Insurance Journal (2nd Quarter 2019)
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Guest Contribution<br />
Kausar Hamad<br />
Dip CII (UK)<br />
Vice President (Bancassurance Business)<br />
EFU General <strong>Insurance</strong> Limited<br />
Quality<br />
Management<br />
of Claims<br />
We usually come across with the<br />
notions like 'customer is the king' or<br />
'customer is always right'. This is<br />
absolutely true, especially in service<br />
industry like insurance, which is<br />
purely intangible in nature and is just<br />
a promise to compensate the insured<br />
in case of any unfortunate event. So<br />
claims management is 'After Sales<br />
S e r v i c e ' o f i n s u r a n c e<br />
a g r e e m e n t . B e f o r e I<br />
embarked my pen on the<br />
captioned subject, I would<br />
first like to define quality<br />
management as under:<br />
“Quality management is act<br />
of overseeing all activities<br />
and tasks needed to maintain<br />
a desired level of excellence”<br />
I n t o d a y s ' d i g i t a l l y<br />
transformed era, meeting<br />
customers' expectations is not<br />
a piece of cake, as customers<br />
t h e s e d a y s h a v e m o r e<br />
awareness as compared to<br />
past. So, in order to deliver the<br />
customers, the desired level<br />
of service at the time of claim,<br />
the insures need to ensure that their<br />
processes are effective and quality is<br />
embedded within each function.<br />
When talking about the quality<br />
management of claims, here claims<br />
function or department cannot work<br />
in isolation to facilitate and satisfy<br />
customers with prompt settlement of<br />
their claims. Instead, it is dependent<br />
on number of inter-related functions,<br />
which goes hand in hand to support<br />
the required level of quality. In the<br />
nutshell, quality claims management<br />
is an output of well managed<br />
functions, which serves as input for<br />
the same.<br />
Below, I would like to share how<br />
companies can make analysis of its<br />
inter-related functions and address<br />
t h e s a m e t o e n s u r e q u a l i t y<br />
management of claims.<br />
1. Cost Cutting<br />
“Managing quality is an important<br />
job that affects not only the financial<br />
bottom line, but also customer<br />
r e t e n t i o n a n d e m p l o y e e<br />
satisfaction”<br />
It might seems surprising at first<br />
instance that how cutting additional<br />
overheads would have an impact on<br />
quality delivery of claim services but<br />
it would be justified with<br />
below explanation.<br />
Cutting additional cost<br />
encompasses many areas, like<br />
i d e n t i f i c a t i o n o f a n y<br />
fraudulent or manipulated<br />
claims, prevention of any<br />
possible hard and soft leakage<br />
but all these relates to<br />
technical aspects. However,<br />
there is one domain, which<br />
relates to day-to-day handling<br />
o f c l a i m s a n d w h e r e<br />
significant cost cutting can be<br />
made, i.e. reliance on paper -<br />
based claim files. It has been<br />
analyzed that insurance<br />
companies are still working<br />
on traditional approach of<br />
paper-based claim files and<br />
spending millions of rupees in<br />
processing of claims by such method.<br />
Here, I would like to make illustration<br />
of the same with below sampled<br />
calculation, which is made with<br />
rough estimate, by taking into<br />
account only 50,000 reported claims<br />
in a year:<br />
<strong>Insurance</strong> <strong>Journal</strong> April, May, June <strong>2019</strong><br />
37<br />
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