You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
The Truth Behind Radio 63<br />
back home to California and nobody calls and there is nothing. No<br />
activity and I’m like, “Wait a minute. You guys loved this idea. I<br />
have radio stations waiting to give you money, waiting to give you<br />
air play” and that’s when I learned that people have tunnel vision.<br />
They are in there own world trying to get things done.<br />
What I had to do was even go one step further. I had to figure<br />
out how to solve people’s problems. That’s the big thing. If you<br />
could solve a problem, you would become a very popular person.<br />
So I called them again and I am like, “Look, the act will make<br />
$7,500. The first $1,500 will pay to fly them out there and pay for<br />
the player and then they get to keep the rest. No one else.” I figured<br />
most of the young artists don’t ever make money, much less<br />
get paid out on radio tour.<br />
So I told them that and the next thing you know I get a call and<br />
they say, “Hey, we have this kid and he’s got this song. It’s doing<br />
okay on the secondary radio. Major market radio won’t really<br />
touch it yet but if it can work in California, it can work anywhere,”<br />
and I said, “Well, who’ve you got?” They said, “It’s Josh Turner<br />
and the song is called Long Black Train.” Now, I was already playing<br />
this song because I lived in an area, you know, my town loves<br />
God. There is no problem in playing songs with God in it.<br />
So Josh Turner was the first act we took out. It was awesome.<br />
Then I took out Sugarland, Julie Roberts, Jamie O’Neal, Little Big<br />
Town, Rodney Atkins, Pat Green and all the Texas acts started<br />
doing really well and then that opened up opportunities for me<br />
to go into Big Machine Records. The reason I am saying this to<br />
you right now is because I had to run and create relationships in a<br />
small area where I could deliver results. And I was able to deliver<br />
results with the “Nashville To You” tour because I focused on the<br />
state of California.<br />
Then “Nashville To You” toured all these other radio stations<br />
and they had me speak on a panel at CRS and all these other radio<br />
stations started wanting to get involved with it. And I had one in<br />
Wisconsin and then I was trying to get four or five others to do it.<br />
It didn’t make sense and then people would give up. So I learned<br />
the hard way about trying to get too big, too fast, and spread out.<br />
So that’s why I really like to focus on becoming a regional success
Change language