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13042019 - KILLING FIELDS OF NORTH WEST:They killed my husband, our three children in my presence – Zamfara survivor

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SATURDAY Vanguard, APRIL 13, 2019 — 27<br />

I ventured <strong>in</strong>to Waste Recycl<strong>in</strong>g to create<br />

jobs for vulnerable women, keep<br />

environment clean<br />

—Olamide Ayeni-Balogun, Founder Pearl Recycl<strong>in</strong>g<br />

By Dest<strong>in</strong>y Ezeaga<br />

Mrs. Olamide Ayeni-<br />

Babajide is the<br />

founder of Pearl<br />

Recycl<strong>in</strong>g, a social enterprise <strong>in</strong><br />

Nigeria engaged <strong>in</strong> the recycl<strong>in</strong>g<br />

of solid waste <strong>in</strong>to susta<strong>in</strong>able<br />

and eco-friendly products. The<br />

social entrepreneur, motivational<br />

speaker and environmentalist<br />

expla<strong>in</strong>ed why she started Pearl<br />

Recycl<strong>in</strong>g <strong>in</strong> 2016, a passion she<br />

enjoy do<strong>in</strong>g, rais<strong>in</strong>g young<br />

entrepreneurs and transform<strong>in</strong>g<br />

the life of vulnerable women <strong>in</strong><br />

the societies. Excerpt<br />

What <strong>in</strong>spires you to go <strong>in</strong>to<br />

Waste Recycl<strong>in</strong>g?<br />

My first <strong>in</strong>spiration came from<br />

the fact that every morn<strong>in</strong>g on <strong>my</strong><br />

way to work I see a lot of women<br />

who are unemployed begg<strong>in</strong>g for<br />

alms to survive. It became a huge<br />

problem for me to give them alms<br />

and at the same time I realized<br />

that they will def<strong>in</strong>itely come<br />

back to cont<strong>in</strong>ue begg<strong>in</strong>g.<br />

Secondly, I see wastes<br />

everywhere and the impacts on<br />

the environment are enormous<br />

which is a big concern for me. So,<br />

<strong>in</strong> 2012, I traveled to United Arab<br />

Emirates, UAE, for an official<br />

assignment. It was at that po<strong>in</strong>t,<br />

I bought a wall décor from a store<br />

and discovered that the wall<br />

decor was made from waste<br />

which actually caught <strong>my</strong> fancy.<br />

From that moment I began to<br />

th<strong>in</strong>k of what to do with the<br />

wastes we generates <strong>in</strong> this<br />

Nigeria, how to empower these<br />

women, build a product from<br />

waste of <strong>in</strong>ternational standard<br />

and keep the environment clean.<br />

That <strong>in</strong>spired me; see<strong>in</strong>g two<br />

different problems <strong>in</strong>clud<strong>in</strong>g the<br />

problem of waste and<br />

empower<strong>in</strong>g vulnerable women<br />

who I know are ready to learn.<br />

So, <strong>in</strong> 2014, I started waste<br />

recycl<strong>in</strong>g bus<strong>in</strong>ess before I<br />

ventured <strong>in</strong>to it fully <strong>in</strong> 2016<br />

...From waste recycl<strong>in</strong>g,<br />

challenges and achievements?<br />

We have done quite a lot as a<br />

small company <strong>in</strong> Nigeria. It is a<br />

known fact that bus<strong>in</strong>esses like<br />

<strong>our</strong>s is not likely to survive at<br />

<strong>in</strong>ception. But, we have survived<br />

and today, we tra<strong>in</strong>ed over 250<br />

women with vocational skills on<br />

how to turn waste <strong>in</strong>to beautiful<br />

products. We are currently<br />

donat<strong>in</strong>g 400 chairs to 20 public<br />

schools <strong>in</strong> Lagos made from<br />

waste. We are tra<strong>in</strong><strong>in</strong>g 800<br />

students from public schools on<br />

waste management. The idea is<br />

to tra<strong>in</strong> 40 students <strong>in</strong> each<br />

school and have about 85<br />

students jo<strong>in</strong><strong>in</strong>g the recycl<strong>in</strong>g<br />

club. Also we have been able to<br />

change the m<strong>in</strong>dset of more than<br />

2 million people who follow us<br />

on <strong>our</strong> social media platform on<br />

wastes. As an organization we<br />

are happy see<strong>in</strong>g those people.<br />

We have orientation on waste<br />

management. The environment is<br />

becom<strong>in</strong>g better and people are<br />

empowered to give back to their<br />

community. For <strong>in</strong>stance, one of<br />

Olamide Ayeni-Balogun<br />

<strong>our</strong> students based <strong>in</strong> Ibadan<br />

created forty playgrounds <strong>in</strong> forty<br />

public schools us<strong>in</strong>g waste that<br />

is a huge impact for the students<br />

and the community. Look<strong>in</strong>g at<br />

<strong>our</strong> challenges, the ease of do<strong>in</strong>g<br />

bus<strong>in</strong>ess <strong>in</strong> Nigeria is poor; you<br />

have to struggle to survive every<br />

day. If the government laws are<br />

not chok<strong>in</strong>g you, the taxes will<br />

be chok<strong>in</strong>g you. It is hard to<br />

survive <strong>in</strong> an environment like<br />

that. The environment is not<br />

friendly for you to build on y<strong>our</strong><br />

ideas and vision. We also have a<br />

problem of perception of people<br />

on waste, a lot people see waste<br />

as waste because that is how they<br />

grew up. So tell<strong>in</strong>g them to<br />

change and accept new<br />

orientation on waste<br />

management becomes difficult.<br />

We also have problem of<br />

mentors, and be<strong>in</strong>g a creative<br />

<strong>in</strong>dustry there are dearth of<br />

mentors who understand what we<br />

do. So most time when we are<br />

face with challenges, we hardly<br />

f<strong>in</strong>d mentors we can count on and<br />

who understand us deeply and<br />

can proffer solution.<br />

...Tell us about y<strong>our</strong><br />

organisation.<br />

Pearl Recycl<strong>in</strong>g is an<br />

organization that was<br />

established for profit. As we<br />

T h e<br />

environment<br />

is becom<strong>in</strong>g<br />

better and<br />

people are<br />

empowered<br />

to give back<br />

to their<br />

community<br />

moved on we saw the need to<br />

change a lot of th<strong>in</strong>g <strong>in</strong> <strong>our</strong><br />

structure. We realized that we<br />

need to give back to the<br />

community as part of <strong>our</strong><br />

corporate social responsibility.<br />

In do<strong>in</strong>g so, we cannot tell the<br />

community to pay us for the<br />

impacts, so we became a hybrid<br />

organization. This means that,<br />

we channel 30 percent of <strong>our</strong><br />

profit to impact the community,<br />

mak<strong>in</strong>g us a profit and at the<br />

same time non-profit<br />

organization. But we are<br />

registered as a profit<br />

organization, a limited liability<br />

company. On fund<strong>in</strong>g, we<br />

generate revenue and from <strong>our</strong><br />

revenue we make profit which we<br />

used to run and susta<strong>in</strong> the<br />

bus<strong>in</strong>ess. When we started this<br />

bus<strong>in</strong>ess, we got few grants from<br />

Tony Elumelu Foundation and<br />

WIMBIZ which help us <strong>in</strong> gett<strong>in</strong>g<br />

an office space and scale up <strong>our</strong><br />

operations<br />

Apart from grants from Tony<br />

Elumelu Foundation and<br />

WiMBIZ, do you have any<br />

Government supports?<br />

Pearl Recycl<strong>in</strong>g did not get any<br />

support from the government<br />

that is just the truth. As a matter<br />

of fact, we have more support<br />

from the <strong>in</strong>ternational<br />

organizations than the Nigeria<br />

government. Most of the<br />

supports came from the America<br />

government and organizations<br />

<strong>in</strong>cldu<strong>in</strong>g the Ford Foundation,<br />

the US Embassy Abuja through<br />

Department of State. We are<br />

look<strong>in</strong>g at other companies to<br />

<strong>in</strong>vest and support us.<br />

What is the criteria for<br />

select<strong>in</strong>g those women for<br />

tra<strong>in</strong><strong>in</strong>g programme?<br />

We focus more on unemployed<br />

women, vulnerable women,<br />

widows, s<strong>in</strong>gle mothers, jobless<br />

<strong>in</strong>dividuals and unemployed<br />

youths who are poised on<br />

engag<strong>in</strong>g themselves. Through<br />

<strong>our</strong> social media platform and<br />

website we announce an open<strong>in</strong>g<br />

for them to apply. The tra<strong>in</strong><strong>in</strong>g<br />

is not free, but fortunately, last<br />

year, the tra<strong>in</strong><strong>in</strong>g we conducted<br />

was free because Ford<br />

Foundation paid for 100 people.<br />

There is criteria for select<strong>in</strong>g<br />

people, We select people without<br />

jobs and help.<br />

Is the fee for the tra<strong>in</strong><strong>in</strong>g<br />

affordable?<br />

It is affordable. And we have<br />

tra<strong>in</strong><strong>in</strong>g for the downtrodden. We<br />

give them 50 percent discount for<br />

undergo<strong>in</strong>g <strong>our</strong> tra<strong>in</strong><strong>in</strong>g. Our fees<br />

are affordable because we look<br />

at so many other th<strong>in</strong>gs. The fact<br />

rema<strong>in</strong>s that when you start this<br />

bus<strong>in</strong>ess and you are serious<br />

about it, you will def<strong>in</strong>itely<br />

recoup <strong>in</strong> one month after the<br />

tra<strong>in</strong><strong>in</strong>g. The raw materials are<br />

everywhere which is wastes. So<br />

we look at all these th<strong>in</strong>gs. We<br />

see skills acquisition centers<br />

everywhere which are quite more<br />

expensive than what we charge,<br />

and we also understand the fact<br />

that someth<strong>in</strong>g that does not cost<br />

much may really not make sense.<br />

So when the tra<strong>in</strong><strong>in</strong>g is made<br />

free, a beneficiary may decide to<br />

forget about it and go back to<br />

his or her normal bus<strong>in</strong>ess but if<br />

it costs them someth<strong>in</strong>g they will<br />

appreciate it more. So these are<br />

other th<strong>in</strong>gs we are look<strong>in</strong>g at.<br />

What is the response after<br />

tra<strong>in</strong><strong>in</strong>g. Is there a mechanism<br />

for follow-up or mentor<strong>in</strong>g?<br />

As a matter of fact I do not<br />

abandon them. I created a group<br />

on Instagram and Facebook to<br />

cont<strong>in</strong>ue the conversation. In<br />

fact, I do not capitalise on<br />

vocational skills, I also teach<br />

them on how to access<br />

<strong>in</strong>ternational grants because I<br />

understand the place of fund<strong>in</strong>g<br />

and capital <strong>in</strong> bus<strong>in</strong>ess startups.<br />

That is why <strong>my</strong> tra<strong>in</strong><strong>in</strong>g is<br />

different from other tra<strong>in</strong><strong>in</strong>gs. I<br />

help <strong>my</strong> tra<strong>in</strong>ees get TEF<br />

scholarship, a lot of <strong>in</strong>ternational<br />

grants and local grants. I teach<br />

them the rudiment of access<strong>in</strong>g<br />

this grants beyond learn<strong>in</strong>g skills<br />

and I also let them know that they<br />

have to also balance their<br />

smartness with hard work. You<br />

really can not depend on 100<br />

percent hard work alone. I do<br />

not abandon them rather I place<br />

priorities on communities of<br />

women who are empower<strong>in</strong>g<br />

each other and lift<strong>in</strong>g each other<br />

up everyday<br />

...And the competitive market?<br />

The waste <strong>in</strong>dustry is a<br />

lucrative <strong>in</strong>dustry depend<strong>in</strong>g on<br />

the sectors. For me, it is about<br />

understanidng y<strong>our</strong> market and<br />

implore a unique market<br />

strategy. We have competitors but<br />

we do not focus on them because<br />

we have <strong>our</strong> focus on <strong>our</strong> rules<br />

and pr<strong>in</strong>ciples of where we want<br />

to be. Although, I appreciate lots<br />

of people and firms that are<br />

jo<strong>in</strong><strong>in</strong>g the bus<strong>in</strong>ess, if noth<strong>in</strong>g<br />

else, just to solve the problem of<br />

wastes <strong>in</strong> <strong>our</strong> communities.<br />

...Would you say, this bus<strong>in</strong>ess<br />

is a bless<strong>in</strong>g?<br />

Well waste is not a bless<strong>in</strong>g even<br />

though it serves as <strong>our</strong> raw<br />

material but the truth of the<br />

matter is that there will be waste.<br />

It could have been control waste;<br />

control waste <strong>in</strong> the sense that <strong>in</strong><br />

the developed world they have<br />

organizations that are tak<strong>in</strong>g<br />

waste and people pay to throw<br />

their waste. At the same time,<br />

there are places designated for<br />

people like us go to and pick what<br />

we want out the waste. Accord<strong>in</strong>g<br />

to the UN an average human will<br />

generate at least 1.6kg of waste<br />

daily, now imag<strong>in</strong>e the number<br />

of people on earth and <strong>in</strong> Nigeria<br />

180 million people. The problem<br />

is see<strong>in</strong>g waste on the streets,<br />

dra<strong>in</strong>ages, among others which<br />

becomes an eyesore and of c<strong>our</strong>se<br />

not a bless<strong>in</strong>g for us. That is why<br />

one of the th<strong>in</strong>gs we do at Pearl<br />

Recycl<strong>in</strong>g is partner<strong>in</strong>g with<br />

people we know that generates<br />

waste. Now for tyre wastes, we<br />

partner with vulcanizers. We pay<br />

them stipend to have these tyres<br />

because we really do not want<br />

these liters on the street.<br />

However, waste is a bless<strong>in</strong>g<br />

because it is a raw materials but<br />

waste on the street is a curse<br />

because it causes sickness,<br />

diseases, among others.<br />

...Y<strong>our</strong> future plans as an<br />

environmentalist?<br />

I am look<strong>in</strong>g at creat<strong>in</strong>g an<br />

acade<strong>my</strong>, a hub for creative<br />

environmentalists like us for<br />

<strong>in</strong>novation and ideas. I want to<br />

create that opportunity for<br />

schools to br<strong>in</strong>g <strong>in</strong> their pupils to<br />

learn. I also want to create an<br />

eco-friendly furniture mart <strong>in</strong><br />

Nigeria, like an alternative<br />

furniture mart cheaper than the<br />

conventional furniture and more<br />

beautiful.

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