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Insurance Journal (2nd Quarter 2019)

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Guest Contribution<br />

Kausar Hamad<br />

Dip CII (UK)<br />

Vice President (Bancassurance Business)<br />

EFU General <strong>Insurance</strong> Limited<br />

Quality<br />

Management<br />

of Claims<br />

We usually come across with the<br />

notions like 'customer is the king' or<br />

'customer is always right'. This is<br />

absolutely true, especially in service<br />

industry like insurance, which is<br />

purely intangible in nature and is just<br />

a promise to compensate the insured<br />

in case of any unfortunate event. So<br />

claims management is 'After Sales<br />

S e r v i c e ' o f i n s u r a n c e<br />

a g r e e m e n t . B e f o r e I<br />

embarked my pen on the<br />

captioned subject, I would<br />

first like to define quality<br />

management as under:<br />

“Quality management is act<br />

of overseeing all activities<br />

and tasks needed to maintain<br />

a desired level of excellence”<br />

I n t o d a y s ' d i g i t a l l y<br />

transformed era, meeting<br />

customers' expectations is not<br />

a piece of cake, as customers<br />

t h e s e d a y s h a v e m o r e<br />

awareness as compared to<br />

past. So, in order to deliver the<br />

customers, the desired level<br />

of service at the time of claim,<br />

the insures need to ensure that their<br />

processes are effective and quality is<br />

embedded within each function.<br />

When talking about the quality<br />

management of claims, here claims<br />

function or department cannot work<br />

in isolation to facilitate and satisfy<br />

customers with prompt settlement of<br />

their claims. Instead, it is dependent<br />

on number of inter-related functions,<br />

which goes hand in hand to support<br />

the required level of quality. In the<br />

nutshell, quality claims management<br />

is an output of well managed<br />

functions, which serves as input for<br />

the same.<br />

Below, I would like to share how<br />

companies can make analysis of its<br />

inter-related functions and address<br />

t h e s a m e t o e n s u r e q u a l i t y<br />

management of claims.<br />

1. Cost Cutting<br />

“Managing quality is an important<br />

job that affects not only the financial<br />

bottom line, but also customer<br />

r e t e n t i o n a n d e m p l o y e e<br />

satisfaction”<br />

It might seems surprising at first<br />

instance that how cutting additional<br />

overheads would have an impact on<br />

quality delivery of claim services but<br />

it would be justified with<br />

below explanation.<br />

Cutting additional cost<br />

encompasses many areas, like<br />

i d e n t i f i c a t i o n o f a n y<br />

fraudulent or manipulated<br />

claims, prevention of any<br />

possible hard and soft leakage<br />

but all these relates to<br />

technical aspects. However,<br />

there is one domain, which<br />

relates to day-to-day handling<br />

o f c l a i m s a n d w h e r e<br />

significant cost cutting can be<br />

made, i.e. reliance on paper -<br />

based claim files. It has been<br />

analyzed that insurance<br />

companies are still working<br />

on traditional approach of<br />

paper-based claim files and<br />

spending millions of rupees in<br />

processing of claims by such method.<br />

Here, I would like to make illustration<br />

of the same with below sampled<br />

calculation, which is made with<br />

rough estimate, by taking into<br />

account only 50,000 reported claims<br />

in a year:<br />

<strong>Insurance</strong> <strong>Journal</strong> April, May, June <strong>2019</strong><br />

37<br />

Find us at: www.insurancejournal.com.pk — www.facebook.com/insurancejournalpakistan

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