Media Kit
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PNG ECHO<br />
FOR THE DISCERNING AND ASPIRATIONAL<br />
PAPUA NEW GUINEAN READER<br />
Stories from PNG and beyond<br />
2019 MEDIA KIT<br />
w w w . p n g e c h o . c o m
Advertisement Sizes and Specifications<br />
Dimensions:<br />
Double Page Spread (DPS)<br />
550(w) x 350(h) with 5mm bleed all round OR<br />
510 x 310 if margins (20mm) required.<br />
Full page spread (FPS)<br />
275 x 350 with 5mm bleed all round OR 235 x 310 if<br />
margins (20mm) required<br />
Half Page horizontal (HPH)<br />
275 x 175 with 5mm bleed on edges to be<br />
trimmed OR 235 x 155 margins (20mm) on<br />
edges.<br />
One third of a page vertical (TPV)<br />
80 x 310 - margins of 20 mm on edges<br />
One third of a page horizontal (TPH)<br />
235 x 80 – margins of 20mm on edges.<br />
Notes:<br />
Please ensure text is set at least 10mm from all trim edge<br />
dimensions and that no text appears within 15mm of the centre to allow for magazine binding<br />
(or text may disappear into the gutter).
Advertising<br />
Kina<br />
Full-page spread 6,000<br />
Double-page spread 11,000<br />
Half page 3,500<br />
One third of a page 2,500<br />
Loadings<br />
Inside front page 30%<br />
Inside front page (double) 15%<br />
Back cover 30%<br />
Inside back cover 20%<br />
*Discounts available for 3,6 & 9<br />
month bookings
ADVERTISERS INSTRUCTIONS<br />
Email (to 9Mb) or send us a DropBox link to your file.<br />
PREFERRED FILE FORMATS<br />
Adobe PRESS QUALITY PDF or 300dpi JPEG.<br />
Please prepare all PDFs using the Press Quality setting in Adobe InDesign, Illustrator or Quark software.<br />
OTHER ACCEPTABLE FILE FORMATS<br />
InDesign, Photoshop, Illustrator.<br />
Please ensure all fonts and images are packaged with the file and that all images are CMYK. RGB and<br />
Spot colours are not accepted.<br />
ILLUSTRATOR FILES MUST HAVE ALL FONTS CONVERTED TO OUTLINES/PATHS and IMAGES<br />
EMBEDDED.<br />
WE DO NOT ACCEPT<br />
QuarkXPress, CorelDraw, Microsoft Word, PowerPoint, Publisher, or any other Microsoft software<br />
generated files.<br />
CROP & BLEED MARKS<br />
are required on DPS, FP and HPH ads only at an additional 5mm on trim dimensions. No crop marks are<br />
required and no bleed accepted on one-third and two third page ads.<br />
COLOURS<br />
Please ensure that all colours are converted to CMYK prior to creating press quality PDFs or finalising<br />
raw files.<br />
Ensure that all black text is set to 100% K only and not rich black made up of RGB or CMY.<br />
IMAGES<br />
Should be a minimum of 240dpi at 100% scaling in CMYK mode.<br />
Vector (line art) files should be a minimum of 1200dpi, in CMYK.<br />
Image file formats should be jpeg, tiff or composite eps and should not be compressed.<br />
Colour profiles should not be embedded in images.<br />
(Ensure profiles are unchecked when saving images in Photoshop).<br />
FONTS<br />
We accept both PostScript and TrueType fonts.<br />
When packaging or collecting files for output, ensure that printer and screen fonts are included.<br />
PDFs should have all fonts embedded.<br />
Fonts should not be stylised.<br />
Convert all fonts to outlines/curves.<br />
NAMING<br />
Please name the file with the advertiser name and the appropriate ad size abbreviation, e.g. DPS, FP,<br />
HPH, TPV or TPH.<br />
DISCLAIMER<br />
No responsibility will be accepted for inconsistent or unexpected printing results for files that are not<br />
supplied in accordance with these specifications.
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