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The Approach You Need 21<br />
for something, you know what I am saying? There’s always a first<br />
something. Why shouldn’t that first be you but what you want to<br />
make sure is that they have the resources in place in order to help<br />
get you there or, if they don’t, do they have an exit plan where you<br />
can get out of your deal and maybe partner with a label. Find out<br />
what their buy-out is.<br />
Make sure that you have the funding and the resources in place<br />
to be able to compete at a major level because, whether you are an<br />
independent or a major, it still costs the same. If the majors aren’t<br />
taking shortcuts with their product, you can’t take short cuts… If<br />
it takes a record label with a full staff, years of experience, years of<br />
relationships, $5,000 to break an artist, it’s probably going to take<br />
you a million because you don’t have their years of experience or<br />
their relationships.<br />
People who try to do it inexpensively sometimes end up coming<br />
across as an inexpensive product. You do not want to be an<br />
inexpensive product and, with the tools that are available today,<br />
you can look rock star, you can deliver quality, and you can do it<br />
at an affordable price. I don’t think everything the labels spend on<br />
should be spent on. So, yeah, there is a way to compete in there.<br />
You’ve just got to make sure that you have someone that’s helping<br />
guide you in that direction.
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