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STEP 2: Come up with a question
Now that we have our topic and title, we need to come up with a question that we can ask to the
influencers we’re going to contact.
The question should be simple, and specific enough so that they have a clear answer but broad
enough to give them freedom to expand.
Make sure that it’s not just a yes or no type of question.
So a good one for our example would be something like:
What’s your best tip for someone who wants to save money for the future?
Put some thought into it and make assumptions at the types of answers that you’ll receive.
With this one, it’s broad enough that I can ask the question to a bunch of people and they’ll all
give different answers.
Another good question to ask would be:
What’s the biggest (and most common) mistake that you see people making in regards to
saving for their future?
And that’s all that’s needed for step 2. Let’s move on.