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AVOID THESE<br />
USING THE RAVEN<br />
THESE ARE NOT RULES TO OBEY –<br />
BUT TO PLAY BY<br />
The <strong>Raven</strong> represents our brand. As such, it should be<br />
treated with respect and high regard. Avoid situations<br />
as outlined on page 13. Think of these as guides that<br />
help create a space to play.<br />
SUCCESSFUL USE<br />
Vibrating Colors<br />
Colors on dark backgrounds<br />
Non-textured, multicolored bacgkrounds<br />
Energetic texture, vibrant color, and supporting elements<br />
like the olive branch are key when displaying<br />
the logo. Here are a few examples of successful use<br />
of the logo.<br />
Presented by the:<br />
Texture box as border element<br />
Light logo on dark texture<br />
Outlining the logo<br />
Stretching the logo<br />
Using the logo in a sentence<br />
RAVEN FOUNDATION<br />
Colors that are too close in value<br />
Effects like gradients and shadows<br />
Rotating the logo<br />
Dark logo on light texture<br />
Overlapping textures/elements<br />
13.
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