88 KEYS together synergy concept

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Triangle of synergies sELL & HELP Value-Added = Estimation, perception = Safety, Tools, Hands-on = Media attention = Networking = High-Class-Product = added flow of money = Image profit = Follow-up order = trad. one-dimensional distribution route ‣ ‣ ‣ Puplicness cultural landscape citizens ‣ Steinway ‣ Grand Piano ‣ ‣ Customer Community Culture business ‣ Steinway & Sons ‣ Dealer
Principle Making a Mark Exclusives Crowd Funding for Municipalities, for culture and Music insitutions of the Public and private sector Harnessing synergies. win-win for all, by helping each other and winning <strong>together</strong>. You increase yours and Steinway‘s & Sons sales by the sale of new instruments by tapping into the customer segment: Public purse, NGO‘s, NPO‘s You enable your customer to have more room to fiancee a concert grand by having a group of people with the same vision help to pay for the grand. You create added value for all involved, through media placement and public perception and appreciation. You promote culture and music in your sales area and attract sustainable influence. We integrate civic engagement as a social con tribution and strengthen yours as well as the image of the Steinway & Sons and make a name for you in the field of CSR. 7
Page 1 and 2: © Dr. Simon Moser New Dimensions S
Page 3 and 4: Content 88 Keys New Dimensions, Str
Page 5: Motivation The World is changing We
Page 9 and 10: POSITION ds from & Sons wd Funding
Page 11 and 12: Advantage Dealer more than Grand Sa
Page 13 and 14: Advantage Customer More Safety Your
Page 15 and 16: Your Partner Dr. Simon Moser with m

88 KEYS together synergy concept

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