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STEP 1: Do keyword research to find a<br />
keyword to rank for<br />
The cool thing about doing a post like this is that it’s an extremely linkable piece of content.<br />
Meaning… it’s easy to build links to.<br />
So the first thing that we want to do is to pick a keyword to base our content around.<br />
Let’s say that we’re in the personal finance niche.<br />
I’ll simply just go into Google’s Keyword Planner, and do some digging around. For a roundup<br />
post, we have a little bit more oomph behind our content since it comprises of tips from the<br />
biggest authorities in our niche. So we can get a little bit more aggressive with it and go after<br />
more competitive keywords than we’re used to.<br />
Here’s a good one from the list:<br />
It’s got 110,000 searches per month, so it’s a pretty giant keyword to rank for.