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TECHNOLOGY<br />
SELF-SCANNING<br />
The barcodes on the shelf are often easier to<br />
scan because you do not have to hold the product<br />
in your hand at the same time. In other instances,<br />
the print quality of the barcode is too<br />
low and the scanner is unable to read it.<br />
You may have to go back to scanning the<br />
barcode on the product. Even that can be difficult,<br />
depending on the barcode and lighting<br />
conditions. If there is a reflection of light from<br />
the overhead lamps you have to play with the<br />
angle a little so that the scanner recognizes<br />
the barcode. The quality of your mobile phone<br />
camera also plays a role, of course.<br />
In the garden center, it can be difficult to<br />
scan the barcode on the product. Lifting up<br />
a full, heavy flowerpot with one hand, high<br />
enough that you can scan it – without any soil<br />
falling out – is not easy.<br />
For large pieces of furniture, such as a sunshade,<br />
and in the lamp department, where the<br />
label is in some cases two meters above the<br />
floor, scanning is not necessarily barrier-free.<br />
Online version:<br />
ixtenso.com /go/34167<br />
Den deutschen<br />
Beitrag finden<br />
Sie unter:<br />
ixtenso.de/go/34166<br />
The lower prices for discounted products<br />
displayed correctly in the app. For<br />
promotional items, however, the app<br />
reported that no price information was<br />
available – too bad.<br />
Certain labels are not priced in the<br />
system and cannot be scanned and paid<br />
for via the app, for example in the garden<br />
center.<br />
In all these cases, where no price information<br />
can be loaded to the article,<br />
you have to pay at the checkout.<br />
22<br />
<strong>retail</strong> <strong>trends</strong> | Issue 3/<strong>2019</strong>
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