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Raven Foundation Brand Guide

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OUR<br />

Values<br />

01.<br />

02.<br />

03.<br />

PAUSE<br />

To begin stepping back from the cycle of senseless action, each person<br />

must understand and embrace their inner landscape. The home<br />

we create allows people to slow down. When they have the space<br />

to take a breath, they can see the way desire, imitation, and conflict<br />

operate in their lives and in the world.<br />

TAKE RESPONSIBILITY<br />

We take responsibility for our role in creating or sustaining unhealthy<br />

systems. This is not about letting shame paralyze us; it’s about exercising<br />

hope and seeing the possibility for personal and communal<br />

healing. When we hold ourselves accountable to our past actions, we<br />

can find better models and institute a better future.<br />

FORGIVE AND RESTORE<br />

After seeing the rifts in our hearts, families, and communities, and<br />

seeing the role we play, we are able to restore wholeness through<br />

vulnerability. Forgiving ourselves restores our sense of identity. Forgiving<br />

others heals strained relationships. As we practice this process,<br />

we are more able to spot and dissolve conflict.<br />

04.<br />

05.<br />

06.<br />

PRACTICE AUTHENTIC HOSPITALITY<br />

Our home is a place where people can be totally themselves: with<br />

their doubts, fears, eccentricities, and ideas. These differences,<br />

instead of creating rivalry, unfold into exciting conversations and dynamic<br />

diversity. We respect one another and honor everyone’s place<br />

along the journey. We work for deep inclusion, breaking the scapegoating<br />

cycle by uplifting each individual’s unique dignity.<br />

SPEAK INTO REAL LIFE<br />

To us, René Girard’s mimetic theory is more than a thought experiment;<br />

it’s a relevant and engaging way to live. We bring this philosophy<br />

into real life by highlighting its intersection with the areas our<br />

community cares about. From religion and politics to relationships<br />

and parenting, we reveal the mechanisms underneath our daily lives<br />

and draw from our own experiences to authentically apply these<br />

ideas.<br />

INITIATE PEACE<br />

Ultimately, we believe that this process of internal and communal<br />

transformation can and will transform the world. We empower our<br />

community to undo the cycle of violence, first within their own<br />

hearts and relationships, and then in society as a whole. We will work<br />

tirelessly to calm fears, settle the frenzy of conflict, and allow peace<br />

to define our world.

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