April 2019 digital edition

devices&gadgets
“We’re consciously investing
a lot in the Indian market”
The Indian medical devices and
technology market has witnessed a
phenomenal growth in the last few years,
though regulatory and pricing scenarios
have been quite challenging for the
manufacturers and suppliers. While one
of the important reasons for the market
expansion has been a growing customer
need due to increased awareness, the
other has been the innovation that the
agile manufacturers could bring to the
market, keeping in mind the customer in a
rapidly changing environment.
Sushant Kinra, Managing Director of
Carestream Health India Pvt. Ltd, one of
the key technology players in this market,
says his company sees an unparalleled
opportunity to meet the growing needs of
its customers in India and it is committed
to providing the best customer experience.
Excerpts from an interview:
Which were the product categories
that have seen a growth in 2018 in India
and how was the year for Carestream?
The year 2018 has been a phenomenal
year for Carestream. We are proud to share
that we have gained market share in all our
product segments, particularly in our Digital
Radiography (DR) portfolio. Carestream’s
Digital Radiography portfolio offers a quick,
easy and affordable way to transition to
digital radiography and this has led to
significant growth in this segment. We have
our installations at premium sites, including
important government sites as well. We
have made several innovations within our
digital portfolio and this has definitely been
our success factor.
Carestream India was recently
recognised with “Great Place to work”
certification by Great Place to Work
Institute. Could you please elaborate on
this certification process?
Yes, for the second year in a row,
we have been recognized and certified
as a “Great Place To Work” based on a
rigorous assessment conducted by the
global research and consulting firm, Great
Place to Work Institute. The assessment
primarily evaluates 2 parameters, the Trust
Index and the Culture Audit. Together,
these parameters reflect the trust the
employees have in the organization and its
management, the camaraderie and pride
in what the company does and what their
contribution is to the big picture.
I have always firmly believed that you
are as good as the people in your team
and those you work with, and our Great
Place To Work certification is a validation
for the same. We are extremely proud and
will continue our drive towards excellence.
David Westgate has been appointed as
the new CEO for Carestream Health. How
does he picture Carestream India on the
global map?
David Westgate was named the
new Chairman, President and CEO of
Carestream Health in July 2018. Since
then, his focus is to deliver life-changing
innovations for patients, customers,
employees, communities and other
stakeholders, and to grow our business
for long-term success. On his visit to India,
David had the opportunity to meet our
team and some key stakeholders, which
gave him an in-depth understanding of
the future of health care in India. He also
learned about the various opportunities
being presented by the Indian government
in the Healthcare Industry, Ayushman
Bharat being a great example. He was
happy to see Carestream India right on
track. India is surely a land of opportunity
Sushant Kinra
and his visit to India provided valuable
inputs on how to align India with the global
strategy.
What is your vision for Carestream
India in the next few years?
My vision for the years to come is to
always be the leading service provider and
the best in customer mind share when it
comes to imaging solutions.
The progress in technology is pushing
us to think beyond our comfort levels
and we must be more adaptive to these
dramatic changes. We at Carestream
will undoubtedly aim to be ahead of
the game. We offer affordable digital
imaging solutions that meet the needs
of healthcare providers of all sizes, with
targeted solutions not only for radiology
but also for clinical specialty practices such
as orthopaedic, chiropractic and veterinary
clinics. Our scalable mini-PACS solutions
deliver image access, management and
storage capabilities well suited for all these
environments and is a fantastic workflow
solution for our customers in India.
As we see an unparalleled opportunity
to meet the growing needs of our
customers in India and are committed to
providing the best customer experience
with all our products, systems and services,
we’re consciously investing a lot in this
market.
April 2019 / FUTURE MEDICINE / 75