Global Meat Substitutes Market

Meat Substitutes Market - Global Forecast to 2023
Figure 6 Market Size Estimation Methodology: BOTTOM-Up Approach
Global
market
size
Summation of
meat substitutes
market of all regions
meat substitutes market share
for each region
Summation of the market size of
countries in each region
TOTAL MARKET SIZE (USD MILLION) =
North America + Europe +
PRIMARY SOURCES:
Demand- & supply-side experts
SECONDARY SOURCES:
Annual reports, presentations,
press releases, journals, paid databases,
and MarketsandMarkets repository
Total market size of meat substitutes at the
country level
The data obtained was further validated by conducting primary interviews with industry experts, key suppliers,
and dealers in the market. In the bottom-up approach, the meat substitutes market size for each country was
estimated, and the summation of market sizes of the countries in each region was derived. The market share of
each region was added to derive the global market size. With the data triangulation procedure and validation of
data through primaries, the sizes of the overall parent market and the individual submarkets, were determined
and confirmed. The market share was estimated for each company to verify the share, in terms of value, used
earlier in the bottom-up procedure.
2.3 DATA TRIANGULATION
After arriving at the overall market size from the estimation process described above, the total market was split
into several segments. To complete the overall market engineering process and arrive at the exact statistics for
all segments, the data triangulation and market breakdown procedures were employed, wherever applicable.
The data was triangulated by studying various factors and trends from both the demand and supply sides.
Additionally, the market size was validated using top-down and bottom-up approaches and verified through
primary interviews. Hence, 3 approaches were used - top-down, bottom-up, and expert interviews. Only when
the values arrived at from the 3 points match, the data was assumed to be correct.
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