predictable

Index
J
Japan, savings rate in, 109
jealousy, comparisons and, 15-19
Jobst suit, 192-94
Johnston, David Cay, 204
judgment and decision making (JDM),
xviii
see also behavioral economics
"Just say no" campaign, 100,101
K
Kahneman, Daniel, 19,129
knee surgery, arthroscopic, 174-76
Knetsch, Jack, 129
Koran, 215
L
Latin America, lack of trust in, 214
Lay, Kenneth, 219
Leaves of Grass (Whitman), 40-41
Lee, Leonard, 21, 157-59, 161, 263
legal profession:
attempts at improving ethics of, 213-14
decline of ethics and values in, 209-10
leisure, blurring of partition between
work and, 80, 81
Leland, John, 122-23
Leo III, Pope, 188
Levan, Jonathan, 231-37, 263
Li, Jian, 166-68
Lincoln, Abraham, 177
Linux,81
lobbyists, congressional restrictions on,
205
Loewenstein, George, 21, 26, 30-31, 39,
89, 263-64
Lorenz, Konrad, 25, 43
loss:
aversion to, 134,137,138,148-49
fear of, 54-55
loyalty:
in business-customer relations, 78-79
of employees to their companies,
80-84
M
Macbeth (Shakespeare), 188
major, college students' choice of, 141-42
manufacturer's suggested retail price
(MSRP),30,45
marketing:
high price tag and, 24-25
hype of, related to satisfaction
derived from product, 186-87,
190-91
relativity and, 1-6, 9-10
"trial" promotions and, 136-37
zero cost and, 49-50
market norms, 67-88
companies' relations with their
customers and, 78-80
companies' relations with their
employees and, 80-84
doing away with, 86-88
education and, 85
mere mention of money and,
73-75
mixing signals of social norms and,
69, 73-74,75-77, 79, 214
reducing emphasis on, 88
social norms kept separate from,
67-69,75-76, 77-78
willingness to risk life and, 84
working for gifts and, 72-74
working under social norms vs.,
69-72
Maryland Judicial Task Force, 210
Mazar, Nina, 196-97, 206, 219-20,
224,264
McClure, Sam, 166-68
Mead, Nicole, 74-75
medical benefits, recent cuts in, 82
medical care, see health care
medical profession:
decline of ethics and values in, 210
salaries of, as practicing physicians
vs. Wall Street advisers, 18-19
memory of previous prices, price
changes and, 46-47
Mencken, H. L., 18
menu pricing, in restaurants, 4
Mills, Judson, 68
mistakes, repeated, and failure to learn
from experience, xvii
MIT Sloan School of Management,
92
275