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ibliography and additional readings Carol Ashton, and Nelda Wray, "A Controlled Trial of Arthroscopic Surgery for Osteoarthritis of the Knee," New England Journal of Medicine (2002). Baba Shiv, Ziv Carmon, and Dan Ariely, "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," Journal of Marketing Research (2005). Rebecca Waber, Baba Shiv, Ziv Carmon, and Dan Ariely, "Paying More for Less Pain," Working paper, MIT (2007). RELATED READINGS Tor Wager, James Rilling, Edward Smith, Alex Sokolik, Kenneth Casey, Richard Davidson, Stephen Kosslyn, Robert Rose, and Jonathan Cohen, "Placebo-Induced Changes in fMRI in the Anticipation and Experience of Pain," Science (2004). Alia Crum and Ellen Langer, "Mind-Set Matters: Exercise and the Placebo Effect," Psychological Science (2007). Chapters 11 and 12: The Context of Our Character, Parts I and II BASED ON Nina Mazar and Dan Ariely, "Dishonesty in Everyday Life and Its Policy Implications," Journal of Public Policy and Marketing (2006). Nina Mazar, On Amir, and Dan Ariely, "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance," Journal of Marketing Research (2008). RELATED READINGS Max Bazerman and George Loewenstein, "Taking the Bias out of Bean Counting," Harvard Business Review (2001). Maz Bazerman, George Loewenstein, and Don Moore, "Why Good Accountants Do Bad Audits: The Real Problem 266
ibliography and additional readings Isn't Conscious Corruption. It's Unconscious Bias," Harvard Business Review (2002). Maurice Schweitzer and Chris Hsee, "Stretching the Truth: Elastic Justification and Motivated Communication of Uncertain Information," Journal of Risk and Uncertainty (2002). BASED ON Chapter 13: Beer and Free Lunches Dan Ariely and Jonathan Levav, "Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed," Journal of Consumer Research (2000). Richard Thaler and Shlomo Benartzi, "Save More Tomorrow: Using Behavioral Economics to Increase Employee Savings," Journal of Political Economy (2004). RELATED READINGS Eric J. Johnson and Daniel Goldstein, "Do Defaults Save Lives?" Science, Vol. 302 (2003), 1338-1339. 267
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USA $25.95 CANADA $27.95 • Why do
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Predictably Irrational—it's not w
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predictably irrational The Hidden F
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To my mentors, colleagues, and stud
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contents CHAPTER 4 The Cost of Soci
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Introduction How an Injury Led Me t
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introduction sion of a large magnes
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introduction profoundly changed my
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introduction my results, in the hop
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introduction confusing them. We can
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introduction As YOU WILL see in the
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predictably irrational
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predictably irrational I read these
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predictably irrational Which one wo
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predictably irrational Would the st
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predictably irrational incredulousl
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predictably irrational the three op
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predictably irrational Allen with h
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predictably irrational nary student
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predictably irrational It was for g
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predictably irrational pushing towa
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predictably irrational your suit. Y
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CHAPTER 2 The Fallacy of Supply and
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the fallacy of supply and demand Sa
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the fallacy of supply and demand an
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the fallacy of supply and demand Av
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the fallacy of supply and demand Te
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the fallacy of supply and demand we
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the fallacy of supply and demand so
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the fallacy of supply and demand Bu
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the fallacy of supply and demand Wh
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the fallacy of supply and demand an
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the fallacy of supply and demand wa
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the fallacy of supply and demand we
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the fallacy of supply and demand Th
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CHAPTER 3 The Cost of Zero Cost Why
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the cost of zero cost has huge impl
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the cost of zero cost To replicate
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the cost of zero cost decision—th
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the cost of zero cost one of the ki
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the cost of zero cost tomer bought
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the cost of zero cost broke—but t
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the cost of zero cost checks, diabe
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the cost of zero cost pected pleasu
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predictably irrational up red-faced
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predictably irrational In this expe
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predictably irrational that this wa
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predictably irrational even a small
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predictably irrational Yes, your da
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predictably irrational or to watch
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predictably irrational line—you m
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predictably irrational all, people
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predictably irrational trust? What
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predictably irrational education an
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predictably irrational The answer,
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predictably irrational were smack i
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predictably irrational darkened roo
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predictably irrational keys on the
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predictably irrational of erotic pi
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predictably irrational gaze back at
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predictably irrational unfamiliar?
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predictably irrational carrying a c
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predictably irrational be similar t
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APPENDIX: CHAPTER 5 A complete list
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predictably irrational TABLE 3 RATE
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predictably irrational had to have
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predictably irrational do family tr
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predictably irrational same experim
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predictably irrational deadlines at
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predictably irrational check, which
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predictably irrational the best way
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predictably irrational Savings We c
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predictably irrational Dear Sumi, T
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predictably irrational self-control
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predictably irrational outside the
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predictably irrational instance, si
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predictably irrational "All right,"
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predictably irrational Suppose you
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predictably irrational still the to
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predictably irrational idea—wheth
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predictably irrational antithetical
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predictably irrational likely end u
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predictably irrational the correspo
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predictably irrational this wasn't
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predictably irrational waste their
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predictably irrational game. It wil
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predictably irrational Here's anoth
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C HAPTE R 9 The Effect of Expectati
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the effect of expectations to such
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the effect of expectations Mina and
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the effect of expectations will be
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the effect of expectations get rid
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the effect of expectations by chang
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the effect of expectations the way,
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the effect of expectations Research
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the effect of expectations the crux
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C HAPTE R I O The Power of Price Wh
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the power of price removed. The thi
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the power of price funerals. By 178
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the power of price better. And if y
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the power of price the common cold
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the power of price with the same gr
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the power of price workouts. Both g
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the power of price sage on the bott
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the power of price is nothing "just
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the power of price about placebos a
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the power of price ing wasn't silky
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CHAPTER It The Context of Our Chara
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the context of our character, part
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Page 245 and 246: the context of our character, part
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Page 261 and 262: CHAPTER 1 3 Beer and Free Lunches W
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Page 275 and 276: Thanks Over the years I have been f
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Page 286 and 287: notes 9. Sarah Bakewell, "Cooking w
Page 289 and 290: Bibliography and Additional Reading
Page 291 and 292: ibliography and additional readings
Page 293 and 294: ibliography and additional readings
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Page 300 and 301: Index arousal (continued) underpred
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Page 304 and 305: Index gifts: Burning Man based on e
Page 306 and 307: Index money: benefits of, 86 dishon
Page 308 and 309: Index relativity, 1-21 bread-making
Page 310: Index taste (continued) exotic-soun
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