
See inside for details<br />
(NIROPE ®)<br />
Nobody Beats Cardi’s . Nobody!<br />
$ 50<br />
RECLINERS START<br />
AT JUST $298<br />
$ 50<br />
4 Days Only!<br />
I. J.<br />
TAKE<br />
$ 100<br />
OFF<br />
TAKE<br />
$ 250<br />
OFF<br />
(NIROPE ® )<br />
Nobody Beats Cardi’s... Nobody!<br />
TAKE<br />
$ 100<br />
OFF<br />
*One o fer per household. One time use only. Ca not be combined with this or any other o fer, coupon, finance o fer, “You Don’t Lose It” rebate, wa ranty replacement, comfort exchange, previous or existing order. Ca not be used for deposits, exchanges or any f es, payment on credit a counts. A l redemption form<br />
orders must be paid in fu l a time of purchase. Not red emable for cash. Excludes any discount or finance o fer over 12 months. Excludes Clearance, Fl or Models, Tempurpedic, Beautyrest Black, iComfort, Ma tre s pads, Tax and Delivery / Removal f e. Customary deposit required on special orders and on merchandise<br />
held for later delivery. Ca not be used towards Gift Card purchase or towards Cardi’s Furniture Protection Plan / Ma tre s Wa ranty, or any other Extended Wa ranty. A ditional restrictions may a ply. *60 Months No Interest * on qualifying purchases made with your Cardi’s Furniture credit card. 60 equal monthly<br />
payments required. Purchases of $24 9 or more qualify for the 60 month o fer. *O fer a plies only to single-receipt qualifying purchases. No interest wi l be charged on promo purchase and equal monthly payments are required equal to initial promo purchase amount divided equa ly by the number of months in<br />
the promo period until promo is paid in fu l. Th equal monthly payment wi l be rounded to the next highest whole do lar and may be higher than the minimum paymen that would be required if the purchase was a non-promotional purchase. Regular terms a ply to non-promotional purchases. For new a counts:<br />
Purchase APR is 29. 9%. Minimum Interest charge is $2. Existing cardholder should s e their credit card agr ement for their a plicable terms. Subjec to credit a proval. *Same Day Ma tre s iDelivery® in RI requires in-stock purchase by 3pm. Next Day iDelivery® available to NH, CT & Cape Cod. Not responsible for<br />
typographic, photographic, printing e rors. S e store for details. Expires 12/10/18. SKU#1DECSAVE9<br />
RECLINERS START<br />
AT JUST $298<br />
(not shown)<br />
PICTURED ON COVER: 6pc. DINING SET in birch solids & cherry<br />
veneers includes 42” x 70” table that extends to 88”, 4 side<br />
chairs & 2 arm chairs. Cardi’s Price $ 999 99 Compare to $ 1,449.<br />
400774813. 54” wide 2pc. china $ 999 99 D<br />
WEST WARWICK, RI<br />
60<br />
NOW OPEN<br />
RT. 2 WEST WARWICK, RI<br />
FIND LOCATIONS AND SHOP 24/7 AT CARDIS.COM<br />
MONTHS<br />
TO<br />
INTEREST FREE FINANCING *<br />
On qualifying purchases of $2499 or more with your Cardi’s Furniture & Mattresses<br />
credit card. Equal Monthly Payments required for 60 months.<br />
1 Furniture Way<br />
Swansea, MA 02777<br />
PRSRT MKTG<br />
U.S. POSTAGE<br />
PAID<br />
Spectrum Marketing<br />
Companies<br />
360535A
VIP “Extended Barrel Fold”<br />
The “Extended Barrel Fold”<br />
23 1 ⁄2" x 8 1 ⁄2" Mailer Folded to 5 1 ⁄2" x 8 1 ⁄2"<br />
A great piece for VIP or private<br />
sale promotions!<br />
80# Matte Text<br />
43¢ each (10K min) to routes of your choice<br />
55¢ each (10K min)<br />
Best<br />
Seller!<br />
This<br />
piece is<br />
HUGE!<br />
23½" Wide<br />
Add a 6" x 9" Envelope and<br />
Live Stamp for 5¢ each
A Must Use for Finance Offers!<br />
YES!<br />
49¢ to<br />
Your<br />
List!<br />
single-sided<br />
Call for<br />
Details<br />
Finance “Better Letter”<br />
8½" x 11" Folded to 8½" x 33/4"<br />
into a #10 Envelope with Live<br />
Standard “A” Stamp<br />
Single Sided<br />
38¢ each (7K min) to saturation<br />
Double Sided<br />
43¢ each to saturation.<br />
LOOKING FOR SOMETHING UNIQUE?<br />
We can customize a mailer just for<br />
you to reflect your stores individual style!<br />
CALL<br />
TODAY<br />
FOR YOUR<br />
SPECIAL<br />
PRICING!
Greg Russell<br />
Spectrum Marketing Companies<br />
95 Eddy Road, Suite 101 Manchester, NH 03102 p: 603.836.1250 m: 508.523.0937<br />
greg@spectrummarketing.com<br />
spectrummarketing.com