Cyber Defense Magazine - Annual RSA Conference 2019 - Print Edition

Emerging Use Cases
By using your users’ selfies as
their second authentication
factor, organizations can now
envision entirely new use cases
that go well beyond suspicious
logins.
• Hotel Room Access:
Instead of waiting in a long checkin
line at a hotel, customers could
open their doors with just a selfie.
• Car Rentals: Customers
could bypass the long lines at
airports and unlock the door of
their rental car with just a selfie.
• Lost Passwords: Instead
of reverting to vulnerable
methods, such as KBA or twofactor
authentication, companies
reissue lost or forgotten
credentials by having their users
take a selfie.
• High-Risk Transactions: If
there’s a significant wire transfer
from one account to another,
financial institutions could simply
require the user to take a selfie to
authorize the transaction.
• C o n t i n u o u s
Authentication: Think about
continuous authentication in
the e-learning space. Professors
want to ensure that legitimate
students are enrolled online and
that they are the same people
taking the exams online. Think
about the need to identity proof
Uber drivers upfront, but also
to continually re-authenticate
them on the job to ensure that
the person claiming to be the
Uber driver is, in fact, the Uber
driver that was approved to drive.
As identity proofing and
authentication processes
converge, we think the role
of face-based biometrics will
enable broader adoption,
provide higher levels of identity
assurance, improve the customer
experience and conversion
rates, and better protect online
accounts from identity theft and
account takeover.
Dean Nicolls is Jumio’s most recent addition to the executive
team. He has 25+ years experience in B2B marketing focusing
on cloud services. These include roles at Starbucks, Microsoft
and variety of early stage cloud-based security companies
including LiveOffice (acquired by Symantec), TeleSign
(acquired by BICS) and, most recently, Infrascale. At Jumio,
Dean is responsible for all branding, PR/analyst relations,
product messaging, demand generation, and sales/channel
enablement. He holds a Bachelor of Science degree in Business
Administration from Pepperdine University and an MBA from
the University of Washington.
64 Cyber Defense Magazine - Annual Print Edition 2019