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<strong>CR</strong><br />

Chicago REALTOR ®<br />

Magazine<br />

V o l u m e 2 9 | Summer 2 0 20<br />

How to Weave Your Professional<br />

Passion Into Your Life<br />

Simple Tips to Get Started<br />

with Sustainability<br />

Welcome to Lincoln Square<br />

www.ChicagoREALTOR.com 3


BROKERS,<br />

DON’T WAIT ANY LONGER:<br />

COMPLETE YOUR CE<br />

Brokers, if you were licensed prior to February 1, 2018, you will need to<br />

complete the requirements below by September 30, 2020 **[Extended<br />

from April 30, 2020]<br />

• 12 Hours of CE<br />

• 4 Hours of Core<br />

• 8 Hours of Electives<br />

• 1 Hour must fulfill the new Sexual Harassment<br />

Prevention Training requirement!<br />

CLASSROOM* WEBINAR SELF-STUDY DOWNLOAD ONLINE<br />

LICENSE LAW CHANGES<br />

If you were originally licensed between February 1, 2018 and August 8, 2019, you need to complete the 30-Hour Post<br />

Licensing Package AND 1 Hour of Sexual Harassment Prevention Training by by September 30, 2020 *[Extended from<br />

April 30, 2020].<br />

If you were licensed between August 9, 2019 and November 1, 2019, you need to complete the 45-Hour Post Licensing<br />

Package by September 30, 2020 **[Extended from April 30, 2020].<br />

*As allowed by state guidelines.<br />

ChicagoREALTOR.com/BrokerCE


Chicago REALTOR ® Magazine — Volume 29, Summer 2020<br />

Contents<br />

FEATURES<br />

5 Fair Housing Resource<br />

8 Every Person Counts: The Importance of the 2020 Census<br />

10 That’s Who We “R”: New Ad Campaign Underscores the<br />

Value of a REALTOR ®<br />

15 3 Steps to Secure Your Financial Future<br />

18 Work Smarter: What You Need to Know About Remine Pro’s<br />

Powerful Data Tools<br />

20 Going Green: Simple Tips to Get Started with Sustainability<br />

24 Let’s Get Ethical: Do’s and Don’ts of Advertising<br />

26 Work-Life Integration: How to Weave Your Professional<br />

Passion Into Your Life<br />

29 Cannabis and Real Estate<br />

30 Member Benefit: Forewarn – A New Safety Tool for You<br />

32 Tips for Every Step of Your Career:<br />

Advice from Chicago REALTORS ®<br />

34 Welcome to Lincoln Square<br />

PAGE<br />

26<br />

IN EVERY ISSUE<br />

4 President’s Perspective<br />

6 From the CEO<br />

9 What's <strong>Online</strong><br />

46 Photo Album<br />

49 RRES Goal Tracker<br />

50 The Buzz<br />

51 RRES Goal Tracker<br />

UPDATES<br />

7 Community Meals Fund Update<br />

38 REALTOR ® Advocacy Update<br />

40 Industry Partners Update: Annual Report<br />

42 Introducing The 77, and our Diversity Committee!<br />

44 YPN: One-on-One with Chicago’s 30 Under 30 Honorees<br />

48 Association News: CAR Wins ASAE Gold Circle Award,<br />

Extended CE Deadline, NAHREP Chicago Wins Chapter<br />

of the Year<br />

49 On-Demand Video Library<br />

Page 24<br />

DO’S AND DON’TS<br />

OF ADVERTISING<br />

PAGE<br />

46<br />

Clean Up<br />

PHOTO S<br />

www.ChicagoREALTOR.com 3


PRESIDENT’S PERSPECTIVE<br />

Every April, we commemorate Fair Housing<br />

Month to reaffirm our commitment to fair and<br />

equal treatment for everyone. As important as it<br />

is to take the time to look at our actions towards<br />

those around us, this is something that should be front of mind when<br />

transacting real estate to ensure we are treating everyone with the<br />

respect they deserve.<br />

The Fair Housing Act, passed in 1968, denies discrimination nationally in<br />

housing based on race, color, religion, sex, disability, familial status, or<br />

national origin, and it is embedded into NAR’s Code of Ethics. In Chicago<br />

and Cook County, this list is expanded to also include ancestry, parental<br />

status, sexual orientation, gender identity, marital status, military status,<br />

source of income and housing status.<br />

The Americans with Disabilities Act (ADA) was signed into law in 1990<br />

and helped to expand the prohibitions created in the Fair Housing<br />

Act to include discrimination against disabled individuals. This act<br />

ensures those with disabilities are provided with equal access and<br />

accommodations, including those to perform the function of their jobs,<br />

and also provides public accommodations for disabled individuals.<br />

I am the product of housing discrimination. My grandparents were<br />

explicitly told where they could live in this city. We have come a long way since they had to experience this and since we passed the<br />

laws above, but there are still many strides that need to be made. Things like steering and even our phrasing regarding neighborhoods,<br />

schools and crime are discriminatory acts that we are still seeing to this day.<br />

Although we have been diligent about ensuring the Fair Housing Act is an integral commitment to our careers, it is just as important<br />

to ensure that all Chicagoans, especially those that have mental or physical disabilities, are also afforded access to housing. Whether<br />

this means ensuring physical or technological access to view homes, these are just a few things that should be kept in mind when<br />

considering fair treatment to all clients.<br />

CAR provides many resources to keep fair and equal housing top of mind, with classes such as Code of Ethics Requirements, Fair<br />

Housing, Reasonable Accommodations Under the Fair Housing Act and At Home with Diversity, to name a few. Or, you can view our<br />

Fair Housing in 2020 webinar from April in the Video Resource Library to see how far we’ve come, as well as the steps that still need<br />

to be made to ensure we uphold our commitments.<br />

Together as REALTORS ® , with the help of CAR and other industry associations, we must hold each other accountable for our actions<br />

and uphold the rights of everyone, everywhere.<br />

MAURICE HAMPTON<br />

2020 President<br />

Chicago Association of REALTORS ®<br />

4 Chicago REALTOR ® Magazine


Fair Housing Resource Hub<br />

Access all of our fair housing resources in one location at www.chicagorealtor.com/fair-housing.<br />

Check back as we will continue to add resources to this page. We are committed to<br />

working together to create communities where everyone can live, work and play equally.<br />

HISTORY OF<br />

FAIR HOUSING<br />

IN CHICAGO<br />

Watch this 20-minute<br />

video for a history of<br />

fair housing in Chicago<br />

and the long lasting<br />

implications of housing<br />

policy that makes<br />

Chicago the 2nd most<br />

segregated city in the<br />

country. The video<br />

tells the impact of<br />

lending, redlining and<br />

restrictive covenants<br />

on Chicago.<br />

ADDITIONAL<br />

VIEWING<br />

Watch playback<br />

videos from previous<br />

fair housing events,<br />

which include firsthand<br />

experiences.<br />

https://chicagorealtor.com/fair-housing/<br />

FILE A<br />

COMPLAINT<br />

If you believe you or<br />

your client has been<br />

a victim of a Fair<br />

Housing violation –<br />

here are resources<br />

to file a complaint.<br />

REALTOR ®<br />

TRAINING<br />

Access fair housing<br />

training for you or<br />

your office. Resources<br />

include free videos,<br />

Bias Override:<br />

Overcoming Barriers<br />

to Fair Housing along<br />

with more in-depth<br />

designations and<br />

continuing education<br />

classes.<br />

ADDITIONAL<br />

READING<br />

Find additional<br />

articles and books<br />

on the topics of fair<br />

housing, housing<br />

inequality and<br />

unconscious bias,<br />

along with more indepth<br />

designations<br />

and continuing<br />

education classes.<br />

www.ChicagoREALTOR.com 5


FROM THE CEO<br />

The real estate industry has very real, real-time issues<br />

with race. On the consumer side, we see it in continued<br />

fair housing violations. I’ve been a victim — me, the<br />

CEO of the Chicago Association of REALTORS ® — as<br />

recently as when I took this job. Talking about and addressing racial bias<br />

is critical — not just for consumers, but for our industry, as well. CAR is<br />

an association leader. I am an association leader. And I can say this —<br />

microaggressions happen, and they happen regularly.<br />

As an organization with a history steeped in racism and exclusion, it’s critical<br />

that we talk about race openly. It’s also critical that we talk about our course<br />

correction. We’ve done a lot of really hard work over the years — work that<br />

many organizations are just starting. Just look at our board and staff, which<br />

we’ve ensured reflects the diversity of our members and communities.<br />

We recently brought back our Diversity Committee, which launched<br />

our newest body, The 77, with a designated representative from every<br />

single one of Chicago’s neighborhoods, allowing us to really tap into<br />

community needs and respond accordingly. In the wake of looting<br />

and devastation, the day after the damage, our members were on the<br />

ground and responding. Thank you to so many of you who stepped up<br />

by donating to The 77’s Clean Up & Recovery Fund (made possible by<br />

the CAR Foundation) to help businesses clean up and recover.<br />

At the beginning of June, ignited by the murder of George Floyd in Minneapolis, we brought association staff together to reflect and<br />

to share experiences. These events are traumatic and difficult to bear, especially for the Black community, and we wanted to ensure<br />

our staff had our support. We did a similar exercise for our board.<br />

We also brought the CAR community together for a summit on Race in the REALTOR ® Association. Thank you to our leadership team<br />

for sharing your experiences so openly.<br />

CAR is engaged in the work. We have an advantage. But we’re not perfect. The work is far from over. Progress can always be made.<br />

While we continue to offer fair housing training, we are improving the programs significantly.<br />

The National Association of REALTORS ® also offers free unconscious bias training — a great opportunity for you. Use the resources.<br />

Our industry and our communities will be better for it.<br />

As REALTORS ® , we are critical in the fulfillment of the dream so many have of homeownership. But that dream cannot be fulfilled<br />

when people do not feel safe in their communities. CAR’s mission is not only to help you be successful in your business, but to also<br />

help drive the economic development of Chicagoland communities. We have an opportunity now to assist our communities as we<br />

rebuild and reconnect as humans. We will rise above this moment by working together. And we will be part of the dialogue helping<br />

our communities heal. I look forward to doing the work together.<br />

6 Chicago REALTOR ® Magazine<br />

MICHELLE MILLS CLEMENT, cae<br />

Chief Executive Officer<br />

Chicago Association of REALTORS ®


<strong>CR</strong><br />

Chicago REALTOR ®<br />

Magazine<br />

CAR FOUNDATION<br />

Thank You to our Community<br />

Meals Fund Donors!<br />

V o l u m e 2 9 | Summer 2 0 20<br />

Many Chicago REALTORS ® asked how we could help frontline<br />

workers — and the CAR Foundation took action! Since May,<br />

the Community Meals Fund, powered by your donations, has<br />

helped deliver meals to COVID-19 frontline workers. Every $ 10<br />

donated provided one meal (catered by our friends at Manny’s<br />

Deli) to a hospital worker or first responder. Thank you to<br />

those who have donated!<br />

1<br />

2<br />

PRSRT STD<br />

U.S. Postage<br />

PAID<br />

Permit No. 8<br />

Chicago REALTOR<br />

The Official Publication of the Chicago Association of REALTORS ®<br />

3<br />

4<br />

1. Jesse Brown VA Medical Center;<br />

How to Weave Your Professional<br />

2. University of Chicago's COVID-19<br />

Unit and ER;<br />

3. After School Matters;<br />

Passion Into Your Life<br />

4. Stroger Cook County Hospital;<br />

5. Lurie Children's Hospital - NICU<br />

Simple Tips to Get Started<br />

with Sustainability<br />

Welcome to Lincoln Square<br />

5<br />

www.ChicagoREALTOR.com 7


EVERY PERSON COUNTS:<br />

The Importance of the 2020 Census<br />

WHY THE CENSUS MATTERS<br />

As REALTORS ® , you are an expert on your<br />

community and a protector of its wellbeing,<br />

which is why it is so important to ensure<br />

your clients and community are filling out<br />

their 2020 Census forms. The Census is<br />

one way to guarantee your community<br />

and business are set up for success for the<br />

next 10 years, as the<br />

results will determine<br />

a multitude of<br />

resources and<br />

outcomes.<br />

Redistricting<br />

The results of the<br />

Census are used to<br />

adjust and redraw<br />

electoral districts<br />

based on increases<br />

or decreases in<br />

population. The<br />

Census Bureau provides states with<br />

population data for legislatures and<br />

bipartisan commissions to redraw<br />

congressional districts.<br />

Federal Fund Allocation<br />

The allocation of $ 1.5 trillion in federal<br />

funding is determined by the Census.<br />

This impacts:<br />

• Your morning commute, as this<br />

money may go towards highway<br />

and road planning, as well as public<br />

transportation.<br />

• Your local schools, as money may be<br />

provided to specific school programs<br />

such as Head Start or school lunches,<br />

and for the support of teachers and<br />

special education programs.<br />

• Your emergency responders, including<br />

monetary support for fire stations.<br />

• Your public works, such as water and<br />

waste systems.<br />

• Your hospitals and their operations.<br />

Business Insights<br />

Business, such as restaurants, factories<br />

and, yes, associations like the Chicago<br />

Association of REALTORS ® and the<br />

National Association of REALTORS ® ,<br />

use these results to make decisions or<br />

provide accurate data to our clients or<br />

members. Specifically, our association<br />

FOR EVERY PERSON THAT IS<br />

NOT COUNTED, YOUR COMMUNITY<br />

WILL LOSE AN AVERAGE OF $ 1,400<br />

PER YEAR, WHICH IS MONEY THAT<br />

COULD BE USED TO HELP <strong>CR</strong>EATE A<br />

STRONGER COMMUNITY.<br />

and other real estate associations will be<br />

able to compare<br />

our data against<br />

Census information<br />

to determine<br />

its accuracy,<br />

forecast and make<br />

projections for the<br />

future, and evaluate<br />

trends in housing<br />

demands, migration<br />

and household<br />

formation, amongst<br />

many other things.<br />

Government Representation<br />

The Census helps to determine how<br />

many seats are given to each state in the<br />

House of Representatives, which impacts<br />

elections, lawmaking and more.<br />

It is also important to keep in mind the<br />

financial impact that not completing the<br />

Census has on your community. For every<br />

person that is not counted, your community<br />

will lose an average of $ 1,400 per year,<br />

which is money that could be used to help<br />

create a stronger community.<br />

Extended Timeline to Complete<br />

the Census<br />

The US Census Bureau will begin following<br />

up with those that haven't completed the<br />

survey on April 11, and all submissions are<br />

due on October 31. This has been extended<br />

because of the COVID-19 outbreak. By<br />

December of this year, the results will be<br />

counted and provided to our government.<br />

By March 31, 20201, redistricting counts will<br />

be sent to every state to redraw legislative<br />

districts.<br />

Make sure to encourage your friends,<br />

families and clients to make their<br />

communities and businesses stronger<br />

by completing the 2020 Census. It’s all<br />

about fair representation!<br />

HOW TO RESPOND<br />

For the first time this year, there are<br />

three different ways to fill out the Census,<br />

making it easier than ever to complete<br />

your form anytime, anywhere.<br />

Mail<br />

In mid-March, the US Census Bureau<br />

sent out invitations in the mail to respond<br />

to the Census. You not only received a<br />

physical form of the questionnaire, but<br />

you also received an ID to use if you are<br />

interested in filling the form out online.<br />

<strong>Online</strong><br />

Responding to the Census online is easy!<br />

Visit my2020census.gov to complete<br />

the form.<br />

Phone<br />

To begin the Census questionnaire over<br />

the phone, call 844-330-2020 or visit<br />

2020census.gov to find the number<br />

associated with your preferred language.<br />

Phone lines are open every day from<br />

7:00 AM to 2:00 AM Eastern Time.<br />

You may receive a call from the Census<br />

Bureau to confirm the numbers you<br />

provided in the form to ensure no one in<br />

your household is left out.<br />

8 Chicago REALTOR ® Magazine


Chicago REALTOR ®<br />

<strong>CR</strong> Magazine<br />

What's online at<br />

ChicagoREALTOR.com<br />

2019-2020 BOARD OF DIRECTORS<br />

PRESIDENT<br />

Maurice L. Hampton<br />

PRESIDENT-ELECT<br />

Nykea Pippion McGriff<br />

TREASURER<br />

Antje Gehrken<br />

IMMEDIATE PAST PRESIDENT<br />

Tommy Choi<br />

DIRECTORS<br />

Stephanie Brimo<br />

Bob Eby<br />

Hipolito Garcia<br />

Moses Hall<br />

Anthony Hardy<br />

Julie Harron<br />

Drussy Hernandez<br />

Nick Libert<br />

Dave Naso<br />

Tracey Royal<br />

Andy Shiparski<br />

Vicky Silvano<br />

Rebecca Thomson<br />

Erika Villegas<br />

Marty Walsh<br />

Sarah Ware<br />

CHIEF EXECUTIVE OFFICER<br />

Michelle Mills Clement, cae<br />

DOWNLOAD THE<br />

PHOTOFY APP<br />

FOR CUSTOMIZABLE<br />

ADVERTISING GRAPHICS<br />

“THAT’S WHO WE R” TOOLS<br />

The Chicago REALTOR ® Magazine is published<br />

quarterly by the Chicago Association of REALTORS ®<br />

for its members. Advertising is purchased and<br />

does not necessarily represent the position of the<br />

Chicago Association of REALTORS ® .<br />

DOWNLOAD OUR NEW REALTOR ®<br />

SAFETY MEMBER PERK<br />

FOREWARN APP<br />

EVENT VIDEOS & CONTENT<br />

DESIGNED TO HELP YOU SUCCEED<br />

ON-DEMAND VIDEO LIBRARY<br />

EDITOR-IN-CHIEF<br />

Michelle Mills Clement, cae<br />

michelle@chicagorealtor.com<br />

EDITOR<br />

Jessica Kern<br />

jkern@chicagorealtor.com<br />

MANAGING EDITOR<br />

Maria Dickman<br />

mdickman@chicagorealtor.com<br />

MEET OUR DIVERSIT Y<br />

COMMITTEE “THE 77”<br />

C A R B L O G<br />

FAIR HOUSING RESOURCES,<br />

TRAINING & VIDEOS<br />

CAR WEBSITE<br />

ART DIRECTOR<br />

Jim August<br />

jaugust@chicagorealtor.com<br />

For advertising information please contact<br />

Mary Beth Durkin<br />

at (312) 214-5530 or ads@chicagorealtor.com<br />

C.A.R. LOCATIONS<br />

CAR Central: 430 N. Michigan Ave., Ste. 800<br />

Chicago, IL 60611<br />

Ph: (312) 803-4900<br />

Fax: (312) 803-4905<br />

CAR West: 6017 W. 26 th Street<br />

Cicero, IL 60804<br />

Ph: (312) 803-4900<br />

www.ChicagoREALTOR.com<br />

NOTICE TO MEMBERS<br />

Under long established policy of this Association, the Illinois Association<br />

of REALTORS ® and the National Association of REALTORS ® :<br />

1. The broker’s compensation for services rendered in respect to any<br />

listing is solely a matter of negotiation between the broker and his or<br />

her client, and is not fixed, controlled, recommended or maintained<br />

by any persons not party to the listing agreement.<br />

2. The compensation paid by the listing broker to a cooperating<br />

broker in respect to any listing is established by the listing broker and<br />

is not fixed, controlled, recommended or maintained by any persons<br />

other than the listing broker.<br />

COVID-19 RESOURCES, FAQS,<br />

& TOOLS TO HELP YOU<br />

Find us on…<br />

Chicago Association<br />

of REALTORS ®<br />

Chicago Assn of REALTORS<br />

www.<br />

TOOLS & RESOURCES<br />

BLOGS<br />

Weekly radio PSAs to share with your clients<br />

Bi-monthly Sustainability topics<br />

AUDIOCASTS<br />

Government Affairs audio update<br />

ChicagoREALTOR.com<br />

9


THAT’S WHO<br />

WE “R”<br />

Campaign Assets<br />

You Can Use<br />

SHAREABLE CONTENT<br />

YOU CAN USE<br />

o Infographics<br />

o Social Media Graphics<br />

o Print Ads<br />

o Banner Ads<br />

o Posters<br />

o Videos<br />

o Zoom Backgrounds<br />

The National Association of REALTORS ® national<br />

advertising campaign ensures the REALTOR ® brand<br />

stays front and center in the mind of homebuyers and<br />

sellers as the experts in their field. For REALTORS ® ,<br />

“That’s Who We R” instills pride in the profession<br />

and acknowledges those of you who go above and<br />

beyond to improve the lives of your clients and<br />

communities. For your clients and consumers, the<br />

campaign showcases what sets REALTORS ® apart<br />

from regular real estate brokers and encourages<br />

potential clients to work with a REALTOR ® . There are<br />

many assets from the campaign that you can use.<br />

10 Chicago REALTOR ® Magazine


SHAREABLE CONTENT YOU CAN USE<br />

CUSTOMIZE & SHARE FROM YOUR PHONE OR TABLET<br />

The customizable social media assets are available to you to share on your channels, and are expanded frequently.<br />

You can visit https://www.nar.realtor/thats-who-we-r on your desktop computer to download and customize<br />

graphics, or you can edit and post on the go from the easy-to-use Photofy app.<br />

To get started, visit www.photofy.com/nar to register and then download the Photofy app on your mobile device.<br />

Once you’ve done this, open the app and get started!<br />

1.<br />

Select templates.<br />

2.<br />

Choose<br />

which<br />

channel you<br />

want to publish<br />

to (Facebook,<br />

Instagram, etc.).<br />

Then, select<br />

a template<br />

you would like<br />

to use.<br />

3.<br />

Choose a<br />

Style.<br />

Then select the<br />

checkmark to<br />

move forward<br />

to customize.<br />

4.<br />

Select these<br />

areas to<br />

customize the<br />

text and add<br />

your logo.<br />

5.<br />

Upload your<br />

logo and<br />

select.<br />

Then select<br />

the checkmark<br />

to move forward<br />

to post.<br />

6.<br />

Choose your<br />

account to<br />

post to<br />

your social<br />

accounts.<br />

www.ChicagoREALTOR.com 11


INFOGRAPHICS<br />

These consumer-ready infographics are great to share with your clients<br />

to showcase the essential duties of REALTORS ® , the microeconomics of<br />

buying a home and ways to maximize the value of your real estate agent.<br />

MI<strong>CR</strong>OECONOMICS<br />

OF BUYING A HOME<br />

REAL ESTATE BROKER COMMISSION<br />

STRUCTURE BENEFITS BUYERS,<br />

SELLERS ALIKE<br />

Seller brokers entering into<br />

cooperative commission<br />

agreements with buyer brokers<br />

prevents a greater cost burden<br />

that would be especially<br />

devastating for first-time and<br />

low-income home buyers.<br />

WAYS TO USE:<br />

Share on your Social Media<br />

Post to Your Website<br />

Include in e-newsletters<br />

Include in your buyer and listing packets<br />

VIDEOS<br />

PRO-HOMEOWNERSHIP VIDEOS<br />

Share on your<br />

Social Media<br />

Post to Your<br />

Website<br />

IF BUYERS HAD TO PAY REAL ESTATE BROKER COMMISSIONS<br />

DIRECTLY, IT WOULD ADD THOUSANDS OF DOLLARS TO AN<br />

ALREADY COSTLY TRANSACTION<br />

The typical American household has an average of $8,863<br />

in the bank*.<br />

That’s barely more than 50% of the median down payment on a starter<br />

home, which is $15,169 or 7% for first-time homebuyers**.<br />

Since most lenders don’t allow real estate broker commissions to be<br />

financed, every 1% of broker commissions that first-time buyers pay<br />

out of pocket would put their home $2,167 further out of reach.<br />

*Bankrate inflation-adjusted data from the Federal Reserve 2016 Survey of Consumer Finances<br />

** In 2018, the median downpayment was 13 percent for all buyers, seven percent for first-time buyers,<br />

according to National Association of REALTORS® 2018 Profile Home Buyers and Sellers report. Actual<br />

dollar amounts are based on national median starter home price in first quarter of 2019 according to<br />

National Association of REALTORS® Q1 First-Time Homebuyer Affordability Index<br />

REALTORS® are members of the National Association of REALTORS®<br />

There's No Place Like a Home You Own<br />

THE ESSENTIAL REAL ESTATE AGENT<br />

WHY REAL ESTATE AGENTS ARE <strong>CR</strong>ITICAL TO THE HOME BUYING PROCESS<br />

Buying a home is the single largest and most complex transaction most people will make in their lifetime, with<br />

volumes of property, neighborhood, transaction, legal and regulatory details to navigate. Having an expert, local<br />

professional to manage the process is more important than ever before.<br />

NAVIGATING THE BUYING PROCESS<br />

Real estate agents wear many hats....<br />

Know local, county and state property taxes<br />

Decipher public property information<br />

Community Advise on price trends, schools<br />

and neighborhoods<br />

Coordinate with lenders<br />

Research mortgage rates and terms<br />

AN EXPERT RESOURCE<br />

97%<br />

of home buyers consider their<br />

real estate agent to be a useful<br />

source of information*.<br />

82%<br />

their real estate agent helped<br />

them understand the home<br />

buying process.<br />

See If Owning Could Be Right for You<br />

Financial<br />

Schedule appraisals and inspections<br />

Manage attorney reviews<br />

REAL ESTATE AGENT TO-DO LIST<br />

1.<br />

USE THEIR EXPERT<br />

KNOWLEDGE ON THE<br />

HOME BUYING PROCESS<br />

3 WAYS TO MAXIMIZE THE VALUE<br />

OF YOUR REAL ESTATE AGENT<br />

CHOOSE THE SERVICE,<br />

COMMISSION MODEL AND<br />

REAL ESTATE AGENT THAT<br />

BEST FIT YOUR NEEDS<br />

2. 3.<br />

LET THEM DO ALL THE<br />

HARD WORK AND TAKE<br />

THE STRESS OUT OF YOUR<br />

HOME SEARCH<br />

Legal<br />

Navigate all required state and federal forms<br />

Handle closing documents<br />

HOME BUYERS’ SATISFACTION WITH REAL<br />

ESTATE AGENT’S SKILLS AND QUALITIES**<br />

98%<br />

98%<br />

97%<br />

95%<br />

Educate clients about the<br />

transaction process<br />

Search the broadest<br />

database of available homes<br />

Research information<br />

about properties<br />

Arrange tours of homes<br />

Navigate home inspections<br />

Negotiate best possible price<br />

Real estate agents have access to the largest<br />

database of available homes in the U.S. via the<br />

multiple listing service, which supports sites like<br />

Realtor.com, Zillow and Trulia.<br />

98%<br />

with their agent’s knowledge<br />

of the real estate market.*<br />

Full-Service Model<br />

Commission is negotiable<br />

Flat Fee Model<br />

Negotiate a set price per service<br />

Reduced Service/<br />

Discounted Fee Models<br />

Flexible offerings and pricing<br />

88% of Americans who<br />

search online for a property use a<br />

real estate agent.<br />

real estate agents are there to show and research<br />

Knowledge Knowledge Honesty and<br />

of real estate of purchase integrity<br />

market process<br />

*Including both “very useful” and “somewhat useful”<br />

Negotiation<br />

skills<br />

YOUR ADVOCATE<br />

Working with a trusted and knowledgeable<br />

real estate agent not only saves home buyers<br />

time, but also helps take stress out of the<br />

process for them. In fact, 90% of home<br />

buyers say they would use their real estate<br />

agent again or recommend them to others.<br />

82%<br />

their real estate agent helped<br />

them understand the home<br />

buying process.<br />

Don’t forget to make sure your buyer<br />

representation agreement includes how your<br />

real estate agent will be compensated.<br />

DID YOU KNOW?<br />

90%<br />

of homebuyers would recommend<br />

their agent, but if you’re part of the<br />

remaining 10%, there are more<br />

than 1.4 million REALTORS®<br />

in the U.S. to choose from.<br />

Real estate agents also navigate:<br />

Community knowledge such as local<br />

property taxes and advising on schools<br />

and neighborhoods.<br />

Financial aspects like coordinating with<br />

lenders and researching mortgage rates.<br />

Legal matters like helping buyers<br />

manage required state and federal forms<br />

and closing documents.<br />

Buyers and Sellers report<br />

Include in<br />

e-newsletters<br />

Include in<br />

your buyer<br />

and listing<br />

packets<br />

REALTORS® are members of the National Association of REALTORS®<br />

REALTORS® are members of the National Association of REALTORS®<br />

12 Chicago REALTOR ® Magazine


"That’s Who We R," NAR’s national advertising campaign, helps<br />

consumers understand that REALTORS ® are real estate experts in<br />

their local communities, who abide by NAR's Code of Ethics and<br />

fight for real estate dreams and property rights.<br />

Over the past two years, the “That’s Who We R” campaign has<br />

already made a big splash. As of March 31, 2020, the campaign<br />

has generated 835.9 million impressions. The majority of these<br />

impressions, almost half, came from TV, and 80 million coming from<br />

social media posts from REALTORS ® like you!<br />

Coming up, you may notice this campaign features some popular<br />

names. Listen for the ad spots during the “Stuff You Should Know”<br />

podcast or featured as a sponsor during Hulu’s new original series<br />

Normal People.<br />

The campaign’s brand-new video series encourages consumers<br />

to “Look for the R” in every facet of the homebuying and selling<br />

process, to expand REALTOR ® name recognition and help<br />

consumers relate the experiences in the videos to their own life.<br />

These videos focus on topics like REALTORS ® being a trusted<br />

resource, the first-time homebuying experience and REALTORS’ ® as<br />

business partners that can help a client’s company raise the bar.<br />

COMING SOON:<br />

The Chicago Association<br />

of REALTORS ® will have<br />

their own Photofy channel,<br />

so that you can access<br />

Chicago-specific<br />

graphics along with<br />

the NAR campaign!<br />

CAMPAIGN STATS:<br />

Total Impressions:<br />

835.9 million<br />

Digital Video<br />

Impressions:<br />

41 million<br />

Radio Impressions:<br />

277.2 million<br />

TV Impressions:<br />

418.1 million<br />

Search Impressions:<br />

2.3 million<br />

Digital Audio Impressions:<br />

15.0 million<br />

Social Media Impressions:<br />

80.0 million<br />

www.ChicagoREALTOR.com<br />

13


Visit ChicagoREALTOR.com<br />

to downloiad, customize and<br />

share with your clients.<br />

is still essential.<br />

The buying and selling process may have changed,<br />

but a REALTOR ® ’S expertise hasn’t.<br />

BEST PRACTICES<br />

The Chicago Association of REALTORS ® has issued these best practices for Chicago REALTORS ® for everyone’s well-being:<br />

• REALTORS ® should work with clients to reduce face to face interaction, which may mean providing virtual tours,<br />

interactive links, virtual floorplans and photos, to review while video conferencing.<br />

• REALTORS ® should practice social distancing — and they should ask clients to do the same!<br />

• Clients should wear a mask when social distancing isn’t possible and indoors. That may include while working together!<br />

• REALTORS ® should have a discussion about having strangers in the home, ways to help mitigate possible risks and the<br />

best course of action for selling and marketing a home.<br />

OPEN HOUSES<br />

• REALTORS ® should consider incorporating the use of technologies (like virtual open houses) to reduce physical presence<br />

for the early stages of marketing properties.<br />

• REALTORS ® should exercise extreme caution around hosting open houses and operate accordingly, including limiting<br />

people at the property at a time and frequent cleaning.<br />

• REALTORS ® should incorporate a non-discriminatory appointment policy into open house day procedures to cut back on<br />

the number of attendees appearing at the same time.<br />

• REALTORS ® should restrict access after each showing to allow time for disinfecting areas of the home previous<br />

attendees viewed.<br />

• REALTORS ® should consider providing gloves and booties to all attendees of an open house and requiring face masks for<br />

all persons inside the home, even if social distance is maintained.<br />

• REALTORS ® should consider having the owner or listing broker open doors including closets and cabinets, turning on<br />

lights and opening window coverings to reduce the need to touch surfaces.<br />

SHOWINGS<br />

• REALTORS ® may ask clients to meet them at a property, rather than driving together.<br />

• REALTORS ® may ask the seller to prepare a home for a showing by cleaning and disinfecting frequently-touched<br />

surfaces, like doorknobs, cabinets and railings.<br />

• Clients may also be asked to wear gloves and/or booties if visiting a homes in person.<br />

• Clients may be asked to use hand sanitizer and thoroughly wash their hands before and after entering any homes<br />

or buildings.<br />

• Clients are encouraged to practice safe social distancing while touring the home.<br />

• REALTORS ® should ask that clients avoid touching items in the home while taking a tour.<br />

• REALTORS ® should reconvene with clients via video conference after the showing concludes, rather than discussing<br />

at the property or in person.<br />

The transaction may be different than in the past — but REALTORS ® are still closing deals and getting the job done! We look<br />

forward to working with you!<br />

Add<br />

your<br />

photo<br />

YOUR NAME HERE<br />

Title<br />

Company Name<br />

phone number; email<br />

your website<br />

Customizeable


A simple Google search of<br />

“retirement statistics” can<br />

provide some daunting<br />

numbers. The information is<br />

vast, wide ranging and can vary<br />

from publication to publication.<br />

Different experts will give<br />

different statistics for pensions,<br />

401(k)’s, savings, financial goals<br />

and retirement goals — and<br />

even the definition of an expert<br />

varies. It’s difficult to make<br />

sense of this vast information,<br />

and it can be harder still to make<br />

sense of it when you’re working<br />

in a niche field like real estate.<br />

STEPS<br />

to Secure Your<br />

FINANCIAL<br />

FUTURE<br />

www.ChicagoREALTOR.com 15


We’ve been gathering experts of our own — people<br />

who have worked in real estate for years and have<br />

found success saving for the future in an industry<br />

constantly trying to keep up with the present. And make<br />

no mistake, while retirement may seem like a long way<br />

off, planning for retirement starts in the present.<br />

Yes, retirement may be the last thing on your mind<br />

when there’s so much uncertainty in the market, but<br />

that doesn’t mean that it shouldn’t be part of your life<br />

right now. According to a report published by CNBC<br />

in March 2018, on average, Americans between the<br />

ages of 55 and 64 have saved only 12 percent of the<br />

recommended amount needed for retirement.<br />

However, there are simple things you can do to get<br />

yourself on the right path to a secure retirement.<br />

Our experts recommend three things you can do<br />

today that will set you up for success in the future:<br />

build your reserves, organize your money and<br />

acquire investments.<br />

BUILD YOUR RESERVES<br />

Most financial advisors will tell you that you need<br />

emergency reserves that can last you six months.<br />

So, if your monthly expenses are $ 2,000 per month,<br />

you should have $ 12,000 in savings. If you spend an<br />

average of $ 5,000 per month, you should have<br />

$<br />

30,000 in reserves. If you don’t have any savings<br />

built up, these numbers can be daunting, to say the<br />

least, so where can you start?<br />

Kasey Stewart is the director of member development<br />

for the National Association of REALTORS ® . For her,<br />

the answer is in starting small. “If you save $ 11 a day,<br />

after 90 days you’ll have saved $ 1,000, and that’s a<br />

good start.”<br />

Stewart points out, though, that even diligent<br />

savings can disappear without a system of<br />

organization. Start by separating your<br />

business expenses from your<br />

personal<br />

expenses,<br />

which is one<br />

thing when your<br />

expenses and income are<br />

predictable. REALTORS ® , however,<br />

work predominantly off commission,<br />

which can fluctuate widely and is<br />

dependent on the time of year, the<br />

economy and the market.<br />

GET ORGANIZED<br />

As a Wealth Management Advisor with First<br />

Midwest Financial Services, Benjamin Wozniak<br />

learned early on that organization is key. “What I set<br />

up is what I call a waterfall, a stair step approach,”<br />

he said. Rather than approaching savings with a<br />

fixed number like $ 11 per day, Wozniak devotes a<br />

percentage of his income to savings, which he then<br />

breaks down even further.<br />

“All the money I get flows into a business<br />

checking account,” he said. “Then, I take a<br />

percent out and deposit it into a separate<br />

account for taxes, and I take a percent out<br />

and deposit that into a separate account<br />

for savings.”<br />

Wozniak pointed out that sometimes<br />

we end up using a great deal of<br />

structure to afford and allocate<br />

money to our hobbies, where our<br />

16 Chicago REALTOR ® Magazine


usiness structure gets neglected. “I got successful<br />

and got into the restaurant business,” he said. “I noticed<br />

immediately that I was running my hobby like a<br />

business, and my business like a hobby.”<br />

Wozniak then decided he needed to restructure his<br />

business, and that’s where his waterfall approach<br />

came into play. It’s worked for him, and now his hobby<br />

has become an investment that continues to pay him<br />

dividends. And he’s not the only one with this kind<br />

of approach.<br />

“Every REALTOR ® can establish themselves as an<br />

LLC,” Koki Adasi, a REALTOR ® in Washington,<br />

D.C. who serves as a senior vice president<br />

at Compass, said. After several years as a<br />

REALTOR ® , Adasi decided to restructure his<br />

business to secure financial longevity. “I established<br />

my business as an LLC and I actually pay myself as an<br />

employee of my own company.”<br />

BUILD INVESTMENTS<br />

Adasi’s method for securing financial stability is<br />

to invest in properties that can bring in a steady<br />

flow of money, rather than rely solely on sales<br />

and commissions. “My investments have revolved<br />

around buying and rehabbing properties, and buying<br />

properties for long term investments and rentals<br />

I’ve held onto for years,” he said.<br />

Adasi started by rehabbing properties and turning<br />

them around to make a profit. Along the way, however,<br />

he found that managing his properties was an easy<br />

way to keep money coming in on a regular basis.<br />

“My first purchase was $ 126,000 … we bought the house<br />

with tenants already in it. They were there for several<br />

years, and they paid late every month, but they paid<br />

their rent every single month,” he said. “The mortgage<br />

payment was $ 752, including taxes and insurance, and<br />

the rent was $ 1,400.”<br />

BRING IT ALL TOGETHER<br />

“Everyone needs a financial plan,” Dory A. Rodriguez,<br />

wealth advisor with HighPoint Planning Partners,<br />

said. “Investing, in my mind, is a piece of that financial<br />

plan.” As a wealth advisor, Rodriguez helps her clients<br />

plan for the long term, and helps them bring these<br />

three elements together to make one cohesive<br />

picture: reserves, financial structure and investments.<br />

For her, financial planning is about making sure all<br />

your investments and sources of income are working<br />

towards the same goals.<br />

“If you have a 401(k), a Roth IRA, a rollover IRA,<br />

maybe a joint account with a spouse, and if you look<br />

at all of those things together holistically, how are<br />

you allocated?” she said. “I find oftentimes people<br />

have various investment plans and there’s a different<br />

role for each of those investments, so maybe it’s time<br />

to take a look at those and make sure they all have<br />

the same directive.”<br />

No matter where you are in your retirement savings,<br />

REALTORS ® have the responsibility and the burden<br />

to plan for their retirement themselves. The days of<br />

working at the same company your whole career<br />

and living off the pension they provide you are over.<br />

Our experts agree: building your reserves, creating<br />

structure and organization for your finances, and<br />

acquiring long-term investments are fundamental<br />

in securing financial stability.<br />

Watch a Financial Planning webinar<br />

& access financial planning resources.<br />

Adasi ended up selling that property for a profit and<br />

used that profit to invest in other properties. But he<br />

learned that buying, rehabbing and selling properties<br />

isn’t the only way he could use investments to work for<br />

him. Adasi’s investments now involve both rehabbing<br />

properties and managing properties to diversify his<br />

cash flow. Having his money work for him and toward<br />

his goals is part of Adasi’s financial plan.<br />

“I think REALTORS ® should invest more in real estate,”<br />

Adasi said. “I think real estate investments can be part<br />

of your retirement income.”<br />

www.ChicagoREALTOR.com 17


WORK SMARTER<br />

WHAT YOU NEED TO KNOW ABOUT<br />

REMINE PRO’S POWERFUL DATA TOOLS<br />

For nearly a year, subscribers to MRED have had access to Remine Pro, one of the most powerful<br />

real estate information platforms on the market.<br />

The addition of Remine Pro to MRED’s lineup of services gives subscribers a progressive platform<br />

which provides public record information real estate practitioners need, while also delivering predictive<br />

analytics to help with building and growing prospective clients for brokers.<br />

Remine Pro’s app makes it easy to look up public record information and is integrated with connectMLS<br />

with a single sign-on to provide tax data for listings. Remine Pro can generate mailing labels and all<br />

information can be shared in a customized report.<br />

“We know our customers want to easily access the data involved in a property transaction,” MRED CEO<br />

Rebecca Jensen said. “Remine Pro can save time for brokers by bringing together many streams of data<br />

in an easy-to-use format. Remine also provides unique features to track prospects, keeping brokers<br />

thoroughly informed of important updates.”<br />

JON BROADBOOKS<br />

Chief Communications Officer, MRED<br />

18 Chicago REALTOR ® Magazine


RELIABLE SYSTEM PROVIDES<br />

THE PROPERTY TAX INFORMATION<br />

BROKERS NEED<br />

Finding up-to-date tax record information can<br />

involve multiple phone calls or searches.<br />

Remine Pro cuts out much of the back-andforth<br />

work to compile data on assessments,<br />

tax amounts owed and ownership and sales<br />

histories.<br />

The program can even provide and net equity<br />

assessments and mortgage information.<br />

Much of the information can be used to autopopulate<br />

the listing input, which eliminates<br />

time-consuming retyping of information.<br />

MACHINE LEARNING<br />

GIVES INFORMATION TO<br />

BUILD YOUR BUSINESS<br />

Remine Pro has an algorithm which allows<br />

brokers to see how likely someone is to sell<br />

a property, and then lets the broker track<br />

that property if there are any changes which<br />

indicate an owner might be ready to sell.<br />

This “Sell Score” rates properties based on<br />

high, medium or low likelihood to sell. It<br />

complements a “Buy Score” which is attached<br />

to individuals and rates them according to<br />

the likelihood they may be interested in<br />

buying property.<br />

The program’s Market Pulse feature is located<br />

on the service’s dashboard and allows you<br />

to deliver customized real-time updates on<br />

MLS changes for individual properties, or<br />

properties which are in defined ZIP codes.<br />

WORKING TOGETHER IN<br />

REMINE PRO<br />

One of the tools in Remine Pro, called Remine<br />

Docs, has been built to allow multiple parties<br />

to a transaction to work together. Forms can<br />

be uploaded and customized. PDFs can be<br />

uploaded, marked up and shared in the system<br />

and e-signature integration is included.<br />

The platform is fully optimized for mobile use,<br />

making it possible to handle elements of a<br />

transaction without even leaving the driveway<br />

of a listing.<br />

STREAMING FUNCTIONALITY<br />

PLANNED FOR VIRTUAL<br />

OPEN HOUSES<br />

Remine Pro is debuting a new service which<br />

will allow brokers to more easily stream open<br />

houses from their mobile device.<br />

The service will allow the virtual content<br />

to feed out through social media platforms<br />

including Facebook and TikTok.<br />

The new feature will be available through<br />

the Remine app, and users can easily<br />

schedule the virtual presentations and share<br />

the information with others who also use<br />

the Remine app.<br />

EVOLUTION PART OF THE<br />

ADVANTAGE SERVICE BRINGS<br />

MRED has always been a technology leader.<br />

Adding Remine Pro is part of an ongoing<br />

commitment to serve its subscribers with<br />

the best technology available.<br />

“The fact that it is built by real estate brokers<br />

gives Remine an insight into how fast the<br />

business moves, which drives the company<br />

to quickly adapt to market specifics providing<br />

features that professionals need for their<br />

businesses,” MRED Chief Technology Officer<br />

Chris Haran said. “Their speed, collaboration<br />

and insight for the industry makes Remine<br />

a fantastic partner for MRED and its<br />

subscribers.”<br />

MRED has more than 45,000 customers and<br />

offers Remine Pro with more than 20 other<br />

products and services.<br />

“Business models are constantly evolving and<br />

we want to support that market transition,”<br />

Jensen said. “Remine’s technology is<br />

innovative and progressive and aligns with<br />

MRED’s core values.”<br />

MRED is offering several online<br />

classes for more information on how<br />

to utilize Remine. Check out their<br />

online training courses on the website<br />

for information on when these classes<br />

will be taking place.<br />

Remine Advanced<br />

ONLINE<br />

Remine Advanced will go into great<br />

detail on search, carts and alerts. You<br />

will also touch base on Daily, Engage<br />

and Chats, then end with the latest<br />

enhancements and features that have<br />

been added in the previous two weeks.<br />

Remine Prospecting<br />

ONLINE ONLY<br />

We have split up the two-hour<br />

hands-on Remine class into two,<br />

one-hour online classes. In Remine<br />

Prospecting, you’ll learn how to use<br />

the data provided by Remine to better<br />

target your marketing efforts to more<br />

motivated consumers, as well as how to<br />

search and add properties to your cart<br />

to track them or create mailing labels.<br />

Remine Tax Records<br />

ONLINE ONLY<br />

In this course, attendees will learn how<br />

to use the data provided by Remine<br />

to better target your marketing efforts<br />

to more motivated consumers. Learn<br />

how to search and add properties to<br />

your cart to track them or create<br />

mailing labels.<br />

Access Remine Pro through ConnectMLS<br />

& register for training classes.<br />

TO ACCESS REMINE THROUGH MRED:<br />

1. Login to connectMLS through MRED with your username<br />

and password.<br />

2. Scroll down to the “Tools, Resources, & Links” menu on the<br />

right-hand side.<br />

3. Select “Remine (Public Records and Prospecting)” to access<br />

Remine.<br />

www.ChicagoREALTOR.com 19


Going<br />

Green:<br />

Simple Tips to Get<br />

Started with Sustainability<br />

FEATURING<br />

GEORGE<br />

TULLY<br />

Sustainability<br />

Work Group Chair<br />

@properties<br />

MELISSA<br />

GOVEDARICA<br />

Sergio & Banks<br />

Real Estate<br />

SHAY<br />

HATA<br />

Berkshire Hathaway<br />

HomeServices<br />

20 Chicago REALTOR ® Magazine


Sustainability is an increasingly hot topic in the real estate<br />

industry, gaining more interest and popularity with each passing<br />

year. According to the 2018 National Association of REALTORS ®<br />

(NAR) Sustainability Resource Guide, 61% of members said their<br />

clients are expressing interest in sustainability and want these<br />

features included in their homes<br />

What does that mean for you as a REALTOR ® and your business?<br />

“Real estate brokers should be the ones educating homeowners<br />

on sustainability,” George Tully, our Sustainability Work Group<br />

Chair and broker at @properties said. With the help of members<br />

of our Sustainability Work Group, we have compiled some<br />

easy tips to help you and your clients get started on a greener<br />

lifestyle.<br />

Start Small<br />

Where should you begin? Melissa Govedarica, Sergio & Banks<br />

Real Estate, shared some personal insight. “People in general<br />

want to be green, but a lot of people won’t pay for it,” she said.<br />

But if implementing sustainability into the home seems like a<br />

daunting task, it’s easy to start small!<br />

These are all small tasks that can be incorporated to save you<br />

and your clients money in the long run.<br />

Sustainability can also be looked at in terms of the size of a<br />

home. Smaller homes, in general, will use less electricity and<br />

water than bigger homes and will also take less energy to<br />

cool or heat. For your clients, this plays into their true needs<br />

and comfort when deciding on the size of a new home or even<br />

adding an addition to a home.<br />

Critique Your<br />

Materials<br />

It’s important to look at the materials that are already in a home<br />

or that a client may be looking to add to their home as a way to<br />

incorporate sustainable, healthy materials.<br />

“Quartz and porcelain tiles are considered sustainable materials,<br />

are in fashion and used readily now,” Govedarica said. These<br />

are great alternatives to materials like marble, which is a nonrenewable<br />

resource and is energy-intensive to create.<br />

“Sustainability can still be done<br />

by implementing small things like<br />

installing central vacuum systems<br />

and sustainable materials like quartz<br />

countertops,” she said. “You can<br />

also start composting and using<br />

formaldehyde free products, which<br />

can all be done for a smaller fee,”<br />

she said.<br />

Tully echoed this sentiment.<br />

“Thermostats and smart home<br />

monitoring will all pay for themselves<br />

in the long run with a savings in<br />

utilities.” And, make sure to keep your<br />

eyes out! In the Chicago area, ComEd and other companies will<br />

often offer rebates for the purchase of smart thermostats and<br />

other energy saving tools. But it’s also important to remember<br />

that not all changes will result in immediate cost savings for your<br />

clients. The savings could take a while to see, but they will start<br />

paying off slowly and in time.<br />

It’s also important to remember that old adages about<br />

sustainability still remain true:<br />

• Ensure you are using energy-efficient bulbs.<br />

• Turn off lights when you leave a room.<br />

• Don’t let your water run.<br />

• Unplug appliances when they’re not in use.<br />

• Turn off TVs when you’re not actively watching them.<br />

IN THE NEXT FIVE TO<br />

TEN YEARS, REALTORS ®<br />

WILL NEED TO BE ABLE<br />

TO TALK ABOUT<br />

SUSTAINABILITY IN THE<br />

SAME WAY WE ARE<br />

NOW TALKING ABOUT<br />

LEAD-BASED PAINT<br />

AND RADON.<br />

Shay Hata, a broker with Berkshire<br />

Hathaway HomeServices who serves<br />

on the Sustainability Work Group,<br />

said it’s important to take a good<br />

look at the flooring in a home. “For<br />

flooring, clients shouldn’t get carpet<br />

because of dust mites and mold,”<br />

she said. “Wool is a better option if<br />

you want it. Hardwood floors are the<br />

healthiest to get. Vinyl and other<br />

synthetic floorings will release offgases<br />

for a period of time.”<br />

Hata’s advice for clients when<br />

looking at materials for their home<br />

is simple: “Research every product you’re putting in your home<br />

because many emit gases over time.”<br />

If your clients are purchasing a new construction home and are<br />

concerned about the materials that were used, Hata shared<br />

her tips for ensuring the home is ready. Before moving into<br />

the home, if you can smell paint or flooring, this means they<br />

are still releasing chemicals into the home. “I recommend new<br />

construction clients to hotbox the house,” she said. Turn up<br />

the heat and close all the windows. This will help speed up the<br />

release of chemicals and kill off germs in the home. “Then, open<br />

the windows to release the germs and speed up the off-gas<br />

process,” she said. If you don’t want to hotbox the house, an air<br />

purifier will also do the trick.<br />

www.ChicagoREALTOR.com 21


Smart Landscaping<br />

When it comes to the outside of a home, curb appeal is<br />

important, but homeowners don’t want to continuously be<br />

making changes to their landscape. Sustainable landscaping<br />

options will last longer, need less water and require less<br />

maintenance in the long run. Take into consideration plants that<br />

are native to the climate, irrigation systems and more.<br />

Govedarica worked with new construction developments in<br />

the First Ward in the early 2000s, and they were conservative<br />

by saving water runoff that could be sourced and used in<br />

different ways in the construction process. This idea can easily<br />

be translated into a home. Sanitary sewage water can be used<br />

for irrigation.<br />

Being smart about the placement of plants in a yard can also<br />

have long-term, positive effects on a home’s energy savings. Take,<br />

for instance, a large tree. If placed in the correct spot outside of<br />

the home, specifically the west side, the shade from the tree can<br />

significantly reduce the sunlight in the home and, thus, there will<br />

be less heat, which will help keep your house cooler.<br />

Look Outside<br />

the Home<br />

While sustainability in housing is becoming increasingly<br />

important, so is, of course, environmental conscientiousness.<br />

When it comes to homebuying and even renting, properties that<br />

stand out are ones that consider the local environment. Many<br />

homebuyers find walkability, access to areas such as parks and<br />

community gardens, proximity to public transportation and<br />

recycling options to be more appealing.<br />

Getting Comfortable<br />

“In the next five to ten years, REALTORS ® will need to be able<br />

to talk about sustainability in the same way we are now talking<br />

about lead-based paint and radon,” Tully said.<br />

As REALTORS ® , you are counted on to be an asset to<br />

homebuyers in their process of buying a home. Being a<br />

sustainability resource will help you to best assist clients and<br />

direct them to available programs, tools, products and insight.<br />

What We’re Doing<br />

If you’re looking for ways to be more knowledgeable and to help<br />

your clients, we are here to help. Our sustainability initiative<br />

provides resources to create sustainable buildings and lifestyles,<br />

with the ultimate goal of positively impacting property values<br />

and the environment. If you are looking for blogs to gain new<br />

knowledge, handouts that can be provided to clients looking for<br />

more information, sustainability education options and more, our<br />

sustainability hub at ChicagoREALTOR.com/Sustainability.<br />

As we want to be a go-to source for you, we also want to make<br />

sure you are a go-to source for your clients for best sustainability<br />

practices and trends!<br />

Download handouts to brand for your clients & register<br />

for upcoming sustainability events and education.<br />

The desirability of neighborhoods where these options are<br />

readily available continues to grow. A study by NAR confirmed<br />

the relationship between real estate values and distance from<br />

public transportation. These neighborhoods tend to have a two<br />

to four percent higher median sales price of their homes. They<br />

save $ 2,500 to $ 4,400 in transportation per home, and commercial<br />

value price per square feet saw a five to 42 percent increase.<br />

22 Chicago REALTOR ® Magazine


TAKE THE PLEDGE –<br />

BECOME A SUSTAINABILITY<br />

AMBASSADOR<br />

CAR’s Sustainability Work Group is looking for sustainability ambassadors<br />

throughout Chicago! Take the pledge and work with us towards a greener future.<br />

1. Email clients and friends to get their ComEd Energy Assessment<br />

(comes with free stuff!)<br />

2. Attend a CAR Sustainability training session to learn about a new topic.<br />

3. Give a sustainable closing gift, like a smart thermostat, subscription to a<br />

composting service, or MightNest, a green home product subscription.<br />

4. Post about sustainability best practices on social media. You can find content<br />

at ChicagoREALTOR.com/Sustainability.<br />

5. Help your office shrink its footprint by improving recycling or switching to<br />

re-usable supplies.<br />

6. Go through your past transactions and identify which of your clients may be<br />

a good fit for solar. Email them information on credits and incentives.<br />

7. Read up on the city, state and federal laws shaping sustainability. Better yet:<br />

ask your elected officials to prioritize sustainable legislation.<br />

8. Ask your managing broker to set up a sustainability training session. We have<br />

great presenters ready to share!<br />

9. Brainstorm your ideas! How else can REALTORS ® contribute to sustainability?<br />

Share with us!<br />

10. Recruit your peers to join this important cause! Together, we can make an<br />

impact. Take the pledge and become a Sustainability Ambassador today!<br />

Together, we can make an impact. Take the pledge and become a Sustainability<br />

Ambassador today!<br />

www.ChicagoREALTOR.com 23


Let’s Get Ethical:<br />

Do’s and Don’ts<br />

of Advertising<br />

With the new license law update comes changes not only to your<br />

CE requirements, but also advertising ones.<br />

As REALTORS ® , we have an awesome job — we get to help guide<br />

people everyday through what is often the biggest financial<br />

investment of their lives. As a result, we have a duty to the public<br />

to represent ourselves and our industry truthfully — this is our<br />

promise of professionalism.<br />

Advertising and social media are powerful tools in your toolbox<br />

— but advertising violations are one of the most common<br />

complaints we get from REALTORS ® and the public. It’s your duty<br />

to ensure you’re in compliance with the Code of Ethics as well as<br />

Illinois license law.<br />

Here are a few do's and don’ts relating to advertising and social<br />

media to keep in mind so that you don’t find yourself on the end<br />

of an ethics complaint.<br />

DO: IDENTIFY YOURSELF<br />

CORRECTLY.<br />

We see quite a few violations of this nature, and<br />

it’s a simple thing to forget. But, you must always follow license<br />

law and identify yourself properly.<br />

One of the biggest changes as it relates to advertising in the<br />

updated license law is that your name and your team name<br />

cannot be any bigger than your brokerage company’s name in an<br />

advertisement. This is meant to underscore that the public should<br />

know when and if they are dealing with a license real estate<br />

brokerage company, as well as that a team is a group that works<br />

within the sponsoring brokerage company, rather than being their<br />

own separate company.<br />

Don’t forget: if you are claiming that you have a certification or<br />

designation, please make sure these are up to date — you must<br />

pay the fees and renew them annually to avoid penalties.<br />

24 Chicago REALTOR ® Magazine<br />

Another thing to keep in mind: if you market properties on your<br />

personal page, then you must follow advertising guidelines<br />

there, too!<br />

DON’T: FORGET THAT LICENSE<br />

LAW & THE CODE OF ETHICS<br />

STILL APPLY ONLINE.<br />

The online world is not separate from the real<br />

world — and everything you post online creates a record, so even<br />

if you post something and delete it later, there is no guarantee<br />

that it truly “goes away.” Because of this, be extra cautious and<br />

conscientious of your online activity.<br />

Your business pages on social media should follow standard<br />

advertising guidelines. Steer clear of anticompetitive discussions<br />

or innuendo regarding pricing or collusion among competitors to<br />

boycott. Ensure you are complying with all fair housing rules and<br />

regulations.<br />

And keep in mind: it doesn’t matter if you have 10 followers or<br />

10,000 — your personal page is still a reflection of who you are<br />

as a business person. Please take care to not defame, disparage,<br />

bully or harass other brokers or offices on your personal page —<br />

someone will see it, and report it. If you have disagreements, our<br />

dispute resolution process is here for you! And no one has ever<br />

come out looking rosy after a comment war. Trust us. If you post<br />

business information on your personal page, then your personal<br />

page needs to be in compliance with standard advertising<br />

guidelines, as well.<br />

Outside of license law and the Code of Ethics, check your<br />

brokerage’s social media policy. If they don’t have one — we<br />

highly suggest they create one. Illinois REALTORS ® has an<br />

example policy to get you started. If you follow applicable laws,<br />

regulations, office policies and common courtesy, the likelihood<br />

of having an ethics complaint due to your online activity is slim.<br />

Use an advertising checklist to ensure you’re<br />

in compliance with license law changes.


CHANGES TO TEAMS<br />

The new license law now defines “team” as any two or more licensees who work<br />

together to provide real estate brokerage services, represent themselves to the<br />

public as being part of a team or group, are identified by a team name that is different<br />

than their sponsoring broker’s and sponsored by the same sponsoring broker.<br />

Team does not mean a separately organized, incorporated or legal entity, per<br />

license law.<br />

A team operates within a sponsoring company, so any advertising from a team<br />

should not appear that the team is the sponsoring company. This change<br />

was made because it was increasingly difficult to find company information,<br />

particularly on team advertisements.<br />

The new license law clarifies and prohibits terms that are inherently misleading<br />

because they imply a team is a sponsoring brokerage. Terms now prohibited in<br />

team names are:<br />

• Company<br />

• Realty<br />

• Real estate<br />

• Agency<br />

• Associates<br />

• Brokers<br />

• Properties<br />

• Property<br />

Keep in mind: the license law act prohibits any advertising that is false,<br />

deceptive or misleading in any way. As a result, if your team name includes any<br />

of the above terms, you are in violation of the law and need to change your<br />

team name to ensure compliance.<br />

DO: FOLLOW THE ONE CLICK<br />

RULE<br />

The license law is now more aligned with the Code<br />

of Ethics in the “one click” rule! What does that mean? A real estate<br />

licensee or brokerage can create a link — and so long as all the<br />

required information is contained in the content that populates on<br />

the device being used as a result of that “click,” the content will be<br />

compliant with license law.<br />

DON’T: MISREPRESENT OR<br />

EXAGGERATE<br />

Keep all information that you post about yourself,<br />

your business and your properties up-to-date, truthful and as<br />

complete as possible.<br />

A common complaint we receive is that a REALTOR ® is<br />

misrepresenting or exaggerating property features. This is<br />

in violation of the act’s mandate that advertising not be false,<br />

deceptive or misleading in any way! Ensure your listings are<br />

an accurate reflection of reality — and avoid the temptation to<br />

make something sound fancier than it is. For example, not all<br />

carpet is custom carpet! And, square footage should be an actual<br />

representation of the square footage, not just a guesstimate.<br />

This is all part of our promise of professionalism.<br />

On occasion, we also see individuals advertising that they are the<br />

#1 REALTOR ® in Chicago! — Please don’t do this. You cannot make<br />

misleading statements to consumers. It is a violation of license<br />

law as well as the Code of Ethics.<br />

Be truthful. Only state what you can back up with facts. And,<br />

ensure you have contact information readily available so that you<br />

may be notified of inaccurate or inappropriate content that might<br />

be added to your site.<br />

DO: RESPECT COPYRIGHT<br />

LAWS.<br />

If you didn’t take the photo yourself, you need<br />

written permission to use it. Even if you’re posting on social media,<br />

you need to credit creators — copyright laws always apply! Don’t<br />

steal images from independent contractors, social media feeds<br />

you follow or Google — check your agreements before you omit<br />

credit. Don’t repost images of a dream bathroom without crediting<br />

the source — better yet, ask permission to share!<br />

DON’T: MANIPULATE LOGOS<br />

OR TRADEMARKS.<br />

This ties into the “ask permission” and “respect<br />

copyrights” — be sure you are allowed to use trademarks or logos<br />

BEFORE you go through the design process. Most businesses will<br />

have trademark and usage guidelines (the National Association of<br />

REALTORS ® does!) — follow them! They are there for a reason. Just<br />

as you would like your logo respected, please respect others’.<br />

DO: TAKE TIME TO EXAMINE<br />

YOUR MARKETING MATERIALS<br />

With these new changes to the license law, take<br />

the time to audit your advertising materials. Make sure you are<br />

representing yourself well and that your ads are accurate, fair and<br />

in compliance with both license law and the Code of Ethics. Our<br />

industry will be better for it!<br />

HEY MANAGING BROKERS<br />

• If you are a designated managing broker, you must<br />

still identify yourself where your name is used in ads.<br />

• If you are not a designated managing broker but hold<br />

a managing broker license, you may now use the<br />

term “managing broker” on your advertising materials,<br />

since this reflects a level of education and licensing<br />

that you’ve attained. www.ChicagoREALTOR.com 35


WORK-<br />

LIFE<br />

INTE-<br />

GRA-<br />

TION:<br />

HOW TO<br />

WEAVE YOUR<br />

PROFESSIONAL<br />

PASSION<br />

INTO YOUR LIFE<br />

26 Chicago REALTOR ® Magazine


Thirteen years ago, we started Luxury Living Chicago Realty, a<br />

boutique brokerage in downtown Chicago. Ten years ago, we<br />

started a family. Growing a company and raising a family have<br />

been the most rewarding and challenging experiences of our<br />

lives. Both are always evolving. Our company now has a team of<br />

nearly 60 people, and our daughters are ten and eight years old.<br />

In between all the work and child-rearing, we have to find time<br />

for ourselves and each other as a married couple.<br />

We are frequently asked how we “do it all.” Simply put, it takes<br />

hard work, being intentional with your time and having a real<br />

passion for what you do professionally.<br />

We do not subscribe to the idea of work-life balance. Balance<br />

indicates an even distribution. Anyone who has tried to manage<br />

their personal and professional lives knows nothing is ever equal,<br />

especially for those of us in the real estate industry.<br />

Instead, we suggest practicing work-life integration. According<br />

to UC Berkeley's Haas School of Business, work-life integration<br />

is "an approach that creates more synergies between all areas<br />

that define 'life': work, home/family, community, personal<br />

well-being, and health." This approach emphasizes weaving<br />

together the different areas of life rather than drawing firm<br />

boundaries between them.<br />

Here are a few things we have implemented to help us better<br />

achieve work-life integration.<br />

SELF-CARE<br />

For us, self-care is taking time away from both work and family<br />

duties to do something for ourselves as individuals.<br />

We make time for regular exercise and massage therapy. Amy<br />

gets her nails done once a week. Aaron has a daily meditation<br />

practice and commitment to reading books on thought leadership<br />

outside the real estate industry to gain a greater perspective.<br />

SHARING THE HOUSEHOLD<br />

& CHILD DUTIES<br />

Women often are the default managers of household work and<br />

childcare. When you have two working parents, it’s unfair for one<br />

parent to bear the majority of these duties.<br />

Recognizing that an imbalance existed within our own dynamic,<br />

a few years ago we began operating our household like our<br />

company. This does not mean we treat our children like<br />

employees. It means everyone has accountabilities. We made<br />

a list of the household tasks or invisible work in our home. Then,<br />

we assigned an owner to those tasks. If someone is not able to<br />

personally complete a task or finds it’s not the highest and best<br />

use of their time, they can outsource or delegate, but they must<br />

manage the process and make sure it gets done.<br />

We recommend leaning on friends and family, and when<br />

possible, hiring paid help. It truly takes a village to manage a<br />

family’s logistics.<br />

MANAGING YOUR SCHEDULE<br />

Since there are only 24-hours in a day, you need to use them wisely.<br />

Getting a good night’s sleep should absolutely be part of your<br />

schedule. Sleep is important because it enables your body to rest<br />

and repair. You should strive for at least eight hours every night.<br />

This leaves 16 more hours in your day.<br />

How can you be as productive as possible? It starts with being<br />

intentional with your schedule. Be protective of your time by<br />

limiting the number of meetings you have scheduled each day.<br />

Also, find your “on” time. If you are more energized in the morning,<br />

block that time for getting your deep work done. If you’re a late<br />

afternoon kind of person, schedule your calls and meetings in the<br />

earlier part of the day and save your projects for later.<br />

It may sound or seem selfish but taking time for yourself is one of<br />

the best things you can do to boost your productivity. It’s easier<br />

said than done. If you are having a hard time stepping away, we<br />

recommend scheduling it on your calendar. If it’s on your calendar,<br />

you’ll be more likely to commit.<br />

Being more intentional with your time leads to better quality work<br />

than trying to do it all and checking boxes.<br />

Continued on page 28<br />

BY AMY GALVIN &<br />

AARON GALVIN,<br />

LUXURY LIVING<br />

CHICAGO REALTY<br />

www.ChicagoREALTOR.com 27


Continued from page 27<br />

PREDICTIVE TIME OFF<br />

We believe in taking predictive time off. This means scheduled<br />

vacation time where we are completely logged-off and not<br />

“checking in” on work. If you are dabbling, then you’re not really<br />

getting a break. For each day we are fully disconnected, not<br />

making decisions and focused on ourselves, there is a one-week<br />

residual effect. We find taking shorter vacations, often four to<br />

five days, allows us to recharge for about a month at our highest<br />

productivity. If you commit to disconnecting, you will feel it even<br />

more once you are home.<br />

SETTING CLIENT BOUNDARIES<br />

Since real estate can be a 24/7 business, it is crucial you set<br />

boundaries with your clients early in the relationship. If you don’t<br />

respect your time, they won’t either.<br />

back to them first thing the next day, we guarantee they will be<br />

understanding. If they aren’t, they’re probably not going to be a<br />

great client.<br />

LOVE WHAT YOU DO<br />

We mentioned at the beginning that you need to be passionate<br />

about your profession.<br />

If your job feels like a drag, evaluate why. Are you tired? Do you<br />

need some time off? Are you not seeing success? Find a manager,<br />

mentor or business coach to help you determine what is causing<br />

you to feel this way.<br />

It’s okay to be in love with your career. You spend the majority<br />

of your time working, so you better enjoy it. It’s awesome to be<br />

inspired by work, but just make sure you’re not a workaholic.<br />

Leave room in your life for other experiences.<br />

Many real estate professionals fear if they aren’t at their clients’<br />

beck and call, they will lose them, but that’s not true. What it<br />

comes down to is setting expectations and communicating them.<br />

If you focus on integration versus balance and implement some<br />

of the tips we mentioned above, you’ll find more time to do it<br />

all, too.<br />

If you tell clients you don’t answer emails and texts after 7:00 PM<br />

because you are spending time with your family and you will get<br />

RESOURCES FOR YOUR<br />

WORK/LIFE BALANCE<br />

AND WELLNESS<br />

At CAR, we have many tools and<br />

resources that can help you create a<br />

better work/life balance and practice<br />

better wellness. Here are some tools<br />

to read, watch or listen that you can<br />

incorporate into your daily life.<br />

The Balancing Act: Lessons<br />

From the Other Side<br />

Finding time for yourself professionally<br />

and personally is a hard but necessary<br />

lesson to learn in life. Bobbi Howe<br />

shared with us her 15 steps to better<br />

balancing life in what can sometimes<br />

be a cutthroat industry.<br />

Good Morning! Successful<br />

Brokers Share Their Morning<br />

Routines<br />

A morning routine may be a small part<br />

of your day, but it’s important to get in<br />

the right mindset. Learn four brokers’<br />

successful morning routines.<br />

Lifestyle and Wellness YPN<br />

Breakfast Podcast<br />

All previous YPN breakfast<br />

presentations are available to listen to<br />

in podcast form by searching Chicago<br />

REALTORS ® . The lifestyle and wellness<br />

breakfast explored how REALTORS ®<br />

can maintain healthy lifestyles in a<br />

hectic industry.<br />

Stress Management & Mental<br />

Wellness Webinar<br />

Our video resource library contains a<br />

variety of virtual events, including our<br />

recent Stress Management & Mental<br />

Wellness webinar, which highlights the<br />

importance of tuning into our mental<br />

well-being and tips for how to manage<br />

stress and anxiety.<br />

Use These Apps For Wellness<br />

Wellness apps can help you destress<br />

quickly, wherever you are. Discover<br />

the apps that can help you get better<br />

sleep, exercise and relax on the go!<br />

https://chicagorealtor.com/mental-wellness-resources-for-mental-health-awareness-month/<br />

28 Chicago REALTOR ® Magazine


Cannabis<br />

and Real Estate<br />

Since being legalized at the beginning of this year, the marijuana<br />

industry has seen a gigantic boom in the city of Chicago,<br />

surrounding areas and the state of Illinois. Michael Malcolm,<br />

broker at @properties and owner of weedtravelfood.com, and<br />

Holly DuPart, broker and owner at RealtySmarts! Investment<br />

Services LLC and founder of the Common Sense Cannabis<br />

Foundation and Spark Clubs, shared insights on what to know<br />

about marijuana legalization now and for the future.<br />

Understand the Legalese<br />

Both DuPart and Malcolm stressed the importance of clients,<br />

REALTORS ® , tenants and landlords knowing their rights when<br />

it comes to marijuana growing and use.<br />

“Recreational is different from decriminalization,” DuPart said.<br />

Marijuana is legalized, meaning it can be used for recreational<br />

purposes, but that doesn’t mean it’s decriminalized, as there are<br />

still laws about how much a person can have in their possession,<br />

where consumption can take place, restrictions on age of use,<br />

and more.<br />

the building. Plus, according to the NAR study, 75% of residential<br />

property values and 67% of commercial property values near<br />

dispensaries were not impacted by the business’ opening<br />

or operations.<br />

Look to the Future<br />

Be prepared for industry growth in the future. “The industry is<br />

estimated to be between $ 2 billion to $ 4 billion annually once<br />

it matures,” Malcolm said. “There are tons of opportunities. Just<br />

like real estate, there are tons of ways to make money in [the<br />

marijuana] industry. I see a boom coming for REALTORS ® — we<br />

should be excited.”<br />

Check out the NAR Marijuana<br />

& Real Estate Report.<br />

Anticipate Any Questions or Concerns<br />

DuPart made it clear that it’s more important than ever to<br />

understand a clients' desires, especially when it comes to<br />

marijuana use. If you walk down the hallway of a building and<br />

smell marijuana being used nearby, it could positively or<br />

negatively impact the showing and sale, depending<br />

on your clients’ perspective.<br />

A National Association of REALTORS ® study<br />

from earlier this year showed that only about 29%<br />

of REALTORS ® in the U.S. have experienced issues<br />

with selling a grow house — and those concerns<br />

were highest in areas where solely prescription<br />

marijuana was legal. “Many people who grow in<br />

their homes are now making investments to do so,<br />

including tents that eliminate any issues with lingering<br />

smells or other long-lasting issues,” Malcolm said.<br />

What if a dispensary opens on your block? Reassure<br />

your clients' fears. “It’s not an issue about consuming on<br />

the property,” Malcolm said. “It’s more an issue of lines.”<br />

Legally, any product sold within a dispensary may not be<br />

consumed on the property — and in Illinois, may not be<br />

consumed on public property. The main issue for those in<br />

proximity to dispensaries is the potential for long lines outside of<br />

MICHAEL<br />

MALCOLM<br />

@properties<br />

HOLLY<br />

DUPART<br />

RealtySmarts!<br />

Investment<br />

Services LLC<br />

www.ChicagoREALTOR.com 29


MEMBER BENEFITS<br />

New Safety Tool for You<br />

Newest Member Perk designed to help<br />

you operate more safely and securely<br />

When it comes to safety, there’s no such thing as too safe. Your<br />

safety is our priority. As REALTORS ® , you face safety risks every<br />

day: meeting new clients, touring vacant properties and hosting<br />

open houses and showings.<br />

With the ability to easily search and locate properties online, you’re<br />

being contacted by more unknown buyers now, than ever. With<br />

your safety in mind, we’re thrilled to introduce our newest member<br />

benefit, FOREWARN, designed to help you operate more safely<br />

and securely.<br />

FOREWARN is a proactive safety and intelligence app that can<br />

provide you instant knowledge about a prospective client before you<br />

ever meet face-to-face. The app, complimentary to our primary and<br />

secondary members, gives you important information, including:<br />

• Identity verification<br />

• Criminal record check<br />

• Bankruptcy, lien and judgement histories<br />

• Address history<br />

• Property records<br />

Best of all, this wealth of information is in one place — the<br />

FOREWARN app. FOREWARN works to take away some of the<br />

unknown, providing important information about your clients<br />

identities and empowering you to run more due diligence, so you<br />

can safely plan for your business with confidence.<br />

Through the FOREWARN app, you can get instant mobile identity<br />

verification and search public records for over 98% of the adult<br />

population in the U.S. Most people can be searched and verified<br />

from their phone number alone.<br />

A FEW KEY TIPS:<br />

• Keep in mind: if you are unable to find someone in the app<br />

through their phone number, this doesn’t necessarily mean<br />

they are trying to defraud you. You can gather further details<br />

and use the additional search functionality (such as the<br />

“Search by name” menu) to verify your prospect.<br />

• When searching by name, if there are more than 100 results for<br />

your query, FOREWARN will display “Too many records found”<br />

and prompt you to re-run your search using additional criteria.<br />

• If you search missed calls from telemarketing companies, you<br />

will get the result “Record not found” because that phone<br />

number has never been owned by, or associated with, a person.<br />

• Please note that you must limit your FOREWARN searches<br />

to professional uses only.* FOREWARN activity is actively<br />

monitored (search terms and volume) to ensure proper use<br />

by our Subscribers as outlined in the Subscriber Agreement<br />

and the FOREWARN Terms and Conditions. FOREWARN<br />

is a powerful tool intended only for the increased safety<br />

and efficiency of your business. Proper use of the service by<br />

real estate professionals ensures that we can continue to<br />

provide this valuable tool to the industry.<br />

GETTING STARTED<br />

Setting up your complimentary FOREWARN account is quick<br />

and easy!<br />

1. Visit ChicagoREALTOR.com/Forewarn and click on the link to<br />

sign up. Enter your email address when prompted to do so.<br />

Please be sure to use an active email address, as this will<br />

serve as your FOREWARN ‘Username.’"<br />

2. Once you enter your email and your membership is verified,<br />

you will receive an activation email from FOREWARN. Open it<br />

and click the link as instructed. If you do not see the email,<br />

please check your junk/spam folder.<br />

3. You’ll be directed to a page where you will enter the last 4<br />

digits of your cell phone number.<br />

a. If the first 6 digits of the number displayed are not<br />

related to your cell phone number, please contact<br />

FOREWARN Support at 561.757.4551 to update them<br />

with your correct cell phone number.<br />

4. You will be prompted to enter the confirmation code texted<br />

to that phone number. Upon confirmation, you will be<br />

prompted to create an account password.<br />

5. Now you are ready to download the FOREWARN app from<br />

the app store.<br />

6. After activating your account, you can also log into your<br />

FOREWARN account from any web browser via the<br />

FOREWARN.com homepage (click ‘Sign In’ at top-right) or<br />

https://app.forewarn.com/.<br />

If you experience any difficulty setting up your pa–ssword or logging into FOREWARN,<br />

please reach out to FOREWARN support at 561.757.4551 or support@forewarn.com<br />

(Monday – Friday; 8AM-4PM CST).<br />

*You understand that the Services contain sensitive information governed by certain local, state, and federal laws, including the<br />

Gramm-Leach-Bliley Act (GLBA) and The Driver’s Privacy Protection Act (DPPA) and the Cook County Human Rights Ordinance, as<br />

amended by the Just Housing Amendment, all of which You certify to comply. You certify that YOU will request, access, and use<br />

the Services solely for the specific uses listed below and pursuant to all applicable laws, including the aforementioned laws.<br />

Access FOREWARN and other<br />

REALTOR ® Safety Tools.<br />

30 Chicago REALTOR ® Magazine


REALTOR ® SPOTLIGHT<br />

Tips for Every Step<br />

of Your Career:<br />

Advice from Chicago REALTORS ®<br />

We reached out to Chicago REALTORS ® , all at<br />

different points in their career, to share the one piece<br />

of advice they have for others in the industry. Here’s<br />

what they had to say.<br />

What is the most<br />

important lesson<br />

you learned in your<br />

career?<br />

MALAYNA JOHNSON<br />

COLDWELL BANKER REALTY<br />

1 Year in the Industry<br />

“Organize, organize, organize. I have<br />

a list of questions to ask for a listing<br />

appointment to make sure I’m super<br />

prepared and don’t need to call back in the<br />

future. Same thing for buyers.”<br />

AMY WU<br />

KELLER WILLIAMS SUCCESS REALTY<br />

1 Year in the Industry<br />

“I would say the most important lesson<br />

I’ve learned thus far is to never give up and<br />

be consistent. Real estate is competitive,<br />

and it can be discouraging when you’re not<br />

producing, but you don’t eat the fruit the day you<br />

plant the seed.”<br />

TRISCHA WILLIAMS<br />

VESTA PREFERRED REALTY<br />

3 Years in the Industry<br />

“No one is more invested in your career<br />

and your production than you. It's very<br />

important to know that every choice, every<br />

move you make, should consciously be one<br />

that moves you toward the direction of your goals<br />

and ultimate objective.”<br />

JILL SILVERSTEIN<br />

COMPASS<br />

5 Years in the Industry<br />

“You should expand before you’re ready.<br />

Understanding where you’re going and<br />

how to expand to get there is the best way<br />

to be proactive. Whatever your goal is, it’s<br />

important to expand to have the right players<br />

in place.”<br />

NIKO VOUTSINAS<br />

REDFIN<br />

20 Years in the Industry<br />

“I think a lot of people network blindly<br />

without a focus. You have to learn what<br />

is productive networking. It’s important to<br />

understand, ‘What are the connections I need<br />

to have?’ and, ‘What will be best for my clients?’”<br />

32 Chicago REALTOR ® Magazine


MARION VALLE<br />

VALLE REALTY<br />

30+ Years in the Industry<br />

“Success in the real estate profession is<br />

not how hard you work at your profession<br />

but how well you work – the word ‘well’<br />

being defined as how professionally you<br />

conducted your actions, your complete knowledge<br />

of the tools of the trade, your knowledge of<br />

the product you are selling or leasing, your<br />

understanding of the customs and practices of<br />

the real estate business, and your knowledge of<br />

the real estate laws. All of this and your ability to<br />

communicate to your clients will determine how<br />

successful you will be in the real estate business.”<br />

What do you wish you<br />

knew at the beginning<br />

of your career that<br />

you know now?<br />

AUSTIN PEARSON<br />

PEARSON REALTY GROUP<br />

10 Years in the Industry<br />

“I wish I knew where to find new business.<br />

A majority of a broker's day-to-day isn't<br />

always showing and selling real estate;<br />

it's also prospecting and marketing. Knowing<br />

where to find and grow new business opportunities<br />

is crucial for any new broker to learn at the start of<br />

their career.”<br />

SONIA ANAYA<br />

AMERICA REAL ESTATE<br />

30+ Years in the Industry<br />

“I think, as REALTORS ® , we start our<br />

careers with this mentality that we are in<br />

competition with other fellow REALTORS ® .<br />

While our job does entail working on branding<br />

ourselves and continuously looking for more<br />

business, we have to remember that there is enough<br />

business to go around. REALTORS ® are coworkers<br />

and we must learn to work together.”<br />

RASHEED SHOFIDIYA<br />

KALE REALTY<br />

3 Years in the Industry<br />

“I wish that I would’ve learned earlier<br />

the importance of following up! It’s one<br />

thing to meet someone, and it’s another to<br />

connect with them and build a long-standing<br />

relationship. People do business with people and<br />

brands that they know, like and trust, and without<br />

following up, it’s difficult to genuinely build an<br />

cultivate relationships.”<br />

ALEX WOLKING<br />

KELLER WILLIAMS CHICAGO –<br />

LINCOLN PARK<br />

5 Years in the Industry<br />

“Know what you know and know what you<br />

don’t know. When you know who you are,<br />

you can carve out a niche for yourself to focus<br />

on what you’re good at.”<br />

RYAN GABLE<br />

STARTING POINT REALTY<br />

10 Years in the Industry<br />

“I wish I knew the importance of the<br />

REALTOR ® community. Just recently, I’ve<br />

become more involved in my association.<br />

Volunteering and being a part of boards and<br />

committees has had a huge impact on me. Being<br />

a cheerleader and advocate has made this job so<br />

much more fun and enjoyable.”<br />

www.ChicagoREALTOR.com 33


WELCOME TO<br />

LINCOLN<br />

SQUARE<br />

A small town feel within the big city —<br />

that’s how many people would refer to<br />

the Lincoln Square community. Located<br />

about 10 miles north of downtown<br />

Chicago, Lincoln Square is made up of the<br />

smaller neighborhoods of Ravenswood<br />

Gardens, Bowmanville, Budlong Woods<br />

and Rosehill Cemetery.<br />

THE HISTORY<br />

Founded in the 1840s, German<br />

immigrants were drawn to the prairie<br />

and farmland that existed there. Other<br />

farmers, including seasonal Polish<br />

and Eastern European workers, were<br />

drawn there due to the production of<br />

flowers, pickles and celery, which led to<br />

distribution of celery crops. Seeing an<br />

opportunity, the Budlong brothers also<br />

opened a pickle factory and greenhouse,<br />

which all came together as a perfect<br />

storm that drew many people to the area.<br />

Then, in the early 1900s, came the<br />

creation of taverns, hotels and electric


street cars. The rest, as they say, was<br />

history, as neighborhood growth boomed,<br />

to the point where it was annexed in the<br />

city of Chicago in the 1920s. Farmland<br />

turned to bungalows, two-flats, apartments<br />

and more of what you see in the<br />

neighborhood today.<br />

WHAT TO EXPECT<br />

This inviting neighborhood walks the<br />

line between being a metropolitan area<br />

and a cozy, tight-knit community with<br />

green-lined streets tucked behind the<br />

busy crossroads. The neighborhood<br />

centers around the actual Lincoln<br />

Square, the middle of town where the<br />

pedestrian-friendly Lincoln Avenue is<br />

lined with restaurants, stores and a statue<br />

of Abraham Lincoln himself. You will<br />

also find other town squares and parks<br />

throughout the neighborhood, including<br />

River Park, Winnemac Park and Welles<br />

Park, to name just a few.<br />

“I think it’s got the village-effect<br />

atmosphere with the commercial<br />

shopping district, nice restaurants, mom<br />

and pop stores, train station, parks and<br />

amenities for everybody,” Brian Connolly,<br />

@properties, said.<br />

The crossroads of Lawrence and Western<br />

Avenues, plus the Brown Line stop only a<br />

few blocks away, are a reminder that this<br />

quiet neighborhood is still part of the big,<br />

bustling city just a few miles away.<br />

Stephanie Cutter of Coldwell Banker<br />

Realty said this is one of the features that<br />

continues to draw people to the area. “It’s<br />

on the Brown Line, so it’s not a surprise<br />

that neighborhoods along those lines<br />

grow and remain desirable.”<br />

ON-THE-RISE<br />

FOODIE<br />

DESTINATION<br />

You don’t need a passport to get tastes<br />

from around the globe; all you need to<br />

do is walk through the Lincoln Square<br />

archway. Cuisines from Argentina, Greece,<br />

Mexico, Thailand and Germany, to name<br />

a few, can be found within a short walk of<br />

the neighborhood center.<br />

Gene’s Sausage Shop and Delicatessen<br />

and Pannenkoeken Cafe are a throwback<br />

Continued on page 36<br />

www.ChicagoREALTOR.com 35


Continued from page 35<br />

to the immigrants who first established<br />

the land. Gene’s Sausage Shop is<br />

a gourmet European market and<br />

delicatessen. The downstairs sells over<br />

40 types of sausages in the market,<br />

and the upstairs is an airy rooftop beer<br />

and wine garden with a menu featuring<br />

food from the downstairs market.<br />

Pannenhoeken Cafe is a go-to spot for<br />

breakfast featuring traditional Dutch<br />

sweet and savory pancakes.<br />

Classic American spots like Café Selmarie<br />

and Gather are the go-to places for<br />

family-style dinners and wine. Café<br />

Selmarie is an establishment of the<br />

neighborhood and a hot spot for not only<br />

celebrations, but also an approachable<br />

spot to stop in for lunch. Gather is a local<br />

haven with a warm atmosphere where<br />

half the dining room is held for walk-in<br />

gatherings.<br />

Just down the street, you will also find<br />

places like Artango Bar & Steakhouse,<br />

Jimmy’s Pizza Cafe, The Sixth and Baker<br />

Miller for food and drinks. You will<br />

even find Michelin star restaurants like<br />

Goosefoot and Elizabeth Restaurant. If<br />

variety is the spice you’re looking for in<br />

life, you won’t have to look any farther<br />

than Lincoln Square.<br />

SHOP TILL<br />

YOU DROP<br />

The mix of old and new may be most<br />

visible in the neighborhood’s shopping<br />

options. Timeless Toys on Lincoln Avenue<br />

has been standing tall for more than two<br />

decades. Selling unique toys that can’t<br />

be found in big box stores, this store is a<br />

child’s haven.<br />

Merz Apothecary has been a landmark<br />

since 1875. Carrying natural health<br />

products, this location was established<br />

by a Peter Merz, a Swiss immigrant who<br />

wanted to serve his fellow Europeans in<br />

the area. Walking into this store, you still<br />

get the old world feel that the apothecary<br />

has held on to since its opening.<br />

ARTS & CULTURE<br />

Landmarks of Lincoln Square also<br />

include multiple arts-focused<br />

establishments. Music classes are held<br />

at the Old Town School of Folk Music.<br />

Musicians of all ages, skillsets and<br />

instruments can take a class, schedule<br />

repairs for their equipment and shop<br />

for all their music needs. The Davis<br />

Theater, formally the Pershing Theater,<br />

was founded in 1918 and currently plays<br />

movies. It is also the longest operating<br />

theater in the city of Chicago.<br />

The German heritage of this neighborhood<br />

is also celebrated in parades,<br />

festivals and the DANK Haus German<br />

American cultural center, a singlegallery<br />

museum used for events. The<br />

annual Von Steuben German Day<br />

Parade goes through the neighborhood<br />

every September to celebrate the<br />

accomplishments of Baron Friedrich<br />

von Steuben.<br />

30 Chicago REALTOR ® Magazine


HOUSING<br />

SNAPSHOT<br />

Lincoln Squares’ diversity doesn’t stop<br />

when looking at the homes in the area.<br />

Two and three-flat buildings dominate a<br />

majority of the area, but if you’re looking for<br />

something a little different, you will still be<br />

able to find it here. Victorian era and prairie<br />

style homes can be found within the treelined<br />

streets of the neighborhood along the<br />

north branch of the Chicago River.<br />

New construction has also been popping<br />

up as of recently, including single-family<br />

homes, townhouses and condominiums.<br />

“Lincoln Square feels like it has more<br />

elbow room than other neighborhoods<br />

in the area,” Cutter said.<br />

Not only are the houses diverse, so are<br />

the people that live there. “We get empty<br />

nesters who want to stay in the city, young<br />

couples starting families, just a lot of<br />

variety,” Connolly said.<br />

Come to Lincoln Square to get the best of<br />

both worlds: the old and new, the city but<br />

also the small town feel and so much more.<br />

www.ChicagoREALTOR.com 37


Government Affairs Update<br />

How We're Advocating For You<br />

Under normal circumstances, our focus here would capture our<br />

advocacy efforts during the Illinois REALTORS ® Capitol Conference<br />

and National Association of REALTORS ® Midyear Legislative Meetings<br />

— but this year is different. Due to the COVID-19 pandemic, Chicago<br />

REALTORS ® were not able to visit Springfield and Washington, D.C.<br />

to discuss pressing real estate related matters in Chicago. Throughout<br />

these past few months, despite evolving restrictions and social<br />

distancing mandates, your Government Affairs team has worked with<br />

lawmakers across the board to ensure your voice was heard. Here’s<br />

a little of what we’ve been up to:<br />

REAL ESTATE DEEMED ESSENTIAL<br />

IN ILLINOIS<br />

Thanks to REALTOR ® advocacy, real estate was deemed an essential<br />

service throughout the duration of Governor Pritzker’s “shelter in<br />

place” executive order. This allowed you to continue providing<br />

necessary service to consumers, although not exactly business as<br />

usual. With your safety in mind, REALTOR ® advocacy was crucial in<br />

the temporary authorization of Remote <strong>Online</strong> Notary services, to<br />

reduce face-to-face contact during a transaction and help protect<br />

our industry and our clients.<br />

ADVOCACY <strong>CR</strong>ITICAL TO ECONOMIC<br />

AID & UNEMPLOYMENT<br />

Efforts to minimize governmental hurdles could do nothing to prevent<br />

the severe economic blows that reverberated week after week, with<br />

record-breaking unemployment claims. Job losses and reduced<br />

income hit individuals and families hard. One of the most asked<br />

questions by REALTORS ® was about unemployment benefits. Under<br />

the $ 2.2 trillion Coronavirus Aid Relief and Economic Security (CARES)<br />

Act, independent contractors and the self-employed were eligible to<br />

receive unemployment benefits.<br />

This unprecedented move was a major victory for REALTOR ®<br />

advocacy, although many states — including Illinois — were<br />

unprepared to include the additional groups for benefits. Illinois<br />

Department of Employment Security (IDES) was eventually able<br />

to process requests; however, this is an example of governmental<br />

agencies needing to act quickly during a crisis (something they<br />

are not known for, typically). In response, CAR contracted with<br />

an unemployment specialist to guide REALTORS ® through the<br />

unemployment benefit application process via the Unemployment<br />

Application Guidance Hotline.<br />

Another bureaucratic hurdle was presented at the Cook County<br />

Recorder of Deeds office. Prior to the COVID-19 outbreak, employees<br />

of the Recorder’s office were not issued laptops to work remotely.<br />

When County buildings closed, several of these agencies had to<br />

respond by renegotiating with unions and programing computers<br />

for staff to work from home. There were some minor hiccups but<br />

all in all, the Recorder’s Office responded to industry needs. We<br />

maintained regular communication with the Recorder’s office, the<br />

Treasurer, Assessor and County Board Commissioners, as well as the<br />

City Department of Finance to ensure full payment certificates and<br />

transfer stamps were processed; these regular contacts and others<br />

ensured you were able to continue transacting business.<br />

We want to give a special acknowledgement to County Commissioner<br />

Bridget Gainer, Chair of the Business and Economic Development<br />

Committee, who was quick to prepare businesses for the funds made<br />

available through the Small Business Administration (SBA). Her office<br />

joined our April Coffee with your GADs, and CAR in turn was able to<br />

co-host a Town Hall to prepare real estate organizations for the influx<br />

of available funding (which went quickly to assist small businesses<br />

across the country).<br />

RENT CONTROL, RENT STRIKES<br />

& PROPERTY TAX BURDENS<br />

The landlord-tenant dynamic came under attack once more during<br />

the pandemic. We continue to closely monitor and actively engage in<br />

discussions on housing and rental assistance.<br />

During the crisis, rent strikes were called for by various groups.<br />

These voices were used to highlight the preemption of rent control<br />

in Illinois. Even in crisis mode, there is a misconception of landlords<br />

and the usage of rental dollars, which go towards maintaining<br />

properties, paying off debt service agreements, property taxes,<br />

staff, etc. The real estate industry suffered a great blow in the<br />

pandemic; calling on rent strike measures only goes to show the<br />

disconnect between pro-rent control groups and the realities of<br />

owning and maintaining a property.<br />

Keep in mind: mortgage forbearance is not forgiveness by any stretch<br />

of the imagination, but rather allows a property owner to delay<br />

payments until a future date. Property taxes are a whole other story.<br />

Property taxes help to ensure cities function and operate. We’re firm in<br />

this: any rental assistance must consider both ends of the spectrum,<br />

both renter and landlord. Furthermore, property taxes continue to<br />

crush property owners across Cook County and the state. These two<br />

issues (rent control and property taxes) will haunt the industry but rest<br />

assured, your Government Affairs team will not back down.<br />

LOOK OUT FOR THE FAIR TAX<br />

BALLOT INITIATIVE<br />

In addition to our pandemic work, don’t forget about the Governor’s<br />

Fair Tax Ballot initiative — a graduated income tax, with a higher rate<br />

for those making in excess of $ 250,000. In the November general<br />

election, voters will decide this issue, and 60% of voters must vote<br />

in favor of the measure for it to become law.<br />

UPDATE ON THE ADU ORDINANCE<br />

Giving credit where credit is due, the City Council is advancing an<br />

Accessory Dwelling Unit (ADU) Ordinance. Accessory Dwelling<br />

Units is a catch-all phrase for areas in a residential neighborhood not<br />

38 Chicago REALTOR ® Magazine


normally zoned for housing — for example,<br />

some basements and attics qualify, as<br />

do coach houses. One prominent and<br />

recognizable example of an ADU? In the TV<br />

show “Happy Days,” the Fonz lived above<br />

the Cunningham’s garage. The City is taking<br />

pragmatic steps to reverse decades of<br />

regulation which forbade ADUs. The matter<br />

will be debated in City Council and while<br />

the final outcome may be less desirable<br />

than some would hope for, any legislation<br />

that incentivizes the construction of more<br />

housing units is a win for affordable housing<br />

and a win for the REALTORS ® !<br />

WHAT’S NEXT FOR REAL<br />

ESTATE & ADVOCACY<br />

As we prepare for the post-COVID-19 world<br />

and return to normalcy, it also means a<br />

return to an environment in which private<br />

property rights are under attack, attempts<br />

to add bureaucracy will delay transactions<br />

and most importantly, we will all be asked<br />

to dig deeper in our pockets to fund the<br />

City of Chicago, the County of Cook and<br />

the State of Illinois.<br />

Prior to the COVID-19 crisis, a multitude of<br />

bad policy ideas were under discussion.<br />

Now, some of those ideas are in hyperdrive<br />

and knee-jerk responses from elected<br />

officials are abundant. To name a few:<br />

• Rent holidays/ rent abatement<br />

• Relocation fees for tenants (Fair<br />

Notice Ordinance)<br />

• Giving those with lapsed leases more<br />

time to move out (90 days notice in the<br />

Fair Notice Ordinance)<br />

• Just cause evictions, which strip the<br />

landlord from choosing new tenants<br />

unless the tenant fails to pay rent or<br />

engages in criminal activity<br />

• Tenants having right of first refusal for<br />

the sale of large buildings (Woodlawn<br />

Housing Preservation Ordinance)<br />

• Introduction of a City version of the<br />

Just Housing Ordinance<br />

• A Bill of Rights specific to Senior<br />

Citizen Housing<br />

REALTORS ® need to be aware of the<br />

challenges forthcoming. You have a<br />

dedicated Government Affairs team who<br />

attends hearings and council meetings<br />

and meets with senior staff of on your<br />

behalf. But as always, you can help us,<br />

help you! Respond to any Call for Action<br />

sent to you — and encourage your peers<br />

to respond as well. Elected officials must<br />

hear from you to know and understand<br />

“The Power of R!”<br />

Soon, October and November will be here<br />

— and the changing of seasons brings<br />

about municipal budget proposals. At that<br />

time, both the Mayor and the Cook County<br />

Board President will present budgets.<br />

Both units of government have obligations<br />

to fund pensions and, as with most other<br />

big cities, both units of government saw a<br />

significant decrease in the collection of tax<br />

revenue. As of early this summer the city<br />

projected a deficit in excess of $ 700 million.<br />

Undoubtedly, tax and fee increases will be<br />

part of each proposal.<br />

After the Great Recession of 2008, we<br />

persevered; post-COVID-19, we will also<br />

persevere.<br />

BREAKING DOWN<br />

$1 DOLLAR OF RENT<br />

There exists a misconception that rental housing owners enjoy large margins<br />

and can continue operating in the absence of rent payments.<br />

Only 9 cents of every $1 are<br />

returned to owners, including the<br />

many apartment owners who are<br />

themselves small businesses and rely<br />

on this revenue to make ends meet,<br />

and investors, which include public<br />

pensions and 401ks, on which many<br />

Americans rely—whether or not they<br />

reside in rental housing.<br />

Approximately 39 cents of every $1<br />

pays for the mortgage on the property.<br />

Roughly two-thirds of the apartment industry<br />

has private lenders and are ineligible for<br />

federal mortgage forbearance via the<br />

CARES Act. This is a critical expense, as<br />

mortgage foreclosures put all residents<br />

at risk of losing their housing.<br />

With so much discussion around rent payments during COVID-19,<br />

the rental housing industry would like to explain<br />

the breakdown of $1 dollar of rent.<br />

10 cents of every $1 is spent<br />

on capital expenditures, including<br />

roof and HVAC replacement and<br />

other important repairs that help<br />

ensure quality housing for America’s<br />

40 million rental housing residents.<br />

27 cents of every $1 covers payroll expenses, including<br />

paying employees who operate and maintain the property,<br />

ongoing maintenance, utilities, insurance and the like.<br />

14 cents of every $1 goes to property taxes, which in turn supports the community through financing for schools,<br />

teachers, emergency services and other important local needs.<br />

Between mortgage payments and investor returns, which help support many Americans’ retirement plans, and dollars put back into the<br />

apartment community to ensure quality living for residents, a rent payment is much more important than one might otherwise realize.<br />

Source: National Apartment Association 2019 Survey of Operating Income & Expenses in Rental Apartment Communities; U.S. Census Bureau<br />

2015 Rental Housing Finance Survey; Real Capital Analytics; Redstone Residential<br />

Note: Figures based on averages and approximations; because apartment community spends vary based on size and location, among other factors, one cent remains that can fall into any of the listed categories.<br />

WE WANT TO HEAR<br />

FROM YOU<br />

Keep in mind: your Government Affairs staff<br />

is here for you. Our monthly Coffee with the<br />

GADs meetings are excellent venues for you<br />

to share your concerns.<br />

As needs and hot topics arise, please call or<br />

email us to request issue specific webinars<br />

or programming you desire. This brings<br />

more value to you as a member and makes<br />

sure our staff is meeting your needs.<br />

Sign up to receive REALTOR ® Party Mobile<br />

Alerts: text REALTOR to 30644.<br />

Contact your GADs Kristopher J. Anderson,<br />

Director of Government & External Affairs and<br />

Adriann Murawski, Director of Government<br />

Affairs.<br />

Reprinted with permission of the National Apartment Association.<br />

www.ChicagoREALTOR.com 39


Special Advertising Section<br />

INDUSTRY PARTNERS<br />

Annual Report<br />

Each year, several of our Industry Partners produce annual reports to provide updates on various demographics<br />

within the housing market. Here are some of the interesting and noteworthy statistics from our Industry Partners.<br />

Asian Real Estate Association of America (AREAA) - Greater Chicago<br />

areaa.org/greaterchicago/ @AREAAchicago @areaagreaterchicago<br />

AREAA recently released the 2019 State of Asia America Report. In 2019, AAPI homeownership rate was at 57%. Other<br />

noteworthy statistics from the report include:<br />

• AAPI loans are more likely to have three or more borrowers compared to non-Hispanic whites due to<br />

multigenerational households.<br />

• AAPI tend to be younger and have higher credit scores and higher income than overall population.<br />

• AAPI individuals total of 6.9% of the population in the Chicago area.<br />

• In the Chicago area, there are 158,460 mortgage-ready individuals.<br />

National Association of Gay and Lesbian Real Estate Professionals (NAGLREP) – Chicago<br />

facebook.com/groups/NAGLREPChicagoChapter/<br />

NAGLREP recently released the 2020-2021 LGBT Real Estate Report. Interesting and noteworthy statistics from the<br />

report include:<br />

• The top four reasons LGBT renters are becoming homeowners are: to stop paying rent to someone else, the<br />

freedom to decorate their own space, making a financial investment for the future and family stability.<br />

• The LGBT homeownership rate was 49%, which is much less than the national average of 65%.<br />

• 94% of the LGBT community greatly values safety and a welcoming community when choosing a neighborhood;<br />

however, 46% fear discrimination in their future homebuying process.<br />

National Association of Hispanic Real Estate Professionals (NAHREP) – Chicago Chapter<br />

www.nahrepchicago.org/<br />

@nahrepchicago<br />

NAHREP recently released its 2019 State of Hispanic Homeownership Report, which states:<br />

• The Hispanic homeownership rate was 47.5%.<br />

• From 2009 to 2019 Hispanics accounted for 40.4% of the overall growth in household formations.<br />

• Between 2000-2018, Hispanics more than tripled their contribution to the housing share of the GDP.<br />

NAGLREP Chicago<br />

NAHREP Chicago Chapter<br />

AREAA Greater Chicago<br />

40 Chicago REALTOR ® Magazine


Special Advertising Section<br />

W<strong>CR</strong> Chicago<br />

W<strong>CR</strong> Chicago<br />

VAREP<br />

W<strong>CR</strong> Chicago<br />

FIABCI - Midwest<br />

Real Estate to the Rescue<br />

FIABCI - Midwest<br />

NAHREP Chicago Chapter<br />

Dearborn REALTIST ® Board<br />

AREAA Greater Chicago<br />

AREAA Greater Chicago<br />

www.ChicagoREALTOR.com 41


INTRODUCING<br />

THE 77 AND OUR<br />

DIVERSITY<br />

COMMITTEE!<br />

The 77 General Body is a representation of Chicago as a whole.<br />

Diversity is defined by a range of human differences, including<br />

but not limited to: race, ethnicity, gender, gender identity, sexual<br />

orientation, age, social class, physical ability or attributes,<br />

religious or ethical values system, skills & specialties, national<br />

origin and political beliefs.<br />

The 77, named after Chicago’s 77 unique neighborhoods, will:<br />

• Tackle topics like fair housing and economic development<br />

• Engage with local chambers of commerce and quasigovernmental<br />

bodies (i.e. TIF Boards)<br />

• Seek placemaking grant opportunities<br />

• Serve (via a designated representative) each community<br />

and provide local REALTORS ® with answers to frequently<br />

asked questions, advice and association information.<br />

Q&A WITH DIVERSITY<br />

COMMITTEE CHAIR<br />

ALEXANDER CHAPARRO<br />

Q: How do you see The 77?<br />

Alex Chaparro: I see The 77 as the evolution of<br />

what it means to have a formalized diversity<br />

committee. I want to make sure The 77 features<br />

every voice of diversity in the city of Chicago<br />

and surrounding areas.<br />

Q: What are your goals for the committee presently and<br />

in the future?<br />

AC: As of right now, The 77 has been working virtually, but<br />

the excitement for the future is still strong. We are discussing<br />

activities that we can do in different communities once the stay<br />

at home order has been lifted.<br />

For the industry as a whole, I want to ensure this provides a<br />

platform for people to talk about challenges and opportunities<br />

in communities, to protect private property rights and so<br />

much more.<br />

I think The 77 will provide the opportunity for individuals to<br />

learn and grow from one another, to be able to serve the city of<br />

Chicago as one and to bring true inclusion to CAR’s membership.<br />

I think CAR is leading in being proactive and creative, and we<br />

need to have a voice where we work and live.<br />

Personally, I believe this is the evolution of formal committees<br />

for diversity. This is a phenomenal opportunity for people to<br />

engage with CAR who would not normally. I want to make sure<br />

I am laying a foundation for this to last for many years to come.<br />

42 Chicago REALTOR ® Magazine


MEET THE 77 COMMUNITY REPRESENTATIVES<br />

Note: There will be two community representatives for the Near Southside, Chatham, Edgewater, Englewood and Ashburn<br />

neighborhoods. This is due to the high level of and/or lack thereof economic development and community activities in the area.<br />

10 of the Community Representatives will represent their region on the Diversity Committee.<br />

Albany Park<br />

LAUREN<br />

BERGIEL<br />

Archer<br />

Heights<br />

ARACELY<br />

MEDRANO<br />

Armour<br />

Square<br />

MINA<br />

TSE<br />

Ashburn<br />

JESSE<br />

COLEMAN<br />

Auburn<br />

Gresham<br />

& Beverly<br />

LUTALO<br />

McGEE<br />

Austin Avalon Park<br />

ALLISON SHEREE<br />

McGOWAN SANDERSON<br />

Avondale<br />

JUAN<br />

ELIAS<br />

Belmont<br />

Cragin<br />

DAVID<br />

HERNANDEZ<br />

Berwyn<br />

LUIS<br />

ORTIZ<br />

Bridgeport<br />

C.K.<br />

COLE<br />

Brighton Park<br />

LUIS<br />

TREJO<br />

MARTINEZ<br />

Burnside<br />

<strong>CR</strong>YSTAL<br />

BLANTON<br />

Calumet<br />

Heights<br />

MICHELLE<br />

FLAGG<br />

Chatham<br />

KIMBERLY<br />

OFFORD<br />

ROGERS<br />

PARK<br />

Chatham Chicago Lawn<br />

LASHANDRIA & Ashburn<br />

SANDERSON SHAUN<br />

PINKSTON<br />

Douglas<br />

TERRY<br />

PERDUE<br />

Dunning<br />

ALEX<br />

CHAPARRO<br />

CHAIR<br />

Edison Park<br />

DYMPNA<br />

FAY-HART<br />

Edgewater<br />

KEITH<br />

GOAD<br />

Edgewater<br />

ANDRE<br />

PELOQUIN<br />

Englewood<br />

FRANCINE<br />

POOLE<br />

Englewood<br />

BRANDON<br />

HAMPTON<br />

Forest Glen<br />

ROBERT<br />

PADRON<br />

Garfield<br />

Ridge<br />

ERIKA<br />

VILLEGAS<br />

Grand<br />

Boulevard<br />

SHEILA<br />

DANTZLER<br />

Greater<br />

Grand<br />

Crossing<br />

CASSANDRA<br />

SNEED<br />

Hermosa<br />

MEGAN<br />

OSWALD<br />

BERWYN<br />

Hyde Park<br />

ERIKA<br />

FINLEY<br />

Jefferson<br />

Park<br />

EMILIA<br />

<strong>CR</strong>ESPO<br />

Kenwood<br />

MEKIA<br />

HEARN<br />

Lake View<br />

MATT<br />

SILVER<br />

Lincoln Park<br />

DEB<br />

GOLDBERG<br />

Lincoln Square<br />

ANASTASIO<br />

FOURKAS<br />

Logan<br />

Square<br />

MIKUS<br />

KINS<br />

Loop<br />

LYNN<br />

BRAHIN<br />

McKinley<br />

Park<br />

CHRIS<br />

PEZZA<br />

Montclare<br />

MEL<br />

ALVIZURES<br />

Morgan Park<br />

DONA<br />

<strong>CR</strong>ANE<br />

Mount<br />

Greenwood<br />

PHILLIP<br />

PIPPION<br />

Near North<br />

Side<br />

MARLA<br />

FORBES<br />

Near South<br />

Side<br />

JT<br />

BYRNE<br />

Near West<br />

Side<br />

SHARON<br />

AGUILERA<br />

MOUNT<br />

GREEN-<br />

WOOD<br />

New City<br />

ROBERTO<br />

ALMAZAN<br />

North Center<br />

LINDA<br />

HATTAR<br />

North<br />

Lawndale<br />

WILONDA<br />

CANNON<br />

Norwood Park<br />

ROSEMARY<br />

DE CID<br />

Oakland<br />

TIFFANY<br />

TAYLOR<br />

Portage Park<br />

RUTH<br />

WASKIUKIEWICZ<br />

Pullman<br />

SANDRA<br />

PATTERSON<br />

Rogers Park<br />

MARC<br />

DUMAS<br />

Roseland &<br />

Riverdale<br />

MICHAEL<br />

LAFARGUE<br />

South<br />

Deering<br />

SHARON<br />

AVERHART<br />

South Shore<br />

SARAH<br />

WARE<br />

Uptown<br />

ANTONIA<br />

MILLS<br />

Washington<br />

Heights<br />

LU<strong>CR</strong>ETIA<br />

MARTIN<br />

Washington<br />

Park<br />

TANIUS<br />

STAMPER<br />

West Elsdon<br />

GASPAR<br />

FLORES<br />

West<br />

Englewood<br />

SHERYL<br />

CARTER<br />

West Garfield<br />

Park<br />

TRACEY<br />

ROYAL<br />

West Lawn<br />

MIGUEL<br />

SANCHEZ<br />

West Ridge<br />

LORENZO<br />

SANCHEZ<br />

West Town<br />

JOSEPH<br />

BETANCOURT<br />

Woodlawn<br />

PHILLIP<br />

DIXON<br />

OPEN<br />

North Park<br />

O'Hare<br />

Irving Park<br />

Humboldt Park<br />

East Garfield Park<br />

South Lawndale<br />

Fuller Park<br />

Clearing<br />

South Chicago<br />

West Pullman<br />

Riverdale<br />

Hegewisch<br />

Gage Park<br />

Lower West Side<br />

East Side<br />

Visit ChicagoREALTOR.com/The77 to meet the<br />

representatives and stay up to date on their work.<br />

www.ChicagoREALTOR.com 43


ONE-ON-ONE<br />

WITH<br />

CHICAGO’S<br />

30 UNDER 30<br />

HONOREES<br />

At the end of March, the National Association of REALTORS ®<br />

announced their final 30 Under 30 list of honorees, featuring three<br />

Chicago REALTORS ® ! Emily Ackerman of Compass, Jordan Pyle<br />

of Keller Williams Chicago – Lincoln Park and Rachel Scheid of<br />

Coldwell Banker Realty were honored among the best and brightest<br />

young REALTORS ® in the country. We had the opportunity to catch<br />

up with these three after their wins to discuss how they’ve made it<br />

to this point in their careers, what being honored means to them,<br />

their plans for the future and more!<br />

Show Up, Be Present, & Find a Mentor<br />

When it comes to applying for the 30 Under 30 list, Pyle knows a<br />

bit about it. He’s applied for the honor twice, so he shared some<br />

of his wisdom for those looking to apply in the future. He said it’s<br />

important to apply early in your career, even if you don’t feel you’re<br />

able to compete for a spot. He believes that applying early helps<br />

you aim higher and gain more potential. He also highly suggests<br />

getting as immersed and involved in the industry as possible to<br />

set yourself up as a leader.<br />

He emphasizes the importance of showing up and being present<br />

every day. “If you look at things day to day, it may seem like nothing<br />

changes, but looking out over 5 years, so much has changed,”<br />

he said.<br />

Scheid encourages others to get involved at the state and local<br />

level before applying for 30 Under 30, as part of gaining a spot on<br />

the list is demonstrating you’re a well-rounded REALTOR ® . She also<br />

emphasizes the importance of focusing on growing your business<br />

as well as your relationships with other REALTORS ® in the industry.<br />

44 Chicago REALTOR ® Magazine


As for Ackerman, she thinks that being a<br />

strong professional and gaining a merit<br />

like this go hand-in-hand. She encourages<br />

others to find a mentor, someone who you<br />

trust and is authentic that also believes<br />

in you and your potential, as the only way<br />

to grow professionally is through gaining<br />

exposure to as many peers as possible.<br />

Ackerman also says that it’s important<br />

to realize you’re not better than any task.<br />

“They are all building blocks to the broker<br />

you will be,” she said.<br />

Pyle and Scheid both highlight the<br />

importance of finding a mentor when<br />

getting started in a real estate career.<br />

“You’re the average of the five professionals<br />

you surround yourself with,” Pyle said.<br />

Scheid says that being involved with CAR<br />

helped her gain knowledge from mentors.<br />

“Taking advantage of local and statewide<br />

look to the next step in his career. He<br />

views the honor as a platform to have an<br />

even louder and more trusted voice within<br />

the Chicago real estate industry. Also, he<br />

hopes this honor will give him opportunity<br />

to connect with other innovators in the<br />

industry to continue to grow.<br />

For Scheid, a vocal industry advocate and<br />

a managing broker with a long history<br />

of volunteering with CAR and the Illinois<br />

REALTORS ® , it was never her intention<br />

to apply for the list, until she found<br />

out about this year’s theme: advocacy.<br />

Because of that alone, she thought she<br />

had a good chance of being considered,<br />

and she was right.<br />

As real estate is an industry that<br />

oftentimes bases success on annual<br />

production, Scheid loves that this award<br />

is based more on REALTORS ® ’ all-around<br />

hard work as a professional, rather than<br />

A Culture of Involvement<br />

& Improvement<br />

It’s clear this group has lofty goals for<br />

themselves and their businesses moving<br />

forward. For Scheid, her focus was on<br />

one person. “I want to be the Beyoncé of<br />

real estate!” she said. She aims to build<br />

a culture of empowerment for those in<br />

her sphere and her community. “We can<br />

create safe, fun and exciting communities,<br />

and I want to be a part of that.”<br />

Ackerman’s goals were along similar lines.<br />

She wants to be able to help as many<br />

people as possible by not only being an<br />

educator to others, but also an advisor,<br />

advocate and protector for younger<br />

professionals. She is currently looking at<br />

ways to take her business to the next level<br />

for her current and past clients.<br />

Pyle wants to see his company running<br />

by itself without him in the next few years.<br />

EMILY ACKERMAN<br />

COMPASS<br />

JORDAN PYLE<br />

KELLER WILLIAMS CHICAGO -<br />

LINCOLN PARK<br />

RACHEL SCHEID<br />

COLDWELL BANKER REALTY<br />

free or affordable events connected me<br />

with seasoned REALTORS ® who were<br />

more than willing to give me insight and<br />

continuously check in on my progress.”<br />

Set & Achieve Your Goals<br />

Hard work pays off. These three know<br />

that, especially Pyle. He came into this<br />

industry as a city outsider who faced an<br />

uphill battle to learn about the city and<br />

the industry as a whole to get to where he<br />

is now.<br />

Pyle always aimed to make the 30 Under<br />

30 list, and this merit will now help him<br />

popularity and numbers. She also believes<br />

the number of CAR members honored this<br />

year (the most ever), speaks volumes for<br />

CAR as an association and the work we<br />

do to cultivate the next group of young<br />

professionals.<br />

As for Ackerman, she echoes Scheid’s<br />

excitement to be honored on a less<br />

production-focused list. As she said, the<br />

real estate industry can be quick to reduce<br />

your work down to the work you’ve done<br />

and the energy you put in. This honor, she<br />

believes, is confirmation that she is on the<br />

right trajectory in her career.<br />

He also wants to build multiple streams of<br />

business under his real estate umbrella,<br />

including something health and fitnessrelated,<br />

and act as a coach for others in<br />

the industry.<br />

With the successes these three have had<br />

so far, it’s only a matter of time before we<br />

see these goals become reality.<br />

www.ChicagoREALTOR.com 45


COMMUNITY<br />

CLEAN-UP<br />

DAYS WITH<br />

THE 77<br />

On Saturday, June 13, CAR<br />

members joined The 77 and<br />

members of the Chicago<br />

community on the South and<br />

West Sides for a clean up day<br />

to show support and help with<br />

recovery efforts. Thank you to<br />

Lutalo McGee, Wilonda Cannon,<br />

Chicago City Treasurer Melissa<br />

Conyears-Ervin and everyone<br />

who helped organize these<br />

opportunities.<br />

46 Chicago REALTOR ® Magazine


Golfers doing what they do.<br />

Photos courtesy Wilonda Cannon, Ani Real Estate,<br />

and Jessica Kern and Regan Traphagen of the<br />

Chicago Association of REALTORS ®<br />

www.ChicagoREALTOR.com 47


Association News<br />

IDFPR Extends Broker Renewal<br />

Deadline to September 30, 2020<br />

The Illinois Department of Financial and Professional Regulation<br />

(IDFPR) has extended renewal dates and continuing education (CE)<br />

deadlines until September 30, 2020. If you hold a broker license,<br />

you are now required to complete CE prior to the extended renewal<br />

date to successfully renew your license. In addition, any pre- or<br />

post-license or CE course that was required to be provided in a live<br />

classroom setting is now allowed to be provided by technological<br />

or on-line methods. The live requirement has been waived through<br />

July 31, 2020.<br />

NAHREP Chicago<br />

Honored as 2019 NAHREP<br />

Chapter of the Year<br />

The National Association of Hispanic Real Estate Professionals<br />

(NAHREP) has honored the Chicago chapter as the 2019 Chapter<br />

of the Year. The chapter was involved in developing the National<br />

Advocacy Committee last<br />

year and was dedicated<br />

to sharing NAHREP’s<br />

mission of increasing<br />

sustainable Hispanic<br />

homeownership.<br />

Additionally, IDFPR warns of possible delays in renewing your license<br />

due to many other industries with the same renewal deadline.<br />

Consider completing your CE and renewing your license as soon as<br />

possible to avoid delays. Our virtual classes will help you knock out<br />

your CE credits during any downtime you may have right now. Visit<br />

ChicagoREALTOR.com/BrokerCE to find our offerings.<br />

CAR Wins First-Ever<br />

ASAE Gold Circle Award<br />

The American Society of Association Executives (ASAE) honored<br />

us recently with our first-ever Gold Circle Award in the category of<br />

New Product/Service Launch for our January 2019 YPN Real Estate<br />

Boot Camp.<br />

The inaugural Boot Camp helped attendees build an in-depth<br />

business plan and effective budget for business and retirement<br />

with the help of industry Top Producers and subject-matter experts.<br />

The Boot Camp also answered questions about tax deductions and<br />

business structures. At the end of the day, attendees walked away<br />

with a detailed vision for their brands and actionable tools to build<br />

their network and connect with mentors.<br />

“It fills my heart with<br />

joy, not because of the<br />

award, but because it’s<br />

evident that we continue<br />

to move our mission<br />

forward in increasing<br />

sustainable Hispanic homeownership,” Hipolito Garcia, NAHREP<br />

Chicago’s 2019 president, said. “The hard work, dedication and<br />

passion of the Board of Directors, Members, Committee members,<br />

Partners and Volunteers did not go unnoticed.”<br />

Congratulations, NAHREP Chicago!<br />

The event was so successful it was adopted as a REALTORS ® Real<br />

Estate School class. This past January, YPN also hosted a special<br />

Real Estate Investing Boot<br />

Camp in conjunction with<br />

CommercialForum.<br />

The Gold Circle Award<br />

denotes excellence,<br />

innovation and achievement<br />

in association or nonprofit<br />

marketing, membership and<br />

communications programs.<br />

Thank you ASAE for this<br />

honor!<br />

48 Chicago REALTOR ® Magazine


On-Demand<br />

Video Library<br />

ChicagoREALTOR.com/video-resources<br />

We've hosted over 40 events since March to help you succeed!<br />

Visit our Video Resources Library to watch playback of any content you missed!<br />

ChicagoREALTOR.com/video-resources<br />

www.ChicagoREALTOR.com 49


WHAT CLASS BEST FITS<br />

YOUR GOALS?<br />

REGISTER FOR THE NEXT COURSE DATE AT CHICAGOREALTOR.COM/EDUCATION<br />

I WANT TO WORK WITH SELLERS.<br />

Real Estate<br />

Negotiation<br />

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Certification<br />

(RENE)<br />

Short Sales<br />

and<br />

Foreclosure<br />

Resource<br />

(SFR)<br />

Roadmap<br />

of a<br />

Transaction<br />

Green<br />

Designation<br />

Pricing<br />

Strategy<br />

Advisor<br />

Certification<br />

(PSA)<br />

Seller<br />

Representative<br />

Specialist<br />

Designation<br />

(SRS)<br />

Resort &<br />

Second-Home<br />

Property<br />

Specialist<br />

(RSPS)<br />

I WANT TO WORK WITH BUYERS.<br />

Accredited<br />

Buyer's<br />

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I WANT TO EXPAND OR MANAGE REAL ESTATE INVESTMENTS.<br />

Real Estate<br />

Investing<br />

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Property<br />

Analysis<br />

Advanced<br />

Income<br />

Property<br />

Analysis<br />

Essentials of<br />

Property<br />

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I WANT TO TAKE THE NEXT STEP IN MY CAREER.<br />

A Guide to<br />

Assisting<br />

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Your Team:<br />

A Guide<br />

to Managing<br />

Personal<br />

Assistants<br />

Managing<br />

Broker<br />

Pre-licensing<br />

PLEASE NOTE:<br />

This schedule is subject to change in response to evolving<br />

COVID-19-related guidance. For the most up-to-date schedule,<br />

please visit ChicagoREALTOR.com/Education.


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