Brandon Lester Media Report - 2019 Q2

This report details the media exposure generated by professional angler Brandon Lester from
10/1/18 – 6/30/19. We tracked Brandon’s exposure through television, internet, social
media, internet video, live streaming, national magazine and in-person.
Brandon was featured in 846 internet photo galleries/articles including his fifth-year-running
series on Bassmaster previewing how he will fish each B.A.S.S. tournament and the gear he
will use. He appeared in 54 internet videos during the period as well and provided detailed
recaps of each Elite Series event on his Facebook page and You Tube channel.
Lester appeared on Bassmaster Live during; the final day of the Open Championship, the
Bassmaster Classic, three days during Hartwell and Winyah Bay, and three full days at the
Guntersville Elite event. Fans could watch and listen to him fish on the Bassmaster website
and the Watch ESPN app. All weigh-ins were live-streamed as well. Bassmaster reported over
847K video plays and 17MM watched minutes for the Bassmaster Classic and 381K video plays
and 7.9MM watched minutes over the average Elite event. See the “Live Streaming” section
in the report.
Brandon was part of the television coverage of the Bassmaster Winning Ways, St. Lawrence
River Elite Series, Bassmaster Classic, and the 2019 Elite Series season for a total of 1 hour, 49
minutes and 36 seconds on ESPN2, ESPN Classic, and the Pursuit Channel.
Lester was part of 29 print articles, including Bassmaster, Bass Angler Magazine, BASS Times,
and Coastal Angler magazine. He was on the cover of the December BASS Times magazine and
the March Bassmaster magazine, which was also handed out to fans at the Bassmaster Classic.
Lester finished second in the 2018 Bassmaster Open Championship and took home the Angler
of the Year crown in the Eastern Opens. He fished his fourth career Bassmaster Classic in
March and finished 6th. Lester fished six Elite Series events during the period with high
finishes of 9th at Lake Guntersville and 12th at the St. John’s River. He’s 14th in AOY points.
He finished 5th and 6th in the first two Bassmaster Eastern Opens of the 2019 season.
Lester made several appearances during the period and sponsored a Winchester Christian
Academy event as well as assisted with a silent auction during the period. See the In-Person
section for more information.
Lester’s Facebook page grew 10.4% from 12,872 to 14,209 Likes during the period. Lester’s
total reach per Facebook Insights was 2,053,225 during the period. Lester’s Instagram
increased 54% from 12,905 to 19,875 followers, reaching 1,110,672. Twitter followers
increased to 4,765.
Photographic evidence of all media exposures are included in this report. Brandon Lester’s
name appears in numerous articles, tournament listings and stories that were excluded from
this summary unless a sponsor name or product reference was included in the story. It should
be noted that consumers associate companies with Brandon Lester’s brand and thus an
intangible value is created even when only his name appears in the media.