HERE+NOW.IMPULSE MAGAZINE // Special Edition 2019

Facts
Creative industries
in Saxony-Anhalt
300
20 courses of study in
design and art are on offer
at Burg Giebichenstein
Kunsthochschule Halle.
More than 300 creative
companies from
Saxony-Anhalt have
registered in the database
at www.kreativsachsen-anhalt.de.
7 universities in Saxony-
Anhalt offer courses of
study with creative content.
With the “BESTFORM”
competition, the state of
Saxony-Anhalt raises the
profile of the important
“raw material” of creativity
and promotes the industry.
“Most of the founders who started
out in the Designhaus stay in the
region because they have established
themselves well and don’t want to
give up their locational advantage.”
SIMON SANTSCHI
gaming, fashion or communication design, because
each sector has its own specific topics,”
explains Santschi.
The Designhaus organises lectures
and workshops on topics such as accounting,
taxes and law that are customised
to the needs of creative people, in a variety of
formats. “Creative people tend to be good at
things like networking and presenting, these
are areas in which the entrepreneurs don’t
have so much catching up to do. One of the key
topics is understanding the market, i.e. how do
I position myself with my product or service,”
says the project manager. The tenant of the
Designhaus CALYRA has successfully found its
market niche in the service sector for musicians.
The music publisher represents artists
from the entertainment industry in commercial
and legal matters and manages the management,
booking and promotion. “In the Designhaus
there is a cool and creative environment in
which we have been able to develop successfully,”
explains the Managing Director of CALYRA
Alexander Wolff, who will soon have to look for
bigger offices in Halle with his team.
“Most of the founders who started out
in the Designhaus stag in the region
because they have established themselves
well and don’t want to give up their locational
advantage,” explains Simon Santschi. The team
of the “Freiraumgalerie – Kollektiv für Raumentwicklung”
(Open space gallery – collective
for spatial development) is also firmly rooted
in Halle. The five young urban planners and
educators work in a spacious and stylishly
furnished office on the ground floor of the
Designhaus. The planning office is dedicated to
creative urban development and the reconfiguration
of urban spaces. In this respect, the team
mainly implements large-scale murals, educational
offerings and citizen participation processes.
For Halle-Freiimfelde, for example, a district
that nestles between the railway station
and the industrial area with little greenery and
a lots of vacant space, they have successfully
implemented a neighbourhood concept which
has seen a noticeable fall in the vacancy rate.
“We benefit hugely from the creative spirit in
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