13042019 - KILLING FIELDS OF NORTH WEST:They killed my husband, our three children in my presence – Zamfara survivor
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SATURDAY Vanguard, APRIL 13, 2019 — 27<br />
I ventured <strong>in</strong>to Waste Recycl<strong>in</strong>g to create<br />
jobs for vulnerable women, keep<br />
environment clean<br />
—Olamide Ayeni-Balogun, Founder Pearl Recycl<strong>in</strong>g<br />
By Dest<strong>in</strong>y Ezeaga<br />
Mrs. Olamide Ayeni-<br />
Babajide is the<br />
founder of Pearl<br />
Recycl<strong>in</strong>g, a social enterprise <strong>in</strong><br />
Nigeria engaged <strong>in</strong> the recycl<strong>in</strong>g<br />
of solid waste <strong>in</strong>to susta<strong>in</strong>able<br />
and eco-friendly products. The<br />
social entrepreneur, motivational<br />
speaker and environmentalist<br />
expla<strong>in</strong>ed why she started Pearl<br />
Recycl<strong>in</strong>g <strong>in</strong> 2016, a passion she<br />
enjoy do<strong>in</strong>g, rais<strong>in</strong>g young<br />
entrepreneurs and transform<strong>in</strong>g<br />
the life of vulnerable women <strong>in</strong><br />
the societies. Excerpt<br />
What <strong>in</strong>spires you to go <strong>in</strong>to<br />
Waste Recycl<strong>in</strong>g?<br />
My first <strong>in</strong>spiration came from<br />
the fact that every morn<strong>in</strong>g on <strong>my</strong><br />
way to work I see a lot of women<br />
who are unemployed begg<strong>in</strong>g for<br />
alms to survive. It became a huge<br />
problem for me to give them alms<br />
and at the same time I realized<br />
that they will def<strong>in</strong>itely come<br />
back to cont<strong>in</strong>ue begg<strong>in</strong>g.<br />
Secondly, I see wastes<br />
everywhere and the impacts on<br />
the environment are enormous<br />
which is a big concern for me. So,<br />
<strong>in</strong> 2012, I traveled to United Arab<br />
Emirates, UAE, for an official<br />
assignment. It was at that po<strong>in</strong>t,<br />
I bought a wall décor from a store<br />
and discovered that the wall<br />
decor was made from waste<br />
which actually caught <strong>my</strong> fancy.<br />
From that moment I began to<br />
th<strong>in</strong>k of what to do with the<br />
wastes we generates <strong>in</strong> this<br />
Nigeria, how to empower these<br />
women, build a product from<br />
waste of <strong>in</strong>ternational standard<br />
and keep the environment clean.<br />
That <strong>in</strong>spired me; see<strong>in</strong>g two<br />
different problems <strong>in</strong>clud<strong>in</strong>g the<br />
problem of waste and<br />
empower<strong>in</strong>g vulnerable women<br />
who I know are ready to learn.<br />
So, <strong>in</strong> 2014, I started waste<br />
recycl<strong>in</strong>g bus<strong>in</strong>ess before I<br />
ventured <strong>in</strong>to it fully <strong>in</strong> 2016<br />
...From waste recycl<strong>in</strong>g,<br />
challenges and achievements?<br />
We have done quite a lot as a<br />
small company <strong>in</strong> Nigeria. It is a<br />
known fact that bus<strong>in</strong>esses like<br />
<strong>our</strong>s is not likely to survive at<br />
<strong>in</strong>ception. But, we have survived<br />
and today, we tra<strong>in</strong>ed over 250<br />
women with vocational skills on<br />
how to turn waste <strong>in</strong>to beautiful<br />
products. We are currently<br />
donat<strong>in</strong>g 400 chairs to 20 public<br />
schools <strong>in</strong> Lagos made from<br />
waste. We are tra<strong>in</strong><strong>in</strong>g 800<br />
students from public schools on<br />
waste management. The idea is<br />
to tra<strong>in</strong> 40 students <strong>in</strong> each<br />
school and have about 85<br />
students jo<strong>in</strong><strong>in</strong>g the recycl<strong>in</strong>g<br />
club. Also we have been able to<br />
change the m<strong>in</strong>dset of more than<br />
2 million people who follow us<br />
on <strong>our</strong> social media platform on<br />
wastes. As an organization we<br />
are happy see<strong>in</strong>g those people.<br />
We have orientation on waste<br />
management. The environment is<br />
becom<strong>in</strong>g better and people are<br />
empowered to give back to their<br />
community. For <strong>in</strong>stance, one of<br />
Olamide Ayeni-Balogun<br />
<strong>our</strong> students based <strong>in</strong> Ibadan<br />
created forty playgrounds <strong>in</strong> forty<br />
public schools us<strong>in</strong>g waste that<br />
is a huge impact for the students<br />
and the community. Look<strong>in</strong>g at<br />
<strong>our</strong> challenges, the ease of do<strong>in</strong>g<br />
bus<strong>in</strong>ess <strong>in</strong> Nigeria is poor; you<br />
have to struggle to survive every<br />
day. If the government laws are<br />
not chok<strong>in</strong>g you, the taxes will<br />
be chok<strong>in</strong>g you. It is hard to<br />
survive <strong>in</strong> an environment like<br />
that. The environment is not<br />
friendly for you to build on y<strong>our</strong><br />
ideas and vision. We also have a<br />
problem of perception of people<br />
on waste, a lot people see waste<br />
as waste because that is how they<br />
grew up. So tell<strong>in</strong>g them to<br />
change and accept new<br />
orientation on waste<br />
management becomes difficult.<br />
We also have problem of<br />
mentors, and be<strong>in</strong>g a creative<br />
<strong>in</strong>dustry there are dearth of<br />
mentors who understand what we<br />
do. So most time when we are<br />
face with challenges, we hardly<br />
f<strong>in</strong>d mentors we can count on and<br />
who understand us deeply and<br />
can proffer solution.<br />
...Tell us about y<strong>our</strong><br />
organisation.<br />
Pearl Recycl<strong>in</strong>g is an<br />
organization that was<br />
established for profit. As we<br />
T h e<br />
environment<br />
is becom<strong>in</strong>g<br />
better and<br />
people are<br />
empowered<br />
to give back<br />
to their<br />
community<br />
moved on we saw the need to<br />
change a lot of th<strong>in</strong>g <strong>in</strong> <strong>our</strong><br />
structure. We realized that we<br />
need to give back to the<br />
community as part of <strong>our</strong><br />
corporate social responsibility.<br />
In do<strong>in</strong>g so, we cannot tell the<br />
community to pay us for the<br />
impacts, so we became a hybrid<br />
organization. This means that,<br />
we channel 30 percent of <strong>our</strong><br />
profit to impact the community,<br />
mak<strong>in</strong>g us a profit and at the<br />
same time non-profit<br />
organization. But we are<br />
registered as a profit<br />
organization, a limited liability<br />
company. On fund<strong>in</strong>g, we<br />
generate revenue and from <strong>our</strong><br />
revenue we make profit which we<br />
used to run and susta<strong>in</strong> the<br />
bus<strong>in</strong>ess. When we started this<br />
bus<strong>in</strong>ess, we got few grants from<br />
Tony Elumelu Foundation and<br />
WIMBIZ which help us <strong>in</strong> gett<strong>in</strong>g<br />
an office space and scale up <strong>our</strong><br />
operations<br />
Apart from grants from Tony<br />
Elumelu Foundation and<br />
WiMBIZ, do you have any<br />
Government supports?<br />
Pearl Recycl<strong>in</strong>g did not get any<br />
support from the government<br />
that is just the truth. As a matter<br />
of fact, we have more support<br />
from the <strong>in</strong>ternational<br />
organizations than the Nigeria<br />
government. Most of the<br />
supports came from the America<br />
government and organizations<br />
<strong>in</strong>cldu<strong>in</strong>g the Ford Foundation,<br />
the US Embassy Abuja through<br />
Department of State. We are<br />
look<strong>in</strong>g at other companies to<br />
<strong>in</strong>vest and support us.<br />
What is the criteria for<br />
select<strong>in</strong>g those women for<br />
tra<strong>in</strong><strong>in</strong>g programme?<br />
We focus more on unemployed<br />
women, vulnerable women,<br />
widows, s<strong>in</strong>gle mothers, jobless<br />
<strong>in</strong>dividuals and unemployed<br />
youths who are poised on<br />
engag<strong>in</strong>g themselves. Through<br />
<strong>our</strong> social media platform and<br />
website we announce an open<strong>in</strong>g<br />
for them to apply. The tra<strong>in</strong><strong>in</strong>g<br />
is not free, but fortunately, last<br />
year, the tra<strong>in</strong><strong>in</strong>g we conducted<br />
was free because Ford<br />
Foundation paid for 100 people.<br />
There is criteria for select<strong>in</strong>g<br />
people, We select people without<br />
jobs and help.<br />
Is the fee for the tra<strong>in</strong><strong>in</strong>g<br />
affordable?<br />
It is affordable. And we have<br />
tra<strong>in</strong><strong>in</strong>g for the downtrodden. We<br />
give them 50 percent discount for<br />
undergo<strong>in</strong>g <strong>our</strong> tra<strong>in</strong><strong>in</strong>g. Our fees<br />
are affordable because we look<br />
at so many other th<strong>in</strong>gs. The fact<br />
rema<strong>in</strong>s that when you start this<br />
bus<strong>in</strong>ess and you are serious<br />
about it, you will def<strong>in</strong>itely<br />
recoup <strong>in</strong> one month after the<br />
tra<strong>in</strong><strong>in</strong>g. The raw materials are<br />
everywhere which is wastes. So<br />
we look at all these th<strong>in</strong>gs. We<br />
see skills acquisition centers<br />
everywhere which are quite more<br />
expensive than what we charge,<br />
and we also understand the fact<br />
that someth<strong>in</strong>g that does not cost<br />
much may really not make sense.<br />
So when the tra<strong>in</strong><strong>in</strong>g is made<br />
free, a beneficiary may decide to<br />
forget about it and go back to<br />
his or her normal bus<strong>in</strong>ess but if<br />
it costs them someth<strong>in</strong>g they will<br />
appreciate it more. So these are<br />
other th<strong>in</strong>gs we are look<strong>in</strong>g at.<br />
What is the response after<br />
tra<strong>in</strong><strong>in</strong>g. Is there a mechanism<br />
for follow-up or mentor<strong>in</strong>g?<br />
As a matter of fact I do not<br />
abandon them. I created a group<br />
on Instagram and Facebook to<br />
cont<strong>in</strong>ue the conversation. In<br />
fact, I do not capitalise on<br />
vocational skills, I also teach<br />
them on how to access<br />
<strong>in</strong>ternational grants because I<br />
understand the place of fund<strong>in</strong>g<br />
and capital <strong>in</strong> bus<strong>in</strong>ess startups.<br />
That is why <strong>my</strong> tra<strong>in</strong><strong>in</strong>g is<br />
different from other tra<strong>in</strong><strong>in</strong>gs. I<br />
help <strong>my</strong> tra<strong>in</strong>ees get TEF<br />
scholarship, a lot of <strong>in</strong>ternational<br />
grants and local grants. I teach<br />
them the rudiment of access<strong>in</strong>g<br />
this grants beyond learn<strong>in</strong>g skills<br />
and I also let them know that they<br />
have to also balance their<br />
smartness with hard work. You<br />
really can not depend on 100<br />
percent hard work alone. I do<br />
not abandon them rather I place<br />
priorities on communities of<br />
women who are empower<strong>in</strong>g<br />
each other and lift<strong>in</strong>g each other<br />
up everyday<br />
...And the competitive market?<br />
The waste <strong>in</strong>dustry is a<br />
lucrative <strong>in</strong>dustry depend<strong>in</strong>g on<br />
the sectors. For me, it is about<br />
understanidng y<strong>our</strong> market and<br />
implore a unique market<br />
strategy. We have competitors but<br />
we do not focus on them because<br />
we have <strong>our</strong> focus on <strong>our</strong> rules<br />
and pr<strong>in</strong>ciples of where we want<br />
to be. Although, I appreciate lots<br />
of people and firms that are<br />
jo<strong>in</strong><strong>in</strong>g the bus<strong>in</strong>ess, if noth<strong>in</strong>g<br />
else, just to solve the problem of<br />
wastes <strong>in</strong> <strong>our</strong> communities.<br />
...Would you say, this bus<strong>in</strong>ess<br />
is a bless<strong>in</strong>g?<br />
Well waste is not a bless<strong>in</strong>g even<br />
though it serves as <strong>our</strong> raw<br />
material but the truth of the<br />
matter is that there will be waste.<br />
It could have been control waste;<br />
control waste <strong>in</strong> the sense that <strong>in</strong><br />
the developed world they have<br />
organizations that are tak<strong>in</strong>g<br />
waste and people pay to throw<br />
their waste. At the same time,<br />
there are places designated for<br />
people like us go to and pick what<br />
we want out the waste. Accord<strong>in</strong>g<br />
to the UN an average human will<br />
generate at least 1.6kg of waste<br />
daily, now imag<strong>in</strong>e the number<br />
of people on earth and <strong>in</strong> Nigeria<br />
180 million people. The problem<br />
is see<strong>in</strong>g waste on the streets,<br />
dra<strong>in</strong>ages, among others which<br />
becomes an eyesore and of c<strong>our</strong>se<br />
not a bless<strong>in</strong>g for us. That is why<br />
one of the th<strong>in</strong>gs we do at Pearl<br />
Recycl<strong>in</strong>g is partner<strong>in</strong>g with<br />
people we know that generates<br />
waste. Now for tyre wastes, we<br />
partner with vulcanizers. We pay<br />
them stipend to have these tyres<br />
because we really do not want<br />
these liters on the street.<br />
However, waste is a bless<strong>in</strong>g<br />
because it is a raw materials but<br />
waste on the street is a curse<br />
because it causes sickness,<br />
diseases, among others.<br />
...Y<strong>our</strong> future plans as an<br />
environmentalist?<br />
I am look<strong>in</strong>g at creat<strong>in</strong>g an<br />
acade<strong>my</strong>, a hub for creative<br />
environmentalists like us for<br />
<strong>in</strong>novation and ideas. I want to<br />
create that opportunity for<br />
schools to br<strong>in</strong>g <strong>in</strong> their pupils to<br />
learn. I also want to create an<br />
eco-friendly furniture mart <strong>in</strong><br />
Nigeria, like an alternative<br />
furniture mart cheaper than the<br />
conventional furniture and more<br />
beautiful.