MOTOREX Magazine 2018 112 EN

INTERNATIONAL
РОССИЯ (RUSSIA)
TURNS TO QUALITY
MOTOREX stands for top Swiss quality and highly innovative products – continual growth
is proof. Together with four dedicated distributors, MOTOREX now serves Russia, the world’s
sixth-largest economy, with a land area of 17 million square kilometers and a population of
over 143 million. As they say, better is the enemy of good, and Russians love what’s better –
especially when it says MOTOREX on the label!
MOTOREX currently offers its automotive, motorcycle,
bicycle and industrial product lines through four distributors
and their dealer networks in the fiercely contested
Russian lubricant market.
RUSSIA, LAND OF CARS
In the past ten years, the number of cars on Russian
roads has grown by half, from 28 million vehicles in
2007 to nearly 42 million in 2017. The greatest number
of cars are found in Russia’s two biggest cities, Moscow
and St. Petersburg. The presence of premium brands is
growing by the day. To maintain them, shops rely on
quality MOTOREX CAR LINE products with the appropriate
dealer approvals.
TWO-WHEELERS FOR LEISURE
Given Russia’s climate and often bad roads, motorcycles
and bicycles are not always the best ways to get
around. Certainly many people do use two-wheeled
vehicles as a substitute for cars. But they’re more
likely to ride a Harley, KTM, Ducati or late-model
mountain bike in their leisure hours. With its hightech
MOTO LINE and BIKE LINE lubricant and care
products, MOTOREX is a peer in quality with the leading
bike brands.
THE METALWORKING INDUSTRY
Machining has a long tradition in Russia. Once dominated
by armaments, today the industry’s structure
is much like those of other countries. While simpler
machines and machining processes are still more
common, ever more complex processes on high-performance
multiaxial machining centers play a role in
the growing industry. Since the opening of the market,
MOTOREX has been a sought-after partner for manufacturers
with its INDUSTRIAL LINE products. •
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