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Triangle of synergies<br />
sELL & HELP<br />
Value-Added<br />
= Estimation, perception<br />
= Safety, Tools, Hands-on<br />
= Media attention<br />
= Networking<br />
= High-Class-Product<br />
= added flow of money<br />
= Image profit<br />
= Follow-up order<br />
= trad. one-dimensional<br />
distribution route<br />
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‣<br />
‣<br />
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‣<br />
Puplicness<br />
cultural<br />
landscape<br />
<br />
citizens<br />
‣<br />
Steinway<br />
‣<br />
Grand Piano<br />
‣<br />
<br />
<br />
‣<br />
<br />
<br />
Customer<br />
Community<br />
Culture business<br />
‣<br />
<br />
<br />
<br />
<br />
Steinway & Sons<br />
‣<br />
Dealer
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