You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
VISUAL DIRECTION<br />
“Mature, playful, and powerful. Approachable<br />
and energetic, yet intelligent<br />
and gripping.”<br />
BOLD MIMESIS<br />
The <strong>Raven</strong> <strong>Foundation</strong> brand marries the<br />
conflict of juxtaposed shapes and colors with a<br />
softness and depth that underscores the abundant<br />
life that comes from peace.<br />
The brand language utilizes powerful imagery<br />
and bright color to express contrast and complementarity,<br />
two concepts that visually express<br />
mimetic theory.<br />
To unite the elements and keep the brand mature<br />
and classic, grid based layouts will be utilized.<br />
Dynamic hand painted watercolors give<br />
the brand gradient, movement, and a human<br />
touch. Classic, understated type leaves space<br />
for breath and pause in the design.<br />
RAVEN FOUNDATION<br />
05.
Change language