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The 508(c)(1)(a) Initiative Workshop

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Lobbying firms can serve as mentors and guides. For example, after months of<br />

protesting by the Occupy Wall Street, one lobbying firm prepared a memo to its clients<br />

warning that Republicans may "turn on big banks, at least in public" which may have the<br />

effect of "altering the political ground for years to come." Here are parts of the memo<br />

which were broadcast on the MSNBC network.<br />

Leading Democratic party strategists have begun to openly discuss the benefits of embracing<br />

the growing and increasingly organized Occupy Wall Street (OWS) movement ... This would<br />

mean more than just short-term discomfort for<br />

Wall Street firms. If vilifying the leading<br />

companies of this sector is allowed to become<br />

an unchallenged centerpiece of a coordinated<br />

Democratic campaign, it has the potential to<br />

have very long-lasting political, policy and<br />

financial impacts on the companies in the center<br />

of the bullseye. ... the bigger concern should be<br />

that Republicans will no longer defend Wall<br />

Street companies...<br />

—Clark, Lytle, Geduldig, Cranford, law/lobbying<br />

firm, to a Wall Street client<br />

Effectiveness<br />

<strong>The</strong> general consensus view is that<br />

lobbying generally works overall in<br />

achieving sought-after results for clients,<br />

particularly since it has become so<br />

prevalent with substantial and growing<br />

budgets, although there are dissenting<br />

views. A study by the investmentresearch<br />

firm Strategas which was cited<br />

in <strong>The</strong> Economist and the Washington<br />

Post compared the 50 firms that spent<br />

the most on lobbying relative to their<br />

assets, and compared their financial<br />

performance against that of the S&P<br />

500 in the stock market; the study<br />

concluded that spending on lobbying<br />

was a "spectacular investment" yielding<br />

"blistering" returns comparable to a<br />

high-flying hedge fund, even despite the<br />

financial downturn of the past few years.<br />

A 2009 study by University of Kansas<br />

professor Raquel Meyer Alexander<br />

suggested that lobbying brought a<br />

substantial return on investment. A 2011<br />

meta-analysis of previous research<br />

findings found a positive correlation<br />

between corporate political activity and<br />

firm performance.<br />

<strong>The</strong>re is widespread agreement that a<br />

key ingredient in effective lobbying is<br />

money. This view is shared by players in<br />

the lobbying industry.<br />

Deep pockets speak; the money<br />

trumps it all.<br />

—Anonymous lobbyist, 2002<br />

Page 65 of 183

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