LAFF19 Presentation

With fashion film as the medium of storytelling, we aim to
inspire cinematic narratives that take the conversation further.
We’re harnessing the influence of the LA motion picture
community, creating meaningful exchanges in collaboration with
forward-thinking brands to better reach the connected masses.
The future is inclusive, and consumers are connected.
Conventional retail is giving way to mobile shopping
platforms, with Augmented Reality and Virtual Reality
interfaces quickly gaining momentum. In tandem with
the morphing retail landscape, LAFF is here to bridge
the gap by creating immersive experiences that connect
brands with consumers.
Transparency is the future. Beauty brands will need to
be authentic and true, to heed the call for “green
living” while being more inclusive. As a major
influencer of consumer values and lifestyle choices,
beauty brands have the power to shape meaningful
narratives, and LAFF is here to facilitate them.
We are here to encourage the re-invention of retail,
which is now relying heavily on experiential and
entertainment environments. The LAFF EcoLounge
presents a curated collection of brands dedicated
towards making sustainability a way of life, against the
retail extravaganza of 65+ stores & restaurants
situated throughout ROW DTLA.