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The Tech Vantage

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www .the sparkn g .co m<br />

<strong>The</strong> Spark | Ignite / Connect / Achieve<br />

“My advice to<br />

potential entrepreneurs<br />

in the<br />

tech space will be<br />

to build a solution<br />

for the future and<br />

work hand-inhand<br />

with the<br />

merchants.”<br />

<strong>The</strong> Beginning<br />

M<br />

r Weli-Wosu took us to the beginning<br />

of VoguePay’s operations<br />

and explained how the company<br />

was able to get buy-in from customers.<br />

“When we started, it was tough for us<br />

to get the trust of customers, especially<br />

internationally. But then, we established<br />

while they wouldn’t deal with Nigeria diand<br />

relationships because our customers<br />

knew that if you were operating in the<br />

UK, you had to abide by the regulations<br />

there even when they later realised that<br />

the solution came from Nigeria.”<br />

Standing Out<br />

<strong>The</strong> payment processing space is a saturated<br />

space but VoguePay stands out in<br />

tell us why. “A lot of merchants come to<br />

us because we look at their pain points<br />

and then provide end-to-end solutions;<br />

going beyond just processing for them.<br />

-<br />

ence for us.”<br />

Winning on the Global Scene<br />

Speaking on how the company has become<br />

globally relevant, he says, “We<br />

to deal with the local challenges before<br />

we expanded. We realised that the transaction<br />

volume we needed to achieve our<br />

goals could not be achieved by simply<br />

doing the local transactions; we needed<br />

global participation, which would then<br />

give our local people the opportunity to<br />

sell globally as well.” Now, VoguePay has<br />

a presence across 5 continents - Africa,<br />

North America, Europe, the Middle East<br />

and Asia.<br />

Partnership<br />

In a time when everyone is quick to pursue<br />

their own interests, a partnership like<br />

on to explain how it’s been successful.<br />

“To be honest, without the partnership,<br />

we would not be where we are today. It is<br />

not just about the solution, the partnerskills<br />

and we came together to achieve<br />

a common goal. That is the source of<br />

our success. Knowing that in Nigeria,<br />

lasts, we are glad we have been together<br />

for more than 7 years. Partnership is a<br />

strength that Nigerians must utilise, as<br />

there are many times you feel discouraged<br />

and you need others to lean on.<br />

We have been doing that through the<br />

but we have managed them by listening<br />

and taking the most reasonable decision,<br />

understanding that the company comes<br />

first before individuals.”<br />

“To be honest, without the<br />

partnership, we would not<br />

be where we are today. It<br />

is not just about the solution,<br />

the partnership is our<br />

strength.”<br />

Advice For Potential Entrepreneurs<br />

With more young people embracing<br />

-<br />

li-Wosu has a few words of advice. “Build<br />

solutions for the future and work handin-hand<br />

with the merchants. You cannot<br />

survive by just processing; you have to<br />

look for innovative ways to get involved<br />

in your merchants’ businesses, knowing<br />

what they want before they think about<br />

it and giving it to them. So, founders<br />

must look beyond processes and look at<br />

how to work closely with the merchants.<br />

I see payment companies also lending<br />

to their merchants to encourage them<br />

to do well; this and more are some of<br />

the future solutions entrepreneurs need<br />

to look into. I think this is what makes<br />

business.”<br />

@the<br />

sp<br />

ark<br />

ng<br />

21

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