20000-Visitors-To-A-Brand-New-Site

What’s a roundup post?
Imagine that you just moved to a new city and opened up a restaurant. For opening day, you go
around town inviting residents and neighbors to come to your launch party. You manage to send
out 800 invitations and you end up getting 50 people to attend.
Not a bad result, but was it the most effective? Let’s try a different scenario.
Now imagine that instead of going out handing out invitations to residents, you instead decide
to get in touch with the biggest businesses in town. You invite them and ask them to invite
whoever they know will like to come to the event for some amazing food.
You manage to speak with 25 businesses and end up getting 300 people to attend.
The second way is much more effective!
On top of that, because you’ve made a connection with the big players in town, you’re now on
their radar. You can work with them for any future events and they refer to you throughout the
year sending more business your way.
A roundup post works the same way ­ it’s an article that’s a collection of answers
from a bunch of authorities in your niche.
When you have a new site, nobody knows you. You’re a nobody in your niche.
It’s difficult to speak with authorities in your niche. It’s even more difficult to ask them for
favors.
But with a roundup post, you’re doing them a favor ­ you’re giving THEM the spotlight.