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How to turn your cash register<br />
into the village hub ...<br />
... with opportunities for community engagement<br />
The checkout zone is not only the actual, but<br />
also the emotional conclusion of the purchasing<br />
process. Top or flop - the experience at the<br />
cash register can impact how customers rate<br />
their overall shopping experience. For <strong>retail</strong>ers,<br />
this is also the last chance to make a great lasting<br />
impression as a brand and service provider.<br />
A key way to set your business apart from the<br />
competition is to offer more than just a place<br />
where payments and transactions are processed.<br />
Your employees interact directly with<br />
customers at the cash register – a chance that<br />
should definitely be used! Ideally, your customers<br />
will later associate the faces of your staff<br />
with far more than just the checkout process.<br />
Deliver the total package<br />
In times when customers have seemingly<br />
endless choices of products they can order online<br />
and get delivered the next day, many brick<br />
and mortar <strong>retail</strong>ers wonder how they can<br />
stay relevant. One strategy is to provide both<br />
goods and valuable services.<br />
What are some things that will make your<br />
customer’s day-to-day life a little easier?<br />
Which simple things can earn you high scores<br />
with customers, making sure they keep coming<br />
back to your store? ”When I shop at XYZ<br />
store, I can also withdraw cash, take care of<br />
any returns, pay my bill, check the bulletin<br />
board for the latest help wanted ads in the<br />
neighborhood and donate my old CDs to<br />
the local charity shop. All at the same time.”<br />
Some other practical ways to help customers<br />
are hazardous waste collections of ink cartridges,<br />
paints and varnishes, LED light bulbs<br />
or aerosol cans. This saves your customers<br />
legwork and time.<br />
Online version:<br />
ixtenso.com/go/34180<br />
Den deutschen<br />
Beitrag finden<br />
Sie unter:<br />
ixtenso.de/go/34181<br />
44<br />
<strong>retail</strong> <strong>trends</strong> | Issue 3/<strong>2019</strong>