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www.thesparkng.com<br />

The Spark | Ignite/Connect/Achieve<br />

Another benefit of M & As is the opportunity<br />

to take advantage of international<br />

partnership which allows for a global<br />

presence Global market pressures have led<br />

to a rise in cross-border merger transactions.<br />

For instance, Nigerian brands are sought<br />

after internationally, with a number of<br />

them partnering with global retail brands<br />

and stores. Such international partnerships<br />

could be strengthened through possible<br />

mergers, particularly those within the African<br />

continents of which Ghana and South Africa<br />

are examples of emerging frontiers.<br />

As we are all aware, technological innovations<br />

are recorded daily of which the industry giant,<br />

Apple continuously reminds consumers<br />

about the limitless world of computers, by<br />

unveiling new products regularly. Hence, the<br />

demand for whizkid Chief Executive Officers<br />

has skyrocketed and been recognized as a<br />

major consideration for several cross-border<br />

corporate mergers.<br />

A vibrant market for corporate control also<br />

improves the statistics of mergers and<br />

acquisitions. The possibility of successful<br />

bidders replacing poorly performing<br />

executive directors in order to enhance the<br />

profitability of corporations augurs well for<br />

any economy, thus encouraging dynamic<br />

business arrangements.<br />

One cannot mention M & As deals without<br />

discussing the complications that accompany<br />

this procedure. As with marriages between<br />

human beings, divorces of corporate entities<br />

are not unheard of. <strong>To</strong> sustain M & A deals,<br />

great responsibility is therefore placed on<br />

deal advisers particularly lawyers, ensuring<br />

not only the success of birthing a new entity<br />

but also of sustainability.<br />

Business experts believe that no two M &<br />

A deals are alike, which implies that high<br />

degree of legal expertise and innovation is<br />

required on the part of (Nigerian) solicitors<br />

dealing with business intricacies of M & As.<br />

More importantly, in a transactional setting,<br />

lawyers should carefully analyze all available<br />

and relevant data including the statutes and<br />

professionally advise clients on how best to<br />

structure their business affairs in a bid to<br />

comply with relevant provisions.<br />

The deal flow of all acquisitions is standard,<br />

notwithstanding the uniqueness of<br />

each bargain. The process starts with an<br />

introduction, followed by the negotiation,<br />

then the due diligence (D.D) process which<br />

if successful leads to the obtainment of the<br />

board, shareholder as well as regulatory<br />

approvals. A well carried out due-diligence<br />

exercise is a prerequisite for a successful<br />

merger, hence the need for advisers to ask<br />

the right questions from the onset. The D.D<br />

process can be likened to an inspection<br />

carried out by a mechanic prior to the<br />

purchase of a car, an exercise aimed at<br />

determining whether the vehicle is worth its<br />

asking price. In essence, due diligence before<br />

a merger is like a courtship before marriage.<br />

A merger, if well-coordinated, is expected<br />

to expand business opportunities. However,<br />

before embarking on this exercise, taking<br />

note of the number of employees the<br />

merging partner has is important, what<br />

risks has the business been exposed to, the<br />

legal and financial structure as well as the<br />

debt exposure of the relevant business. No<br />

entrepreneur wants to pay for a shell or end<br />

up like the lady who thought her husband<br />

was a billionaire but soon found out after<br />

marriage that he was living a borrowed life.<br />

The merger transaction is rounded up by<br />

signing and closing. As soon as negotiations<br />

are launched, legal and financial advisers<br />

are engaged in structuring the deal and<br />

determining a fair price for the sale. The<br />

target has a vested interest in ensuring that<br />

it receives the best selling price while the<br />

bidder’s management is keen on a transaction<br />

that is indeed value for money.<br />

In arriving at the true worth of a company,<br />

therefore, advisers should not only protect<br />

the interest of their clients but also ensure<br />

that the valuation results give an accurate<br />

and fair view of the firm’s worth and that<br />

the due diligence is conducted ethically.<br />

Legal advisers particularly have a role to play<br />

in drafting water-tight agreements which<br />

will stand the test of time in balancing the<br />

interests of the buyer and that of the seller.<br />

It must be mentioned that having examined<br />

the incentives for business combinations<br />

certain factors inhibit the growth of such<br />

transactions in these parts of the world.<br />

Culturally, we hold on to investments<br />

irrespective of how logical it is to do so and in<br />

consequence would rather be the sole owner<br />

of a tottering business than be a part owner<br />

of a bigger cake.<br />

The notion of “it’s my business”, I started<br />

it and must not allow anyone to share<br />

in my business successes”, must change.<br />

Another reason for the slow growth of M &<br />

As activities in Nigeria is that the relevant<br />

regulatory system is underdeveloped.<br />

The financial industry is also lagging in its<br />

response to credit requests, a situation which<br />

impedes the process of negotiations.<br />

A merger is not just the coming together of<br />

two businesses. It is the amalgamation of<br />

corporate cultures. The culture and structure<br />

of Business A should be similar to Business<br />

B and should be synergized sufficiently to<br />

ensure a smooth running of the resultant<br />

entity. This is why it is important for startups<br />

founders to be clear about the mission and<br />

vision of their companies because, in reality,<br />

you cannot give what you do not have.<br />

Equally, the management and employees of<br />

the merging entities must be carried along<br />

in the process. It can be scary to be asked<br />

to be part of new business as an employee.<br />

Therefore, it is the responsibility of the parties<br />

negotiating the deal to ensure that staff<br />

welfare is paramount. Realistically, however,<br />

only the best hands and the brightest brains<br />

can be retained in a change of structure<br />

transaction.<br />

The customers of both entities must not<br />

be overlooked, also. Hence the customer<br />

enlightening sessions being carried out by<br />

the relevant entities in the proposed Diamond<br />

Bank Plc and <strong>Access</strong> Bank Plc merger is<br />

laudable because it has to a large extent<br />

helped in assuaging the fears of concerned<br />

customers.<br />

The result of a merger is a bigger and<br />

stronger brand. The shortcomings of megasized<br />

brands have been identified mainly<br />

as the inefficiency of size and variations in<br />

corporate culture among merging entities.<br />

These challenges do not overshadow the<br />

economies of scale associated with globally<br />

competitive businesses.<br />

It is, therefore, evident that under the<br />

philosophy of the survival of the fittest,<br />

Mergers and Acquisitions will continue to<br />

thrive. Africa will do well to join in the trend<br />

actively. Nigeria can take the lead, particularly<br />

with the recognition given to some Nigerian<br />

companies recently by the London Stock<br />

Exchange.<br />

These nominations evidence the fact that the<br />

small brand of today has the potentials to<br />

become an international brand if corporate<br />

governance and accountability are given<br />

priority. A good way to end this piece is by<br />

celebrating all the companies that were listed<br />

as part of the Companies to Inspire Africa,<br />

as compiled by the London Stock Exchange.<br />

Indeed, Mergers and Acquisitions are for big<br />

and small companies.<br />

“A merger is not<br />

just the coming<br />

together of two<br />

businesses. It is the<br />

amalgamation of<br />

corporate cultures.”<br />

@thesparkng<br />

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