forecourttech June 19

forecourttech
The new POS in action
at Olerex’s Tallinn
Airport site.
pagetwelve
Olerex and Astro Baltics’ new POS collaboration is
being piloted at Olerex’s Tallinn Airport service station. The
new self-service POS comes as an addition to the existing
pay-at-pump, which allows customers to pay for their fuel
directly at the dispenser.
“Imagine a situation, when you are in hurry, but need to
refill your car. You arrive at the petrol station and there is
a long queue of people waiting to pay for petrol and other
goods. You may end up frustrated for having been waiting
for too long just because the petrol station is not ready to
serve that many customers at once,” Taimar Kallari, Astro
Baltics CEO, explains. This was the exact problem Olerex
were facing and so they approached, IT solutions provider
Astro Baltics to help them find a solution.
The pay-at-pump solution, which enables customers to
swiftly pay for fuel at pump has now been in place for a
couple of years and was been well received by customers.
Inspired by this success, Olerex decided to look at
how they could speed up the checkout process inside the
convenience store.
“Customers at our stations, like everywhere else, are
valuing their time more and more. A queue time of a minute
is enough to cause a feeling of slow service. Speed of service
is appreciated by our customers and that is something
we really consider as our competitive advantage over the
other types of outlets. Therefore, it is critical for us to speed
up the payment processes both in the forecourt and in
the c-store to keep us up to the customers’ expectations,”
explains Antti Moppel, Olerex Chairman.
For Olerex, simplicity, user-friendliness and simple building
architecture were important while searching for the new
solution. The focus was on the customer, who should be
enabled to make the purchases as quickly and comfortably
as possible.
During the development, all the existing systems on the
market were studied, tested, and analysed. Removing
all the flaws and creating something completely different
meant that Olerex and Astro Baltics were able to create a
user-friendly self-service POS interface that met the needs
of their customers. The solution is unique because of the
user interface, which was created from scratch.
Thanks to the self-service POS, Olerex customers who are
on the run can now not only pay at pump without entering
the shop, but also make their quick purchases faster in the
convenience store.
Olerex and Astro Baltics have been working together for
more than 20 years, and it’s not just POS software. Astro
Baltics has worked with Olerex to develop a sophisticated
sales operating and management system.
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