Global Meat Substitutes Market

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Meat Substitutes Market - Global Forecast to 2023 2.1.2.2 KEY INDUSTRY INSIGHT “We are excited about the potential of meat alternatives, including soy, because of a long-gestating technology that is now finally hitting the market high-moisture extrusion.” “Showing people, the graphic footage has been what gets most people interested in reducing their consumption of animal products. People need to know it's going to be very convenient and palatable; if they don't think it's going to be enjoyable, they won't do it.” –Principal, Leading soybean products manufacturing company – Food Expert and Researcher, US “Actually, as a percentage of total cost, some substitutes are increasing in price faster, which partly explains why meat Analogs have not taken off.” “The challenge is that there is still a stigma; there are people that haven’t tried meat alternatives for a few years, and then they try our products and say, ‘Wow! I didn’t know they tasted this good.’ We just have to get people to try them.” –Director, Meat substitutes company –Chief Scientific Officer, leading meat substitutes company 2.2 MARKET SIZE ESTIMATION Top-down and bottom-up approaches were used to estimate and validate the total size of the meat substitutes market. The following research methodology was used to estimate the market size: The key players in the industry and markets were identified through extensive secondary research. The meat substitutes industry’s value chain and market size, in terms of value, were determined through primary and secondary research. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. The research included the study of reports, reviews, and newsletters of top market players, along with extensive interviews for key opinion leaders, such as CEOs, directors, and marketing executives. sales@marketsandmarkets.com www.marketsandmarkets.com 6
Meat Substitutes Market - Global Forecast to 2023 Given below is an illustration of the overall market size estimation process employed for this study. 2.2.1 TOP-DOWN APPROACH Figure 5 Market Size Estimation Methodology: TOP-DOWN Approach Global meat substitutes market size ( USD Million ) THE GLOBAL MARKET SIZE IS VALIDATED THROUGH PRIMARIES ( Demand - & supply-side experts) Percent split of the segments of the meat substitutes market PRIMARY SOURCES: Demand- & supply-side experts Regional split Regional and country-wise market for each segment SECONDARY SOURCES: Annual reports, presentations, press releases, journals, paid databases, and MarketsandMarkets repository Calculations based on the financial data of the main companies identified for meat substitutes in each region were used to determine the overall market size. The overall market size was used in the top-down procedure to estimate the sizes of other individual markets (mentioned in the market segmentation—by type, source, category, and region) via percentage splits arrived at through secondary and primary research. The export and import data for meat substitutes were determined using databases, such as FAOSTAT, Eurostat, World Integrated Trade Solution (WITS), Organisation for Economic Cooperation and Development (OECD), and Comtrade. 2.2.2 BOTTOM-UP APPROACH sales@marketsandmarkets.com www.marketsandmarkets.com 7
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Global Meat Substitutes Market

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