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10 The <strong>$150</strong>,000 Music Degree<br />

the new model for success) and that these people have fresh ideas.<br />

You see, the old ways of marketing music and developing brands<br />

are quickly dying.<br />

Kelly and I are very blessed and proud to have two such gentlemen<br />

in our mastermind group; Rick Barker and Wade Sutton.<br />

I became aware of Rick Barker when I received an email with<br />

a subject line that said, I Loved Your Blog and the opening line<br />

was, “why haven’t we met?” We became fast friends, as Rick was<br />

from the Mother Ship with regards to the concepts and strategies<br />

we believed were going to lead the new emerging artists into<br />

sustainable careers. Rick’s brain blows me away. Kelly laughs at<br />

me because I LOVE to talk but, whenever Rick is talking, I shut<br />

up. I’m fascinated when Rick gets weird about marketing artists.<br />

One could surmise that, with Rick, (who used to manage Taylor<br />

Swift) the readers of this book will get a <strong>$150</strong>,000 music education<br />

if they chose. After all, hindsight is always 20/20. There is a<br />

popular idiom that states, those who can, can. Those who can’t,<br />

teach. Rick does both. Half of his book is made up of transcripts of<br />

Rick’s YouTube series, 25 Minutes to Nashville where he answers<br />

questions, discusses concepts, and offers amazing guidance about<br />

how to grow your business as an artist. Rick makes these videos<br />

during his daily commute to work on Music Row. What a gift! SAE<br />

believes so much in what Rick teaches, that the school has incorporated<br />

his Music Industry Blueprint concepts into its own Music<br />

Business curriculum. I have learned so much from him during our<br />

relationship and I know you will too.<br />

I became aware of Wade Sutton through our Twitter account<br />

(and Rick as well, if my memory serves me correctly). I have had<br />

the pleasure of several lengthy phone conversations with Wade.<br />

Again, I learned so much! Wade is vast experience in radio and<br />

media is astounding. As Daredevil Production, LLC puts together<br />

the necessary pieces for our upcoming record label, I realize that<br />

Wade will be invaluable. We lack knowledge in the PR components,<br />

understanding media relations, and mission critical area<br />

of simply rising above the din of every indie label/indie band/<br />

indie artist’s attempt for attention. And I resonate profoundly with<br />

Wade’s no-nonsense approach. I LOVED the chapter in this book

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