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The official publication of the Chicago Association of REALTORS®.
The official publication of the Chicago Association of REALTORS®.
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<strong>CR</strong><br />
Chicago REALTOR ®<br />
Magazine<br />
V o l u m e 2 9 | Summer 2 0 20<br />
How to Weave Your Professional<br />
Passion Into Your Life<br />
Simple Tips to Get Started<br />
with Sustainability<br />
Welcome to Lincoln Square<br />
www.ChicagoREALTOR.com 3
BROKERS,<br />
DON’T WAIT ANY LONGER:<br />
COMPLETE YOUR CE<br />
Brokers, if you were licensed prior to February 1, 2018, you will need to<br />
complete the requirements below by September 30, 2020 **[Extended<br />
from April 30, 2020]<br />
• 12 Hours of CE<br />
• 4 Hours of Core<br />
• 8 Hours of Electives<br />
• 1 Hour must fulfill the new Sexual Harassment<br />
Prevention Training requirement!<br />
CLASSROOM* WEBINAR SELF-STUDY DOWNLOAD ONLINE<br />
LICENSE LAW CHANGES<br />
If you were originally licensed between February 1, 2018 and August 8, 2019, you need to complete the 30-Hour Post<br />
Licensing Package AND 1 Hour of Sexual Harassment Prevention Training by by September 30, 2020 *[Extended from<br />
April 30, 2020].<br />
If you were licensed between August 9, 2019 and November 1, 2019, you need to complete the 45-Hour Post Licensing<br />
Package by September 30, 2020 **[Extended from April 30, 2020].<br />
*As allowed by state guidelines.<br />
ChicagoREALTOR.com/BrokerCE
Chicago REALTOR ® Magazine — Volume 29, Summer 2020<br />
Contents<br />
FEATURES<br />
5 Fair Housing Resource<br />
8 Every Person Counts: The Importance of the 2020 Census<br />
10 That’s Who We “R”: New Ad Campaign Underscores the<br />
Value of a REALTOR ®<br />
15 3 Steps to Secure Your Financial Future<br />
18 Work Smarter: What You Need to Know About Remine Pro’s<br />
Powerful Data Tools<br />
20 Going Green: Simple Tips to Get Started with Sustainability<br />
24 Let’s Get Ethical: Do’s and Don’ts of Advertising<br />
26 Work-Life Integration: How to Weave Your Professional<br />
Passion Into Your Life<br />
29 Cannabis and Real Estate<br />
30 Member Benefit: Forewarn – A New Safety Tool for You<br />
32 Tips for Every Step of Your Career:<br />
Advice from Chicago REALTORS ®<br />
34 Welcome to Lincoln Square<br />
PAGE<br />
26<br />
IN EVERY ISSUE<br />
4 President’s Perspective<br />
6 From the CEO<br />
9 What's <strong>Online</strong><br />
46 Photo Album<br />
49 RRES Goal Tracker<br />
50 The Buzz<br />
51 RRES Goal Tracker<br />
UPDATES<br />
7 Community Meals Fund Update<br />
38 REALTOR ® Advocacy Update<br />
40 Industry Partners Update: Annual Report<br />
42 Introducing The 77, and our Diversity Committee!<br />
44 YPN: One-on-One with Chicago’s 30 Under 30 Honorees<br />
48 Association News: CAR Wins ASAE Gold Circle Award,<br />
Extended CE Deadline, NAHREP Chicago Wins Chapter<br />
of the Year<br />
49 On-Demand Video Library<br />
Page 24<br />
DO’S AND DON’TS<br />
OF ADVERTISING<br />
PAGE<br />
46<br />
Clean Up<br />
PHOTO S<br />
www.ChicagoREALTOR.com 3
PRESIDENT’S PERSPECTIVE<br />
Every April, we commemorate Fair Housing<br />
Month to reaffirm our commitment to fair and<br />
equal treatment for everyone. As important as it<br />
is to take the time to look at our actions towards<br />
those around us, this is something that should be front of mind when<br />
transacting real estate to ensure we are treating everyone with the<br />
respect they deserve.<br />
The Fair Housing Act, passed in 1968, denies discrimination nationally in<br />
housing based on race, color, religion, sex, disability, familial status, or<br />
national origin, and it is embedded into NAR’s Code of Ethics. In Chicago<br />
and Cook County, this list is expanded to also include ancestry, parental<br />
status, sexual orientation, gender identity, marital status, military status,<br />
source of income and housing status.<br />
The Americans with Disabilities Act (ADA) was signed into law in 1990<br />
and helped to expand the prohibitions created in the Fair Housing<br />
Act to include discrimination against disabled individuals. This act<br />
ensures those with disabilities are provided with equal access and<br />
accommodations, including those to perform the function of their jobs,<br />
and also provides public accommodations for disabled individuals.<br />
I am the product of housing discrimination. My grandparents were<br />
explicitly told where they could live in this city. We have come a long way since they had to experience this and since we passed the<br />
laws above, but there are still many strides that need to be made. Things like steering and even our phrasing regarding neighborhoods,<br />
schools and crime are discriminatory acts that we are still seeing to this day.<br />
Although we have been diligent about ensuring the Fair Housing Act is an integral commitment to our careers, it is just as important<br />
to ensure that all Chicagoans, especially those that have mental or physical disabilities, are also afforded access to housing. Whether<br />
this means ensuring physical or technological access to view homes, these are just a few things that should be kept in mind when<br />
considering fair treatment to all clients.<br />
CAR provides many resources to keep fair and equal housing top of mind, with classes such as Code of Ethics Requirements, Fair<br />
Housing, Reasonable Accommodations Under the Fair Housing Act and At Home with Diversity, to name a few. Or, you can view our<br />
Fair Housing in 2020 webinar from April in the Video Resource Library to see how far we’ve come, as well as the steps that still need<br />
to be made to ensure we uphold our commitments.<br />
Together as REALTORS ® , with the help of CAR and other industry associations, we must hold each other accountable for our actions<br />
and uphold the rights of everyone, everywhere.<br />
MAURICE HAMPTON<br />
2020 President<br />
Chicago Association of REALTORS ®<br />
4 Chicago REALTOR ® Magazine
Fair Housing Resource Hub<br />
Access all of our fair housing resources in one location at www.chicagorealtor.com/fair-housing.<br />
Check back as we will continue to add resources to this page. We are committed to<br />
working together to create communities where everyone can live, work and play equally.<br />
HISTORY OF<br />
FAIR HOUSING<br />
IN CHICAGO<br />
Watch this 20-minute<br />
video for a history of<br />
fair housing in Chicago<br />
and the long lasting<br />
implications of housing<br />
policy that makes<br />
Chicago the 2nd most<br />
segregated city in the<br />
country. The video<br />
tells the impact of<br />
lending, redlining and<br />
restrictive covenants<br />
on Chicago.<br />
ADDITIONAL<br />
VIEWING<br />
Watch playback<br />
videos from previous<br />
fair housing events,<br />
which include firsthand<br />
experiences.<br />
https://chicagorealtor.com/fair-housing/<br />
FILE A<br />
COMPLAINT<br />
If you believe you or<br />
your client has been<br />
a victim of a Fair<br />
Housing violation –<br />
here are resources<br />
to file a complaint.<br />
REALTOR ®<br />
TRAINING<br />
Access fair housing<br />
training for you or<br />
your office. Resources<br />
include free videos,<br />
Bias Override:<br />
Overcoming Barriers<br />
to Fair Housing along<br />
with more in-depth<br />
designations and<br />
continuing education<br />
classes.<br />
ADDITIONAL<br />
READING<br />
Find additional<br />
articles and books<br />
on the topics of fair<br />
housing, housing<br />
inequality and<br />
unconscious bias,<br />
along with more indepth<br />
designations<br />
and continuing<br />
education classes.<br />
www.ChicagoREALTOR.com 5
FROM THE CEO<br />
The real estate industry has very real, real-time issues<br />
with race. On the consumer side, we see it in continued<br />
fair housing violations. I’ve been a victim — me, the<br />
CEO of the Chicago Association of REALTORS ® — as<br />
recently as when I took this job. Talking about and addressing racial bias<br />
is critical — not just for consumers, but for our industry, as well. CAR is<br />
an association leader. I am an association leader. And I can say this —<br />
microaggressions happen, and they happen regularly.<br />
As an organization with a history steeped in racism and exclusion, it’s critical<br />
that we talk about race openly. It’s also critical that we talk about our course<br />
correction. We’ve done a lot of really hard work over the years — work that<br />
many organizations are just starting. Just look at our board and staff, which<br />
we’ve ensured reflects the diversity of our members and communities.<br />
We recently brought back our Diversity Committee, which launched<br />
our newest body, The 77, with a designated representative from every<br />
single one of Chicago’s neighborhoods, allowing us to really tap into<br />
community needs and respond accordingly. In the wake of looting<br />
and devastation, the day after the damage, our members were on the<br />
ground and responding. Thank you to so many of you who stepped up<br />
by donating to The 77’s Clean Up & Recovery Fund (made possible by<br />
the CAR Foundation) to help businesses clean up and recover.<br />
At the beginning of June, ignited by the murder of George Floyd in Minneapolis, we brought association staff together to reflect and<br />
to share experiences. These events are traumatic and difficult to bear, especially for the Black community, and we wanted to ensure<br />
our staff had our support. We did a similar exercise for our board.<br />
We also brought the CAR community together for a summit on Race in the REALTOR ® Association. Thank you to our leadership team<br />
for sharing your experiences so openly.<br />
CAR is engaged in the work. We have an advantage. But we’re not perfect. The work is far from over. Progress can always be made.<br />
While we continue to offer fair housing training, we are improving the programs significantly.<br />
The National Association of REALTORS ® also offers free unconscious bias training — a great opportunity for you. Use the resources.<br />
Our industry and our communities will be better for it.<br />
As REALTORS ® , we are critical in the fulfillment of the dream so many have of homeownership. But that dream cannot be fulfilled<br />
when people do not feel safe in their communities. CAR’s mission is not only to help you be successful in your business, but to also<br />
help drive the economic development of Chicagoland communities. We have an opportunity now to assist our communities as we<br />
rebuild and reconnect as humans. We will rise above this moment by working together. And we will be part of the dialogue helping<br />
our communities heal. I look forward to doing the work together.<br />
6 Chicago REALTOR ® Magazine<br />
MICHELLE MILLS CLEMENT, cae<br />
Chief Executive Officer<br />
Chicago Association of REALTORS ®
<strong>CR</strong><br />
Chicago REALTOR ®<br />
Magazine<br />
CAR FOUNDATION<br />
Thank You to our Community<br />
Meals Fund Donors!<br />
V o l u m e 2 9 | Summer 2 0 20<br />
Many Chicago REALTORS ® asked how we could help frontline<br />
workers — and the CAR Foundation took action! Since May,<br />
the Community Meals Fund, powered by your donations, has<br />
helped deliver meals to COVID-19 frontline workers. Every $ 10<br />
donated provided one meal (catered by our friends at Manny’s<br />
Deli) to a hospital worker or first responder. Thank you to<br />
those who have donated!<br />
1<br />
2<br />
PRSRT STD<br />
U.S. Postage<br />
PAID<br />
Permit No. 8<br />
Chicago REALTOR<br />
The Official Publication of the Chicago Association of REALTORS ®<br />
3<br />
4<br />
1. Jesse Brown VA Medical Center;<br />
How to Weave Your Professional<br />
2. University of Chicago's COVID-19<br />
Unit and ER;<br />
3. After School Matters;<br />
Passion Into Your Life<br />
4. Stroger Cook County Hospital;<br />
5. Lurie Children's Hospital - NICU<br />
Simple Tips to Get Started<br />
with Sustainability<br />
Welcome to Lincoln Square<br />
5<br />
www.ChicagoREALTOR.com 7
EVERY PERSON COUNTS:<br />
The Importance of the 2020 Census<br />
WHY THE CENSUS MATTERS<br />
As REALTORS ® , you are an expert on your<br />
community and a protector of its wellbeing,<br />
which is why it is so important to ensure<br />
your clients and community are filling out<br />
their 2020 Census forms. The Census is<br />
one way to guarantee your community<br />
and business are set up for success for the<br />
next 10 years, as the<br />
results will determine<br />
a multitude of<br />
resources and<br />
outcomes.<br />
Redistricting<br />
The results of the<br />
Census are used to<br />
adjust and redraw<br />
electoral districts<br />
based on increases<br />
or decreases in<br />
population. The<br />
Census Bureau provides states with<br />
population data for legislatures and<br />
bipartisan commissions to redraw<br />
congressional districts.<br />
Federal Fund Allocation<br />
The allocation of $ 1.5 trillion in federal<br />
funding is determined by the Census.<br />
This impacts:<br />
• Your morning commute, as this<br />
money may go towards highway<br />
and road planning, as well as public<br />
transportation.<br />
• Your local schools, as money may be<br />
provided to specific school programs<br />
such as Head Start or school lunches,<br />
and for the support of teachers and<br />
special education programs.<br />
• Your emergency responders, including<br />
monetary support for fire stations.<br />
• Your public works, such as water and<br />
waste systems.<br />
• Your hospitals and their operations.<br />
Business Insights<br />
Business, such as restaurants, factories<br />
and, yes, associations like the Chicago<br />
Association of REALTORS ® and the<br />
National Association of REALTORS ® ,<br />
use these results to make decisions or<br />
provide accurate data to our clients or<br />
members. Specifically, our association<br />
FOR EVERY PERSON THAT IS<br />
NOT COUNTED, YOUR COMMUNITY<br />
WILL LOSE AN AVERAGE OF $ 1,400<br />
PER YEAR, WHICH IS MONEY THAT<br />
COULD BE USED TO HELP <strong>CR</strong>EATE A<br />
STRONGER COMMUNITY.<br />
and other real estate associations will be<br />
able to compare<br />
our data against<br />
Census information<br />
to determine<br />
its accuracy,<br />
forecast and make<br />
projections for the<br />
future, and evaluate<br />
trends in housing<br />
demands, migration<br />
and household<br />
formation, amongst<br />
many other things.<br />
Government Representation<br />
The Census helps to determine how<br />
many seats are given to each state in the<br />
House of Representatives, which impacts<br />
elections, lawmaking and more.<br />
It is also important to keep in mind the<br />
financial impact that not completing the<br />
Census has on your community. For every<br />
person that is not counted, your community<br />
will lose an average of $ 1,400 per year,<br />
which is money that could be used to help<br />
create a stronger community.<br />
Extended Timeline to Complete<br />
the Census<br />
The US Census Bureau will begin following<br />
up with those that haven't completed the<br />
survey on April 11, and all submissions are<br />
due on October 31. This has been extended<br />
because of the COVID-19 outbreak. By<br />
December of this year, the results will be<br />
counted and provided to our government.<br />
By March 31, 20201, redistricting counts will<br />
be sent to every state to redraw legislative<br />
districts.<br />
Make sure to encourage your friends,<br />
families and clients to make their<br />
communities and businesses stronger<br />
by completing the 2020 Census. It’s all<br />
about fair representation!<br />
HOW TO RESPOND<br />
For the first time this year, there are<br />
three different ways to fill out the Census,<br />
making it easier than ever to complete<br />
your form anytime, anywhere.<br />
Mail<br />
In mid-March, the US Census Bureau<br />
sent out invitations in the mail to respond<br />
to the Census. You not only received a<br />
physical form of the questionnaire, but<br />
you also received an ID to use if you are<br />
interested in filling the form out online.<br />
<strong>Online</strong><br />
Responding to the Census online is easy!<br />
Visit my2020census.gov to complete<br />
the form.<br />
Phone<br />
To begin the Census questionnaire over<br />
the phone, call 844-330-2020 or visit<br />
2020census.gov to find the number<br />
associated with your preferred language.<br />
Phone lines are open every day from<br />
7:00 AM to 2:00 AM Eastern Time.<br />
You may receive a call from the Census<br />
Bureau to confirm the numbers you<br />
provided in the form to ensure no one in<br />
your household is left out.<br />
8 Chicago REALTOR ® Magazine
Chicago REALTOR ®<br />
<strong>CR</strong> Magazine<br />
What's online at<br />
ChicagoREALTOR.com<br />
2019-2020 BOARD OF DIRECTORS<br />
PRESIDENT<br />
Maurice L. Hampton<br />
PRESIDENT-ELECT<br />
Nykea Pippion McGriff<br />
TREASURER<br />
Antje Gehrken<br />
IMMEDIATE PAST PRESIDENT<br />
Tommy Choi<br />
DIRECTORS<br />
Stephanie Brimo<br />
Bob Eby<br />
Hipolito Garcia<br />
Moses Hall<br />
Anthony Hardy<br />
Julie Harron<br />
Drussy Hernandez<br />
Nick Libert<br />
Dave Naso<br />
Tracey Royal<br />
Andy Shiparski<br />
Vicky Silvano<br />
Rebecca Thomson<br />
Erika Villegas<br />
Marty Walsh<br />
Sarah Ware<br />
CHIEF EXECUTIVE OFFICER<br />
Michelle Mills Clement, cae<br />
DOWNLOAD THE<br />
PHOTOFY APP<br />
FOR CUSTOMIZABLE<br />
ADVERTISING GRAPHICS<br />
“THAT’S WHO WE R” TOOLS<br />
The Chicago REALTOR ® Magazine is published<br />
quarterly by the Chicago Association of REALTORS ®<br />
for its members. Advertising is purchased and<br />
does not necessarily represent the position of the<br />
Chicago Association of REALTORS ® .<br />
DOWNLOAD OUR NEW REALTOR ®<br />
SAFETY MEMBER PERK<br />
FOREWARN APP<br />
EVENT VIDEOS & CONTENT<br />
DESIGNED TO HELP YOU SUCCEED<br />
ON-DEMAND VIDEO LIBRARY<br />
EDITOR-IN-CHIEF<br />
Michelle Mills Clement, cae<br />
michelle@chicagorealtor.com<br />
EDITOR<br />
Jessica Kern<br />
jkern@chicagorealtor.com<br />
MANAGING EDITOR<br />
Maria Dickman<br />
mdickman@chicagorealtor.com<br />
MEET OUR DIVERSIT Y<br />
COMMITTEE “THE 77”<br />
C A R B L O G<br />
FAIR HOUSING RESOURCES,<br />
TRAINING & VIDEOS<br />
CAR WEBSITE<br />
ART DIRECTOR<br />
Jim August<br />
jaugust@chicagorealtor.com<br />
For advertising information please contact<br />
Mary Beth Durkin<br />
at (312) 214-5530 or ads@chicagorealtor.com<br />
C.A.R. LOCATIONS<br />
CAR Central: 430 N. Michigan Ave., Ste. 800<br />
Chicago, IL 60611<br />
Ph: (312) 803-4900<br />
Fax: (312) 803-4905<br />
CAR West: 6017 W. 26 th Street<br />
Cicero, IL 60804<br />
Ph: (312) 803-4900<br />
www.ChicagoREALTOR.com<br />
NOTICE TO MEMBERS<br />
Under long established policy of this Association, the Illinois Association<br />
of REALTORS ® and the National Association of REALTORS ® :<br />
1. The broker’s compensation for services rendered in respect to any<br />
listing is solely a matter of negotiation between the broker and his or<br />
her client, and is not fixed, controlled, recommended or maintained<br />
by any persons not party to the listing agreement.<br />
2. The compensation paid by the listing broker to a cooperating<br />
broker in respect to any listing is established by the listing broker and<br />
is not fixed, controlled, recommended or maintained by any persons<br />
other than the listing broker.<br />
COVID-19 RESOURCES, FAQS,<br />
& TOOLS TO HELP YOU<br />
Find us on…<br />
Chicago Association<br />
of REALTORS ®<br />
Chicago Assn of REALTORS<br />
www.<br />
TOOLS & RESOURCES<br />
BLOGS<br />
Weekly radio PSAs to share with your clients<br />
Bi-monthly Sustainability topics<br />
AUDIOCASTS<br />
Government Affairs audio update<br />
ChicagoREALTOR.com<br />
9
THAT’S WHO<br />
WE “R”<br />
Campaign Assets<br />
You Can Use<br />
SHAREABLE CONTENT<br />
YOU CAN USE<br />
o Infographics<br />
o Social Media Graphics<br />
o Print Ads<br />
o Banner Ads<br />
o Posters<br />
o Videos<br />
o Zoom Backgrounds<br />
The National Association of REALTORS ® national<br />
advertising campaign ensures the REALTOR ® brand<br />
stays front and center in the mind of homebuyers and<br />
sellers as the experts in their field. For REALTORS ® ,<br />
“That’s Who We R” instills pride in the profession<br />
and acknowledges those of you who go above and<br />
beyond to improve the lives of your clients and<br />
communities. For your clients and consumers, the<br />
campaign showcases what sets REALTORS ® apart<br />
from regular real estate brokers and encourages<br />
potential clients to work with a REALTOR ® . There are<br />
many assets from the campaign that you can use.<br />
10 Chicago REALTOR ® Magazine
SHAREABLE CONTENT YOU CAN USE<br />
CUSTOMIZE & SHARE FROM YOUR PHONE OR TABLET<br />
The customizable social media assets are available to you to share on your channels, and are expanded frequently.<br />
You can visit https://www.nar.realtor/thats-who-we-r on your desktop computer to download and customize<br />
graphics, or you can edit and post on the go from the easy-to-use Photofy app.<br />
To get started, visit www.photofy.com/nar to register and then download the Photofy app on your mobile device.<br />
Once you’ve done this, open the app and get started!<br />
1.<br />
Select templates.<br />
2.<br />
Choose<br />
which<br />
channel you<br />
want to publish<br />
to (Facebook,<br />
Instagram, etc.).<br />
Then, select<br />
a template<br />
you would like<br />
to use.<br />
3.<br />
Choose a<br />
Style.<br />
Then select the<br />
checkmark to<br />
move forward<br />
to customize.<br />
4.<br />
Select these<br />
areas to<br />
customize the<br />
text and add<br />
your logo.<br />
5.<br />
Upload your<br />
logo and<br />
select.<br />
Then select<br />
the checkmark<br />
to move forward<br />
to post.<br />
6.<br />
Choose your<br />
account to<br />
post to<br />
your social<br />
accounts.<br />
www.ChicagoREALTOR.com 11
INFOGRAPHICS<br />
These consumer-ready infographics are great to share with your clients<br />
to showcase the essential duties of REALTORS ® , the microeconomics of<br />
buying a home and ways to maximize the value of your real estate agent.<br />
MI<strong>CR</strong>OECONOMICS<br />
OF BUYING A HOME<br />
REAL ESTATE BROKER COMMISSION<br />
STRUCTURE BENEFITS BUYERS,<br />
SELLERS ALIKE<br />
Seller brokers entering into<br />
cooperative commission<br />
agreements with buyer brokers<br />
prevents a greater cost burden<br />
that would be especially<br />
devastating for first-time and<br />
low-income home buyers.<br />
WAYS TO USE:<br />
Share on your Social Media<br />
Post to Your Website<br />
Include in e-newsletters<br />
Include in your buyer and listing packets<br />
VIDEOS<br />
PRO-HOMEOWNERSHIP VIDEOS<br />
Share on your<br />
Social Media<br />
Post to Your<br />
Website<br />
IF BUYERS HAD TO PAY REAL ESTATE BROKER COMMISSIONS<br />
DIRECTLY, IT WOULD ADD THOUSANDS OF DOLLARS TO AN<br />
ALREADY COSTLY TRANSACTION<br />
The typical American household has an average of $8,863<br />
in the bank*.<br />
That’s barely more than 50% of the median down payment on a starter<br />
home, which is $15,169 or 7% for first-time homebuyers**.<br />
Since most lenders don’t allow real estate broker commissions to be<br />
financed, every 1% of broker commissions that first-time buyers pay<br />
out of pocket would put their home $2,167 further out of reach.<br />
*Bankrate inflation-adjusted data from the Federal Reserve 2016 Survey of Consumer Finances<br />
** In 2018, the median downpayment was 13 percent for all buyers, seven percent for first-time buyers,<br />
according to National Association of REALTORS® 2018 Profile Home Buyers and Sellers report. Actual<br />
dollar amounts are based on national median starter home price in first quarter of 2019 according to<br />
National Association of REALTORS® Q1 First-Time Homebuyer Affordability Index<br />
REALTORS® are members of the National Association of REALTORS®<br />
There's No Place Like a Home You Own<br />
THE ESSENTIAL REAL ESTATE AGENT<br />
WHY REAL ESTATE AGENTS ARE <strong>CR</strong>ITICAL TO THE HOME BUYING PROCESS<br />
Buying a home is the single largest and most complex transaction most people will make in their lifetime, with<br />
volumes of property, neighborhood, transaction, legal and regulatory details to navigate. Having an expert, local<br />
professional to manage the process is more important than ever before.<br />
NAVIGATING THE BUYING PROCESS<br />
Real estate agents wear many hats....<br />
Know local, county and state property taxes<br />
Decipher public property information<br />
Community Advise on price trends, schools<br />
and neighborhoods<br />
Coordinate with lenders<br />
Research mortgage rates and terms<br />
AN EXPERT RESOURCE<br />
97%<br />
of home buyers consider their<br />
real estate agent to be a useful<br />
source of information*.<br />
82%<br />
their real estate agent helped<br />
them understand the home<br />
buying process.<br />
See If Owning Could Be Right for You<br />
Financial<br />
Schedule appraisals and inspections<br />
Manage attorney reviews<br />
REAL ESTATE AGENT TO-DO LIST<br />
1.<br />
USE THEIR EXPERT<br />
KNOWLEDGE ON THE<br />
HOME BUYING PROCESS<br />
3 WAYS TO MAXIMIZE THE VALUE<br />
OF YOUR REAL ESTATE AGENT<br />
CHOOSE THE SERVICE,<br />
COMMISSION MODEL AND<br />
REAL ESTATE AGENT THAT<br />
BEST FIT YOUR NEEDS<br />
2. 3.<br />
LET THEM DO ALL THE<br />
HARD WORK AND TAKE<br />
THE STRESS OUT OF YOUR<br />
HOME SEARCH<br />
Legal<br />
Navigate all required state and federal forms<br />
Handle closing documents<br />
HOME BUYERS’ SATISFACTION WITH REAL<br />
ESTATE AGENT’S SKILLS AND QUALITIES**<br />
98%<br />
98%<br />
97%<br />
95%<br />
Educate clients about the<br />
transaction process<br />
Search the broadest<br />
database of available homes<br />
Research information<br />
about properties<br />
Arrange tours of homes<br />
Navigate home inspections<br />
Negotiate best possible price<br />
Real estate agents have access to the largest<br />
database of available homes in the U.S. via the<br />
multiple listing service, which supports sites like<br />
Realtor.com, Zillow and Trulia.<br />
98%<br />
with their agent’s knowledge<br />
of the real estate market.*<br />
Full-Service Model<br />
Commission is negotiable<br />
Flat Fee Model<br />
Negotiate a set price per service<br />
Reduced Service/<br />
Discounted Fee Models<br />
Flexible offerings and pricing<br />
88% of Americans who<br />
search online for a property use a<br />
real estate agent.<br />
real estate agents are there to show and research<br />
Knowledge Knowledge Honesty and<br />
of real estate of purchase integrity<br />
market process<br />
*Including both “very useful” and “somewhat useful”<br />
Negotiation<br />
skills<br />
YOUR ADVOCATE<br />
Working with a trusted and knowledgeable<br />
real estate agent not only saves home buyers<br />
time, but also helps take stress out of the<br />
process for them. In fact, 90% of home<br />
buyers say they would use their real estate<br />
agent again or recommend them to others.<br />
82%<br />
their real estate agent helped<br />
them understand the home<br />
buying process.<br />
Don’t forget to make sure your buyer<br />
representation agreement includes how your<br />
real estate agent will be compensated.<br />
DID YOU KNOW?<br />
90%<br />
of homebuyers would recommend<br />
their agent, but if you’re part of the<br />
remaining 10%, there are more<br />
than 1.4 million REALTORS®<br />
in the U.S. to choose from.<br />
Real estate agents also navigate:<br />
Community knowledge such as local<br />
property taxes and advising on schools<br />
and neighborhoods.<br />
Financial aspects like coordinating with<br />
lenders and researching mortgage rates.<br />
Legal matters like helping buyers<br />
manage required state and federal forms<br />
and closing documents.<br />
Buyers and Sellers report<br />
Include in<br />
e-newsletters<br />
Include in<br />
your buyer<br />
and listing<br />
packets<br />
REALTORS® are members of the National Association of REALTORS®<br />
REALTORS® are members of the National Association of REALTORS®<br />
12 Chicago REALTOR ® Magazine
"That’s Who We R," NAR’s national advertising campaign, helps<br />
consumers understand that REALTORS ® are real estate experts in<br />
their local communities, who abide by NAR's Code of Ethics and<br />
fight for real estate dreams and property rights.<br />
Over the past two years, the “That’s Who We R” campaign has<br />
already made a big splash. As of March 31, 2020, the campaign<br />
has generated 835.9 million impressions. The majority of these<br />
impressions, almost half, came from TV, and 80 million coming from<br />
social media posts from REALTORS ® like you!<br />
Coming up, you may notice this campaign features some popular<br />
names. Listen for the ad spots during the “Stuff You Should Know”<br />
podcast or featured as a sponsor during Hulu’s new original series<br />
Normal People.<br />
The campaign’s brand-new video series encourages consumers<br />
to “Look for the R” in every facet of the homebuying and selling<br />
process, to expand REALTOR ® name recognition and help<br />
consumers relate the experiences in the videos to their own life.<br />
These videos focus on topics like REALTORS ® being a trusted<br />
resource, the first-time homebuying experience and REALTORS’ ® as<br />
business partners that can help a client’s company raise the bar.<br />
COMING SOON:<br />
The Chicago Association<br />
of REALTORS ® will have<br />
their own Photofy channel,<br />
so that you can access<br />
Chicago-specific<br />
graphics along with<br />
the NAR campaign!<br />
CAMPAIGN STATS:<br />
Total Impressions:<br />
835.9 million<br />
Digital Video<br />
Impressions:<br />
41 million<br />
Radio Impressions:<br />
277.2 million<br />
TV Impressions:<br />
418.1 million<br />
Search Impressions:<br />
2.3 million<br />
Digital Audio Impressions:<br />
15.0 million<br />
Social Media Impressions:<br />
80.0 million<br />
www.ChicagoREALTOR.com<br />
13
Visit ChicagoREALTOR.com<br />
to downloiad, customize and<br />
share with your clients.<br />
is still essential.<br />
The buying and selling process may have changed,<br />
but a REALTOR ® ’S expertise hasn’t.<br />
BEST PRACTICES<br />
The Chicago Association of REALTORS ® has issued these best practices for Chicago REALTORS ® for everyone’s well-being:<br />
• REALTORS ® should work with clients to reduce face to face interaction, which may mean providing virtual tours,<br />
interactive links, virtual floorplans and photos, to review while video conferencing.<br />
• REALTORS ® should practice social distancing — and they should ask clients to do the same!<br />
• Clients should wear a mask when social distancing isn’t possible and indoors. That may include while working together!<br />
• REALTORS ® should have a discussion about having strangers in the home, ways to help mitigate possible risks and the<br />
best course of action for selling and marketing a home.<br />
OPEN HOUSES<br />
• REALTORS ® should consider incorporating the use of technologies (like virtual open houses) to reduce physical presence<br />
for the early stages of marketing properties.<br />
• REALTORS ® should exercise extreme caution around hosting open houses and operate accordingly, including limiting<br />
people at the property at a time and frequent cleaning.<br />
• REALTORS ® should incorporate a non-discriminatory appointment policy into open house day procedures to cut back on<br />
the number of attendees appearing at the same time.<br />
• REALTORS ® should restrict access after each showing to allow time for disinfecting areas of the home previous<br />
attendees viewed.<br />
• REALTORS ® should consider providing gloves and booties to all attendees of an open house and requiring face masks for<br />
all persons inside the home, even if social distance is maintained.<br />
• REALTORS ® should consider having the owner or listing broker open doors including closets and cabinets, turning on<br />
lights and opening window coverings to reduce the need to touch surfaces.<br />
SHOWINGS<br />
• REALTORS ® may ask clients to meet them at a property, rather than driving together.<br />
• REALTORS ® may ask the seller to prepare a home for a showing by cleaning and disinfecting frequently-touched<br />
surfaces, like doorknobs, cabinets and railings.<br />
• Clients may also be asked to wear gloves and/or booties if visiting a homes in person.<br />
• Clients may be asked to use hand sanitizer and thoroughly wash their hands before and after entering any homes<br />
or buildings.<br />
• Clients are encouraged to practice safe social distancing while touring the home.<br />
• REALTORS ® should ask that clients avoid touching items in the home while taking a tour.<br />
• REALTORS ® should reconvene with clients via video conference after the showing concludes, rather than discussing<br />
at the property or in person.<br />
The transaction may be different than in the past — but REALTORS ® are still closing deals and getting the job done! We look<br />
forward to working with you!<br />
Add<br />
your<br />
photo<br />
YOUR NAME HERE<br />
Title<br />
Company Name<br />
phone number; email<br />
your website<br />
Customizeable
A simple Google search of<br />
“retirement statistics” can<br />
provide some daunting<br />
numbers. The information is<br />
vast, wide ranging and can vary<br />
from publication to publication.<br />
Different experts will give<br />
different statistics for pensions,<br />
401(k)’s, savings, financial goals<br />
and retirement goals — and<br />
even the definition of an expert<br />
varies. It’s difficult to make<br />
sense of this vast information,<br />
and it can be harder still to make<br />
sense of it when you’re working<br />
in a niche field like real estate.<br />
STEPS<br />
to Secure Your<br />
FINANCIAL<br />
FUTURE<br />
www.ChicagoREALTOR.com 15
We’ve been gathering experts of our own — people<br />
who have worked in real estate for years and have<br />
found success saving for the future in an industry<br />
constantly trying to keep up with the present. And make<br />
no mistake, while retirement may seem like a long way<br />
off, planning for retirement starts in the present.<br />
Yes, retirement may be the last thing on your mind<br />
when there’s so much uncertainty in the market, but<br />
that doesn’t mean that it shouldn’t be part of your life<br />
right now. According to a report published by CNBC<br />
in March 2018, on average, Americans between the<br />
ages of 55 and 64 have saved only 12 percent of the<br />
recommended amount needed for retirement.<br />
However, there are simple things you can do to get<br />
yourself on the right path to a secure retirement.<br />
Our experts recommend three things you can do<br />
today that will set you up for success in the future:<br />
build your reserves, organize your money and<br />
acquire investments.<br />
BUILD YOUR RESERVES<br />
Most financial advisors will tell you that you need<br />
emergency reserves that can last you six months.<br />
So, if your monthly expenses are $ 2,000 per month,<br />
you should have $ 12,000 in savings. If you spend an<br />
average of $ 5,000 per month, you should have<br />
$<br />
30,000 in reserves. If you don’t have any savings<br />
built up, these numbers can be daunting, to say the<br />
least, so where can you start?<br />
Kasey Stewart is the director of member development<br />
for the National Association of REALTORS ® . For her,<br />
the answer is in starting small. “If you save $ 11 a day,<br />
after 90 days you’ll have saved $ 1,000, and that’s a<br />
good start.”<br />
Stewart points out, though, that even diligent<br />
savings can disappear without a system of<br />
organization. Start by separating your<br />
business expenses from your<br />
personal<br />
expenses,<br />
which is one<br />
thing when your<br />
expenses and income are<br />
predictable. REALTORS ® , however,<br />
work predominantly off commission,<br />
which can fluctuate widely and is<br />
dependent on the time of year, the<br />
economy and the market.<br />
GET ORGANIZED<br />
As a Wealth Management Advisor with First<br />
Midwest Financial Services, Benjamin Wozniak<br />
learned early on that organization is key. “What I set<br />
up is what I call a waterfall, a stair step approach,”<br />
he said. Rather than approaching savings with a<br />
fixed number like $ 11 per day, Wozniak devotes a<br />
percentage of his income to savings, which he then<br />
breaks down even further.<br />
“All the money I get flows into a business<br />
checking account,” he said. “Then, I take a<br />
percent out and deposit it into a separate<br />
account for taxes, and I take a percent out<br />
and deposit that into a separate account<br />
for savings.”<br />
Wozniak pointed out that sometimes<br />
we end up using a great deal of<br />
structure to afford and allocate<br />
money to our hobbies, where our<br />
16 Chicago REALTOR ® Magazine
usiness structure gets neglected. “I got successful<br />
and got into the restaurant business,” he said. “I noticed<br />
immediately that I was running my hobby like a<br />
business, and my business like a hobby.”<br />
Wozniak then decided he needed to restructure his<br />
business, and that’s where his waterfall approach<br />
came into play. It’s worked for him, and now his hobby<br />
has become an investment that continues to pay him<br />
dividends. And he’s not the only one with this kind<br />
of approach.<br />
“Every REALTOR ® can establish themselves as an<br />
LLC,” Koki Adasi, a REALTOR ® in Washington,<br />
D.C. who serves as a senior vice president<br />
at Compass, said. After several years as a<br />
REALTOR ® , Adasi decided to restructure his<br />
business to secure financial longevity. “I established<br />
my business as an LLC and I actually pay myself as an<br />
employee of my own company.”<br />
BUILD INVESTMENTS<br />
Adasi’s method for securing financial stability is<br />
to invest in properties that can bring in a steady<br />
flow of money, rather than rely solely on sales<br />
and commissions. “My investments have revolved<br />
around buying and rehabbing properties, and buying<br />
properties for long term investments and rentals<br />
I’ve held onto for years,” he said.<br />
Adasi started by rehabbing properties and turning<br />
them around to make a profit. Along the way, however,<br />
he found that managing his properties was an easy<br />
way to keep money coming in on a regular basis.<br />
“My first purchase was $ 126,000 … we bought the house<br />
with tenants already in it. They were there for several<br />
years, and they paid late every month, but they paid<br />
their rent every single month,” he said. “The mortgage<br />
payment was $ 752, including taxes and insurance, and<br />
the rent was $ 1,400.”<br />
BRING IT ALL TOGETHER<br />
“Everyone needs a financial plan,” Dory A. Rodriguez,<br />
wealth advisor with HighPoint Planning Partners,<br />
said. “Investing, in my mind, is a piece of that financial<br />
plan.” As a wealth advisor, Rodriguez helps her clients<br />
plan for the long term, and helps them bring these<br />
three elements together to make one cohesive<br />
picture: reserves, financial structure and investments.<br />
For her, financial planning is about making sure all<br />
your investments and sources of income are working<br />
towards the same goals.<br />
“If you have a 401(k), a Roth IRA, a rollover IRA,<br />
maybe a joint account with a spouse, and if you look<br />
at all of those things together holistically, how are<br />
you allocated?” she said. “I find oftentimes people<br />
have various investment plans and there’s a different<br />
role for each of those investments, so maybe it’s time<br />
to take a look at those and make sure they all have<br />
the same directive.”<br />
No matter where you are in your retirement savings,<br />
REALTORS ® have the responsibility and the burden<br />
to plan for their retirement themselves. The days of<br />
working at the same company your whole career<br />
and living off the pension they provide you are over.<br />
Our experts agree: building your reserves, creating<br />
structure and organization for your finances, and<br />
acquiring long-term investments are fundamental<br />
in securing financial stability.<br />
Watch a Financial Planning webinar<br />
& access financial planning resources.<br />
Adasi ended up selling that property for a profit and<br />
used that profit to invest in other properties. But he<br />
learned that buying, rehabbing and selling properties<br />
isn’t the only way he could use investments to work for<br />
him. Adasi’s investments now involve both rehabbing<br />
properties and managing properties to diversify his<br />
cash flow. Having his money work for him and toward<br />
his goals is part of Adasi’s financial plan.<br />
“I think REALTORS ® should invest more in real estate,”<br />
Adasi said. “I think real estate investments can be part<br />
of your retirement income.”<br />
www.ChicagoREALTOR.com 17
WORK SMARTER<br />
WHAT YOU NEED TO KNOW ABOUT<br />
REMINE PRO’S POWERFUL DATA TOOLS<br />
For nearly a year, subscribers to MRED have had access to Remine Pro, one of the most powerful<br />
real estate information platforms on the market.<br />
The addition of Remine Pro to MRED’s lineup of services gives subscribers a progressive platform<br />
which provides public record information real estate practitioners need, while also delivering predictive<br />
analytics to help with building and growing prospective clients for brokers.<br />
Remine Pro’s app makes it easy to look up public record information and is integrated with connectMLS<br />
with a single sign-on to provide tax data for listings. Remine Pro can generate mailing labels and all<br />
information can be shared in a customized report.<br />
“We know our customers want to easily access the data involved in a property transaction,” MRED CEO<br />
Rebecca Jensen said. “Remine Pro can save time for brokers by bringing together many streams of data<br />
in an easy-to-use format. Remine also provides unique features to track prospects, keeping brokers<br />
thoroughly informed of important updates.”<br />
JON BROADBOOKS<br />
Chief Communications Officer, MRED<br />
18 Chicago REALTOR ® Magazine
RELIABLE SYSTEM PROVIDES<br />
THE PROPERTY TAX INFORMATION<br />
BROKERS NEED<br />
Finding up-to-date tax record information can<br />
involve multiple phone calls or searches.<br />
Remine Pro cuts out much of the back-andforth<br />
work to compile data on assessments,<br />
tax amounts owed and ownership and sales<br />
histories.<br />
The program can even provide and net equity<br />
assessments and mortgage information.<br />
Much of the information can be used to autopopulate<br />
the listing input, which eliminates<br />
time-consuming retyping of information.<br />
MACHINE LEARNING<br />
GIVES INFORMATION TO<br />
BUILD YOUR BUSINESS<br />
Remine Pro has an algorithm which allows<br />
brokers to see how likely someone is to sell<br />
a property, and then lets the broker track<br />
that property if there are any changes which<br />
indicate an owner might be ready to sell.<br />
This “Sell Score” rates properties based on<br />
high, medium or low likelihood to sell. It<br />
complements a “Buy Score” which is attached<br />
to individuals and rates them according to<br />
the likelihood they may be interested in<br />
buying property.<br />
The program’s Market Pulse feature is located<br />
on the service’s dashboard and allows you<br />
to deliver customized real-time updates on<br />
MLS changes for individual properties, or<br />
properties which are in defined ZIP codes.<br />
WORKING TOGETHER IN<br />
REMINE PRO<br />
One of the tools in Remine Pro, called Remine<br />
Docs, has been built to allow multiple parties<br />
to a transaction to work together. Forms can<br />
be uploaded and customized. PDFs can be<br />
uploaded, marked up and shared in the system<br />
and e-signature integration is included.<br />
The platform is fully optimized for mobile use,<br />
making it possible to handle elements of a<br />
transaction without even leaving the driveway<br />
of a listing.<br />
STREAMING FUNCTIONALITY<br />
PLANNED FOR VIRTUAL<br />
OPEN HOUSES<br />
Remine Pro is debuting a new service which<br />
will allow brokers to more easily stream open<br />
houses from their mobile device.<br />
The service will allow the virtual content<br />
to feed out through social media platforms<br />
including Facebook and TikTok.<br />
The new feature will be available through<br />
the Remine app, and users can easily<br />
schedule the virtual presentations and share<br />
the information with others who also use<br />
the Remine app.<br />
EVOLUTION PART OF THE<br />
ADVANTAGE SERVICE BRINGS<br />
MRED has always been a technology leader.<br />
Adding Remine Pro is part of an ongoing<br />
commitment to serve its subscribers with<br />
the best technology available.<br />
“The fact that it is built by real estate brokers<br />
gives Remine an insight into how fast the<br />
business moves, which drives the company<br />
to quickly adapt to market specifics providing<br />
features that professionals need for their<br />
businesses,” MRED Chief Technology Officer<br />
Chris Haran said. “Their speed, collaboration<br />
and insight for the industry makes Remine<br />
a fantastic partner for MRED and its<br />
subscribers.”<br />
MRED has more than 45,000 customers and<br />
offers Remine Pro with more than 20 other<br />
products and services.<br />
“Business models are constantly evolving and<br />
we want to support that market transition,”<br />
Jensen said. “Remine’s technology is<br />
innovative and progressive and aligns with<br />
MRED’s core values.”<br />
MRED is offering several online<br />
classes for more information on how<br />
to utilize Remine. Check out their<br />
online training courses on the website<br />
for information on when these classes<br />
will be taking place.<br />
Remine Advanced<br />
ONLINE<br />
Remine Advanced will go into great<br />
detail on search, carts and alerts. You<br />
will also touch base on Daily, Engage<br />
and Chats, then end with the latest<br />
enhancements and features that have<br />
been added in the previous two weeks.<br />
Remine Prospecting<br />
ONLINE ONLY<br />
We have split up the two-hour<br />
hands-on Remine class into two,<br />
one-hour online classes. In Remine<br />
Prospecting, you’ll learn how to use<br />
the data provided by Remine to better<br />
target your marketing efforts to more<br />
motivated consumers, as well as how to<br />
search and add properties to your cart<br />
to track them or create mailing labels.<br />
Remine Tax Records<br />
ONLINE ONLY<br />
In this course, attendees will learn how<br />
to use the data provided by Remine<br />
to better target your marketing efforts<br />
to more motivated consumers. Learn<br />
how to search and add properties to<br />
your cart to track them or create<br />
mailing labels.<br />
Access Remine Pro through ConnectMLS<br />
& register for training classes.<br />
TO ACCESS REMINE THROUGH MRED:<br />
1. Login to connectMLS through MRED with your username<br />
and password.<br />
2. Scroll down to the “Tools, Resources, & Links” menu on the<br />
right-hand side.<br />
3. Select “Remine (Public Records and Prospecting)” to access<br />
Remine.<br />
www.ChicagoREALTOR.com 19
Going<br />
Green:<br />
Simple Tips to Get<br />
Started with Sustainability<br />
FEATURING<br />
GEORGE<br />
TULLY<br />
Sustainability<br />
Work Group Chair<br />
@properties<br />
MELISSA<br />
GOVEDARICA<br />
Sergio & Banks<br />
Real Estate<br />
SHAY<br />
HATA<br />
Berkshire Hathaway<br />
HomeServices<br />
20 Chicago REALTOR ® Magazine
Sustainability is an increasingly hot topic in the real estate<br />
industry, gaining more interest and popularity with each passing<br />
year. According to the 2018 National Association of REALTORS ®<br />
(NAR) Sustainability Resource Guide, 61% of members said their<br />
clients are expressing interest in sustainability and want these<br />
features included in their homes<br />
What does that mean for you as a REALTOR ® and your business?<br />
“Real estate brokers should be the ones educating homeowners<br />
on sustainability,” George Tully, our Sustainability Work Group<br />
Chair and broker at @properties said. With the help of members<br />
of our Sustainability Work Group, we have compiled some<br />
easy tips to help you and your clients get started on a greener<br />
lifestyle.<br />
Start Small<br />
Where should you begin? Melissa Govedarica, Sergio & Banks<br />
Real Estate, shared some personal insight. “People in general<br />
want to be green, but a lot of people won’t pay for it,” she said.<br />
But if implementing sustainability into the home seems like a<br />
daunting task, it’s easy to start small!<br />
These are all small tasks that can be incorporated to save you<br />
and your clients money in the long run.<br />
Sustainability can also be looked at in terms of the size of a<br />
home. Smaller homes, in general, will use less electricity and<br />
water than bigger homes and will also take less energy to<br />
cool or heat. For your clients, this plays into their true needs<br />
and comfort when deciding on the size of a new home or even<br />
adding an addition to a home.<br />
Critique Your<br />
Materials<br />
It’s important to look at the materials that are already in a home<br />
or that a client may be looking to add to their home as a way to<br />
incorporate sustainable, healthy materials.<br />
“Quartz and porcelain tiles are considered sustainable materials,<br />
are in fashion and used readily now,” Govedarica said. These<br />
are great alternatives to materials like marble, which is a nonrenewable<br />
resource and is energy-intensive to create.<br />
“Sustainability can still be done<br />
by implementing small things like<br />
installing central vacuum systems<br />
and sustainable materials like quartz<br />
countertops,” she said. “You can<br />
also start composting and using<br />
formaldehyde free products, which<br />
can all be done for a smaller fee,”<br />
she said.<br />
Tully echoed this sentiment.<br />
“Thermostats and smart home<br />
monitoring will all pay for themselves<br />
in the long run with a savings in<br />
utilities.” And, make sure to keep your<br />
eyes out! In the Chicago area, ComEd and other companies will<br />
often offer rebates for the purchase of smart thermostats and<br />
other energy saving tools. But it’s also important to remember<br />
that not all changes will result in immediate cost savings for your<br />
clients. The savings could take a while to see, but they will start<br />
paying off slowly and in time.<br />
It’s also important to remember that old adages about<br />
sustainability still remain true:<br />
• Ensure you are using energy-efficient bulbs.<br />
• Turn off lights when you leave a room.<br />
• Don’t let your water run.<br />
• Unplug appliances when they’re not in use.<br />
• Turn off TVs when you’re not actively watching them.<br />
IN THE NEXT FIVE TO<br />
TEN YEARS, REALTORS ®<br />
WILL NEED TO BE ABLE<br />
TO TALK ABOUT<br />
SUSTAINABILITY IN THE<br />
SAME WAY WE ARE<br />
NOW TALKING ABOUT<br />
LEAD-BASED PAINT<br />
AND RADON.<br />
Shay Hata, a broker with Berkshire<br />
Hathaway HomeServices who serves<br />
on the Sustainability Work Group,<br />
said it’s important to take a good<br />
look at the flooring in a home. “For<br />
flooring, clients shouldn’t get carpet<br />
because of dust mites and mold,”<br />
she said. “Wool is a better option if<br />
you want it. Hardwood floors are the<br />
healthiest to get. Vinyl and other<br />
synthetic floorings will release offgases<br />
for a period of time.”<br />
Hata’s advice for clients when<br />
looking at materials for their home<br />
is simple: “Research every product you’re putting in your home<br />
because many emit gases over time.”<br />
If your clients are purchasing a new construction home and are<br />
concerned about the materials that were used, Hata shared<br />
her tips for ensuring the home is ready. Before moving into<br />
the home, if you can smell paint or flooring, this means they<br />
are still releasing chemicals into the home. “I recommend new<br />
construction clients to hotbox the house,” she said. Turn up<br />
the heat and close all the windows. This will help speed up the<br />
release of chemicals and kill off germs in the home. “Then, open<br />
the windows to release the germs and speed up the off-gas<br />
process,” she said. If you don’t want to hotbox the house, an air<br />
purifier will also do the trick.<br />
www.ChicagoREALTOR.com 21
Smart Landscaping<br />
When it comes to the outside of a home, curb appeal is<br />
important, but homeowners don’t want to continuously be<br />
making changes to their landscape. Sustainable landscaping<br />
options will last longer, need less water and require less<br />
maintenance in the long run. Take into consideration plants that<br />
are native to the climate, irrigation systems and more.<br />
Govedarica worked with new construction developments in<br />
the First Ward in the early 2000s, and they were conservative<br />
by saving water runoff that could be sourced and used in<br />
different ways in the construction process. This idea can easily<br />
be translated into a home. Sanitary sewage water can be used<br />
for irrigation.<br />
Being smart about the placement of plants in a yard can also<br />
have long-term, positive effects on a home’s energy savings. Take,<br />
for instance, a large tree. If placed in the correct spot outside of<br />
the home, specifically the west side, the shade from the tree can<br />
significantly reduce the sunlight in the home and, thus, there will<br />
be less heat, which will help keep your house cooler.<br />
Look Outside<br />
the Home<br />
While sustainability in housing is becoming increasingly<br />
important, so is, of course, environmental conscientiousness.<br />
When it comes to homebuying and even renting, properties that<br />
stand out are ones that consider the local environment. Many<br />
homebuyers find walkability, access to areas such as parks and<br />
community gardens, proximity to public transportation and<br />
recycling options to be more appealing.<br />
Getting Comfortable<br />
“In the next five to ten years, REALTORS ® will need to be able<br />
to talk about sustainability in the same way we are now talking<br />
about lead-based paint and radon,” Tully said.<br />
As REALTORS ® , you are counted on to be an asset to<br />
homebuyers in their process of buying a home. Being a<br />
sustainability resource will help you to best assist clients and<br />
direct them to available programs, tools, products and insight.<br />
What We’re Doing<br />
If you’re looking for ways to be more knowledgeable and to help<br />
your clients, we are here to help. Our sustainability initiative<br />
provides resources to create sustainable buildings and lifestyles,<br />
with the ultimate goal of positively impacting property values<br />
and the environment. If you are looking for blogs to gain new<br />
knowledge, handouts that can be provided to clients looking for<br />
more information, sustainability education options and more, our<br />
sustainability hub at ChicagoREALTOR.com/Sustainability.<br />
As we want to be a go-to source for you, we also want to make<br />
sure you are a go-to source for your clients for best sustainability<br />
practices and trends!<br />
Download handouts to brand for your clients & register<br />
for upcoming sustainability events and education.<br />
The desirability of neighborhoods where these options are<br />
readily available continues to grow. A study by NAR confirmed<br />
the relationship between real estate values and distance from<br />
public transportation. These neighborhoods tend to have a two<br />
to four percent higher median sales price of their homes. They<br />
save $ 2,500 to $ 4,400 in transportation per home, and commercial<br />
value price per square feet saw a five to 42 percent increase.<br />
22 Chicago REALTOR ® Magazine
TAKE THE PLEDGE –<br />
BECOME A SUSTAINABILITY<br />
AMBASSADOR<br />
CAR’s Sustainability Work Group is looking for sustainability ambassadors<br />
throughout Chicago! Take the pledge and work with us towards a greener future.<br />
1. Email clients and friends to get their ComEd Energy Assessment<br />
(comes with free stuff!)<br />
2. Attend a CAR Sustainability training session to learn about a new topic.<br />
3. Give a sustainable closing gift, like a smart thermostat, subscription to a<br />
composting service, or MightNest, a green home product subscription.<br />
4. Post about sustainability best practices on social media. You can find content<br />
at ChicagoREALTOR.com/Sustainability.<br />
5. Help your office shrink its footprint by improving recycling or switching to<br />
re-usable supplies.<br />
6. Go through your past transactions and identify which of your clients may be<br />
a good fit for solar. Email them information on credits and incentives.<br />
7. Read up on the city, state and federal laws shaping sustainability. Better yet:<br />
ask your elected officials to prioritize sustainable legislation.<br />
8. Ask your managing broker to set up a sustainability training session. We have<br />
great presenters ready to share!<br />
9. Brainstorm your ideas! How else can REALTORS ® contribute to sustainability?<br />
Share with us!<br />
10. Recruit your peers to join this important cause! Together, we can make an<br />
impact. Take the pledge and become a Sustainability Ambassador today!<br />
Together, we can make an impact. Take the pledge and become a Sustainability<br />
Ambassador today!<br />
www.ChicagoREALTOR.com 23
Let’s Get Ethical:<br />
Do’s and Don’ts<br />
of Advertising<br />
With the new license law update comes changes not only to your<br />
CE requirements, but also advertising ones.<br />
As REALTORS ® , we have an awesome job — we get to help guide<br />
people everyday through what is often the biggest financial<br />
investment of their lives. As a result, we have a duty to the public<br />
to represent ourselves and our industry truthfully — this is our<br />
promise of professionalism.<br />
Advertising and social media are powerful tools in your toolbox<br />
— but advertising violations are one of the most common<br />
complaints we get from REALTORS ® and the public. It’s your duty<br />
to ensure you’re in compliance with the Code of Ethics as well as<br />
Illinois license law.<br />
Here are a few do's and don’ts relating to advertising and social<br />
media to keep in mind so that you don’t find yourself on the end<br />
of an ethics complaint.<br />
DO: IDENTIFY YOURSELF<br />
CORRECTLY.<br />
We see quite a few violations of this nature, and<br />
it’s a simple thing to forget. But, you must always follow license<br />
law and identify yourself properly.<br />
One of the biggest changes as it relates to advertising in the<br />
updated license law is that your name and your team name<br />
cannot be any bigger than your brokerage company’s name in an<br />
advertisement. This is meant to underscore that the public should<br />
know when and if they are dealing with a license real estate<br />
brokerage company, as well as that a team is a group that works<br />
within the sponsoring brokerage company, rather than being their<br />
own separate company.<br />
Don’t forget: if you are claiming that you have a certification or<br />
designation, please make sure these are up to date — you must<br />
pay the fees and renew them annually to avoid penalties.<br />
24 Chicago REALTOR ® Magazine<br />
Another thing to keep in mind: if you market properties on your<br />
personal page, then you must follow advertising guidelines<br />
there, too!<br />
DON’T: FORGET THAT LICENSE<br />
LAW & THE CODE OF ETHICS<br />
STILL APPLY ONLINE.<br />
The online world is not separate from the real<br />
world — and everything you post online creates a record, so even<br />
if you post something and delete it later, there is no guarantee<br />
that it truly “goes away.” Because of this, be extra cautious and<br />
conscientious of your online activity.<br />
Your business pages on social media should follow standard<br />
advertising guidelines. Steer clear of anticompetitive discussions<br />
or innuendo regarding pricing or collusion among competitors to<br />
boycott. Ensure you are complying with all fair housing rules and<br />
regulations.<br />
And keep in mind: it doesn’t matter if you have 10 followers or<br />
10,000 — your personal page is still a reflection of who you are<br />
as a business person. Please take care to not defame, disparage,<br />
bully or harass other brokers or offices on your personal page —<br />
someone will see it, and report it. If you have disagreements, our<br />
dispute resolution process is here for you! And no one has ever<br />
come out looking rosy after a comment war. Trust us. If you post<br />
business information on your personal page, then your personal<br />
page needs to be in compliance with standard advertising<br />
guidelines, as well.<br />
Outside of license law and the Code of Ethics, check your<br />
brokerage’s social media policy. If they don’t have one — we<br />
highly suggest they create one. Illinois REALTORS ® has an<br />
example policy to get you started. If you follow applicable laws,<br />
regulations, office policies and common courtesy, the likelihood<br />
of having an ethics complaint due to your online activity is slim.<br />
Use an advertising checklist to ensure you’re<br />
in compliance with license law changes.
CHANGES TO TEAMS<br />
The new license law now defines “team” as any two or more licensees who work<br />
together to provide real estate brokerage services, represent themselves to the<br />
public as being part of a team or group, are identified by a team name that is different<br />
than their sponsoring broker’s and sponsored by the same sponsoring broker.<br />
Team does not mean a separately organized, incorporated or legal entity, per<br />
license law.<br />
A team operates within a sponsoring company, so any advertising from a team<br />
should not appear that the team is the sponsoring company. This change<br />
was made because it was increasingly difficult to find company information,<br />
particularly on team advertisements.<br />
The new license law clarifies and prohibits terms that are inherently misleading<br />
because they imply a team is a sponsoring brokerage. Terms now prohibited in<br />
team names are:<br />
• Company<br />
• Realty<br />
• Real estate<br />
• Agency<br />
• Associates<br />
• Brokers<br />
• Properties<br />
• Property<br />
Keep in mind: the license law act prohibits any advertising that is false,<br />
deceptive or misleading in any way. As a result, if your team name includes any<br />
of the above terms, you are in violation of the law and need to change your<br />
team name to ensure compliance.<br />
DO: FOLLOW THE ONE CLICK<br />
RULE<br />
The license law is now more aligned with the Code<br />
of Ethics in the “one click” rule! What does that mean? A real estate<br />
licensee or brokerage can create a link — and so long as all the<br />
required information is contained in the content that populates on<br />
the device being used as a result of that “click,” the content will be<br />
compliant with license law.<br />
DON’T: MISREPRESENT OR<br />
EXAGGERATE<br />
Keep all information that you post about yourself,<br />
your business and your properties up-to-date, truthful and as<br />
complete as possible.<br />
A common complaint we receive is that a REALTOR ® is<br />
misrepresenting or exaggerating property features. This is<br />
in violation of the act’s mandate that advertising not be false,<br />
deceptive or misleading in any way! Ensure your listings are<br />
an accurate reflection of reality — and avoid the temptation to<br />
make something sound fancier than it is. For example, not all<br />
carpet is custom carpet! And, square footage should be an actual<br />
representation of the square footage, not just a guesstimate.<br />
This is all part of our promise of professionalism.<br />
On occasion, we also see individuals advertising that they are the<br />
#1 REALTOR ® in Chicago! — Please don’t do this. You cannot make<br />
misleading statements to consumers. It is a violation of license<br />
law as well as the Code of Ethics.<br />
Be truthful. Only state what you can back up with facts. And,<br />
ensure you have contact information readily available so that you<br />
may be notified of inaccurate or inappropriate content that might<br />
be added to your site.<br />
DO: RESPECT COPYRIGHT<br />
LAWS.<br />
If you didn’t take the photo yourself, you need<br />
written permission to use it. Even if you’re posting on social media,<br />
you need to credit creators — copyright laws always apply! Don’t<br />
steal images from independent contractors, social media feeds<br />
you follow or Google — check your agreements before you omit<br />
credit. Don’t repost images of a dream bathroom without crediting<br />
the source — better yet, ask permission to share!<br />
DON’T: MANIPULATE LOGOS<br />
OR TRADEMARKS.<br />
This ties into the “ask permission” and “respect<br />
copyrights” — be sure you are allowed to use trademarks or logos<br />
BEFORE you go through the design process. Most businesses will<br />
have trademark and usage guidelines (the National Association of<br />
REALTORS ® does!) — follow them! They are there for a reason. Just<br />
as you would like your logo respected, please respect others’.<br />
DO: TAKE TIME TO EXAMINE<br />
YOUR MARKETING MATERIALS<br />
With these new changes to the license law, take<br />
the time to audit your advertising materials. Make sure you are<br />
representing yourself well and that your ads are accurate, fair and<br />
in compliance with both license law and the Code of Ethics. Our<br />
industry will be better for it!<br />
HEY MANAGING BROKERS<br />
• If you are a designated managing broker, you must<br />
still identify yourself where your name is used in ads.<br />
• If you are not a designated managing broker but hold<br />
a managing broker license, you may now use the<br />
term “managing broker” on your advertising materials,<br />
since this reflects a level of education and licensing<br />
that you’ve attained. www.ChicagoREALTOR.com 35
WORK-<br />
LIFE<br />
INTE-<br />
GRA-<br />
TION:<br />
HOW TO<br />
WEAVE YOUR<br />
PROFESSIONAL<br />
PASSION<br />
INTO YOUR LIFE<br />
26 Chicago REALTOR ® Magazine
Thirteen years ago, we started Luxury Living Chicago Realty, a<br />
boutique brokerage in downtown Chicago. Ten years ago, we<br />
started a family. Growing a company and raising a family have<br />
been the most rewarding and challenging experiences of our<br />
lives. Both are always evolving. Our company now has a team of<br />
nearly 60 people, and our daughters are ten and eight years old.<br />
In between all the work and child-rearing, we have to find time<br />
for ourselves and each other as a married couple.<br />
We are frequently asked how we “do it all.” Simply put, it takes<br />
hard work, being intentional with your time and having a real<br />
passion for what you do professionally.<br />
We do not subscribe to the idea of work-life balance. Balance<br />
indicates an even distribution. Anyone who has tried to manage<br />
their personal and professional lives knows nothing is ever equal,<br />
especially for those of us in the real estate industry.<br />
Instead, we suggest practicing work-life integration. According<br />
to UC Berkeley's Haas School of Business, work-life integration<br />
is "an approach that creates more synergies between all areas<br />
that define 'life': work, home/family, community, personal<br />
well-being, and health." This approach emphasizes weaving<br />
together the different areas of life rather than drawing firm<br />
boundaries between them.<br />
Here are a few things we have implemented to help us better<br />
achieve work-life integration.<br />
SELF-CARE<br />
For us, self-care is taking time away from both work and family<br />
duties to do something for ourselves as individuals.<br />
We make time for regular exercise and massage therapy. Amy<br />
gets her nails done once a week. Aaron has a daily meditation<br />
practice and commitment to reading books on thought leadership<br />
outside the real estate industry to gain a greater perspective.<br />
SHARING THE HOUSEHOLD<br />
& CHILD DUTIES<br />
Women often are the default managers of household work and<br />
childcare. When you have two working parents, it’s unfair for one<br />
parent to bear the majority of these duties.<br />
Recognizing that an imbalance existed within our own dynamic,<br />
a few years ago we began operating our household like our<br />
company. This does not mean we treat our children like<br />
employees. It means everyone has accountabilities. We made<br />
a list of the household tasks or invisible work in our home. Then,<br />
we assigned an owner to those tasks. If someone is not able to<br />
personally complete a task or finds it’s not the highest and best<br />
use of their time, they can outsource or delegate, but they must<br />
manage the process and make sure it gets done.<br />
We recommend leaning on friends and family, and when<br />
possible, hiring paid help. It truly takes a village to manage a<br />
family’s logistics.<br />
MANAGING YOUR SCHEDULE<br />
Since there are only 24-hours in a day, you need to use them wisely.<br />
Getting a good night’s sleep should absolutely be part of your<br />
schedule. Sleep is important because it enables your body to rest<br />
and repair. You should strive for at least eight hours every night.<br />
This leaves 16 more hours in your day.<br />
How can you be as productive as possible? It starts with being<br />
intentional with your schedule. Be protective of your time by<br />
limiting the number of meetings you have scheduled each day.<br />
Also, find your “on” time. If you are more energized in the morning,<br />
block that time for getting your deep work done. If you’re a late<br />
afternoon kind of person, schedule your calls and meetings in the<br />
earlier part of the day and save your projects for later.<br />
It may sound or seem selfish but taking time for yourself is one of<br />
the best things you can do to boost your productivity. It’s easier<br />
said than done. If you are having a hard time stepping away, we<br />
recommend scheduling it on your calendar. If it’s on your calendar,<br />
you’ll be more likely to commit.<br />
Being more intentional with your time leads to better quality work<br />
than trying to do it all and checking boxes.<br />
Continued on page 28<br />
BY AMY GALVIN &<br />
AARON GALVIN,<br />
LUXURY LIVING<br />
CHICAGO REALTY<br />
www.ChicagoREALTOR.com 27
Continued from page 27<br />
PREDICTIVE TIME OFF<br />
We believe in taking predictive time off. This means scheduled<br />
vacation time where we are completely logged-off and not<br />
“checking in” on work. If you are dabbling, then you’re not really<br />
getting a break. For each day we are fully disconnected, not<br />
making decisions and focused on ourselves, there is a one-week<br />
residual effect. We find taking shorter vacations, often four to<br />
five days, allows us to recharge for about a month at our highest<br />
productivity. If you commit to disconnecting, you will feel it even<br />
more once you are home.<br />
SETTING CLIENT BOUNDARIES<br />
Since real estate can be a 24/7 business, it is crucial you set<br />
boundaries with your clients early in the relationship. If you don’t<br />
respect your time, they won’t either.<br />
back to them first thing the next day, we guarantee they will be<br />
understanding. If they aren’t, they’re probably not going to be a<br />
great client.<br />
LOVE WHAT YOU DO<br />
We mentioned at the beginning that you need to be passionate<br />
about your profession.<br />
If your job feels like a drag, evaluate why. Are you tired? Do you<br />
need some time off? Are you not seeing success? Find a manager,<br />
mentor or business coach to help you determine what is causing<br />
you to feel this way.<br />
It’s okay to be in love with your career. You spend the majority<br />
of your time working, so you better enjoy it. It’s awesome to be<br />
inspired by work, but just make sure you’re not a workaholic.<br />
Leave room in your life for other experiences.<br />
Many real estate professionals fear if they aren’t at their clients’<br />
beck and call, they will lose them, but that’s not true. What it<br />
comes down to is setting expectations and communicating them.<br />
If you focus on integration versus balance and implement some<br />
of the tips we mentioned above, you’ll find more time to do it<br />
all, too.<br />
If you tell clients you don’t answer emails and texts after 7:00 PM<br />
because you are spending time with your family and you will get<br />
RESOURCES FOR YOUR<br />
WORK/LIFE BALANCE<br />
AND WELLNESS<br />
At CAR, we have many tools and<br />
resources that can help you create a<br />
better work/life balance and practice<br />
better wellness. Here are some tools<br />
to read, watch or listen that you can<br />
incorporate into your daily life.<br />
The Balancing Act: Lessons<br />
From the Other Side<br />
Finding time for yourself professionally<br />
and personally is a hard but necessary<br />
lesson to learn in life. Bobbi Howe<br />
shared with us her 15 steps to better<br />
balancing life in what can sometimes<br />
be a cutthroat industry.<br />
Good Morning! Successful<br />
Brokers Share Their Morning<br />
Routines<br />
A morning routine may be a small part<br />
of your day, but it’s important to get in<br />
the right mindset. Learn four brokers’<br />
successful morning routines.<br />
Lifestyle and Wellness YPN<br />
Breakfast Podcast<br />
All previous YPN breakfast<br />
presentations are available to listen to<br />
in podcast form by searching Chicago<br />
REALTORS ® . The lifestyle and wellness<br />
breakfast explored how REALTORS ®<br />
can maintain healthy lifestyles in a<br />
hectic industry.<br />
Stress Management & Mental<br />
Wellness Webinar<br />
Our video resource library contains a<br />
variety of virtual events, including our<br />
recent Stress Management & Mental<br />
Wellness webinar, which highlights the<br />
importance of tuning into our mental<br />
well-being and tips for how to manage<br />
stress and anxiety.<br />
Use These Apps For Wellness<br />
Wellness apps can help you destress<br />
quickly, wherever you are. Discover<br />
the apps that can help you get better<br />
sleep, exercise and relax on the go!<br />
https://chicagorealtor.com/mental-wellness-resources-for-mental-health-awareness-month/<br />
28 Chicago REALTOR ® Magazine
Cannabis<br />
and Real Estate<br />
Since being legalized at the beginning of this year, the marijuana<br />
industry has seen a gigantic boom in the city of Chicago,<br />
surrounding areas and the state of Illinois. Michael Malcolm,<br />
broker at @properties and owner of weedtravelfood.com, and<br />
Holly DuPart, broker and owner at RealtySmarts! Investment<br />
Services LLC and founder of the Common Sense Cannabis<br />
Foundation and Spark Clubs, shared insights on what to know<br />
about marijuana legalization now and for the future.<br />
Understand the Legalese<br />
Both DuPart and Malcolm stressed the importance of clients,<br />
REALTORS ® , tenants and landlords knowing their rights when<br />
it comes to marijuana growing and use.<br />
“Recreational is different from decriminalization,” DuPart said.<br />
Marijuana is legalized, meaning it can be used for recreational<br />
purposes, but that doesn’t mean it’s decriminalized, as there are<br />
still laws about how much a person can have in their possession,<br />
where consumption can take place, restrictions on age of use,<br />
and more.<br />
the building. Plus, according to the NAR study, 75% of residential<br />
property values and 67% of commercial property values near<br />
dispensaries were not impacted by the business’ opening<br />
or operations.<br />
Look to the Future<br />
Be prepared for industry growth in the future. “The industry is<br />
estimated to be between $ 2 billion to $ 4 billion annually once<br />
it matures,” Malcolm said. “There are tons of opportunities. Just<br />
like real estate, there are tons of ways to make money in [the<br />
marijuana] industry. I see a boom coming for REALTORS ® — we<br />
should be excited.”<br />
Check out the NAR Marijuana<br />
& Real Estate Report.<br />
Anticipate Any Questions or Concerns<br />
DuPart made it clear that it’s more important than ever to<br />
understand a clients' desires, especially when it comes to<br />
marijuana use. If you walk down the hallway of a building and<br />
smell marijuana being used nearby, it could positively or<br />
negatively impact the showing and sale, depending<br />
on your clients’ perspective.<br />
A National Association of REALTORS ® study<br />
from earlier this year showed that only about 29%<br />
of REALTORS ® in the U.S. have experienced issues<br />
with selling a grow house — and those concerns<br />
were highest in areas where solely prescription<br />
marijuana was legal. “Many people who grow in<br />
their homes are now making investments to do so,<br />
including tents that eliminate any issues with lingering<br />
smells or other long-lasting issues,” Malcolm said.<br />
What if a dispensary opens on your block? Reassure<br />
your clients' fears. “It’s not an issue about consuming on<br />
the property,” Malcolm said. “It’s more an issue of lines.”<br />
Legally, any product sold within a dispensary may not be<br />
consumed on the property — and in Illinois, may not be<br />
consumed on public property. The main issue for those in<br />
proximity to dispensaries is the potential for long lines outside of<br />
MICHAEL<br />
MALCOLM<br />
@properties<br />
HOLLY<br />
DUPART<br />
RealtySmarts!<br />
Investment<br />
Services LLC<br />
www.ChicagoREALTOR.com 29
MEMBER BENEFITS<br />
New Safety Tool for You<br />
Newest Member Perk designed to help<br />
you operate more safely and securely<br />
When it comes to safety, there’s no such thing as too safe. Your<br />
safety is our priority. As REALTORS ® , you face safety risks every<br />
day: meeting new clients, touring vacant properties and hosting<br />
open houses and showings.<br />
With the ability to easily search and locate properties online, you’re<br />
being contacted by more unknown buyers now, than ever. With<br />
your safety in mind, we’re thrilled to introduce our newest member<br />
benefit, FOREWARN, designed to help you operate more safely<br />
and securely.<br />
FOREWARN is a proactive safety and intelligence app that can<br />
provide you instant knowledge about a prospective client before you<br />
ever meet face-to-face. The app, complimentary to our primary and<br />
secondary members, gives you important information, including:<br />
• Identity verification<br />
• Criminal record check<br />
• Bankruptcy, lien and judgement histories<br />
• Address history<br />
• Property records<br />
Best of all, this wealth of information is in one place — the<br />
FOREWARN app. FOREWARN works to take away some of the<br />
unknown, providing important information about your clients<br />
identities and empowering you to run more due diligence, so you<br />
can safely plan for your business with confidence.<br />
Through the FOREWARN app, you can get instant mobile identity<br />
verification and search public records for over 98% of the adult<br />
population in the U.S. Most people can be searched and verified<br />
from their phone number alone.<br />
A FEW KEY TIPS:<br />
• Keep in mind: if you are unable to find someone in the app<br />
through their phone number, this doesn’t necessarily mean<br />
they are trying to defraud you. You can gather further details<br />
and use the additional search functionality (such as the<br />
“Search by name” menu) to verify your prospect.<br />
• When searching by name, if there are more than 100 results for<br />
your query, FOREWARN will display “Too many records found”<br />
and prompt you to re-run your search using additional criteria.<br />
• If you search missed calls from telemarketing companies, you<br />
will get the result “Record not found” because that phone<br />
number has never been owned by, or associated with, a person.<br />
• Please note that you must limit your FOREWARN searches<br />
to professional uses only.* FOREWARN activity is actively<br />
monitored (search terms and volume) to ensure proper use<br />
by our Subscribers as outlined in the Subscriber Agreement<br />
and the FOREWARN Terms and Conditions. FOREWARN<br />
is a powerful tool intended only for the increased safety<br />
and efficiency of your business. Proper use of the service by<br />
real estate professionals ensures that we can continue to<br />
provide this valuable tool to the industry.<br />
GETTING STARTED<br />
Setting up your complimentary FOREWARN account is quick<br />
and easy!<br />
1. Visit ChicagoREALTOR.com/Forewarn and click on the link to<br />
sign up. Enter your email address when prompted to do so.<br />
Please be sure to use an active email address, as this will<br />
serve as your FOREWARN ‘Username.’"<br />
2. Once you enter your email and your membership is verified,<br />
you will receive an activation email from FOREWARN. Open it<br />
and click the link as instructed. If you do not see the email,<br />
please check your junk/spam folder.<br />
3. You’ll be directed to a page where you will enter the last 4<br />
digits of your cell phone number.<br />
a. If the first 6 digits of the number displayed are not<br />
related to your cell phone number, please contact<br />
FOREWARN Support at 561.757.4551 to update them<br />
with your correct cell phone number.<br />
4. You will be prompted to enter the confirmation code texted<br />
to that phone number. Upon confirmation, you will be<br />
prompted to create an account password.<br />
5. Now you are ready to download the FOREWARN app from<br />
the app store.<br />
6. After activating your account, you can also log into your<br />
FOREWARN account from any web browser via the<br />
FOREWARN.com homepage (click ‘Sign In’ at top-right) or<br />
https://app.forewarn.com/.<br />
If you experience any difficulty setting up your pa–ssword or logging into FOREWARN,<br />
please reach out to FOREWARN support at 561.757.4551 or support@forewarn.com<br />
(Monday – Friday; 8AM-4PM CST).<br />
*You understand that the Services contain sensitive information governed by certain local, state, and federal laws, including the<br />
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amended by the Just Housing Amendment, all of which You certify to comply. You certify that YOU will request, access, and use<br />
the Services solely for the specific uses listed below and pursuant to all applicable laws, including the aforementioned laws.<br />
Access FOREWARN and other<br />
REALTOR ® Safety Tools.<br />
30 Chicago REALTOR ® Magazine
REALTOR ® SPOTLIGHT<br />
Tips for Every Step<br />
of Your Career:<br />
Advice from Chicago REALTORS ®<br />
We reached out to Chicago REALTORS ® , all at<br />
different points in their career, to share the one piece<br />
of advice they have for others in the industry. Here’s<br />
what they had to say.<br />
What is the most<br />
important lesson<br />
you learned in your<br />
career?<br />
MALAYNA JOHNSON<br />
COLDWELL BANKER REALTY<br />
1 Year in the Industry<br />
“Organize, organize, organize. I have<br />
a list of questions to ask for a listing<br />
appointment to make sure I’m super<br />
prepared and don’t need to call back in the<br />
future. Same thing for buyers.”<br />
AMY WU<br />
KELLER WILLIAMS SUCCESS REALTY<br />
1 Year in the Industry<br />
“I would say the most important lesson<br />
I’ve learned thus far is to never give up and<br />
be consistent. Real estate is competitive,<br />
and it can be discouraging when you’re not<br />
producing, but you don’t eat the fruit the day you<br />
plant the seed.”<br />
TRISCHA WILLIAMS<br />
VESTA PREFERRED REALTY<br />
3 Years in the Industry<br />
“No one is more invested in your career<br />
and your production than you. It's very<br />
important to know that every choice, every<br />
move you make, should consciously be one<br />
that moves you toward the direction of your goals<br />
and ultimate objective.”<br />
JILL SILVERSTEIN<br />
COMPASS<br />
5 Years in the Industry<br />
“You should expand before you’re ready.<br />
Understanding where you’re going and<br />
how to expand to get there is the best way<br />
to be proactive. Whatever your goal is, it’s<br />
important to expand to have the right players<br />
in place.”<br />
NIKO VOUTSINAS<br />
REDFIN<br />
20 Years in the Industry<br />
“I think a lot of people network blindly<br />
without a focus. You have to learn what<br />
is productive networking. It’s important to<br />
understand, ‘What are the connections I need<br />
to have?’ and, ‘What will be best for my clients?’”<br />
32 Chicago REALTOR ® Magazine
MARION VALLE<br />
VALLE REALTY<br />
30+ Years in the Industry<br />
“Success in the real estate profession is<br />
not how hard you work at your profession<br />
but how well you work – the word ‘well’<br />
being defined as how professionally you<br />
conducted your actions, your complete knowledge<br />
of the tools of the trade, your knowledge of<br />
the product you are selling or leasing, your<br />
understanding of the customs and practices of<br />
the real estate business, and your knowledge of<br />
the real estate laws. All of this and your ability to<br />
communicate to your clients will determine how<br />
successful you will be in the real estate business.”<br />
What do you wish you<br />
knew at the beginning<br />
of your career that<br />
you know now?<br />
AUSTIN PEARSON<br />
PEARSON REALTY GROUP<br />
10 Years in the Industry<br />
“I wish I knew where to find new business.<br />
A majority of a broker's day-to-day isn't<br />
always showing and selling real estate;<br />
it's also prospecting and marketing. Knowing<br />
where to find and grow new business opportunities<br />
is crucial for any new broker to learn at the start of<br />
their career.”<br />
SONIA ANAYA<br />
AMERICA REAL ESTATE<br />
30+ Years in the Industry<br />
“I think, as REALTORS ® , we start our<br />
careers with this mentality that we are in<br />
competition with other fellow REALTORS ® .<br />
While our job does entail working on branding<br />
ourselves and continuously looking for more<br />
business, we have to remember that there is enough<br />
business to go around. REALTORS ® are coworkers<br />
and we must learn to work together.”<br />
RASHEED SHOFIDIYA<br />
KALE REALTY<br />
3 Years in the Industry<br />
“I wish that I would’ve learned earlier<br />
the importance of following up! It’s one<br />
thing to meet someone, and it’s another to<br />
connect with them and build a long-standing<br />
relationship. People do business with people and<br />
brands that they know, like and trust, and without<br />
following up, it’s difficult to genuinely build an<br />
cultivate relationships.”<br />
ALEX WOLKING<br />
KELLER WILLIAMS CHICAGO –<br />
LINCOLN PARK<br />
5 Years in the Industry<br />
“Know what you know and know what you<br />
don’t know. When you know who you are,<br />
you can carve out a niche for yourself to focus<br />
on what you’re good at.”<br />
RYAN GABLE<br />
STARTING POINT REALTY<br />
10 Years in the Industry<br />
“I wish I knew the importance of the<br />
REALTOR ® community. Just recently, I’ve<br />
become more involved in my association.<br />
Volunteering and being a part of boards and<br />
committees has had a huge impact on me. Being<br />
a cheerleader and advocate has made this job so<br />
much more fun and enjoyable.”<br />
www.ChicagoREALTOR.com 33
WELCOME TO<br />
LINCOLN<br />
SQUARE<br />
A small town feel within the big city —<br />
that’s how many people would refer to<br />
the Lincoln Square community. Located<br />
about 10 miles north of downtown<br />
Chicago, Lincoln Square is made up of the<br />
smaller neighborhoods of Ravenswood<br />
Gardens, Bowmanville, Budlong Woods<br />
and Rosehill Cemetery.<br />
THE HISTORY<br />
Founded in the 1840s, German<br />
immigrants were drawn to the prairie<br />
and farmland that existed there. Other<br />
farmers, including seasonal Polish<br />
and Eastern European workers, were<br />
drawn there due to the production of<br />
flowers, pickles and celery, which led to<br />
distribution of celery crops. Seeing an<br />
opportunity, the Budlong brothers also<br />
opened a pickle factory and greenhouse,<br />
which all came together as a perfect<br />
storm that drew many people to the area.<br />
Then, in the early 1900s, came the<br />
creation of taverns, hotels and electric
street cars. The rest, as they say, was<br />
history, as neighborhood growth boomed,<br />
to the point where it was annexed in the<br />
city of Chicago in the 1920s. Farmland<br />
turned to bungalows, two-flats, apartments<br />
and more of what you see in the<br />
neighborhood today.<br />
WHAT TO EXPECT<br />
This inviting neighborhood walks the<br />
line between being a metropolitan area<br />
and a cozy, tight-knit community with<br />
green-lined streets tucked behind the<br />
busy crossroads. The neighborhood<br />
centers around the actual Lincoln<br />
Square, the middle of town where the<br />
pedestrian-friendly Lincoln Avenue is<br />
lined with restaurants, stores and a statue<br />
of Abraham Lincoln himself. You will<br />
also find other town squares and parks<br />
throughout the neighborhood, including<br />
River Park, Winnemac Park and Welles<br />
Park, to name just a few.<br />
“I think it’s got the village-effect<br />
atmosphere with the commercial<br />
shopping district, nice restaurants, mom<br />
and pop stores, train station, parks and<br />
amenities for everybody,” Brian Connolly,<br />
@properties, said.<br />
The crossroads of Lawrence and Western<br />
Avenues, plus the Brown Line stop only a<br />
few blocks away, are a reminder that this<br />
quiet neighborhood is still part of the big,<br />
bustling city just a few miles away.<br />
Stephanie Cutter of Coldwell Banker<br />
Realty said this is one of the features that<br />
continues to draw people to the area. “It’s<br />
on the Brown Line, so it’s not a surprise<br />
that neighborhoods along those lines<br />
grow and remain desirable.”<br />
ON-THE-RISE<br />
FOODIE<br />
DESTINATION<br />
You don’t need a passport to get tastes<br />
from around the globe; all you need to<br />
do is walk through the Lincoln Square<br />
archway. Cuisines from Argentina, Greece,<br />
Mexico, Thailand and Germany, to name<br />
a few, can be found within a short walk of<br />
the neighborhood center.<br />
Gene’s Sausage Shop and Delicatessen<br />
and Pannenkoeken Cafe are a throwback<br />
Continued on page 36<br />
www.ChicagoREALTOR.com 35
Continued from page 35<br />
to the immigrants who first established<br />
the land. Gene’s Sausage Shop is<br />
a gourmet European market and<br />
delicatessen. The downstairs sells over<br />
40 types of sausages in the market,<br />
and the upstairs is an airy rooftop beer<br />
and wine garden with a menu featuring<br />
food from the downstairs market.<br />
Pannenhoeken Cafe is a go-to spot for<br />
breakfast featuring traditional Dutch<br />
sweet and savory pancakes.<br />
Classic American spots like Café Selmarie<br />
and Gather are the go-to places for<br />
family-style dinners and wine. Café<br />
Selmarie is an establishment of the<br />
neighborhood and a hot spot for not only<br />
celebrations, but also an approachable<br />
spot to stop in for lunch. Gather is a local<br />
haven with a warm atmosphere where<br />
half the dining room is held for walk-in<br />
gatherings.<br />
Just down the street, you will also find<br />
places like Artango Bar & Steakhouse,<br />
Jimmy’s Pizza Cafe, The Sixth and Baker<br />
Miller for food and drinks. You will<br />
even find Michelin star restaurants like<br />
Goosefoot and Elizabeth Restaurant. If<br />
variety is the spice you’re looking for in<br />
life, you won’t have to look any farther<br />
than Lincoln Square.<br />
SHOP TILL<br />
YOU DROP<br />
The mix of old and new may be most<br />
visible in the neighborhood’s shopping<br />
options. Timeless Toys on Lincoln Avenue<br />
has been standing tall for more than two<br />
decades. Selling unique toys that can’t<br />
be found in big box stores, this store is a<br />
child’s haven.<br />
Merz Apothecary has been a landmark<br />
since 1875. Carrying natural health<br />
products, this location was established<br />
by a Peter Merz, a Swiss immigrant who<br />
wanted to serve his fellow Europeans in<br />
the area. Walking into this store, you still<br />
get the old world feel that the apothecary<br />
has held on to since its opening.<br />
ARTS & CULTURE<br />
Landmarks of Lincoln Square also<br />
include multiple arts-focused<br />
establishments. Music classes are held<br />
at the Old Town School of Folk Music.<br />
Musicians of all ages, skillsets and<br />
instruments can take a class, schedule<br />
repairs for their equipment and shop<br />
for all their music needs. The Davis<br />
Theater, formally the Pershing Theater,<br />
was founded in 1918 and currently plays<br />
movies. It is also the longest operating<br />
theater in the city of Chicago.<br />
The German heritage of this neighborhood<br />
is also celebrated in parades,<br />
festivals and the DANK Haus German<br />
American cultural center, a singlegallery<br />
museum used for events. The<br />
annual Von Steuben German Day<br />
Parade goes through the neighborhood<br />
every September to celebrate the<br />
accomplishments of Baron Friedrich<br />
von Steuben.<br />
30 Chicago REALTOR ® Magazine
HOUSING<br />
SNAPSHOT<br />
Lincoln Squares’ diversity doesn’t stop<br />
when looking at the homes in the area.<br />
Two and three-flat buildings dominate a<br />
majority of the area, but if you’re looking for<br />
something a little different, you will still be<br />
able to find it here. Victorian era and prairie<br />
style homes can be found within the treelined<br />
streets of the neighborhood along the<br />
north branch of the Chicago River.<br />
New construction has also been popping<br />
up as of recently, including single-family<br />
homes, townhouses and condominiums.<br />
“Lincoln Square feels like it has more<br />
elbow room than other neighborhoods<br />
in the area,” Cutter said.<br />
Not only are the houses diverse, so are<br />
the people that live there. “We get empty<br />
nesters who want to stay in the city, young<br />
couples starting families, just a lot of<br />
variety,” Connolly said.<br />
Come to Lincoln Square to get the best of<br />
both worlds: the old and new, the city but<br />
also the small town feel and so much more.<br />
www.ChicagoREALTOR.com 37
Government Affairs Update<br />
How We're Advocating For You<br />
Under normal circumstances, our focus here would capture our<br />
advocacy efforts during the Illinois REALTORS ® Capitol Conference<br />
and National Association of REALTORS ® Midyear Legislative Meetings<br />
— but this year is different. Due to the COVID-19 pandemic, Chicago<br />
REALTORS ® were not able to visit Springfield and Washington, D.C.<br />
to discuss pressing real estate related matters in Chicago. Throughout<br />
these past few months, despite evolving restrictions and social<br />
distancing mandates, your Government Affairs team has worked with<br />
lawmakers across the board to ensure your voice was heard. Here’s<br />
a little of what we’ve been up to:<br />
REAL ESTATE DEEMED ESSENTIAL<br />
IN ILLINOIS<br />
Thanks to REALTOR ® advocacy, real estate was deemed an essential<br />
service throughout the duration of Governor Pritzker’s “shelter in<br />
place” executive order. This allowed you to continue providing<br />
necessary service to consumers, although not exactly business as<br />
usual. With your safety in mind, REALTOR ® advocacy was crucial in<br />
the temporary authorization of Remote <strong>Online</strong> Notary services, to<br />
reduce face-to-face contact during a transaction and help protect<br />
our industry and our clients.<br />
ADVOCACY <strong>CR</strong>ITICAL TO ECONOMIC<br />
AID & UNEMPLOYMENT<br />
Efforts to minimize governmental hurdles could do nothing to prevent<br />
the severe economic blows that reverberated week after week, with<br />
record-breaking unemployment claims. Job losses and reduced<br />
income hit individuals and families hard. One of the most asked<br />
questions by REALTORS ® was about unemployment benefits. Under<br />
the $ 2.2 trillion Coronavirus Aid Relief and Economic Security (CARES)<br />
Act, independent contractors and the self-employed were eligible to<br />
receive unemployment benefits.<br />
This unprecedented move was a major victory for REALTOR ®<br />
advocacy, although many states — including Illinois — were<br />
unprepared to include the additional groups for benefits. Illinois<br />
Department of Employment Security (IDES) was eventually able<br />
to process requests; however, this is an example of governmental<br />
agencies needing to act quickly during a crisis (something they<br />
are not known for, typically). In response, CAR contracted with<br />
an unemployment specialist to guide REALTORS ® through the<br />
unemployment benefit application process via the Unemployment<br />
Application Guidance Hotline.<br />
Another bureaucratic hurdle was presented at the Cook County<br />
Recorder of Deeds office. Prior to the COVID-19 outbreak, employees<br />
of the Recorder’s office were not issued laptops to work remotely.<br />
When County buildings closed, several of these agencies had to<br />
respond by renegotiating with unions and programing computers<br />
for staff to work from home. There were some minor hiccups but<br />
all in all, the Recorder’s Office responded to industry needs. We<br />
maintained regular communication with the Recorder’s office, the<br />
Treasurer, Assessor and County Board Commissioners, as well as the<br />
City Department of Finance to ensure full payment certificates and<br />
transfer stamps were processed; these regular contacts and others<br />
ensured you were able to continue transacting business.<br />
We want to give a special acknowledgement to County Commissioner<br />
Bridget Gainer, Chair of the Business and Economic Development<br />
Committee, who was quick to prepare businesses for the funds made<br />
available through the Small Business Administration (SBA). Her office<br />
joined our April Coffee with your GADs, and CAR in turn was able to<br />
co-host a Town Hall to prepare real estate organizations for the influx<br />
of available funding (which went quickly to assist small businesses<br />
across the country).<br />
RENT CONTROL, RENT STRIKES<br />
& PROPERTY TAX BURDENS<br />
The landlord-tenant dynamic came under attack once more during<br />
the pandemic. We continue to closely monitor and actively engage in<br />
discussions on housing and rental assistance.<br />
During the crisis, rent strikes were called for by various groups.<br />
These voices were used to highlight the preemption of rent control<br />
in Illinois. Even in crisis mode, there is a misconception of landlords<br />
and the usage of rental dollars, which go towards maintaining<br />
properties, paying off debt service agreements, property taxes,<br />
staff, etc. The real estate industry suffered a great blow in the<br />
pandemic; calling on rent strike measures only goes to show the<br />
disconnect between pro-rent control groups and the realities of<br />
owning and maintaining a property.<br />
Keep in mind: mortgage forbearance is not forgiveness by any stretch<br />
of the imagination, but rather allows a property owner to delay<br />
payments until a future date. Property taxes are a whole other story.<br />
Property taxes help to ensure cities function and operate. We’re firm in<br />
this: any rental assistance must consider both ends of the spectrum,<br />
both renter and landlord. Furthermore, property taxes continue to<br />
crush property owners across Cook County and the state. These two<br />
issues (rent control and property taxes) will haunt the industry but rest<br />
assured, your Government Affairs team will not back down.<br />
LOOK OUT FOR THE FAIR TAX<br />
BALLOT INITIATIVE<br />
In addition to our pandemic work, don’t forget about the Governor’s<br />
Fair Tax Ballot initiative — a graduated income tax, with a higher rate<br />
for those making in excess of $ 250,000. In the November general<br />
election, voters will decide this issue, and 60% of voters must vote<br />
in favor of the measure for it to become law.<br />
UPDATE ON THE ADU ORDINANCE<br />
Giving credit where credit is due, the City Council is advancing an<br />
Accessory Dwelling Unit (ADU) Ordinance. Accessory Dwelling<br />
Units is a catch-all phrase for areas in a residential neighborhood not<br />
38 Chicago REALTOR ® Magazine
normally zoned for housing — for example,<br />
some basements and attics qualify, as<br />
do coach houses. One prominent and<br />
recognizable example of an ADU? In the TV<br />
show “Happy Days,” the Fonz lived above<br />
the Cunningham’s garage. The City is taking<br />
pragmatic steps to reverse decades of<br />
regulation which forbade ADUs. The matter<br />
will be debated in City Council and while<br />
the final outcome may be less desirable<br />
than some would hope for, any legislation<br />
that incentivizes the construction of more<br />
housing units is a win for affordable housing<br />
and a win for the REALTORS ® !<br />
WHAT’S NEXT FOR REAL<br />
ESTATE & ADVOCACY<br />
As we prepare for the post-COVID-19 world<br />
and return to normalcy, it also means a<br />
return to an environment in which private<br />
property rights are under attack, attempts<br />
to add bureaucracy will delay transactions<br />
and most importantly, we will all be asked<br />
to dig deeper in our pockets to fund the<br />
City of Chicago, the County of Cook and<br />
the State of Illinois.<br />
Prior to the COVID-19 crisis, a multitude of<br />
bad policy ideas were under discussion.<br />
Now, some of those ideas are in hyperdrive<br />
and knee-jerk responses from elected<br />
officials are abundant. To name a few:<br />
• Rent holidays/ rent abatement<br />
• Relocation fees for tenants (Fair<br />
Notice Ordinance)<br />
• Giving those with lapsed leases more<br />
time to move out (90 days notice in the<br />
Fair Notice Ordinance)<br />
• Just cause evictions, which strip the<br />
landlord from choosing new tenants<br />
unless the tenant fails to pay rent or<br />
engages in criminal activity<br />
• Tenants having right of first refusal for<br />
the sale of large buildings (Woodlawn<br />
Housing Preservation Ordinance)<br />
• Introduction of a City version of the<br />
Just Housing Ordinance<br />
• A Bill of Rights specific to Senior<br />
Citizen Housing<br />
REALTORS ® need to be aware of the<br />
challenges forthcoming. You have a<br />
dedicated Government Affairs team who<br />
attends hearings and council meetings<br />
and meets with senior staff of on your<br />
behalf. But as always, you can help us,<br />
help you! Respond to any Call for Action<br />
sent to you — and encourage your peers<br />
to respond as well. Elected officials must<br />
hear from you to know and understand<br />
“The Power of R!”<br />
Soon, October and November will be here<br />
— and the changing of seasons brings<br />
about municipal budget proposals. At that<br />
time, both the Mayor and the Cook County<br />
Board President will present budgets.<br />
Both units of government have obligations<br />
to fund pensions and, as with most other<br />
big cities, both units of government saw a<br />
significant decrease in the collection of tax<br />
revenue. As of early this summer the city<br />
projected a deficit in excess of $ 700 million.<br />
Undoubtedly, tax and fee increases will be<br />
part of each proposal.<br />
After the Great Recession of 2008, we<br />
persevered; post-COVID-19, we will also<br />
persevere.<br />
BREAKING DOWN<br />
$1 DOLLAR OF RENT<br />
There exists a misconception that rental housing owners enjoy large margins<br />
and can continue operating in the absence of rent payments.<br />
Only 9 cents of every $1 are<br />
returned to owners, including the<br />
many apartment owners who are<br />
themselves small businesses and rely<br />
on this revenue to make ends meet,<br />
and investors, which include public<br />
pensions and 401ks, on which many<br />
Americans rely—whether or not they<br />
reside in rental housing.<br />
Approximately 39 cents of every $1<br />
pays for the mortgage on the property.<br />
Roughly two-thirds of the apartment industry<br />
has private lenders and are ineligible for<br />
federal mortgage forbearance via the<br />
CARES Act. This is a critical expense, as<br />
mortgage foreclosures put all residents<br />
at risk of losing their housing.<br />
With so much discussion around rent payments during COVID-19,<br />
the rental housing industry would like to explain<br />
the breakdown of $1 dollar of rent.<br />
10 cents of every $1 is spent<br />
on capital expenditures, including<br />
roof and HVAC replacement and<br />
other important repairs that help<br />
ensure quality housing for America’s<br />
40 million rental housing residents.<br />
27 cents of every $1 covers payroll expenses, including<br />
paying employees who operate and maintain the property,<br />
ongoing maintenance, utilities, insurance and the like.<br />
14 cents of every $1 goes to property taxes, which in turn supports the community through financing for schools,<br />
teachers, emergency services and other important local needs.<br />
Between mortgage payments and investor returns, which help support many Americans’ retirement plans, and dollars put back into the<br />
apartment community to ensure quality living for residents, a rent payment is much more important than one might otherwise realize.<br />
Source: National Apartment Association 2019 Survey of Operating Income & Expenses in Rental Apartment Communities; U.S. Census Bureau<br />
2015 Rental Housing Finance Survey; Real Capital Analytics; Redstone Residential<br />
Note: Figures based on averages and approximations; because apartment community spends vary based on size and location, among other factors, one cent remains that can fall into any of the listed categories.<br />
WE WANT TO HEAR<br />
FROM YOU<br />
Keep in mind: your Government Affairs staff<br />
is here for you. Our monthly Coffee with the<br />
GADs meetings are excellent venues for you<br />
to share your concerns.<br />
As needs and hot topics arise, please call or<br />
email us to request issue specific webinars<br />
or programming you desire. This brings<br />
more value to you as a member and makes<br />
sure our staff is meeting your needs.<br />
Sign up to receive REALTOR ® Party Mobile<br />
Alerts: text REALTOR to 30644.<br />
Contact your GADs Kristopher J. Anderson,<br />
Director of Government & External Affairs and<br />
Adriann Murawski, Director of Government<br />
Affairs.<br />
Reprinted with permission of the National Apartment Association.<br />
www.ChicagoREALTOR.com 39
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INDUSTRY PARTNERS<br />
Annual Report<br />
Each year, several of our Industry Partners produce annual reports to provide updates on various demographics<br />
within the housing market. Here are some of the interesting and noteworthy statistics from our Industry Partners.<br />
Asian Real Estate Association of America (AREAA) - Greater Chicago<br />
areaa.org/greaterchicago/ @AREAAchicago @areaagreaterchicago<br />
AREAA recently released the 2019 State of Asia America Report. In 2019, AAPI homeownership rate was at 57%. Other<br />
noteworthy statistics from the report include:<br />
• AAPI loans are more likely to have three or more borrowers compared to non-Hispanic whites due to<br />
multigenerational households.<br />
• AAPI tend to be younger and have higher credit scores and higher income than overall population.<br />
• AAPI individuals total of 6.9% of the population in the Chicago area.<br />
• In the Chicago area, there are 158,460 mortgage-ready individuals.<br />
National Association of Gay and Lesbian Real Estate Professionals (NAGLREP) – Chicago<br />
facebook.com/groups/NAGLREPChicagoChapter/<br />
NAGLREP recently released the 2020-2021 LGBT Real Estate Report. Interesting and noteworthy statistics from the<br />
report include:<br />
• The top four reasons LGBT renters are becoming homeowners are: to stop paying rent to someone else, the<br />
freedom to decorate their own space, making a financial investment for the future and family stability.<br />
• The LGBT homeownership rate was 49%, which is much less than the national average of 65%.<br />
• 94% of the LGBT community greatly values safety and a welcoming community when choosing a neighborhood;<br />
however, 46% fear discrimination in their future homebuying process.<br />
National Association of Hispanic Real Estate Professionals (NAHREP) – Chicago Chapter<br />
www.nahrepchicago.org/<br />
@nahrepchicago<br />
NAHREP recently released its 2019 State of Hispanic Homeownership Report, which states:<br />
• The Hispanic homeownership rate was 47.5%.<br />
• From 2009 to 2019 Hispanics accounted for 40.4% of the overall growth in household formations.<br />
• Between 2000-2018, Hispanics more than tripled their contribution to the housing share of the GDP.<br />
NAGLREP Chicago<br />
NAHREP Chicago Chapter<br />
AREAA Greater Chicago<br />
40 Chicago REALTOR ® Magazine
Special Advertising Section<br />
W<strong>CR</strong> Chicago<br />
W<strong>CR</strong> Chicago<br />
VAREP<br />
W<strong>CR</strong> Chicago<br />
FIABCI - Midwest<br />
Real Estate to the Rescue<br />
FIABCI - Midwest<br />
NAHREP Chicago Chapter<br />
Dearborn REALTIST ® Board<br />
AREAA Greater Chicago<br />
AREAA Greater Chicago<br />
www.ChicagoREALTOR.com 41
INTRODUCING<br />
THE 77 AND OUR<br />
DIVERSITY<br />
COMMITTEE!<br />
The 77 General Body is a representation of Chicago as a whole.<br />
Diversity is defined by a range of human differences, including<br />
but not limited to: race, ethnicity, gender, gender identity, sexual<br />
orientation, age, social class, physical ability or attributes,<br />
religious or ethical values system, skills & specialties, national<br />
origin and political beliefs.<br />
The 77, named after Chicago’s 77 unique neighborhoods, will:<br />
• Tackle topics like fair housing and economic development<br />
• Engage with local chambers of commerce and quasigovernmental<br />
bodies (i.e. TIF Boards)<br />
• Seek placemaking grant opportunities<br />
• Serve (via a designated representative) each community<br />
and provide local REALTORS ® with answers to frequently<br />
asked questions, advice and association information.<br />
Q&A WITH DIVERSITY<br />
COMMITTEE CHAIR<br />
ALEXANDER CHAPARRO<br />
Q: How do you see The 77?<br />
Alex Chaparro: I see The 77 as the evolution of<br />
what it means to have a formalized diversity<br />
committee. I want to make sure The 77 features<br />
every voice of diversity in the city of Chicago<br />
and surrounding areas.<br />
Q: What are your goals for the committee presently and<br />
in the future?<br />
AC: As of right now, The 77 has been working virtually, but<br />
the excitement for the future is still strong. We are discussing<br />
activities that we can do in different communities once the stay<br />
at home order has been lifted.<br />
For the industry as a whole, I want to ensure this provides a<br />
platform for people to talk about challenges and opportunities<br />
in communities, to protect private property rights and so<br />
much more.<br />
I think The 77 will provide the opportunity for individuals to<br />
learn and grow from one another, to be able to serve the city of<br />
Chicago as one and to bring true inclusion to CAR’s membership.<br />
I think CAR is leading in being proactive and creative, and we<br />
need to have a voice where we work and live.<br />
Personally, I believe this is the evolution of formal committees<br />
for diversity. This is a phenomenal opportunity for people to<br />
engage with CAR who would not normally. I want to make sure<br />
I am laying a foundation for this to last for many years to come.<br />
42 Chicago REALTOR ® Magazine
MEET THE 77 COMMUNITY REPRESENTATIVES<br />
Note: There will be two community representatives for the Near Southside, Chatham, Edgewater, Englewood and Ashburn<br />
neighborhoods. This is due to the high level of and/or lack thereof economic development and community activities in the area.<br />
10 of the Community Representatives will represent their region on the Diversity Committee.<br />
Albany Park<br />
LAUREN<br />
BERGIEL<br />
Archer<br />
Heights<br />
ARACELY<br />
MEDRANO<br />
Armour<br />
Square<br />
MINA<br />
TSE<br />
Ashburn<br />
JESSE<br />
COLEMAN<br />
Auburn<br />
Gresham<br />
& Beverly<br />
LUTALO<br />
McGEE<br />
Austin Avalon Park<br />
ALLISON SHEREE<br />
McGOWAN SANDERSON<br />
Avondale<br />
JUAN<br />
ELIAS<br />
Belmont<br />
Cragin<br />
DAVID<br />
HERNANDEZ<br />
Berwyn<br />
LUIS<br />
ORTIZ<br />
Bridgeport<br />
C.K.<br />
COLE<br />
Brighton Park<br />
LUIS<br />
TREJO<br />
MARTINEZ<br />
Burnside<br />
<strong>CR</strong>YSTAL<br />
BLANTON<br />
Calumet<br />
Heights<br />
MICHELLE<br />
FLAGG<br />
Chatham<br />
KIMBERLY<br />
OFFORD<br />
ROGERS<br />
PARK<br />
Chatham Chicago Lawn<br />
LASHANDRIA & Ashburn<br />
SANDERSON SHAUN<br />
PINKSTON<br />
Douglas<br />
TERRY<br />
PERDUE<br />
Dunning<br />
ALEX<br />
CHAPARRO<br />
CHAIR<br />
Edison Park<br />
DYMPNA<br />
FAY-HART<br />
Edgewater<br />
KEITH<br />
GOAD<br />
Edgewater<br />
ANDRE<br />
PELOQUIN<br />
Englewood<br />
FRANCINE<br />
POOLE<br />
Englewood<br />
BRANDON<br />
HAMPTON<br />
Forest Glen<br />
ROBERT<br />
PADRON<br />
Garfield<br />
Ridge<br />
ERIKA<br />
VILLEGAS<br />
Grand<br />
Boulevard<br />
SHEILA<br />
DANTZLER<br />
Greater<br />
Grand<br />
Crossing<br />
CASSANDRA<br />
SNEED<br />
Hermosa<br />
MEGAN<br />
OSWALD<br />
BERWYN<br />
Hyde Park<br />
ERIKA<br />
FINLEY<br />
Jefferson<br />
Park<br />
EMILIA<br />
<strong>CR</strong>ESPO<br />
Kenwood<br />
MEKIA<br />
HEARN<br />
Lake View<br />
MATT<br />
SILVER<br />
Lincoln Park<br />
DEB<br />
GOLDBERG<br />
Lincoln Square<br />
ANASTASIO<br />
FOURKAS<br />
Logan<br />
Square<br />
MIKUS<br />
KINS<br />
Loop<br />
LYNN<br />
BRAHIN<br />
McKinley<br />
Park<br />
CHRIS<br />
PEZZA<br />
Montclare<br />
MEL<br />
ALVIZURES<br />
Morgan Park<br />
DONA<br />
<strong>CR</strong>ANE<br />
Mount<br />
Greenwood<br />
PHILLIP<br />
PIPPION<br />
Near North<br />
Side<br />
MARLA<br />
FORBES<br />
Near South<br />
Side<br />
JT<br />
BYRNE<br />
Near West<br />
Side<br />
SHARON<br />
AGUILERA<br />
MOUNT<br />
GREEN-<br />
WOOD<br />
New City<br />
ROBERTO<br />
ALMAZAN<br />
North Center<br />
LINDA<br />
HATTAR<br />
North<br />
Lawndale<br />
WILONDA<br />
CANNON<br />
Norwood Park<br />
ROSEMARY<br />
DE CID<br />
Oakland<br />
TIFFANY<br />
TAYLOR<br />
Portage Park<br />
RUTH<br />
WASKIUKIEWICZ<br />
Pullman<br />
SANDRA<br />
PATTERSON<br />
Rogers Park<br />
MARC<br />
DUMAS<br />
Roseland &<br />
Riverdale<br />
MICHAEL<br />
LAFARGUE<br />
South<br />
Deering<br />
SHARON<br />
AVERHART<br />
South Shore<br />
SARAH<br />
WARE<br />
Uptown<br />
ANTONIA<br />
MILLS<br />
Washington<br />
Heights<br />
LU<strong>CR</strong>ETIA<br />
MARTIN<br />
Washington<br />
Park<br />
TANIUS<br />
STAMPER<br />
West Elsdon<br />
GASPAR<br />
FLORES<br />
West<br />
Englewood<br />
SHERYL<br />
CARTER<br />
West Garfield<br />
Park<br />
TRACEY<br />
ROYAL<br />
West Lawn<br />
MIGUEL<br />
SANCHEZ<br />
West Ridge<br />
LORENZO<br />
SANCHEZ<br />
West Town<br />
JOSEPH<br />
BETANCOURT<br />
Woodlawn<br />
PHILLIP<br />
DIXON<br />
OPEN<br />
North Park<br />
O'Hare<br />
Irving Park<br />
Humboldt Park<br />
East Garfield Park<br />
South Lawndale<br />
Fuller Park<br />
Clearing<br />
South Chicago<br />
West Pullman<br />
Riverdale<br />
Hegewisch<br />
Gage Park<br />
Lower West Side<br />
East Side<br />
Visit ChicagoREALTOR.com/The77 to meet the<br />
representatives and stay up to date on their work.<br />
www.ChicagoREALTOR.com 43
ONE-ON-ONE<br />
WITH<br />
CHICAGO’S<br />
30 UNDER 30<br />
HONOREES<br />
At the end of March, the National Association of REALTORS ®<br />
announced their final 30 Under 30 list of honorees, featuring three<br />
Chicago REALTORS ® ! Emily Ackerman of Compass, Jordan Pyle<br />
of Keller Williams Chicago – Lincoln Park and Rachel Scheid of<br />
Coldwell Banker Realty were honored among the best and brightest<br />
young REALTORS ® in the country. We had the opportunity to catch<br />
up with these three after their wins to discuss how they’ve made it<br />
to this point in their careers, what being honored means to them,<br />
their plans for the future and more!<br />
Show Up, Be Present, & Find a Mentor<br />
When it comes to applying for the 30 Under 30 list, Pyle knows a<br />
bit about it. He’s applied for the honor twice, so he shared some<br />
of his wisdom for those looking to apply in the future. He said it’s<br />
important to apply early in your career, even if you don’t feel you’re<br />
able to compete for a spot. He believes that applying early helps<br />
you aim higher and gain more potential. He also highly suggests<br />
getting as immersed and involved in the industry as possible to<br />
set yourself up as a leader.<br />
He emphasizes the importance of showing up and being present<br />
every day. “If you look at things day to day, it may seem like nothing<br />
changes, but looking out over 5 years, so much has changed,”<br />
he said.<br />
Scheid encourages others to get involved at the state and local<br />
level before applying for 30 Under 30, as part of gaining a spot on<br />
the list is demonstrating you’re a well-rounded REALTOR ® . She also<br />
emphasizes the importance of focusing on growing your business<br />
as well as your relationships with other REALTORS ® in the industry.<br />
44 Chicago REALTOR ® Magazine
As for Ackerman, she thinks that being a<br />
strong professional and gaining a merit<br />
like this go hand-in-hand. She encourages<br />
others to find a mentor, someone who you<br />
trust and is authentic that also believes<br />
in you and your potential, as the only way<br />
to grow professionally is through gaining<br />
exposure to as many peers as possible.<br />
Ackerman also says that it’s important<br />
to realize you’re not better than any task.<br />
“They are all building blocks to the broker<br />
you will be,” she said.<br />
Pyle and Scheid both highlight the<br />
importance of finding a mentor when<br />
getting started in a real estate career.<br />
“You’re the average of the five professionals<br />
you surround yourself with,” Pyle said.<br />
Scheid says that being involved with CAR<br />
helped her gain knowledge from mentors.<br />
“Taking advantage of local and statewide<br />
look to the next step in his career. He<br />
views the honor as a platform to have an<br />
even louder and more trusted voice within<br />
the Chicago real estate industry. Also, he<br />
hopes this honor will give him opportunity<br />
to connect with other innovators in the<br />
industry to continue to grow.<br />
For Scheid, a vocal industry advocate and<br />
a managing broker with a long history<br />
of volunteering with CAR and the Illinois<br />
REALTORS ® , it was never her intention<br />
to apply for the list, until she found<br />
out about this year’s theme: advocacy.<br />
Because of that alone, she thought she<br />
had a good chance of being considered,<br />
and she was right.<br />
As real estate is an industry that<br />
oftentimes bases success on annual<br />
production, Scheid loves that this award<br />
is based more on REALTORS ® ’ all-around<br />
hard work as a professional, rather than<br />
A Culture of Involvement<br />
& Improvement<br />
It’s clear this group has lofty goals for<br />
themselves and their businesses moving<br />
forward. For Scheid, her focus was on<br />
one person. “I want to be the Beyoncé of<br />
real estate!” she said. She aims to build<br />
a culture of empowerment for those in<br />
her sphere and her community. “We can<br />
create safe, fun and exciting communities,<br />
and I want to be a part of that.”<br />
Ackerman’s goals were along similar lines.<br />
She wants to be able to help as many<br />
people as possible by not only being an<br />
educator to others, but also an advisor,<br />
advocate and protector for younger<br />
professionals. She is currently looking at<br />
ways to take her business to the next level<br />
for her current and past clients.<br />
Pyle wants to see his company running<br />
by itself without him in the next few years.<br />
EMILY ACKERMAN<br />
COMPASS<br />
JORDAN PYLE<br />
KELLER WILLIAMS CHICAGO -<br />
LINCOLN PARK<br />
RACHEL SCHEID<br />
COLDWELL BANKER REALTY<br />
free or affordable events connected me<br />
with seasoned REALTORS ® who were<br />
more than willing to give me insight and<br />
continuously check in on my progress.”<br />
Set & Achieve Your Goals<br />
Hard work pays off. These three know<br />
that, especially Pyle. He came into this<br />
industry as a city outsider who faced an<br />
uphill battle to learn about the city and<br />
the industry as a whole to get to where he<br />
is now.<br />
Pyle always aimed to make the 30 Under<br />
30 list, and this merit will now help him<br />
popularity and numbers. She also believes<br />
the number of CAR members honored this<br />
year (the most ever), speaks volumes for<br />
CAR as an association and the work we<br />
do to cultivate the next group of young<br />
professionals.<br />
As for Ackerman, she echoes Scheid’s<br />
excitement to be honored on a less<br />
production-focused list. As she said, the<br />
real estate industry can be quick to reduce<br />
your work down to the work you’ve done<br />
and the energy you put in. This honor, she<br />
believes, is confirmation that she is on the<br />
right trajectory in her career.<br />
He also wants to build multiple streams of<br />
business under his real estate umbrella,<br />
including something health and fitnessrelated,<br />
and act as a coach for others in<br />
the industry.<br />
With the successes these three have had<br />
so far, it’s only a matter of time before we<br />
see these goals become reality.<br />
www.ChicagoREALTOR.com 45
COMMUNITY<br />
CLEAN-UP<br />
DAYS WITH<br />
THE 77<br />
On Saturday, June 13, CAR<br />
members joined The 77 and<br />
members of the Chicago<br />
community on the South and<br />
West Sides for a clean up day<br />
to show support and help with<br />
recovery efforts. Thank you to<br />
Lutalo McGee, Wilonda Cannon,<br />
Chicago City Treasurer Melissa<br />
Conyears-Ervin and everyone<br />
who helped organize these<br />
opportunities.<br />
46 Chicago REALTOR ® Magazine
Golfers doing what they do.<br />
Photos courtesy Wilonda Cannon, Ani Real Estate,<br />
and Jessica Kern and Regan Traphagen of the<br />
Chicago Association of REALTORS ®<br />
www.ChicagoREALTOR.com 47
Association News<br />
IDFPR Extends Broker Renewal<br />
Deadline to September 30, 2020<br />
The Illinois Department of Financial and Professional Regulation<br />
(IDFPR) has extended renewal dates and continuing education (CE)<br />
deadlines until September 30, 2020. If you hold a broker license,<br />
you are now required to complete CE prior to the extended renewal<br />
date to successfully renew your license. In addition, any pre- or<br />
post-license or CE course that was required to be provided in a live<br />
classroom setting is now allowed to be provided by technological<br />
or on-line methods. The live requirement has been waived through<br />
July 31, 2020.<br />
NAHREP Chicago<br />
Honored as 2019 NAHREP<br />
Chapter of the Year<br />
The National Association of Hispanic Real Estate Professionals<br />
(NAHREP) has honored the Chicago chapter as the 2019 Chapter<br />
of the Year. The chapter was involved in developing the National<br />
Advocacy Committee last<br />
year and was dedicated<br />
to sharing NAHREP’s<br />
mission of increasing<br />
sustainable Hispanic<br />
homeownership.<br />
Additionally, IDFPR warns of possible delays in renewing your license<br />
due to many other industries with the same renewal deadline.<br />
Consider completing your CE and renewing your license as soon as<br />
possible to avoid delays. Our virtual classes will help you knock out<br />
your CE credits during any downtime you may have right now. Visit<br />
ChicagoREALTOR.com/BrokerCE to find our offerings.<br />
CAR Wins First-Ever<br />
ASAE Gold Circle Award<br />
The American Society of Association Executives (ASAE) honored<br />
us recently with our first-ever Gold Circle Award in the category of<br />
New Product/Service Launch for our January 2019 YPN Real Estate<br />
Boot Camp.<br />
The inaugural Boot Camp helped attendees build an in-depth<br />
business plan and effective budget for business and retirement<br />
with the help of industry Top Producers and subject-matter experts.<br />
The Boot Camp also answered questions about tax deductions and<br />
business structures. At the end of the day, attendees walked away<br />
with a detailed vision for their brands and actionable tools to build<br />
their network and connect with mentors.<br />
“It fills my heart with<br />
joy, not because of the<br />
award, but because it’s<br />
evident that we continue<br />
to move our mission<br />
forward in increasing<br />
sustainable Hispanic homeownership,” Hipolito Garcia, NAHREP<br />
Chicago’s 2019 president, said. “The hard work, dedication and<br />
passion of the Board of Directors, Members, Committee members,<br />
Partners and Volunteers did not go unnoticed.”<br />
Congratulations, NAHREP Chicago!<br />
The event was so successful it was adopted as a REALTORS ® Real<br />
Estate School class. This past January, YPN also hosted a special<br />
Real Estate Investing Boot<br />
Camp in conjunction with<br />
CommercialForum.<br />
The Gold Circle Award<br />
denotes excellence,<br />
innovation and achievement<br />
in association or nonprofit<br />
marketing, membership and<br />
communications programs.<br />
Thank you ASAE for this<br />
honor!<br />
48 Chicago REALTOR ® Magazine
On-Demand<br />
Video Library<br />
ChicagoREALTOR.com/video-resources<br />
We've hosted over 40 events since March to help you succeed!<br />
Visit our Video Resources Library to watch playback of any content you missed!<br />
ChicagoREALTOR.com/video-resources<br />
www.ChicagoREALTOR.com 49
WHAT CLASS BEST FITS<br />
YOUR GOALS?<br />
REGISTER FOR THE NEXT COURSE DATE AT CHICAGOREALTOR.COM/EDUCATION<br />
I WANT TO WORK WITH SELLERS.<br />
Real Estate<br />
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Certification<br />
(RENE)<br />
Short Sales<br />
and<br />
Foreclosure<br />
Resource<br />
(SFR)<br />
Roadmap<br />
of a<br />
Transaction<br />
Green<br />
Designation<br />
Pricing<br />
Strategy<br />
Advisor<br />
Certification<br />
(PSA)<br />
Seller<br />
Representative<br />
Specialist<br />
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(SRS)<br />
Resort &<br />
Second-Home<br />
Property<br />
Specialist<br />
(RSPS)<br />
I WANT TO WORK WITH BUYERS.<br />
Accredited<br />
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Designation<br />
(ABR)<br />
I WANT TO EXPAND OR MANAGE REAL ESTATE INVESTMENTS.<br />
Real Estate<br />
Investing<br />
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Analysis<br />
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Income<br />
Property<br />
Analysis<br />
Essentials of<br />
Property<br />
Management<br />
I WANT TO TAKE THE NEXT STEP IN MY CAREER.<br />
A Guide to<br />
Assisting<br />
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Professionals<br />
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Your Team:<br />
A Guide<br />
to Managing<br />
Personal<br />
Assistants<br />
Managing<br />
Broker<br />
Pre-licensing<br />
PLEASE NOTE:<br />
This schedule is subject to change in response to evolving<br />
COVID-19-related guidance. For the most up-to-date schedule,<br />
please visit ChicagoREALTOR.com/Education.
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