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(FOLIO)<br />

Illustration<br />

Branding<br />

Publishing<br />

Resume<br />

Website design<br />

creative Strategies<br />

ui/ux design<br />

(DESIGN)<br />

Taurus-1992<br />

I am a graphic designer with professional experience in UX/UI<br />

design. I love learning. <strong>My</strong> aim, is to bring project ideas to<br />

life, and make it look good at the end of the day. Curiosity as<br />

my inspiration, Simplicity: my art direction.<br />

Qualification<br />

Taylor's University Lakeside Campus<br />

(Mar-2014 - Dec 2016 )<br />

Bachelor of Degree Arts (Honours)<br />

In Graphic Commnuication Design<br />

R e p e a t<br />

Experiences<br />

Fple sdn bhd<br />

(Fulltime Jobs)<br />

+ Senior Executive Ui & UX Designer<br />

+ Graphic Designer<br />

Four discovery sdn bhd<br />

(Fulltime Jobs)<br />

+ Senior Graphic Designer<br />

+ Baskin Robbins MY & SG<br />

Fiverr.com<br />

(Freelance Jobs)<br />

+ Logo Designer<br />

Pencilbox Sdn Bhd<br />

(Internship)<br />

+ Graphic Designer<br />

Skillset<br />

Ai Ps Mu<br />

Sketch<br />

Xd<br />

Ae<br />

English / Manda r in / Bahasa Mal ays i a<br />

Fmi:<br />

011-24070497 / lansson.sim@htmi.ch


Illustration<br />

Branding<br />

Publishing<br />

Contents<br />

Website design<br />

creative Strategies<br />

ui/ux design<br />

c<br />

1. Talk not Text<br />

2.Corginap<br />

3.Jacky Aries<br />

4.Visit Terengganu<br />

5.Fortune Teller<br />

6.MarkIt<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Illustration<br />

Branding<br />

Publishing<br />

01<br />

Website design<br />

creative Strategies<br />

Talk Not Text<br />

ui/ux design<br />

Introduction<br />

“Talk not Text” is soical awareness<br />

campaign about the issue of smartphone<br />

addicts snubbing others by checking their<br />

phone all the time. The campaign is to<br />

create awareness about there is things in<br />

life that more imporatant then phone which<br />

human interaction. The campaign want<br />

make communication back to basic which is<br />

talking when in public with freinds or family<br />

instead of texting. The campaign is use<br />

illustration posters and card game to make<br />

smart addictor awareness their bad<br />

behaviour.<br />

Objective<br />

“The campaign objective is to stop smartphone<br />

addiction and start pay attention of the<br />

people around them. “<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Talk Not Text 01<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Illustration<br />

Branding<br />

Publishing<br />

02<br />

Website design<br />

creative Strategies<br />

CorgiNap<br />

ui/ux design<br />

Introduction<br />

“CorgiBrand” is a brand about corgi,<br />

to market corgi lover by selling<br />

illustration of corgi on family bedding<br />

product. The style of the brand is<br />

showing hand writting feel.<br />

There is always time for a nap.<br />

logo<br />

Tagline<br />

There is always time for a nap.<br />

Submark<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


CorgiNap 02<br />

Variation<br />

Colour<br />

Front<br />

Unrulyess<br />

abcdefghijklmnopqrstuvwsv<br />

z1234567890?"{}+_)(*&<br />

^%$#@!~<br />

Products & design<br />

Corgi pillow that<br />

accompany you sleep.<br />

RM20.00<br />

corginap/favebook.com<br />

@corginp<br />

There is always time for a nap.<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Illustration<br />

Branding<br />

Publishing<br />

03<br />

Website design<br />

creative Strategies<br />

Jacky Aries<br />

ui/ux design<br />

Introduction<br />

In our module, Entertainment<br />

Design, me and my group members<br />

are given the task of promoting an<br />

event for a fictional character using<br />

various creative strategies. Once<br />

the character was fleshed out,<br />

characteristics and personalities<br />

were given to define that person.<br />

Our group have chosen to create a<br />

musician by the name of Jacky<br />

Aries - a super pop star in today’s<br />

world.<br />

Billboard<br />

The billboard design will base on<br />

her microsite theme which is neon<br />

light and ocean to design it and the<br />

best part of the Jacky Aries<br />

billboard is the billboard can<br />

glowing in the night with her<br />

picture, the informa- tion and the<br />

illustration on the billboard will<br />

glow to show the audience Jacky<br />

Aries new album theme.The<br />

billboard will show her new album<br />

title, announce of tour is on sale<br />

now and most important her<br />

microsite.<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Jacky Aries 03<br />

Purpose<br />

We are tasked with producing promotional materials for Jacky<br />

Aries whereby they are mockups of what we visualize for our<br />

“client”. Everything is done in digital comps to make it more<br />

practical and versatile. For starters, it begins with an event<br />

poster for Jacky, followed by a microsite to launch her new<br />

album and so on.We strive to make our work the best as<br />

possible to produce convincing materials, as if Jacky Aries is<br />

really alive.<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Illustration<br />

Branding<br />

Publishing<br />

04<br />

Website design<br />

Visit<br />

creative Strategies<br />

Terengganu<br />

ui/ux design<br />

Introduction<br />

Visit Terengganu 2017 is an<br />

advertising concept campaign for<br />

Pivot Solutions. The objective is to<br />

create a campaign to promote the<br />

Malaysian state of Terengganu to<br />

local people. There for here is the<br />

outcome of me and team member<br />

ideas.<br />

Front<br />

GoodDog Cool<br />

abcdefghijklmnopqrstu<br />

vwsvz1234567890?"<br />

{}+_)(*&^%$#@!~<br />

Colour<br />

Poster<br />

A4 poster can be use as sticker for<br />

people who like stick anywhere<br />

they want to remind their adventure<br />

dream to Terengganu.<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Visit<br />

04<br />

Terengganu<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Illustration<br />

Branding<br />

Publishing<br />

05<br />

Website design<br />

creative Strategies<br />

Fortune Teller<br />

ui/ux design<br />

Introduction<br />

Fortune Teller is a game design<br />

concept. The theme of the game is<br />

using black and white, to present<br />

scary and mystery feel. giving the<br />

player an horrifying experience not<br />

like other game that having too<br />

much colour and animation. The<br />

game provide different varioration<br />

of fortune telling game for using to<br />

pick.<br />

Front<br />

Shlop<br />

abcdefghijklmnopqrst<br />

uvwsvz1234567890?"<br />

{}+_)(*&^%$#@!~<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Fortune Teller 05<br />

<strong>My</strong> progress<br />

Are you<br />

ready to<br />

play?<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


Illustration<br />

Branding<br />

Publishing<br />

Website design<br />

MarkIt 06<br />

creative Strategies<br />

ui/ux design<br />

Introduction<br />

MarkIt was developed as a social<br />

app to connect classmates,<br />

colleagues, friends and family, to<br />

better manage schedules, events<br />

and group activities. Quick and<br />

Easy Updates – Event details can<br />

be amended instantly in MarkIt by<br />

the group admin as the schedule<br />

changes, to prevent attendees<br />

from coming too early or arriving<br />

late at the event.<br />

Front<br />

Geosans Light<br />

abcdefghijklmnopqrs<br />

tuvwsvz12345678<br />

90?"{}+_)(*&^%$#@!~<br />

Variation<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch


MarkIt 06<br />

creative campaign<br />

MarkIt - SUPERSTAR is a social<br />

media campaign to create<br />

awareness and educate the target<br />

audience about bad time<br />

management.<br />

Purpose<br />

The purpose of the campaign is to<br />

encourage the audience to voice<br />

out their bad time management<br />

habits through social media by<br />

participating in the event. The<br />

campaign aims to improve the time<br />

management skills of university<br />

students by allowing them to<br />

realize the source of their bad<br />

habits. Through acknowledging the<br />

cause of their bad habits, they will<br />

thus be able to lead a balanced<br />

Superstar lifestyle by downloading<br />

the MarkIt.<br />

Conclusion<br />

The final goal is to increase app<br />

visibility in the growing market of<br />

functional applications as well as to<br />

solve the issues faced by many<br />

university students.<br />

Fmi:<br />

011-24070497 / Lanssonsim.com / Lansson.sim@htmi.ch

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