Birdy Boutique Q3

Birdy Boutique
Uniquely Designed Kids Products
ADORABLE & AFFORDABLE
women | veteran owned & certified
WWW.BIRDYBOUTIQUE.COM
A COMPANY OVERVIEW

Inside
Y O U R G U I D E
History
Certifications
Product Overview
Testing & Certification
Sales Growth
Line Sheets
Factory Process
Reviews
Contact
www.birdyboutique.com

BIRDY BOUTIQUE
Email. shop@birdyboutique.com
Tel. 912.704.2751
Web. birdyboutique.com
Dear Reader,
Birdy Boutique is a children’s clothing and accessory retail shop owned by two
sisters. We design and test every product ourselves and subsequently have a
dependable manufacturing and delivery method. We primarily sell to baby and
toddler moms, both boys and girls, via convenient online selling platforms which
reach our targeted demographic.
Our catalog of uniquely designed products and printed patterns include
milestone outfits, unique crowns, educational apparel and car seat ponchos,
which are our main product. The car seat poncho is a hooded blanket that is
primarily used in the car seat because it allows the child to be buckled under the
poncho instead of over a coat. This prevents bulkiness and allows for safer,
warmer travel, without dangerously interfering with the safety harness. Our
poncho has many other benefits: less time to get dressed and ready to get out of
the house, promotes independence as kids can put it on themselves, easier
buckling in the car, a variety of uses outside of the car such as strollers, walks,
hanging out at home, etc. Our brand trademark is pending completion for late
summer 2019.
Thank you for your interest in our entrepreneurial journey. Through creativity and
determination, we plan to expand and increase our product line and sales even
further.
Sincerely,
Joanna Serra & Barbara Kent
Owners | Sisters | Moms

Adorable + Affordable
HISTORY
BUSINESS HISTORY
Joanna Jozwik Serra and Barbara Jozwik
Kent immigrated to the United States from
Poland as children in 1988. Watching their
mother perform hard physical work to put
food on the table, they learned that hard
work and determination equals success.
Education was of utmost importance and
both sisters pursued college degrees and
began conventional jobs immediately after
graduation.
Barbara Kent is a retired Army officer, a
mom to two extremely lively children, and a
wife to an active duty Army officer
stationed at Fort Belvoir, Virginia. The
family currently resides in Springfield,
Virginia after a recent move from Hawaii.
Barbara graduated from the United States
Military Academy at West Point in 1999.
She went on to honorably serve in the US
Army Military Police Corps for 13 years,
after which she was medically retired and
disabled by the Department of Veterans
Affairs. She consequently pursued work in
government contracting but eventually
turned to forming and developing Birdy
Boutique in order to work for herself.
Joanna Serra is a mom of two toddlers and a
wife to Dominic Serra, an entrepreneur who
started and runs a proprietary network ISP.
The family resides in a farming community
in Michigan.
Joanna graduated from Wayne State
University with a Bachelor of Science in
Elementary Education; she also began her
Master of Art in Educational Leadership at
the University of Michigan. She taught
elementary aged children and during this
tenure, she earned some of the highest and
most distinguished awards in her field at the
state level. Her initiative and determination,
combined with love for her field, allowed
her to be a leader in every working
environment she took part in. She now runs
two businesses; an ISP business with her
husband and Birdy Boutique with her sister.
Both sisters faced an uphill battle growing
up in very underprivileged circumstances.
The grit and determination that allowed
them to move up and away from that
environment has become an extremely
useful tool in achieving many life goals.
After each faced a massive life change, they
both decided to work for themselves and
start a business together. Birdy Boutique
officially came to life in February of 2014
after months of brainstorming and planning;
the name came from the sisters’ love for
birds! The first product was created from
Barbara’s passion for sewing and Joanna’s
desire to keep kids safe while traveling;
designing, sewing and later mass producing
a product called a “car seat poncho” which
allows children Take to be a buckled peek into into a day car seats
safely with the belt in the snug life against of budding their
bodies versus allowing artist Stella for gaps Young, with
traditional puffy and winter how she coats. improves Slowly, their
variety of self-designed
her
and
craft
printed items
started to sell to local moms and quickly
grew to be solid sellers on platforms such as
Amazon. The company has now expanded to
sell not only car seat ponchos in a variety of
designs but also crowns, bow ties, and
birthday outfits with accessories. Many
children’s clothing companies simply resell
others' designs and products, but Birdy
Boutique uniquely designs, prints and
creates their own products from choosing
patterns all the way to stitching decisions,
making it a true brand.
Currently, the company is run as an e-
commerce business selling on multiple
online platforms including its own website,
etsy, eBay, Amazon and Walmart. The
headquarters and warehouse are in
Madison Heights, MI, and working space is
in Armada, MI, in a renovated barn museum.

We Are Certified!

H i g h e s t
Q u a l i t y
P r o d u c t s ,
P e r i o d
U n i q u e
D e s i g n s &
P a t t e r n s ,
A l w a y s
O r i g i n a l
HE BIRDY
T
IFFERENCE
D
E x c e l l e n t
R e v i e w s
f r o m
P a r e n t s
S a f e t y &
C r a s h
T e s t e d , F u l l y
C o m p l i a n t
Y e a r R o u n d
S e l l i n g
S e a s o n s
C e r t i f i e d b y
M u l t i p l e
O r g a n i z a t i o n s
D e d i c a t e d
F a m i l y
B u s i n e s s
E x t r e m e l y
A f f o r d a b l e
P r i c i n g

C O M M U N I T Y
As moms and business owners in
our communities, collaboration
with both local and national
organizations are important to us.
In life, we all experience times of
hardship and a need for our
community. Throughout our
business workings, we have
partnered, sponsored,
volunteered, and contributed to
various organizations. It is
moments like these that personal
gain is set aside and the true
reward can be received. Some
organizations we have had the
privilege of working with and
contributing to are:
Local schools
After school clubs
Community fundraisers
Salvation Army
American Heart Association
YMCA
Audubon Society
249 Engineer Battalion Family
Readiness Group
Army Engineer Spouses Club

Product
Overview
CAR SEAT PONCHOS | B-DAY SETS | CROWNS

car seat ponchos

the winter coat in the car problem
Solves
proper and safe buckling without the
Encourages
bulkiness of coats and jackets
dangerous
quality, amazing reviews, affordable price
Excellent
than bulky layers of clothing
Safer
crash tested in a certified facility according to
Car
standards - results same as wearing no bulky
NHTSA
clothing
of extremely soft and warm fleece
Made
and faster to get in and out of car
Easier
independence; kids can dress themselves
Promotes
be used indoors for reading, playing, nap, etc.
Can
and easy for in stroller use as a hooded blanket
Warm
for going on walks or playing outside
Great
patterns for Fall 2019 including gender neutral options
7
designs and printed patterns
Unique
size - 6 months to 6 years old - grows with child and
One
for years; several seasons of use
lasts
to and compliant with CPSC/CPSIA
Tested
is vacuum sealed in a plastic bag and tagged
Product
a Birdy Boutique hang tag
with
season: Best Seller - Gray Arrow Poncho
2018
car seat ponchos

-day sets

stress, no pressure birthday parties with
Zero
put together birthday outfits
already
outfit possibilities in each set
Multiple
easily adaptable to various party
Outfits
themes
of 100% softest high quality breathable
Made
appliques and patterns are custom
cotton;
for each set
designed
outfit uniquely designed to offer
Every
and quality
versatility
for cake smashes
Perfect
5 piece outfits including appliqued onesie,
Full
of leg warmers, bib, and diaper cover
pair
out from traditional screen print option,
Stands
even have leather bow ties
some
designs and prints on all of our fabrics
Unique
shoulders on onesie slip easily
Expandable
head and reinforced three snap closure
over
birthday sets
allows for ease during dressing and diapering

accessories

designed to enhance and complete
Uniquely
birthday look
the
of options available to accommodate
Variety
party themes
various
and parents love our
Photographers
not only because they stand out
accessories
also because they can be used again
but
touch to birthday photos
Special
comfortable with stretchy bands that
Super
on stay
independence, very easy for a child
Promote
put on and pull off
to
keepsake beyond the party
Excellent
used for dress up and imagination play
Often
quality craftsmanship for long life
Highest
and unique fabrics and 3D accents
Beautiful
looks that create timeless memories
Classy
reviews and feedback from families
Amazing
crowns

CRASH TESTED
& COMPLIANT

Seat Car
Safety
now. We also know that so many parents,
know
buckle their children improperly in
unknowingly,
- 95% misuse rate with clothing and car
75%
seats.
agree, too. When we know better,
Technicians)
do better. This is why our company, Birdy
we
designs and offers car seat ponchos;
Boutique,
will help put your mind at ease.
we
pursue the poncho for our own kids to wear,
to
and be safe in.
play
Did you know you’re NOT supposed to buckle
your child over a coat in their car seat? Well, we
car seats, and that makes all the difference in the
event of a crash. It’s not a myth. In fact, there is a
It’s just not safe to buckle a child into a car seat
over a coat, period. The AAP (American Academy
of Pediatrics) and CPSTs (Child Passenger Safety
The car seat poncho is recommended by various
car seat safety organizations as a safer way for
children to travel in car seats versus wearing
thick winter coats, which can add 4 dangerous
inches of slack into the harness straps. Car seat
ponchos do not in any way interfere with the
harness and therefore are completely safe in the
event of an accident. These are uniquely
designed by us and can’t be found in these prints
or fleeces anywhere else. This is why we decided

they have others uses too like for strollers, park
Plus,
chilly evenings, even for the couch as they are
visits,
seen other ponchos, how are ours different?
You've
are not experts but what do moms love to do;
We
We researched in depth and found the
research!?
technical experts to help us test and
appropriate
Equipment that is purchased to use
crashworthiness.
or in the car seat is normally not crash tested as
with
the perfect wearable hooded blanket! In fact, your
children may not want to take them off at all, it could
be their favorite safety accessory; one less thing to
worry about. Most importantly, you can rest
peacefully knowing your baby or toddler will be safe
in their car seat using a car seat poncho.
certify that what we were making and offering truly
does keep babies, toddlers and all children safe in
their car seats. We wanted it to be simple and
without stress for moms, but kid friendly, functional,
and adorable too.
All car seat crash test facilities are legally bound to
comply with Federal Motor Vehicle Safety Standard
213 (FMVSS 213). This standard outlines in detail all
the requirements that replicate the conditions of a
car seat car crash; in other words, restraint
there is no legal requirement to do so. As safety in
the car seat can prevent serious injury and death, we
here at Birdy Boutique decided to invest in crash
testing our car seat poncho. We found a testing
facility that is primarily used by the government and
major car seat manufacturers to crash test different
types of car seats on different “age” dummies.

By following the above standard, the facility conducted a thorough crash test on a
1-year old dummy in a properly installed car seat. Our results were just as we
expected; our poncho easily surpassed the safety standards outlined in FMVSS 213.
The reason why our ponchos are awesome? They are pulled on your child OVER
the car seat belts so that there is no chance of extra space from bulky coats
between the child and the belts. The harness is right against the child's chest, as if
not wearing a coat at all.
For the most updated research data, check out the Federal Motor Vehicle Safety
Standard Website. Car crashes are the leading cause of death for children ages 1 to
13, and that fact is hard to ignore.

All of our products go through rigorous testing in a government certified
laboratory and as a result we can proudly say that our products are safe for
use by children. This testing is composed of several different phases and
parts as various requirements have to be satisfied. One toy, for example,
may be tested for lead content, lead-containing paint, and small parts ban
for children under 3. Another toy may need a completely different set of
tests for different requirements.
After the testing is complete and we receive the laboratory report, we
extract all the pertinent data and put it into a simpler report that everyone
can find, read, and understand. This report is called a Children’s Product
Certificate and is a part of our reporting protocol.
It took us a while to perfect the design and we made countless attempts
and trials while sewing pieces of fleece together in different shapes and
sizes; practice makes perfect. Our sewing machine wasn’t happy, but we
finally decided on the current design we create for babies and toddlers to
use today. Here are some car seat poncho highlights:

PONCHOS: Safer than a coat in the car seat, double-layered, reversible, warm,
cozy, in uniquely designed patterns. Promote toddler independence while
keeping your little one safe without buckling them over bulky coats this winter
in the car. They grow with your child and fit 6 months to 6 years +. These are
the SAFER way to travel year round!
SAFE: No more worries about safety when buckling your baby over bulky coats
or clothing with our traveling poncho! It simply goes on your child over the
buckles and seat belts without worries of extra slack. It’s easy: take your child
out into the car wearing the poncho, sit them in the car seat, flip the back part
of poncho over the top of car seat, hold the front up while you buckle your
child, and place the poncho over buckled seat belts.
QUICK: Save time getting in and out of the car, easily slips on over your child’s
head, allows for extra room for a hat if needed, rest of poncho spreads over
your child’s body for full coverage and warmth. The poncho is made of super
warm soft fleece, it’s rectangular and long enough to provide warmth. Kids
have the freedom to move their arms or keep them under the blanket for
warmth.
WARM: Highest quality, thick fleece is double layered to provide warmth and
coziness. Whether you live in Michigan, Wisconsin, Illinois, or even Alaska, this
poncho’s fleece layers get the job done right; baby stays warm in car seat,
stroller or on walks! We have even had numerous parents from warm(er) states,
such as Florida and Georgia, let us know that they use them on chilly mornings
and evening outings.
SIZING: One Size, the poncho fits kids 6-12 months old in a car seat and up to 6
year old walkers in their convertible car seats, growing with them! What is
better than buying something for your child that keeps up with their growth?
MOMMY MADE: Designed in the USA by a small company in Michigan!
UNIQUE: Custom printed fleece! Every pattern you see on our ponchos was
carefully thought out, designed, and printed just for Birdy Boutique. You won’t
see these patterns or fleeces anywhere else!

Publications Say About Car Safety:
What
Show
TODAY
“It’s a mistake any parent can easily make in winter: putting your child in a
car seat bundled up in a winter coat. And it could be deadly.”
Car Seats for the Littles
“There are a number of poncho options that work well with car seats. The key
feature is that the poncho doesn’t interfere with the harness.”
TODAY Show II
“When a child is wearing a winter coat, it may feel they are strapped snugly
into a car seat when the straps are actually dangerously loose.”
Consumer Reports
“As a general rule, winter coats should not be worn underneath a car seat
harness because that can leave the harness too loose to be effective in a
crash.”
Scary Mommy
“Most winter coats and snowsuits add about 4 inches of bulk to the car seat
harness straps.”
The Car Seat Lady
“What difference does 4 inches make? The average coat adds 4 inches of
slack into the child’s harness straps…that’s like wearing 38 inch waist pants
when you are a 34!”
Business Insider
“There is an up to 95% misuse rate with clothing and car seats.”
American Academy of Pediatrics
“Use something that goes over the car seat harness straps only, not
underneath.”

TESTING & CERTIFICATION PROCESS
CPSC/CPSIA TESTED & COMPLIANT
The Consumer Product Safety Commission, CPSC, requires that all children’s
products are subject to a set of federal safety rules, called children’s product
safety rules. This means that all manufacturers are required by law to ensure
their products go through rigorous testing that will deem their items safe to
use.
The Consumer Product Safety Improvement Act, CPSIA, allows the CPSC to
be more stringent on product safety requirements. Each one of our ponchos,
along with all other Birdy Boutique products, have been rigorously tested by
a CPSC approved laboratory and all CPSIA standards have been met. This
means that all the materials used in manufacturing our products were tested
and are safe to use for you and for your child. We went through this lengthy
process because safety is a priority we care about! Our ponchos are SAFE
and CPSC and CPSIA compliant! The laboratory that we utilized has been
government certified and operational for 10 years. Our ponchos are tested to
all CPSC children’s product standards.
CRASH TESTING FACILITY
We researched and chose to use a government certified and government
utilized crash test laboratory to test the safety of our ponchos. This was a
significant financial investment to our small business so we had to choose
wisely. This test facility, located in Virginia, specializes in testing many of the
most popular car seat brands for the National Highway Traffic Safety
Administration, the US Government’s authority on car seat safety. Results:
Our crash test showed that using our poncho in a car seat allows for the seat
belts to be properly tightened against the child’s body, with no unsafe slack
of bulky clothing.

FACTORY
The associate and owner of the factory we utilize has been in business for 6 years. This
factory that manufactures our goods is located in Shaoxing City, Zhejiang Province of China
and it employs around 30 personnel aging from 25-50 years of age.
The factory specializes in the production of various soft textile items and it is fully certified
for business with the government of China. We have been working with this company for
four years and have received consistent, reliable and high quality products. The quality
control process is solid and is utilized on a regular basis to ensure that steady production
and quality of products remains unwavering. The highest safety risk to a textile factory is a
chance of a fire and that is the very reason why this factory undergoes multiple internal
and external government inspections through random unscheduled checks by the Chinese
Department of Public Security and Fire Control; during the high season these inspections
occur about once or twice a month. All new employees are thoroughly trained on safety
procedures in the first 3 months of their employment. All factory equipment is inspected in
detail for safety and operational soundness before and after every order. Fire equipment
is inspected biannually.
We recently had the opportunity to visit and inspect the factory and meet the employees.
The environment was bright, clean and well organized with updated equipment and tools.

Reviews & Testimonials

WHO
WOMEN
IT OWN
Featured On
& many more...

Seat Poncho
L I N E S H E E T
Car
Dinosaur Poncho
Model#: PON106-DINO-BOY
MSRP: $39.99
Wholesale: $14.50
Min Order: 5,000
Size: OSFA
Mermaid Poncho
Model#: PON105-MER-GIRL
MSRP: $39.99
Wholesale: $14.50
Min Order: 5,000
Size: OSFA
Gray Arrow Poncho
Model#: PON201-OS-ARROW
MSRP: $39.99
Wholesale: $14.50
Min Order: 5,000
Size: OSFA
Unicorn Poncho
Model#: PON104-UNI-GIRL
MSRP: $39.99
Wholesale: $14.50
Min Order: 5,000
Size: OSFA
Lumberjack Poncho
Model#: PON103-LB-BOY
MSRP: $39.99
Wholesale: $14.50
Min Order: 5,000
Size: OSFA
Cupcake Poncho
Model#: PON102-CC-GIRL
MSRP: $39.99
Wholesale: $14.50
Min Order: 5,000
Size: OSFA
Lead Time for manufacturing + delivery: 50-70 days

Lead Time for manufacturing + delivery: 45-70 days
Sets
L I N E S H E E T
Birthday
Colorful Monster Onesie
5 piece Set
Model#: BDY19-12MnthoneColors
MSRP: $29.99
Wholesale: $12.50
Min Order: 5,000
Sizes: 6/12 mnths + 12/18 mnths
Classy Black Bow Tie
5 Piece Onesie Set
Model#: BDY20-12MnthoneBlkWht
MSRP: $29.99
Wholesale: $12.50
Min Order: 5,000
Sizes: 6/12 mnths + 12/18 mnths
Lumberjack Onesie Set
Model#: BDY18-12Mnth-
BdayLumberjack
MSRP: $29.99
Wholesale: $12.50
Min Order: 5,000
Sizes: 6/12 mnths + 12/18 mnths

GEARS
Sales
Growth
We have been selling car seat ponchos
for three years and each year our sales
and the feedback from parents,
grandparents and kids is more awesome
than the last. The growth in popularity
and sales increased by about 300% each
year. Every year we learn lessons, make
improvements, and reach farther out of
our comfort zone. It seems that from
year to year we make massive upgrades
to the way we advertise, promote and
sell our products, and we cannot wait to
see what the next few years bring about.

K E E P I N T O U C H
email
S H O P @ B I R D Y B O U T I Q U E . C O M
call
9 1 2 . 7 0 4 . 2 7 5 1
visit
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K E E P I N T O U C H
email
S H O P @ B I R D Y B O U T I Q U E . C O M
call
9 1 2 . 7 0 4 . 2 7 5 1
visit
W W W . B I R D Y B O U T I Q U E . C O M