CR_Summer2019_Online
The official publication of the Chicago Association of REALTORS®.
The official publication of the Chicago Association of REALTORS®.
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EDITOR’S PICKS<br />
Why Realtors® Matter<br />
Let’s talk customer experience. This past May, in the historic ambiance of the Music Box<br />
Theatre, we were lucky to host two Real Estate Masterminds. On pages 24-25, we have<br />
all the best advice from Maura Neill, who examined Nordstrom’s grounded approach to<br />
customer experience and how it can give you unbeatable value-add through exemplary<br />
customer experience. I found some useful tips and hope you do too. We look forward to<br />
bringing you Bobbi Howe’s lessons from the other side in the autumn issue.<br />
Don’t forget — you can also find the video from Maura’s talk on ChicagoREALTOR.com.<br />
It’s well worth your time!<br />
T he “Book”<br />
If I could give the first half of 2019 a theme, it would be: defining<br />
your value. More than ever before, REALTORS ® are called to<br />
reinforce their value in the real estate industry. How do you<br />
tap into your knowledge and your relationships and hone them<br />
into a centralized, digestible, branded, useful package? Debra<br />
Dobbs has an answer. She has mastered the client-REALTOR ®<br />
relationship. Lucky for us, on pages 10-11, she shares exactly<br />
how she crafted her “Little Black Book” which packages and<br />
presents her value-add to her network.<br />
Money On Your Mind?<br />
Dare to explore your wallet’s dream online tool — the Center for<br />
REALTOR ® Financial Wellness. This is your money mentor, complete<br />
with exercises, financial wellness quizzes and actionable steps on<br />
how you can save for your future with some peace of mind. Pages<br />
22-23 have the scoop.<br />
There’s a YOU in YOU r Association<br />
I’d like to take this moment to humble brag about all of you. My team and I often get<br />
asked how we come up with and host so many amazing, relevant events, and the truth<br />
is, many of them stem from the brilliant minds of our member volunteers.<br />
Put the “you” in your association and get involved via our work groups and committees.<br />
Let’s assemble yet another amazing year of events and<br />
opportunities together!<br />
As always, don’t hesitate to reach out with any questions<br />
or comments — we’d love to hear from you.<br />
8 Chicago REALTOR ® Magazine<br />
Jessica Kern<br />
Vice President, Communications<br />
jkern@chicagorealtor.com
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